Houston material science company strategically rolls out flagship product nationwide
houston innovators podcast episode 174
A Houston startup is celebrating its nationwide launch of its flagship product that coats roofs to reduce energy waste.
NanoTech's Nano Shield Cool Roof Coat is a unique product that can be added onto roofs to reduce energy waste on buildings. Co-founder and CEO Mike Francis and Chief Commercial Officer Carrie Horazeck joined the Houston Innovators Podcast to share more details about the product.
"It's just a coating that can go on top of existing structure — any type of commercial roof," Horazeck says on the show. "We have a pretty good amount of data from 2022 showcasing that we can reduce HVAC consumption within the building by about 30 to 40 percent.
"Our clients really see a immediate benefit in their energy bill, and, of course, if you reduce the HVAC consumption, that automatically translates to a decrease in your scope one emissions," she continues.
Now, NanoTech is playing in the climatetech materials space, the duo explains, and is able to offer clients the opportunity of sustainability with a return — and provide the data for them to prove it.
When deciding how to roll out the product nationally, Francis and Horazeck decided to create a partner enablement program of around 20 companies rather than going with one big distributor.
"We wanted to make sure we developed really strong relationships with our partners and brought on partners that really believed in our vision and understood what we're trying to do at NanoTech — not just with the roof coating, but the whole vision of our company," Horazecks says, explaining that NanoTech has 12 partner companies already and is actively interviewing for the last eight spots.
The roof coating is just the beginning, Francis and Horazeck say about the growing company. NanoTech, which also has a fireproofing product that can protect against fires of up to 1,800 degree Celcius temperatures, also is working on a clear coating product for windows and even solar panels.
"We have the technologies — we're filing multiple patents almost every month to enter different areas of the green building and fireproofing spaces. We're working with more than 40 Fortune 500 companies — things are really clicking," Francis says on the show. "What I think is the next period in our company history is hiring the best talent we can possibly find."
Francis and Horazeck share more about the future of NanoTech on the podcast, and each share their thoughts on the vast opportunities in Houston's networking community and innovation ecosystem. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.