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Houston entrepreneur using cloud-based AI technology in space and satellite applications

In a decade, there will be five times as many satellites as there is now, and we're going to need a better way of keeping track of them. Cognitive Space, lead by Guy de Carufel, has a solution. Courtesy of Guy de Carufel

There are around 2,000 satellites up above our heads, but in the next 10 years, that figure will have surpassed 10,000. As the number of satellites goes up, it'll be harder for companies to manage them.

Houston-based Cognitive Space lead by Founder and CEO Guy de Carufel recognizes this as an opportunity to engage artificial intelligence and cloud technology. De Carufel spoke with InnovationMap about his company, how it will grow, and the role Houston plays in the evolving space exploration industry.

InnovationMap: How did you come up with the idea for your company and technology?

Guy de Carufel: From my experience working at [JSC], I understand the traditional way of commanding spacecraft and how you interface with that from the ground station point of view. In the industry, it's changing very quickly in terms of new companies that are launching constellations of satellites. We're currently at an inflection point where the satellite industry is expected to grow up to five folds in the next 10 years because of the large companies building up these satellites. There are around 2,000 satellites active right now, and that's expected to grow to over 10,000 in the next 10 years.

With all these satellites, you're going to need to manage these assets. Having an operator look at each satellite is not going to cut it. It's not going to be enough for all these satellites. I've been investing and researching in AI technology and machine learning, and I came up with a different way of approaching the problem, and it's a cloud-based approach to [managing the satellites.]

IM: What got you interested in space initially?

GC: Just the excitement of the new frontier. It's still one of the only places that we have a lot of exploring to do, and that got me into space in general and then aerospace engineering, which I got my master's degree in.

IM: What are some of the challenges of introducing a new technology in such a rapidly changing industry?

GC: Traditionally, the aerospace industry is very conservative and doesn't adopt change very quickly. Especially from NASA's point of view and large corporations' point of view, it takes a lot of effort to implement changes — and there's reasons behind that. Space crafts are very expensive to launch and mistakes are very costly. The industry doesn't necessarily like to take too many risks, but that's changing quickly. Now, there are a lot of startups in what's called "new space." You have a lot of companies being funded by venture capital. These startups are willing to take a lot more risks.

IM: How is this growth in satellites going to affect things here on earth?

GC: One of the reasons there's been new interest in space is there are new market forces that are pushing the industry in new directions where you have new uses for space assets. One of them is obviously worldwide connectivity, so internet from space. You have a lot of companies investing billions into that.

The other market force is to have real-time insight into what's going on in the world through imagery. There's a need for tracking transportation and logistics, as well as farming and mining. All of this will have a profound impact on the economy in general.

Industrial IoT, which basically just means everything will be connected, and in order to operate these remote devices, you're going to have to have real-time knowledge of what's going on, and one of the ways to do that is with real-time imagery. It's not something that can be done with today's technology, and we want to be able to position ourselves to be able to enable that market trend.

IM: Has NASA changed with the times? Does it still have the same role in space exploration in "new space"?

GC: The role of NASA has changed over the years. It's changed from initially being a national pride to be the first on the moon and the astronauts were test pilots and the soldier type. When the space station came up and the shuttle program, astronauts became scientists and educators from all sorts of backgrounds. NASA has evolved considerably over the years, and now it is evolving again because of the changes in the industry. NASA will always be relevant, but now it does have to change in how it will play in this new economy. Commercial entities are going to be a large part of exploration, but NASA does have a role to play in setting the roadmap and logistics, as well as sharing the expertise it has from 60 years.

IM: Is Houston a good place for aerospace startups?

There's starting to be a strong startup ecosystem here, but the focus is still medical and oil and gas, much less so aerospace. I do hope that the community realizes that there's a lot of talent here for aerospace. If I were to suggest anything, it would be to have an accelerator program with a focus on space.

IM: Where is Cognitive Space at with its technology and business plan? What are some goals you have for the company?

GC: We're still very early. We're building up our product, and we have a functional prototype. We are in discussion with most major players in the industry and with various government entities.

By next year we will have major contracts, and growing our team to 15 to 20 people. We'll have a commercial product by then and servicing some commercial players. Five years from now, we'll probably be in many different verticals, spawning from what we have now to really expand and apply our systems to as many applications as possible.

IM: Who are Cognitive Space's clients?

GC: Our focus is on earth observation satellite companies — the companies that are developing small satellites with different sensors onboard to take imagery or different spectrum, say hyperspectral or optical. We're focused on that market. What we provide for them is this autonomous tasking solution for their earth observation systems.

We're starting with a niche market but it's growing very quickly. It's expected to grow to $8 billion industry in 5 years. But the technology we develop will be applicable to many different industries.

IM: What's next for Cognitive Space?

GC: We've been focused mostly on developing our prototype and validating the market, but we are looking for investment in a Seed round this year.

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Portions of this interview have been edited.

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Building Houston

 
 

A team of students from Rice University won Accenture’s 2023 Innovation Challenge with extended reality project. Photo via accenture.com

A team of students from Rice University may see their award-winning idea incorporated into programming from the nonprofit Smithsonian Institution — the world’s largest museum, education, and research complex.

Rice’s Team Night Owls, made up of four undergraduates, recently won Accenture’s 2023 Innovation Challenge. The team’s winning concept: a three-month, six-town mobile bus exhibit designed to expose the Smithsonian to residents of rural areas in the U.S. One of the highlights of the exhibit would be an augmented reality/virtual reality feature.

The Rice team competed against more than 1,100 applicants. Participants were asked to “envision ways to deliver the spirit and wonder of in-person visits” at the Smithsonian to rural communities nationwide.

“Our biggest takeaway from the challenge was learning how to generate innovative ideas and then combine the best aspects from each one to include into one coherent solution,” says one of the team members, Sean Bishop.

Accenture is providing pro bono support to the Smithsonian to help turn the Rice team’s “Rural Routes” concept into reality. Ideally, the Smithsonian hopes to incorporate the team’s idea into its 2026 celebration of the country’s 250th birthday.

Officials say they liked the Rice team’s proposal because it would be a way for the organization to familiarize rural America with the Smithsonian while also collecting and displaying the stories of rural residents.

“We hope to amplify the voices of rural Americans and raise the visibility of their cultural stories,” the Smithsonian says in a statement provided to InnovationMap.

Nico Motta, a rising junior studying business and data science at Rice, says his team’s idea was born out of a desire to bring the Smithsonian to people and bring people to the Smithsonian.

“From there, two different ideas emerged that we eventually brought together. First, we connected the idea of campaign buses that allow political candidates to travel to smaller communities,” Motta tells InnovationMap. “Second, we researched existing Smithsonian initiatives and were intrigued by the Crossroads program, a stationary exhibit shipped out to community centers.”

The team then brainstormed ways to marry the two ideas. The result: the Rural Routes project.

Aside from Motta and Bishop, members of the Rice team are Eva Moughan, a rising junior studying math and operations research at Rice, and Austin Tran, a rising junior studying business and statistics.

Bishop, a rising senior studying chemical and biomolecular engineering at Rice, says the Rural Routes entry stood out partly because the team:

  • Dug into how to finance the exhibit.
  • Supplied examples of similar projects that have achieved success.
  • Folded augmented reality/virtual reality into the project.

Organizers believe the Rice team’s winning entry embodies the competition’s goal this year to generate “bold ideas and innovative thinking” about introducing more Americans to the Smithsonian.

“The Accenture Innovation Challenge invites students seeking to do well and do good to collaborate on solving real and real-time business challenges for leading nonprofits. The students’ innovative ideas make the nonprofit better able to achieve its mission, and together we work to implement the winning solution,” says Marty Rodgers, senior managing director of Accenture’s U.S. south region and executive sponsor of the Accenture Innovation Challenge.

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