This week's roundup of Houston innovators includes Amanda Ducach of ema, Bobby Bryant of DOSS, and Abbey Donnell of Work & Mother. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from femtech to real estate — recently making headlines in Houston innovation.

Amanda Ducach, founder and CEO of ema

Amanda Ducach, founder of ema is launching her business's new product. Photo courtesy of SocialMama

Amanda Ducach set out to create a platform where mothers could connect with each other socially, but when she launched SocialMama just ahead of a global pandemic, she soon learned there was a bigger market need for access to information surrounding women's health — from fertility to menopause.

After pivoting her femtech platform to include women's health experts, she realized her technology wasn't able to completely support growing user base. The platform, which was called SocialMama, saw users engaging with experts in similar ways — and as Ducach looked into growing the platforms users, she realized that 24/7 access to experts was going to be hard to scale.

"We noticed that most of these conversations were repetitive," Ducach tells InnovationMap. "You had women asking an expert about tracking ovulation a hundred times a day. Having an OBGYN answer that question a hundred times a day was crazy and just not scalable." Read more.

Bobby Bryant, CEO and founder of DOSS

DOSS is a real estate platform founded in Houston that helps democratize access to homeownership. Photo via askdoss.com

Real estate and homeownership has been historically exclusionary. Bobby Bryant — the first Black man to create and franchise a real estate brokerage brand — wanted to do something about that.

Considering the history of the real estate industry — women weren't able to buy homes without being married and African Americans were refused outright thanks to the country's history of redlining — Bryant tells InnovationMap he saw an opportunity for a business.

“I look at diversity as our superpower, and I look at the opportunity to kick that door down," he says. Read more.

Abbey Donnell, founder of Work & Mother

Work & Mother is expanding. Photo courtesy of Work & Mother

Houston-based Work & Mother, which outfits commercial buildings with lactation accommodations for working parents, announced this month that it has entered into an agreement to open two new lactation suites outside the state of Texas.

The company, founded by Abby Donnell, will open suites in two commercial office buildings in Boston, Massachusetts, and Arlington, Virginia, just outside of Washington, D.C. The new suites are expected to be completed this summer.

Work & Mother currently has suites in Allen Center, The Jones on Main and Four Oaks Place in Houston, as well as East Lake at Tillery in Austin and Lincoln Centre in Dallas. Read more.

This week's roundup of Houston innovators includes Philipp Sitter of RepeatMD, Abbey Donnell of Work & Mother, and Chris Howard of Softeq. Courtesy photos

3 Houston innovators to know this week

who's who

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from health tech to software— recently making headlines in Houston innovation.


Philipp Sitter, founder of RepeatMD

RepeatMD offers its clients rewards-based software and is expanding with a new fintech tool. Photo via LinkedIn

Ever the entrepreneur, Philipp Sitter saw an opportunity to equip health service professionals with marketing tools. RepeatMD, founded in December 2020, specializes in white-label rewards apps for plastic surgeons, medical spas, dermatologists, and similar businesses. Now, it's expanding into the "buy now, pay later" fintech realm through a new deal with BTL Industries, a Marlborough, Massachusetts-based provider of body-sculpting equipment.

Through these services, Sitter sees his company being a one-stop-shop for this type of tech.

"We see us becoming ubiquitous in the industry, where anybody that's a dermatologist, a plastic surgeon, or a medical spa has [our app]," Sitter says. Click here to read more.

Abbey Donnell, founder and CEO of Work & Mother

Abbey Donnell, founder of Work & Mother

Abbey Donnell created a service before employers even knew they needed it. Courtesy of Work & Mother

Abbey Donnell knows she's doing something different. Her company, Work & Mother, builds out and runs lactation suites as an amenity to office buildings.

"We're in a strange niche of the industry. We don't really fall completely into a real estate bucket and we don't fall completely into a tech bucket," Donnell says. "It makes finding investors who really understand what we're doing a little bit trickier."

Despite these challenges, the company has grown and is even eyeing a national expansion. Click here to read more.

Chris Howard, CEO and founder of Softeq

A Houston software company has announced the five early-stage startups it will be supporting through its new venture studio. Photo courtesy of Softeq

A lasting tech ecosystem requires successful tech entrepreneurs to give back to the next generation of new businesses. Chris Howard knows that, and it's why his company, Softeq Development Corporation, announced its inaugural cohort for the Softeq Venture Studio. The program, which will be offered quarterly for four to six startups each cohort, is geared at helping its resident startups quickly develop their technology and build their businesses.

"Historically, most tech startups had a founder with development skills. However, we're now seeing more and more business people, doctors, and other professionals start companies, and they need a strong engineering partner to develop their products," says Christopher A. Howard, Softeq founder and CEO, in a news release.

"We take it several steps further with the Venture Studio providing technology business consulting, development services, and much-needed cash. We're a vested partner, so we also help secure follow-on funding for continued growth," he continues. Click here to read more.

Abbey Donnell created a service before employers even knew they needed it. Photo courtesy of Work & Mother

How this Houston innovator created a whole new type of business to revolutionize the workplace for new moms

Houston innovators Podcast episode 105

Abbey Donnell always thought she'd run her own business one day. But did she think she'd start a business that builds out and runs lactation suites as an employee amenity within office buildings? No, she can't say that she did.

However, that's what she's done with Work & Mother, a growing Houston-based business that's both a real estate play and a femtech company. Donnell was working in the advertising and marketing industry and moonlighting as an MBA student at Rice University when the idea came to her. She saw her friends starting having kids and saw how they struggled with the return to work. If they forgot essential supplies for pumping, they'd have to run to the store real quick. Or, they'd have to pump in a room that sacrificed privacy, cleanliness, and/or comfort.

It's something women are hesitant to advocate for themselves, Donnell says on this week's episode of the Houston Innovators Podcast, adding that they are more willing to just deal with the lack of appropriate facilities than raise a fuss. Through her work at Rice and an early pilot in an office building, Donnell essentially started a whole new type of business.

"We created this service for commercial office buildings," Donnell says, explaining that the business works directly with office building landlords to build out the facility. "The new business model creates a win-win-win scenario because it's more cost efficient and is a better solution for all parties, as well as adding privacy and being more streamlined."

In addition to the facilities, which are decorated in a spa-like way that adds comfort to the rooms, Work & Mother adds on to its amenities service with a smartphone app for new moms working in the building to book their pumping room.

The fact that Work & Mother is created a whole new type of service has presented Donnell with a unique set of challenges. For one, fundraising has been a process that includes educating potential investors — most of which are likely men without personal experience with the burden new moms face.

"We're in a strange niche of the industry. We don't really fall completely into a real estate bucket and we don't fall completely into a tech bucket," Donnell says. "It makes finding investors who really understand what we're doing a little bit trickier."

Despite the challenges, Work & Mother has gotten some traction coming out of the pandemic — something that has benefited the business model in that more people are aware of the importance of sanitation and staying healthy in the workplace. Work & Mother has two open locations now with more on the horizon — including expanding outside of Texas thanks to a partnership with CBRE.

Donnell discusses the partnership and the future of Work & Mother on the episode. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

Work & Mother — with the help of CBRE Group Inc. — is gearing up for a national expansion. Photo courtesy of Work & Mother

Houston female-founded startup takes on national expansion

going places

Houston-based Work & Mother Services LLC is embarking on a nationwide expansion of its network of lactation suites.

Work & Mother already operates two locations in downtown Houston (The Jones on Main and Three Allen Center) and is preparing to open locations at Four Oaks Place in Houston and Eastlake at Tillery in Austin. Beyond that growth, the company aims to expand to metro areas like Dallas-Fort Worth, Chicago, Los Angeles, and New York City.

Work & Mother has tapped Abby Alford and Lucian Bukowski of commercial real estate services company CBRE Group Inc. to find space in expansion markets. Both of them work out of CBRE's office on Post Oak Boulevard.

Work & Mother's lactation suites feature private rooms, hospital-grade pumps, and refrigeration and storage options. As part of its service, the company offers a booking app and support resources, such as lactation consultants and career coaches, to working mothers who are breastfeeding their babies.

"Most employers have a legal obligation to provide a proper space for nursing mothers, but pumping at work has always been incredibly difficult, with in-office solutions and multipurpose wellness rooms often failing moms and contributing to high turnover rates around motherhood — many employers don't even realize they have a problem until it's too late," Abbey Donnell, founder and CEO of Work & Mother, says in a CBRE news release.

"We look forward to supporting more new mothers' return to work and providing the real estate services that office tenants and landlords need in a post-pandemic world to promote wellness, flexibility, and inclusion in the workplace," Donnell adds.

A Work & Mother suite is an amenity shared by tenants of an office building. The company says its suites help employers adhere to federal labor laws, reduce HR risks, and retain female employees.

"The pandemic has forced tenants and landlords alike to reimagine workplaces with a greater focus on employee experience in order to recruit and retain top talent," CBRE's Alford says.

Donnell, a Rice University alumna, started her company in 2017. She is a certified lactation counselor and a former advertising executive.

Earlier this year, Work & Mother raised an undisclosed amount of funding from The Artemis Fund, a Houston-based firm that supports women-led startups; the Texas HALO Fund, a Houston-based investment firm; and the Beam Angel Network, an Austin-based nonprofit that backs startups founded by women.

This week's roundup of Houston innovators includes Abbey Donnell of Work & Mother, Blair Garrou of Mercury Fund, and Randa Duncan Williams. Courtesy photos

3 Houston innovators to know this week

who's who

Editor's note: In the first weekly roundup of Houston innovators of 2021, I'm introducing you to three innovators across the city — one of the richest people in Houston, a venture capital expert, and a female founder with big plans for 2021.

Abbey Donnell, founder of Work & Mother

Abbey Donnell is looking forward to growing Work & Mother in 2021. Courtesy of Work & Mother

Abbey Donnell is making sure that when new moms go back to work in downtown Houston in 2021, they'll have a suite of professional, spa-like rooms to pump in. Work & Mother has recently opened its latest location in Three Allen Center and designed it with comfort and safety in mind.

"Pumping at work has always been incredibly hard for mothers. Now, with the pandemic, there are the added complications of germ spread, closed community spaces, and repurposed wellness rooms, which makes pumping at work nearly impossible. Yet, most employers still have a legal obligation to provide a proper space for nursing mothers," says Abbey Donnell, founder and CEO of Work & Mother, in a news release. Click here to read more.

Blair Garrou, managing director of Mercury Fund

Blair Garrou joined the Houston Innovators Podcast this week. Photo via MercuryFund.com

Despite the rollercoaster of a year 2020 has been for venture capital, Blair Garrou says he's never been busier. One thing he's seen increased is an interest in early stage investing — this, he says, is happening as the pandemic has shown a spotlight on the importance of tech and ramped up digitization in business.

"People are realizing that money is in innovation and tech — especially in software," Garrou says on this week's episode of the Houston Innovators Podcast. "I can't tell you how many individual investors who call interested in investing in Mercury as a fund or our companies. People are not getting the return they desire from the markets and they are seeing tech companies do great things." Click here to read more and stream the podcast episode.

Randa Duncan Williams, owner of Texas Monthly

One of the four richest people in Houston, Randa Duncan Williams owns Texas Monthly. Photo courtesy of Texas Monthly

Mirror, mirror on the wall, who's the richest of them all? Nevermind, mirror. Forbes just told us. Houston's Duncan family, with a net worth of $22 billion, who once again appear on the annual Forbes ranking of America's richest families. (The Duncans come in at No. 11 on the Forbeslist.)

The four children of pipeline mogul Dan Duncan — Randa Duncan Williams, Milane Frantz, Dannine Duncan Avara, and Scott Duncan — inherited a $10 billion estate from their father when he died in 2010. The net worth of each heir exceeds $5 billion.

Randa enjoys the highest profile among the four Duncan siblings. She is chairwoman of Houston-based Enterprise Products Partners, the pipeline giant founded by her father, and owns Austin-based Texas Monthly magazine. Click here to read more.

Work & Mother has opened its latest location in downtown Houston. Photo courtesy of Work & Mother

Female-founded startup opens facility for new working moms in downtown Houston

pump it up

As companies roll out back-to-work plans for the new year, one subset of workers' needs might be overlooked: new, breastfeeding mothers. However, one Houston startups is looking out for them with a new downtown location.

Work & Mother Services LLC creates and manages a suite of breastfeeding rooms and support equipment — along with a booking smartphone app, and has officially opened its new suite at Three Allen Center. The new facility has 10 private rooms, each equipped with a hospital grade pump, milk storage bags and other supplies; cleaning and sanitizing stations; lockers; refrigeration options; and more.

Work & Mother takes a professional and spa-like approach to a daily, usually dreaded task new moms take on, while also allowing the employer a chance to provide its employees a necessary amenity.

"Pumping at work has always been incredibly hard for mothers. Now, with the pandemic, there are the added complications of germ spread, closed community spaces, and repurposed wellness rooms, which makes pumping at work nearly impossible. Yet, most employers still have a legal obligation to provide a proper space for nursing mothers," says Abbey Donnell, founder and CEO of Work & Mother, in a news release.

Per the Fair Labor Standards Act Section 7(r), companies with 50 or more employees are required to provide "a place, other than a bathroom, that is shielded from view and free from intrusion from coworkers and the public, which may be used by an employee to express breast milk." Companies that aren't in compliance with Section 7(r) — and lack the resources to do so — can either purchase individual or company memberships to Work & Mother.

Brookfield Properties, which is the management company over Allen Center, has now helped its tenants have access to a facility that will help them be compliant.

"Brookfield Properties is deeply committed to creating highly amenitized work environments for our tenants," says Travis Overall, executive vice president and head of the Texas Region for Brookfield Properties. "We have a strong presence of working mothers at the Allen Center campus, which requires thoughtfully curated wellness amenities, such as Work & Mother. We look forward to having this valuable resource readily available for our working mothers once it opens."

Work & Mother has opened other locations downtown, including one at 712 Main St., but the new location at Three Allen Center, designed by PDR Corp., is the latest.

"It's been a great experience to partner with Brookfield Properties on this project, it's clear that they truly care about their tenants. The space at Allen Center is a beautiful, professional amenity that enables working mothers of the buildings and surrounding area to pump safely and with dignity," says Donnell.

Next year, Work & Mother plans to open its first non-Houston location in Austin.

Private rooms

Photo courtesy of Work & Mother

The new facility in Three Allen Center has 10 private rooms, and mothers can book on the Work & Mother app.

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Houston VC funding surged in Q1 2025 to highest level in years, report says

by the numbers

First-quarter funding for Houston-area startups just hit its highest level since 2022, according to the latest PitchBook-NVCA Venture Monitor. But fundraising in subsequent quarters might not be as robust thanks to ongoing economic turmoil, the report warns.

In the first quarter of 2025, Houston-area startups raised $544.2 million in venture capital from investors, PitchBook-NVCA data shows. That compares with $263.5 million in Q1 2024 and $344.5 million in Q1 2023. For the first quarter of 2022, local startups nabbed $745.5 million in venture capital.

The Houston-area total for first-quarter VC funding this year fell well short of the sum for the Austin area (more than $3.3 billion) and Dallas-Fort Worth ($696.8 million), according to PitchBook-NVCA data.

While first-quarter 2025 funding for Houston-area startups got a boost, the number of VC deals declined versus the first quarters of 2024, 2023 and 2022. The PitchBook-NVCA Monitor reported 37 local VC deals in this year’s first quarter, compared with 45 during the same period in 2024, 53 in 2023, and 57 in 2022.

The PitchBook-NVCA report indicates fundraising figures for the Houston area, the Austin area, Dallas-Fort Worth and other markets might shrink in upcoming quarters.

“Should the latest iteration of tariffs stand, we expect significant pressure on fundraising and dealmaking in the near term as investors sit on the sidelines and wait for signs of market stabilization,” the report says.

Due to new trade tariffs and policy shifts, the chances of an upcoming rebound in the VC market have likely faded, says Nizar Tarhuni, executive vice president of research and market intelligence at PitchBook.

“These impacts amplify economic uncertainty and could further disrupt the private markets by complicating investment decisions, supply chains, exit windows, and portfolio strategies,” Tarhuni says. “While this may eventually lead to new domestic investment and create opportunities, the overall environment is facing volatility, hesitation, and structural change.”

Expert: Texas is building a cybersecurity wall — but it needs more bricklayers

Guest Column

Texas has always been a state that thinks in terms of scale. Big energy, big ambitions and now, big action in cybersecurity.

With the creation of the Texas Cyber Command under the Department of Information Resources, the state is recognizing what many of us in the industry have long understood: cybersecurity is not just an IT issue, it's a matter of public safety and economic resilience. Protecting municipal systems, schools, and critical energy infrastructure from cyber threats is no longer optional. It is essential.

For these efforts to succeed, Texas must invest as much in people as it does in technology. Without a capable, well-trained workforce to carry out the mission, even the strongest cyber strategies will struggle to hold the line.

The scope of the threat

Cyberattacks are not theoretical. In the last year alone, several cities in Texas experienced major ransomware attacks. One incident in Fort Worth took down core city systems, affecting everything from email access to permitting operations. The ripple effects were significant.

The energy sector is also under constant pressure. As a cornerstone of both the Texas and national economy, the it is a high-value target. Hackers are probing systems that manage oil, gas, and renewable energy infrastructure, looking for weaknesses that could be exploited to steal data or disrupt operations.

Texas has responded by centralizing its cyber incident response capabilities. The Texas Cyber Command is a smart step forward. It brings coordination and focus to an increasingly complex landscape. But its effectiveness will depend entirely on the professionals tasked with doing the work. And that’s where the challenge lies.

The workforce gap

Across the U.S., there are an estimated 400,000 unfilled cybersecurity positions. In Texas, more than 40,000 roles remain vacant, according to CyberSeek. These are not just numbers in a report. They represent a growing vulnerability with gaps in frontline defenses against real and persistent threats.

We cannot afford to rely solely on traditional pathways to fill this gap. Four-year degree programs are important, but they are not designed to scale fast enough or flexibly enough to meet today’s needs. Instead, we need to broaden our view of what a cybersecurity talent pipeline looks like and who it includes.

There needs to be an expanded focus on practical, skills-based training that takes high-aptitude individuals, including those from non-traditional backgrounds, and prepares them for success in cybersecurity careers through rigorous hands-on training that reflects the demands of real-world cyber roles. With the right structure and support, people from all walks of life are already proving they can become capable defenders of our digital infrastructure.

The same entrepreneurial spirit that drives innovation in other sectors can be applied to cybersecurity workforce development. We don’t have to wait years to grow the next generation of defenders. We can do it now, with the right focus and investment.

Texas has taken a critical first step by creating the Cyber Command, but if we want to build lasting resilience, we need to address the workforce bottleneck head-on. Cybersecurity needs more than tech…it needs talent.

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Dean Gefen is theCEO, NukuDo, a San Antonio-based cybersecurity workforce development and staffing company.

Rice Business Plan Competition doles out $2M to 2025 student teams

big winners

Celebrating its 25th year, the Rice Alliance for Technology and Entrepreneurship hosted the celebrated Rice Business Plan Competition this month, doling out more than $2 million in investment and cash prizes to the top-performing teams.

“For 25 years, the Rice Business Plan Competition has helped shape how Rice Business shows up in the world by creating a platform where student-entrepreneurs can tackle some of the most complex challenges of our time in energy, in health care, in technology and beyond,” Peter Rodriguez, dean of Rice Business, the presenting sponsor of the event, said in a news release. “If we’re serious about changing the world — and I believe we are — then it’s our responsibility to open doors for students everywhere to imagine bold solutions and build what comes next.”

Over the course of the three-day event, the 42 startups competing this year from colleges or universities around the world presented their plans before more than 300 angel, venture capital, and corporate investors. The teams were selected from the event’s largest applicant pool to date and represented 34 universities across four countries, according to Rice. Winners were announced at the company showcase and awards ceremony April 12 in downtown Houston.

Seven finalists were selected, though each team left the competition with some form of funding, according to Rice. The University of Michigan's Intero Biosystems was the star of the show, bringing home both the top-place finish and the largest total investment. Rice's own Pattern Materials also had a strong showing, placing fourth in the pitch competition and also earning the fourth-highest investment total.

Here are the teams that won big in 2025. See a full list of winners and prizes here.

Intero Biosystems, University of Michigan - $902,000

The team finished in first place for its GastroScreen, the first stem cell-driven human “mini gut” that is ideal for organ function testing before testing on humans, and also claimed the largest total investments among the competition.

  • $150,000 Goose Capital Investment Grand Prize
  • $250,000 Goose Capital Investment Prize
  • $200,000 The OWL Investment Prize
  • $100,000 Houston Angel Network Investment Prize
  • $100,000 nCourage Investment Network’s Courageous Women Entrepreneur Investment Prize
  • $100,000 Investment Prize from Nancy Chang
  • $1,000 Mercury Elevator Pitch Competition - Overall Winner
  • $1,000 Anbarci Family Company Showcase Prize
  • TMC Innovation Healthcare Accelerator Bootcamp Invitation Prize

MabLab, Harvard University – $301,500

The team placed second for its rapid test capable of detecting multiple adulterants in laced drugs and spiked drinks.

  • $100,000 Investment Prize, sponsored by David Anderson, Anderson Family Fund, Jon Finger and Finger Interests
  • $100,000 The Indus Entrepreneurs (TiE) Texas Angels Investment Prize
  • $25,000 nCourage Investment Network’s Courageous Women Entrepreneur Investment Prize
  • $50,000 Valhalla Investment Network Investment Prize
  • $25,000 The Eagles Investor Investment Prize
  • $500 Mercury Elevator Pitch Competition - Life Science*
  • $1,000 Anbarci Family Company Showcase Prize

re.solution, RWTH Aachen University — $76,500

The team placed third for its water-based technology that recycles polyesters without generating salt waste, making textile recycling viable.

  • $50,000 Investment Prize, sponsored by David Anderson, Anderson Family Fund, Jon Finger and Finger Interests
  • $25,000 Pearland EDC Spirit of Entrepreneurship Cash Prize
  • $500 Mercury Elevator Pitch Competition - Energy/Cleantech
  • $1,000 Anbarci Family Company Showcase Prize

Pattern Materials, Rice University – $134,500

The Houston-based team placed fourth for its laser-induced graphene technology that can be rapidly performed, enabling low-cost, scalable production of the material.

  • $5,000 prize, sponsored by Norton Rose Fulbright
  • $50,000 Valhalla Investment Network Investment Prize
  • $25,000 Pearland EDC Spirit of Entrepreneurship Cash Prize
  • $25,000 New Climate Ventures Sustainable Investment Prize
  • $25,000 Amentum and WRX Companies Rising Stars Space Technology and Commercial Aerospace Cash Prize
  • $500 Mercury Elevator Pitch Competition - Hard Tech
  • $1,000 Anbarci Family Company Showcase Prize
  • $3,000 Venture Builder Innovation Prizes

Xatoms, Western University and University of Toronto — $30,000

The team placed fifth for its AI- and quantum-driven platform for discovering solar-activated semiconductor materials.

  • $5,000 prize, sponsored by EY
  • $25,000 nCourage Investment Network’s Courageous Women Entrepreneur Investment Prize

Mito Robotics, Carnegie Mellon University— $5,000

The team placed sixth for its automated manual cell culture with AI-powered robotic scientists for life science research

  • $5,000 prize, sponsored by Chevron Technology Ventures

FarmSmart.ai, LSU – $106,000

The team placed seventh for its AI—driven assistant that synthesizes vast agricultural research into actionable, tailored intelligence, but earned the fifth-most investments among the group.

  • $5,000 prize, sponsored by Shell Ventures
  • $100,000 The OWL Investment Prize
  • $1,000 Anbarci Family Company Showcase Prize
  • Edward H. Molter Memorial Prizes for Wildcard Round - 1st place - Advance to Finals


Other significant awards

GreenLIB Materials, University of Ottawa – $152,000

  • $150,000 Goose Capital Investment Prize
  • $2,000 Venture Builder Innovation Prizes

Microvitality, Tufts University – $26,500

  • $25,000 Southwest National Pediatric Device Consortium Pediatric Device Cash Prize
  • $1,500 Edward H. Molter Memorial Prizes for Wildcard Round - 3rd place overall in WC

Nanoborne, University of Texas at Austin - $25,000

  • $25,000 NOV Golden Ticket to Supernova Accelerator and Cash Prize

Last year, the Rice Business Plan Competition facilitated over $1.5 million in investment and cash prizes. MesaQuantum from Harvard University landed the highest total investment last year, although it was not named a finalist. Protein Pints from Michigan State University won the pitch competition.

According to Rice, 910 startups have raised more than $6.9 billion in capital through the competition over the last 25 years.