This week's roundup of Houston innovators includes Ody De La Paz of Sensytec, Sassie Duggleby of Venus Aerospace, and David Eagleman. Courtesy photos

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from aerospace to nueroscience — recently making headlines in Houston innovation.

Ody De La Paz, CEO and co-founder of Sensytec

Ody De La Paz, CEO and founder of Sensytec, joins the Houston Innovators Podcast to discuss the future of his company as it gears up for growth. Photo courtesy of Sensytec

The importance of creating longer lasting infrastructure is top of mind for the country, and Ody De La Paz, co-founder and CEO of Sensytec, is prepared to help. Through participation in AFWERX — the innovation arm of the Air Force, construction tech company Sensytec was tapped by the military to use the technology across operations.

"The plan is to integrate our system and analytics from sensors into a multi-platform system that the Air Force is trying to roll out in all of the military bases," De La Paz says on last week's episode of the Houston Innovators Podcast. "We're trying to be that center hub for concrete and soil monitoring for them."

With the passing of the Infrastructure Investment and Jobs Act, $65 billion is being deployed to build or improve infrastructure — among other tech and transportation improvements — and a lot of that funding is coming to the Lone Star State. De La Paz discusses more on the podcast. Click here to read more and stream the episode.

Sarah "Sassie" Duggleby, co-founder and CEO of Venus Aerospace

Houston-based Venus Aerospace has raised $20 million — and is one step closer to providing one-hour global travel. Photo courtesy of Venus Aerospace

A Houston aerospace startup has raised millions to continue its work on a zero-carbon emission spaceplane that will enable one-hour global travel. Venus Aerospace closed its $20 million series A funding round led by Wyoming-based Prime Movers Lab.

"We are excited to continue our partnership with Prime Movers Lab and our other great investors. In the past year, with our initial funding, we have scaled from 3 people to 40. These are the world's best rocket scientists, engineers, and operators," says Sassie Duggleby in the release. "With this funding, we will continue to push forward toward our next technical milestones, hire great people, and scale our organization. We are excited to continue engineering the future of high-speed aviation." Click here to read more.

David Eagleman, author and neuroscientist 

David Eagleman returns to Houston this month. David Eagleman/Facebook

Not many researchers have ever compared brain function to drug dealers, but then, not many researchers are David Eagleman. Much like charismatic astronomer Neil deGrasse Tyson, Eagleman brings hefty and brainy topics to a conversational and digestible level.

The globally renowned neuroscientist, TV host, and best-selling author will visit Houston to discuss his latest book, Livewired: The Inside Story of the Ever-Changing Brain. The event is produced by The Progressive Forum and will take place at Congregation Emanu El (1500 Sunset Blvd.) at 7:30 pm Thursday, April 28. Click here to continue reading.

Ody De La Paz, CEO and founder of Sensytec, joins the Houston Innovators Podcast to discuss the future of his company as it gears up for growth. Photo courtesy of Sensytec

Houston innovator gears up for influx of infrastructure building

houston innovators podcast episode 128

There are a lot of moving parts within a construction project — and so many opportunities for things to go wrong. Just within the concrete pouring process, there are a lot of variables to consider — and one Houston startup's technology is able to provide contractors crucial information in real time.

Sensytec's remote monitoring devices can analyze concrete's structural integrity as its being cured, and that data — the temperature of the concrete or soil, its compressive strength and quality, and more — is provided to users so that they can make decisions in the moment.

"At the end of the day, it boils down to time and money for the contractors," Ody De La Paz, co-founder and CEO of Sensytec, says on this week's episode of the Houston Innovators Podcast. "If I'm able to save them two days per pour on the project, that could equate to thousands of dollars a day of savings — just by understanding the compressive strength of concrete now."

Not only is this a cost-saving tool, the technology building more structurally sound buildings that will last longer and better withstand environmental impacts, such as flooding, extreme temperatures, and more.

The importance of creating longer lasting infrastructure is topical, De La Paz says, and the United States government has taken notice. Through participation in AFWERX — the innovation arm of the Air Force, Sensytec was tapped by the military to use the technology across operations.

"The plan is to integrate our system and analytics from sensors into a multi-platform system that the Air Force is trying to roll out in all of the military bases," De La Paz says. "We're trying to be that center hub for concrete and soil monitoring for them."

With the passing of the Infrastructure Investment and Jobs Act, $65 billion is being deployed to build or improve infrastructure — among other tech and transportation improvements — and a lot of that funding is coming to the Lone Star State.

"Texas is actually one of the main states that's getting a lot of that funding, so we're going to be seeing a lot more construction coming up," he says.

For Sensytec, the pandemic also has created new opportunities for business expansion and customer growth. Contractors and construction companies are looking to make sustainable changes — and are ready to invest the time and money needed to implement the technology.

"The culture is changing a bit. It's not necessarily about being able to do something the next day," De La Paz says, "it's really about thinking long term for the next generation."

De La Paz shares more about the future of Sensytec, including how the company will raise funding to support its growth, on the podcast episode. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


As the Houston innovation ecosystem prepares for 2020, InnovationMap's editor looks back on her favorite interviews of this year. Courtesy photos

Editor's picks: 5 best Houston innovation interviews of 2019

2019 in review

Ever since the launch of InnovationMap, the site has featured an innovator weekly. That's over 50 interviews and more than a dozen episodes of the Houston Innovators Podcast, which launched this fall.

As editor of InnovationMap and the host of the Houston Innovators Podcast, I've conducted nearly all of these interviews. And, while parents aren't allowed to pick favorites between their children, I definitely have my favorite interviews. Looking back on this year, I've had the fortune of talking to innovators from all corners of Houston and across industries.

Looking back on 2019, I've plucked out my five favorites, and I thought I'd share why they stood out to me. I'm excited to continue these conversations in 2020 as Houston's innovation ecosystem grows — and as InnovationMap grows with it.

Samantha Lewis, director of The GOOSE Society of Texas

Samantha Lewis

Courtesy of Samantha Lewis

When I think of my favorite conversations I've had this year, Samantha Lewis immediately comes to my mind. If you've ever had the fortune of meeting Sam, you know her as high energy, kind, and full of opinions — all of these qualities make for a great interview, and, in this case, podcast episode.

Samantha's episode of the Houston Innovators Podcast was only the second to be released, but, just due to scheduling, was actually the first episode I ever recorded. And, despite it's early release, is still the most listened to of the 13 that now are available. I credit Sam's candor, poise, and insight for that.

In the episode, Samantha and I discuss GOOSE's recent investments, her advice for startups looking for funding, the state of venture capital in Houston — and how it compares to the two coasts, and more. To read more or stream the episode, click here.

Steven Gonzalez, technology transfer strategist at NASA

Courtesy of NASA

This past summer, the Space City celebrated the 50th anniversary of the moon landing — 50 years since "Houston" was uttered from the surface of the moon. July brought many space celebrations as the city, state, and even country looked back on the legacy of the aerospace industry.

I took this anniversary as a chance to dive into the innovation of the industry on InnovationMap with a series of interviews with various space professionals. I spoke with the general manager of Houston's Spaceport, the founder of a Houston-based space startup, and Rice University's Space Institute director, but my favorite discussion I had about space was with Steven Gonzalez, technology transfer strategist at NASA.

Steven was so interesting to talk to because his job really represents the future of space exploration. As space travel shifts into the commercial space rather than just within the government-backed NASA operations, the need for the sharing of technology, research, and ideas is crucial. Through NASA's technology transfer, Steven is helping that effort. To read our full conversation, click here.

Ody De La Paz, founder of Sensytec

Courtesy of Sensytec

Throughout my now near 15 months at InnovationMap, I've had a growing appreciation of the guts and gumption it takes to take the leap and start a company. I love interviewing entrepreneurs — they all have such different perspectives on similar startup challenges. One of my favorite entrepreneur interviews I had this year was with Ody De La Paz, who founded Sensytec.

Ody started his company when he was an undergrad student at the University of Houston. Most college students just trying to get an entry-level job somewhere — anywhere, but Ody would go on to travel the world pitching — and winning — in competitions for Sensytec's technology, which is smart cement that can communicate risks for potential life-threatening damage.

Ody was my first startup founder guest on the Houston Innovators Podcast, and, if we're keeping track, still is the second most listened to episode behind Sam's episode. To read more or stream the episode, click here.

Harvin Moore, president of Houston Exponential

Courtesy of HX

This year, Houston Exponential — the city's nonprofit organization dedicated to promoting innovation in Houston — hired a new president. Harvin Moore joined the team to take HX into its next stage of attracting tech companies into the ecosystem.

Several months into his position, we sat down to discuss how he was doing and what some of his goals were for the organization. I admire Harvin's passion for the city. A serial entrepreneur and investor, he has a great frame of reference for startups, and his first point of action was to listen — to the ecosystem and its members — for what the city really wants and needs from its innovation leadership.

Our conversation was over an hour and bounced from HX and Houston startups to New York's real estate and the profitability of local journalism. Of course, not all that ended up in the article, but I look forward to seeing what all Harvin has up his sleeves for 2020. To read our full conversation, click here.

Roberta Schwartz, executive vice president and chief innovation officer at Houston Methodist Hospital

Courtesy of Houston Methodist

It's rare that I interview someone for the Featured Innovator section twice. In fact, I've only doubled up three times. Though, I'm sure it will continue to happen as InnovationMap and the Houston Innovators Podcast grows. Roberta Schwartz, executive vice president and chief innovation officer at Houston Methodist Hospital, was one of my interviews I've doubled up on this year — once for a Q&A and once for the Houston Innovators Podcast.

It's pretty easy to find new things to discuss with Roberta. Houston Methodist seems to constantly be launching new technology pilots within the system — from virtual reality in cancer treatment to telemedicine. Plus, just personally, Roberta is extremely interesting. At 27, she was diagnosed with a vicious strand of breast cancer — despite having no family history of the disease.

After getting through some of her early treatments, she co-founded an organization that helps to connect young women who were similarly diagnosed with breast cancer at a young age. I'm 28, and cannot fathom the cancer battle Roberta survived and the foresight she had to create an organization like she did. To read more on our most recent conversation or stream the episode, click here.

Get to know this week's Houston innovators to know — and the companies they've founded. Courtesy photos

3 Houston innovators to know this week

Who's who

This week's innovators to know are all Houston startup founders who have identified a need in their industries and created companies to provide solutions.

From blockchain and data to real estate and smart materials, these Houston entrepreneurs are making an impact across industries as well as the Houston innovation ecosystem.

Andrew Bruce, CEO and founder of Data Gumbo Corp.

andrew bruce

Andrew Bruce had the idea for Data Gumbo when he realized how difficult it was to share data in upstream oil and gas. Courtesy of Data Gumbo

The oil and gas industry was sitting on a gold mine without any idea of how to harvest it before Andrew Bruce and his company Data Gumbo came around. If energy companies were ever going to be able to set up autonomous drilling, they needed to integrate data and challenge the commercial model.

"Data Gumbo was originally founded to solve that integration problem. Take data from different sources, standardize it, clean it up, and make sure only the people who have the authority to get access to the data, can get access to the data," Bruce says on the most recent episode of the Houston Innovators Podcast. "That's why we're called Data Gumbo — take a bunch of data, put it in the pot, stir it up, and make it taste good."

Now, years after founding the company, Bruce has raised millions and has expanded to new industries, and he has more up his sleeves. Listen to the episode and read more here.

Reda Hicks, CEO and founder of GotSpot Inc.

reda hicks

Reda Hicks create GotSpot — a digital tool that helps connect people with commercial space with people who need it. Courtesy of GotSpot

Every company, once a year, has to face the annoying and challenging tasks associated with the planning the holiday party — including identifying the point person for planning, which is usually someone who has an entire other job to focus on in addition to their new party planning tasks.

"I've worked at a law firm for over a decade, and I remember the giant hassle it was at the last minute to figure out who was responsible for the holiday party," says Reda Hicks founder and CEO of GotSpot Inc., a platform that connects people with short-term commercial space.

GotSpot's new seasonal tool — Holiday SOS — aims to be companies' one-stop shop for planning corporate holiday celebrations, from luncheons to happy hours and no matter the size of the event. The opportunity allows for the burden to be taken off that person within the company — who has a real, non party-planning job — while also allowing for new avenues of daytime business for party service providers. Click here to read more.

Ody De La Paz, CEO and founder of Sensytec

ody de la paz

Ody De La Paz's company, Sensytec, started as a class project and turned into a growing startup. Courtesy of Sensytec

Some people find and accept a post-graduation job while in college, but Ody De La Paz actually created his job and his company while in school. Sensytec, a smart concrete developer, may have began as just a class project at the University of Houston's Cyvia and Melvyn Wolff Center for Entrepreneurship within the C. T. Bauer College of Business, but De La Paz and his team have proven the market need of his product over and over again.

De La Paz saw the need to really grow and develop his company after competing in a series of pitch competitions. He and his cofounder, Anudeep Maddi, competed in eight across the world, and took hope first place prizes in five.

"That kind of gave us the hint that this should be a company, and we need to make it happen as quick as possible," De La Paz, CEO of Sensytec says on this week's Houston Innovators Podcast. Listen to the episode and read more here.

The University of Houston's food delivery robots making their debut is among this week's top stories. Photo via uh.edu

5 most popular innovation stories in Houston this week

What's trending

Editor's note: As The Houston Innovation Summit comes to a close this weekend, so does a busy week of Houston innovation. Trending stories on InnovationMap included campus robots, innovators to know, venture capital advice, and more.

3 Houston innovators to know this week

This week's Houston innovators come from industries across the spectrum. Courtesy photos

This week in Houston is chock full of events from The Houston Innovation Summit, but before you get too swept away, check out these three innovators to know this week. We have a life-long innovator whose passion has taken him from industry to industry, a construction specialist joining a growing Houston startup, and a man who let his personal struggles motivate him to find solutions. Continue reading.

University of Houston rolls out food delivery robots

The University of Houston campus has 30 new members — self-driving, food-delivering robots. Photo courtesy of UH

For a small delivery fee of $1.99, students, faculty, and staff across the University of Houston campus can now get their lunch delivered by self-driving robots.

Thirty of San Francisco-based Starship Technologies' autonomous delivery robots now roam the campus thanks to a partnership with New York-based Chartwells Higher Education. The Houston campus is the first to roll out robotic food deliveries. Continue reading.

City council approves $24M for East End hub, TMCx opens apps, and more Houston innovation news

The East End Maker Hub receives a huge grant, Chevron commits to two tech companies, and more in this Houston innovation news roundup. Courtesy of The East End Maker Hub

Houston is busting at the seams with innovation news as the ecosystem prepares to wrap up its year of growth. From grants and M&A activity to expansions and awards, there's a lot of news you may have missed. In this latest news roundup, millions of federal funds are doled out, a female networking app commits to Houston, an accelerator launches applications, and more. Continue reading.

3 reasons venture capitalists say no, according to University of Houston research

Most venture capital rejection is because of one or more of these three reasons. Miguel Tovar/University of Houston

One of the most common questions that pops up in startup circles is, "Why did they turn me down?" There are myriad reasons why a venture capitalist might turn down pitches and decline funding. Here, I'll present the three most common. Continue reading.

Houston entrepreneur plans to revolutionize the construction industry using a tech-enabled material

Ody De La Paz's company, Sensytec, started as a class project and turned into a growing startup. Courtesy of Sensytec

Ody De La Paz wasn't sure if his class project could be turned into a company, but he decided to test the waters through a series of pitch competitions. He and his cofounder, Anudeep Maddi, competed in eight across the world, and took hope first place prizes in five.

"That kind of gave us the hint that this should be a company, and we need to make it happen as quick as possible," De La Paz, CEO of Sensytec says on this week's Houston Innovators Podcast. Continue reading and stream online.

Ody De La Paz's company, Sensytec, started as a class project and turned into a growing startup. Courtesy of Sensytec

Houston entrepreneur plans to revolutionize the construction industry using a tech-enabled material

HOUSTON INNOVATORS PODCAST EPISODE 8

Ody De La Paz wasn't sure if his class project could be turned into a company, but he decided to test the waters through a series of pitch competitions. He and his cofounder, Anudeep Maddi, competed in eight across the world, and took hope first place prizes in five.

"That kind of gave us the hint that this should be a company, and we need to make it happen as quick as possible," De La Paz, CEO of Sensytec says on this week's Houston Innovators Podcast.

De La Paz shares on the podcast how he got the idea for Sensytec through the University of Houston's Cyvia and Melvyn Wolff Center for Entrepreneurship within the C. T. Bauer College of Business. The program, which was just ranked No. 1 on the 2020 Princeton Review's top 15 programs for undergraduate entrepreneurship studies, allows students access to emerging technologies.

"You have the opportunity to work with intellectual property from the University of Houston," De La Paz says. "This technology came about and I had the opportunity to see if there was a market potential for this technology we're working on called Smart Cement."

De La Paz shares his experience with pitch competitions and accelerator programs, including the most recent in the Ion Smart Cities Accelerator, and discusses where Sensytec is headed in the podcast. Listen to the episode below and subscribe wherever you get your podcasts.


Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Rice Brain Institute awards seed grants for dementia, Alzheimer’s research

brain trust

The recently established Rice Brain Institute awarded 12 seed grants last month to support research on dementia, Alzheimer’s disease, Parkinson’s disease and other neurological disorders.

The grants are part of the Rice DPRIT Seed Grant Program, which aims to help faculty members generate preliminary data, test and teams that would be supported under the Dementia Prevention and Research Institute of Texas.

The DPRIT was approved last year to provide $3 billion in state funding over a 10-year span for research on dementia prevention and other neurological conditions. It will be modeled after the Cancer Prevention and Research Institute of Texas (CPRIT), which has awarded nearly $4 billion in grants since 2008.

“DPRIT is a historic initiative with transformative impact potential and at Rice we are very well equipped to contribute to its mission and help make Texas a leader in brain health and innovation,” Behnaam Aazhang, a Rice professor of electrical and computer engineering and director of the Neuroengineering Initiative and the RBI, said in a news release.

The Rice DPRIT Seed Grant Program is supported by the RBI and the Educational and Research Initiative for Collaborative Health (ENRICH) office at Rice. Most of the funding came from Rice's Office of Research, with a contribution from Rice's Amyloid Mechanism and Disease Center, which also launched last year.

A number of the teams include collaborators from Houston's Texas Medical Center, including Baylor College of Medicine, University of Texas Medical Branch and the McGovern Medical School at UTHealth Houston.

The 12 teams are:

  • Keya Ghonasgi, assistant professor of mechanical engineering at Rice. Ghonasgi's research addresses the high risk of falls among people with different types of dementia and aims to develop a personalized, home-based fall-prevention approach using textile-integrated wearable sensors.
  • Luz Garcini, associate professor of psychological sciences at Rice, and Hannah Ballard, associate director of community and public health at the Kinder Institute for Urban Research at Rice. Garcini and Ballard's research looks at barriers and facilitators to early detection of Alzheimer’s disease in diverse, medically underserved urban communities and focuses on populations that experience late diagnosis, including Hispanic/Latino groups.
  • Lei Li, assistant professor of electrical and computer engineering at Rice, and Pablo Valdes, assistant professor of neurosurgery at UTMB. Li and Valdes' project develops a noninvasive, bedside imaging approach to monitor brain blood flow and oxygenation in patients recovering from stroke or brain surgery using photoacoustic imaging through a specialized transparent skull implant.
  • Cameron Glasscock, assistant professor of biosciences at Rice. Glasscock's project addresses repeat expansion disorders, such as Huntington’s disease and myotonic dystrophy, and focuses on stopping DNA instability before repeats reach a disease-causing threshold.
  • Raudel Avila, assistant professor of mechanical engineering at Rice. Avila's project focuses on everyday health factors such as nutrition, hydration and brain blood flow and how they influence brain aging long before symptoms of dementia appear.
  • Isaac Hilton, associate professor of bioengineering at Rice, and Laura Lavery, assistant professor of biosciences at Rice. Hilton and Lavery's project uses precise CRISPR-based gene regulation to target multiple genetic drivers of neuronal damage in Alzheimer’s.
  • Quanbing Mou, assistant professor of chemistry at Rice, and Qing-Long Miao, assistant professor of neurology at Baylor College of Medicine. Mou and Miao's project aims to develop a gene-regulation therapy for childhood absence epilepsy by restoring activity of the CACNA1A gene.
  • Momona Yamagami, assistant professor of electrical and computer engineering at Rice, and Christopher Fagundes, professor of psychological sciences at Rice. Yamagami and Fagundes' project addresses the physical and mental health challenges faced by spouses caring for partners with Alzheimer’s disease and related dementias and aims to develop algorithms to determine the optimal timing and frequency of supportive text messages.
  • Han Xiao, professor of chemistry at Rice. Xiao's project aims to improve the delivery of antibody therapies to the brain using a noninvasive, light-based approach that temporarily opens the blood–brain barrier.
  • Lan Luan, associate professor of electrical and computer engineering at Rice. Luan's project investigates how tiny blood-vessel injuries in the brain, known as microinfarcts, contribute to dementia.
  • Natasha Kirienko, associate professor of biosciences at Rice. Kirienko's project targets a shared cause of neurodegeneration, impaired mitochondrial cleanup, and aims to identify an existing antidepressant that could be repurposed to protect neurons in diseases like Alzheimer’s and Parkinson’s.
  • Harini Iyer, assistant professor of biosciences at Rice. Iyer's project will observe zebrafish to investigate how the brain’s primary immune cells become improperly activated in neurological disorders, leading to the loss of healthy neurons and cognitive impairment.

The RBI also named the first four projects to receive research awards through the Rice and TMC Neuro Collaboration Seed Grant Program in January. Read more about those projects here.

Report: These 10 jobs earn the biggest salary premiums in Texas

A move to Texas bolsters earnings for some, and a new SmartAsset study has revealed the top professions where the median annual earnings in the Lone Star State exceed the national median.

The report, "When it Pays to Work in Texas — and When It Doesn’t," published in April, analyzed over 700 occupations to determine which have the biggest "Texas premium" — meaning jobs where the price-adjusted median annual pay in Texas most exceeds the national median for the same occupation — and which jobs have the biggest “Texas penalty,” where the statewide median annual pay falls furthest below the national median. Salaries were sourced from the U.S. Bureau of Labor Statistics (BLS) and adjusted for regional price parity.

According to the report's findings, geoscientists have the biggest "Texas premium" and make a $159,903 median annual salary. Texas' salary for geoscientists is 61 percent higher than the national median for the same position (after adjusting for regional price parity).

"Texas’s large petroleum industry helps explain why employers in the state retain so many geoscientists," the report's author wrote. "In fact, the Lone Star State is home to more geoscientists than any other state except California."

There are more than 3,600 geoscientists working in Texas, SmartAsset said.

These are the remaining top 10 occupations with the biggest "Texas premiums" (salaries are price-adjusted):

  • No. 2 – Commercial pilots: $167,727 median Texas earnings; 37 percent higher than the national median
  • No. 3 – Sailors: $67,614 median Texas earnings; 36 percent higher than the national median
  • No. 4 – Aircraft structure assemblers: $83,519 median Texas earnings; 35 percent higher than the national median
  • No. 5 – Ship captains: $108,905 median Texas earnings; 27 percent higher than the national median
  • No. 6 – Nursing instructors (postsecondary): $100,484 median Texas earnings; 26 percent higher than the national median
  • No. 7 – Tax preparers: $63,321 median Texas earnings; 25 percent higher than the national median
  • No. 8 – Chemists: $104,241 median Texas earnings; 24 percent higher than the national median
  • No. 9 – Health instructors (postsecondary): $128,680 median Texas earnings; 22 percent higher than the national median
  • No. 10 – Engineering instructors (postsecondary): $129,030 median Texas earnings; 22 percent higher than the national media

The careers where Texas workers earn less

SmartAsset said an editor is the Texas profession where workers earn the furthest below the median for the same occupation elsewhere in the U.S. Not to be confused with film and video editors, BLS defines editors as those who "plan, coordinate, revise, or edit written material" and "may review proposals and drafts for possible publication."

The study found editors make a price-adjusted median wage of $29,710, which is 61 percent lower than the national median for the same position, and there are nearly 8,200 editors in Texas.

It's worth noting that the salaries for editors may be skewed by the fact that there are not major publications in rural areas of Texas, and other professions may also have financial deviations for similar reasons.

Several healthcare jobs also appear to have the worst penalties in Texas compared to elsewhere in the country. Home health aides are the second-worst paying professions in the state, making a median wage of $24,161.

"More home health aides work in Texas than in nearly any other state, with only California and New York employing more," the report said. "However, the more than 300,000 Texans in this occupation earn median annual pay that is about 31 percent below the national median, after adjusting for regional price parity.

SmartAsset clarified that pay penalties are not consistent "across the board" for other healthcare occupations in Texas.

"For physical therapy assistants, occupational therapy assistants, and postsecondary nursing instructors, Texas may be an especially strong place to work, with these occupations offering 'Texas premiums' of between 17 percent and 26 percent," the study said.

These are the remaining top 10 occupations where median annual earnings in Texas fall furthest below the national median for the same occupation:

  • No. 3 – Cardiovascular technicians: $49,382 median Texas earnings; 27 percent lower than the national median
  • No. 4 – Semiconductor processing technicians: $38,295 median Texas earnings; 25 percent lower than the national median
  • No. 5 – Tutors: $30,060 median Texas earnings; 25 percent lower than the national median
  • No. 6 – Control and valve installers: $56,496 median Texas earnings; 24 percent lower than the national median
  • No. 7 – Mental health social workers: $46,109 median Texas earnings; 23 percent lower than the national median
  • No. 8 – Clinical psychologists: $74,449 median Texas earnings; 22 percent lower than the national median
  • No. 9 – Producers/directors: $65,267 median Texas earnings; 22 percent lower than the national median
  • No. 10 – Interpreters/translators: $46,953 median Texas earnings; 21 percent lower than the national median

---

This article originally appeared on CultureMap.com.

Houston rises in 2026 ranking of best U.S. cities to start a business

Best for Biz

Houston has reaffirmed its commitment to a business-friendly environment and now ranks as the 26th best large U.S. city for starting a business in 2026. The city jumped up eight places after ranking 34th last year.

WalletHub's annual report compared 100 U.S. cities based on 19 relevant metrics across three key dimensions: business environment, access to resources, and costs. Factors that were analyzed include five-year business survival rates, job growth comparisons from 2020 and 2024, population growth of working-age individuals aged 16-64, office space affordability, and more.

Florida cities locked out the top five best places in America for starting a new business: Tampa, Orlando, Jacksonville, Hialeah, and St. Petersburg.

Houston's business environment ranked as the 19th best in the country, and the city ranked 51st in the "business costs" category. However, the city lagged behind in the "access to resources" ranking, coming in at No. 72 overall. This category examined metrics such as Houston's working-age population growth, the share of college-educated individuals, financing accessibility, the prevalence of investors, venture investment amounts per capita, and more.

"From the Gold Rush and the Industrial Revolution to the Internet Age, periods of innovation have shaped our economy and driven major societal progress," the report's author wrote. "However, the past few years have been particularly challenging for business owners in the U.S., due to factors such as the COVID-19 pandemic, the Great Resignation and high inflation."

Earlier this year, WalletHub declared Texas the third-best state for starting a business in 2026, and several Houston-area cities have seen robust growth after being recognized among the best career hotspots in the U.S. Entrepreneurial praise has also been extended to five local companies that were named the most innovative companies in the world, and six powerhouse female innovators that made Inc. Magazine's 2026 Female Founders 500 list.

Texas cities with strong environments for new businesses
Multiple cities in the Dallas-Fort Worth Metroplex can claim bragging rights as the best Texas locales for starting a new business. Dallas ranked highest overall — appearing 11th nationally — and Irving landed a few spots behind in the 16th spot. Arlington (No. 23), Fort Worth (No. 30), Plano, (No. 35), and Garland (No. 65) followed behind.

Only six other Texas cities earned spots in the report: Austin (No. 24), Lubbock (No. 36), Corpus Christi (No. 39), San Antonio (No. 64), El Paso (No. 67), and Laredo (No. 76).

Austin tied with Boise, Idaho and Fresno, California for the highest average growth in the number of small businesses nationally, while Corpus Christi and Laredo topped a separate list of the U.S. cities with the most accessible financing.

---

This article originally appeared on CultureMap.com.