going places

Houston female-founded startup takes on national expansion

Work & Mother — with the help of CBRE Group Inc. — is gearing up for a national expansion. Photo courtesy of Work & Mother

Houston-based Work & Mother Services LLC is embarking on a nationwide expansion of its network of lactation suites.

Work & Mother already operates two locations in downtown Houston (The Jones on Main and Three Allen Center) and is preparing to open locations at Four Oaks Place in Houston and Eastlake at Tillery in Austin. Beyond that growth, the company aims to expand to metro areas like Dallas-Fort Worth, Chicago, Los Angeles, and New York City.

Work & Mother has tapped Abby Alford and Lucian Bukowski of commercial real estate services company CBRE Group Inc. to find space in expansion markets. Both of them work out of CBRE's office on Post Oak Boulevard.

Work & Mother's lactation suites feature private rooms, hospital-grade pumps, and refrigeration and storage options. As part of its service, the company offers a booking app and support resources, such as lactation consultants and career coaches, to working mothers who are breastfeeding their babies.

"Most employers have a legal obligation to provide a proper space for nursing mothers, but pumping at work has always been incredibly difficult, with in-office solutions and multipurpose wellness rooms often failing moms and contributing to high turnover rates around motherhood — many employers don't even realize they have a problem until it's too late," Abbey Donnell, founder and CEO of Work & Mother, says in a CBRE news release.

"We look forward to supporting more new mothers' return to work and providing the real estate services that office tenants and landlords need in a post-pandemic world to promote wellness, flexibility, and inclusion in the workplace," Donnell adds.

A Work & Mother suite is an amenity shared by tenants of an office building. The company says its suites help employers adhere to federal labor laws, reduce HR risks, and retain female employees.

"The pandemic has forced tenants and landlords alike to reimagine workplaces with a greater focus on employee experience in order to recruit and retain top talent," CBRE's Alford says.

Donnell, a Rice University alumna, started her company in 2017. She is a certified lactation counselor and a former advertising executive.

Earlier this year, Work & Mother raised an undisclosed amount of funding from The Artemis Fund, a Houston-based firm that supports women-led startups; the Texas HALO Fund, a Houston-based investment firm; and the Beam Angel Network, an Austin-based nonprofit that backs startups founded by women.

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Building Houston

 
 

"The Soccer Innovation Institute presents the ultimate opportunity to redefine the player and fan experience, and develop a lasting legacy for the long-term benefit of the FIFA World Cup." Photo via Paul Duron/Wikipedia

Houston is kicking up its 2026 FIFA World Cup bid by a notch or two with a new innovative initiative.

The Houston 2026 World Cup Bid Committee on October 14 committed to establishing the nonprofit Soccer Innovation Institute if Houston becomes a host city for the FIFA World Cup.

"The institute will rely on Houston's spirit of innovation to create a united community investment in building a legacy that goes well beyond the city," according to a news release announcing the potential formation of the nonprofit.

The soccer institute, made up of a network of experts and leaders from various global organizations, would conduct specialized think tanks and would support a series of community programs.

"As the energy capital of the world, the global leader in medicine, the universal headquarters for NASA, and the home to numerous sports tech companies, Houston has an abundance of resources that are unmatched by other cities," Houston billionaire John Arnold, chairman of the 2026 bid committee, says in a news release. "By bringing these organizations together under one umbrella, the Soccer Innovation Institute presents the ultimate opportunity to redefine the player and fan experience, and develop a lasting legacy for the long-term benefit of the FIFA World Cup."

Houston Mayor Sylvester Turner says the institute would align with the city's efforts to build a strong ecosystem for innovation, along with its passion for soccer.

"Houston is recognized as a leader in technology and innovation. We have many innovation hubs around the city that bring bright minds into collaborative spaces where the whole is greater than the sum of the parts," the mayor says.

Held every four years, the World Cup assembles national men's soccer teams from around the world in one of the most planet's most watched sporting events. The traditional 32-team tournament will expand to 48 teams in 2026. After 2026, the World Cup might be staged every two years.

Among those collaborating on the Houston 2026 bid are NRG, the Texas Medical Center, Shell, Chevron, the U.S. Soccer Foundation, the Council for Responsible Sport, the Houston Dynamo, the Houston Dash, the City of Houston, Harris County, and Houston First.

The FIFA World Cup 2026 will be played in 16 cities across the U.S., Mexico, and Canada. Houston and Dallas are among the 17 cities vying to become a U.S. host. A final decision is expected in the first half of 2022. If Houston is selected, it will host six World Cup games at NRG Stadium.

Between October 21 and November 1, World Cup delegates will visit eight cities in the running to be North American hosts: Houston, Dallas, Kansas City, Cincinnati, Denver, San Francisco, Seattle, and Monterrey, Mexico.

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