From enlightening talks to networking opportunities, here's where you need to be in July. Getty Images

If you were hoping that business events would slow down for the summer, keep hoping. While you're probably getting plenty of OOO emails during your daily communications, there's no shortage of face-to-face opportunities within Houston business and innovation.

If you know of innovation-focused events for this month or next, email me at natalie@innovationmap.com with the details and subscribe to our daily newsletter that sends fresh stories straight to your inboxes every morning.

July 3 — Is Venture Capital Right for My Business?

Venture Capital is a path that every startup has to evaluate. In this panel-led event the intent is to form a foundation for answering the question: "Is VC right for me?"

Details: The event is from noon to 1:30 pm on Wednesday, July 3 at Station Houston (1301 Fannin Street, #2440). Learn more.

July 10 — Smart Cities: How Smart is Houston?

The Center for Houston's Future presents this event with support from graduates of its Leadership Forum program and in partnership with Station Houston, City of Houston's Innovation Office, and Houston Exponential.

The City of Houston is using data and emerging technology to improve the quality of life for citizens, share information with the public, drive economic growth and build a more inclusive society. Two key Smart City initiatives will be discussed at the event, one focused on transportation and one focused on resiliency and sustainability.

Details: The event is from 7:30 to 9:30 am on Wednesday, July 10, at Station Houston (1301 Fannin Street, #2440). Learn more.

July 10 — Social Advertising 101: Training by The Black Sheep Agency

Learn the basics of Facebook and Instagram advertising as Black Sheep professionals walk through the best type of #ad for your campaign! The team will also talk you through formulating a budget, targeting your audience, optimizing your efforts, and other creative options to execute your social advertising needs.

Details: The event is from 5:30 to 7:30 pm on Wednesday, July 10, at Impact Hub Houston #PopHUB @HX (410 Pierce Street). Learn more.

July 11 — Startup Pains: What I Wish I Knew

This monthly series hosted by the University of Houston lets you learn from someone else's mistakes and successes. This month's speaker is Carlos Genty, CEO & CTO of Critical X Solutions.

Details: The event is from 4 to 5 pm on Thursday, July 11, at the UH Technology Bridge (Innovation Center, building 4, floor 2, 5000 Gulf Fwy). Learn more.

July 13 — Enventure Basecamp - Business Building Workshop

Basecamp is an inclusive environment for those who are interested in adapting their life science experiences to real business applications. All are welcome, and the event is free.

Details: The event is from 9 am to noon on Saturday, July 13, at the TMC Innovation Institute (2450 Holcombe Blvd). Learn more.

July 15 — Enventure Innovation Stories: Dan Harrington, PhD (Polyvascular)

Enventure welcomes Daniel Harrington, PhD for its Innovation Stories speaker series. Dr. Harrington is a co-founder and the chief scientific officer of Polyvascular, and an assistant professor at UTHealth.

Details: The event is from 6 to 8:30 pm on Monday, July 15, at the CUBIO Innovation Center (7707 Fannin St.). Learn more.

July 16 — Is My Idea Lucrative? A Small Business Success Series Workshop

Figure out if whether your business idea is crazy — or perhaps just crazy enough to work. Featured presenters include Ned Mueller, entrepreneur in residence at HCC Center for Entrepreneurship - Southeast, and Austin Tenette is a certified business coach with the Focal Point Coaching organization.

Details: The event is from 8:30 am to 4:30 pm on Tuesday, July 16, at the HCC Alief Hayes (2811 Hayes Road). Learn more.

July 16 — GCxN Clean Tech Start-up Pitch Competition

The Shell GameChanger AcceleratorTM Powered by NREL, GCxN, is a collaboration between Shell and the National Renewable Energy Lab to identify and advance the next generation of transformative energy technologies. GCxN addresses market gaps by providing clean tech startups with technical and business development support to move their technologies from early stage prototypes to commercially viable energy solutions.

Details: The event is from 3 to 8 pm on Tuesday, July 16, at Station Houston (1301 Fannin St., suite 2440). Learn more.

July 16 — Workshop: Mastering the Brain Dump to Reduce Business Frustrations

Christina Wright, founder of WrightNow Results, will guide you through her method to help you get clear on — and develop a plan for — your biggest challenges surrounding business and managing "it all."

Details: The event is from 5:30 to 7:30 pm on Tuesday, July 18, at Impact Hub Houston #PopHUB @HX (410 Pierce Street). Learn more.

July 17 — Fuckup Nights Houston

Failure is a part of any success story, but we don't talk about it enough. We've all been to plenty of events where people tell you how they hacked, hustled, and created their success, but very few where someone gets up and says "I totally messed up, and this is what you can learn from it."

Details: The event is from 6 to 8 pm on Wednesday, July 17, at TBA. Learn more.

July 18 — Chancellor’s Technology Bridging Fund 2019 Launch Event

In an effort to support the University of Houston's mission of building a thriving culture around innovation and entrepreneurship amongst its faculty, staff and students, Chancellor Renu Khator has allocated $2 million into launching the Chancellor's Technology Bridging Fund (CTBF). This five-year proof-of-concept program is aimed to help our faculty inventors move their technologies closer to commercialization. Goals for the CTBF include prototyping, creating industry partnerships, and preparing for further funding.


Details: The event is from 5 to 7 pm on Thursday, July 18, at the UH Innovation Center (UH Technology Bridge, Building 4, Floor 2, 5000 Gulf Fwy). Learn more.

July 18 — TMCx alpha Opening Event

TMC alpha provides a pathway for any innovator affiliated with a TMC member institution to find support for the development and commercialization of their idea or product. The program will run every third Thursday (apart from where this conflicts with another function/holiday/etc.) from noon to 5 PM. Lunch and parking validation will be available.

Details: The event is from noon to 5 pm on Thursday, July 18, at the TMC Innovation Institute (2450 Holcombe Blvd. Suite, X, TMCx17 Board room). Learn more.

July 22 — TMC Biodesign Info Session

Do you want to start your own healthcare company? The TMC Biodesign Fellowship is a one-year paid innovation program that unites the talents of innovators and entrepreneurs with diverse backgrounds to quickly bring breakthrough healthcare products to market.

Details: The event is from 5 to 7 pm on Monday, July 22, at the TMC Innovation Institute (2450 Holcombe Blvd). Learn more.

July 25 — Managing Your Sales Function

Startups with a direct sales model have to evolve from founders doing all the sales to managing a sales function. Since revenue generation is on the line, the stakes are high and the punishment for mistakes are even higher. This supplement to the quarterly Founders Academy boot camp focuses on establishing and effectively managing the sales function for an early stage company.

    Details: The event is from 2 to 4 pm on Thursday, July 25, at The Cannon (1334 Brittmoore Road). Learn more.

    July 30 — Open Project Night with Impact Hub Houston and Sketch City

    Connect and collaborate with real, passionate people who are working on projects, ventures, and collaborations to improve to the city of Houston. If you have an idea, are working on something, or are looking for ways to collaborate with people who are doing work at the intersection of innovation and impact this event is for you.

    Details: The event is from 6 to 8 pm on Tuesday, July 30, at The Black Sheep Agency (611 West 22nd Street). Learn more.

    Life Time Work opening its first Houston location is among this roundup of Houston innovation news. Courtesy of Life Time Work

    Hypergiant receives funding from Japan, UH honored for entrepreneur program, coworking space opens, and more Houston innovation news

    Short stories

    In the Houston innovation news cycle, it's hard to keep up. Three higher education institutions are celebrating big wins within innovation and entrepreneurialism, a new coworking space joins the scene, and a health tech competition launches out of the Texas Medical Center.

    Here are all the short stories within Houston innovation that you may have missed.

    Texas AI company makes international partnership

    Photo via hypergiant.com

    Hypergiant Industries, a Texas industrial AI company with a presence in Houston, announced that it has received funding from and has entered into a partnership with Japan-based Sumitomo Corporation of Americas. The relationship will allow the company to enable and accelerate Hypergiant's AI-driven innovation initiatives across over 900 Sumitomo subsidiaries and associated companies.

    "We're proud to be backed by a global leader like SCOA," says Ben Lamm, CEO and co-founder of Hypergiant, in a release. "SCOA is a company that has advanced so many industries with critical technological breakthroughs decade after decade. This relationship will ensure that both SCOA and Hypergiant remain ahead of the competition in AI for years to come."

    The funding amount wasn't disclosed.

    Bauer College of Business gets top marks

    Photo via bauerticker.uh.edu

    The Deshpande Foundation has selected The University of Houston for its 2019 Entrepreneurial University Award, recognizing the Cyvia and Melvyn Wolff Center for Entrepreneurship at the C.T. Bauer College of Business.

    "Over the past decade, the Wolff Center's reputation as one of the nation's leading entrepreneurship programs has grown tremendously, and this award from the Deshpande Foundation reinforces that Bauer College is empowering students to innovate through a world-class program that emphasizes experiential learning and personalized attention by dedicated mentors," says Paul A. Pavlou, incoming dean of the Bauer College, in a release.

    The award was announced by the Massachusetts-based organization at the Deshpande Symposium for Innovation and Entrepreneurship in Higher Education at the University of Massachusetts Lowell on June 11.

    Life Time Work opens its doors

    Courtesy of Life Time Work

    Life Time Work's first Houston-area location has opened its doors in City Centre Five at 825 Town & Country Lane. The next location has already been announced to open in downtown Houston next year.

    "Life Time Work is a natural extension of the lifestyle brand we have built in our athletic resorts over the past 27 years," says Life Time Work president, James O'Reilly, in a release. "With Houston's continued growth and diversified business and entrepreneurial community, City Centre is the perfect location for us to unveil this concept. We look forward to helping our members in their pursuit of a fulfilling and healthy work life."

    The 25,000-square-foot space features 79 desks, 48 offices, lounge spaces, eight phone booths, two phone rooms, five conference rooms, and more features.

    JLABS @ TMC opens contest for health care startups

    Photo via jlabs.jnjinnovation.com

    Johnson & Johnson Innovation, the Texas Medical Center, and AngelMD have teamed up to launch the Breakthrough Medical Technologies QuickFire Challenge, which is looking for game-changing medical device ideas from all over the world for a chance to win prizes.

    The winner — or winners — will "receive up to $250,000 in convertible notes funding from TMC, entry to the TMCx accelerator program, one year of residency at JLABS @ TMC in Houston, Texas, and access to the Johnson & Johnson, Innovation - JLABS global ecosystem," according to the website. Also on the line — an additional convertible note investment up to $100,000 from AngelMD's Catalyst Fund.

    The competition is looking for innovations within a wide range of health technologies, from oncology to 3D printing.

    Houston hospital ranks No. 1 in the state for being one of America's Best Employers

    Courtesy of Methodist Hospital/Facebook

    Forbes partnered with market research company Statista to identify the best employers in each state. In Texas, Houston was represented at the top. Houston Methodist ranked as the number one company on the Texas list.

    Royal Dutch Shell, which ranks at No. 11, is the next Houston-headquartered company on the list, followed by The University of Texas Health Science Center at Houston (No. 19), Katy Independent School District (No. 22), and Texas Children's Hospital (No. 23.)

    HCC recognized for innovation of the year

    Photo courtesy of HCC

    Houston Community College received the Innovation of the Year Award from the League for Innovation in the Community College. HCC won for its Zero Textbook Degree initiative, which launched in 2017 and has grown from 28 to 98 sections across five HCC campuses.

    "The Z-Degree program is managed by an entire group of hardworking and forward-thinking HCC faculty who are all deserving of the accolades currently bestowed on them," says Chancellor Cesar Maldonado in a news release.

    Textbook prices have increased 88 percent since 2006, according to the Bureau of Labor Statistics, and, according to the release, textbooks could end up costing some HCC students more than their tuition.

    Rice University hosts inaugural program for future entrepreneurs

    Photo courtesy of Lilie



    Rice's Liu Idea Lab for Innovation and Entrepreneurship got a jump on molding its young minds. Lilie hosted 44 incoming freshmen as a part of its inaugural Lilie Change Maker Summit. For four days, the to-be students had the opportunity to get get a taste of the program and entrepreneurialism through workshops, guest speakers, and more.

    The summit was led by Jamie Jones, executive director of Lilie, and Hesam Panahi, lecturer in entrepreneurship at Rice's Jones Graduate School of Business and a faculty member at Lilie.

    "We truly believe this will be a game changer in the Rice entrepreneurial ecosystem," says Caitlin Bolanos, associate director at Lilie, in an email to InnovationMap. "We were able to connect with these students and build loyalty before they even officially started in the fall, and the students are so pumped to have found each other and to continue working on their ideas while at Rice."

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    These 3 Houston research projects are aiming to fight or prevent cancer

    Research roundup

    Cancer remains to be one of the medical research community's huge focuses and challenges, and scientists in Houston are continuing to innovate new treatments and technologies to make an impact on cancer and its ripple effect.

    Three research projects coming out of Houston institutions are providing solutions in the fight against cancer — from ways to monitor treatment to eliminating cancer-causing chemicals in the first place.

    Baylor College of Medicine's breakthrough in breast cancer

    Photo via bcm.edu

    Researchers at Baylor College of Medicine and Harvard Medical School have unveiled a mechanism explains how "endocrine-resistant breast cancer acquires metastatic behavior," according to a news release from BCM. This research can be game changing for introducing new therapeutic strategies.

    The study was published in the Proceedings of the National Academy of Sciences and shows that hyperactive FOXA1 signaling — previously reported in endocrine-resistant metastatic breast cancer — can trigger genome-wide reprogramming that enhances resistance to treatment.

    "Working with breast cancer cell lines in the laboratory, we discovered that FOXA1 reprograms endocrine therapy-resistant breast cancer cells by turning on certain genes that were turned off before and turning off other genes," says Dr. Xiaoyong Fu, assistant professor of molecular and cellular biology and part of the Lester and Sue Smith Breast Center at Baylor, in the release.

    "The new gene expression program mimics an early embryonic developmental program that endow cancer cells with new capabilities, such as being able to migrate to other tissues and invade them aggressively, hallmarks of metastatic behavior."

    Patients whose cancer is considered metastatic — even ones that initially responded to treatment — tend to relapse and die due to the cancer's resistance to treatment. This research will allow for new conversations around therapeutic treatment that could work to eliminate metastatic cancer.

    University of Houston's evolved brain cancer chip

    Photo via uh.edu

    A biomedical research team at the University of Houston has made improvements on its microfluidic brain cancer chip. The Akay Lab's new chip "allows multiple-simultaneous drug administration, and a massive parallel testing of drug response for patients with glioblastoma," according to a UH news release. GBM is the most common malignant brain tumor and makes up half of all cases. Patients with GBM have a five-year survival rate of only 5.6 percent.

    "The new chip generates tumor spheroids, or clusters, and provides large-scale assessments on the response of these GBM tumor cells to various concentrations and combinations of drugs. This platform could optimize the use of rare tumor samples derived from GBM patients to provide valuable insight on the tumor growth and responses to drug therapies," says Metin Akay, John S. Dunn Endowed Chair Professor of Biomedical Engineering and department chair, in the release.

    Akay's team published a paper in the inaugural issue of the IEEE Engineering in Medicine & Biology Society's Open Journal of Engineering in Medicine and Biology. The report explains how the technology is able to quickly assess how well a cancer drug is improving its patients' health.

    "When we can tell the doctor that the patient needs a combination of drugs and the exact proportion of each, this is precision medicine," Akay explains in the release.

    Rice University's pollution transformation technology

    Photo via rice.edu

    Rice University engineers have developed a way to get rid of cancer-causing pollutants in water and transform them into valuable chemicals. A team lead by Michael Wong and Thomas Senftle has created this new catalyst that turns nitrate into ammonia. The study was published in the journal ACS Catalysis.

    "Agricultural fertilizer runoff is contaminating ground and surface water, which causes ecological effects such as algae blooms as well as significant adverse effects for humans, including cancer, hypertension and developmental issues in babies," says Wong, professor and chair of the Department of Chemical and Biomolecular Engineering in Rice's Brown School of Engineering, in a news release. "I've been very curious about nitrogen chemistry, especially if I can design materials that clean water of nitrogen compounds like nitrites and nitrates."

    The ability to transform these chemicals into ammonia is crucial because ammonia-based fertilizers are used for global food supplies and the traditional method of creating ammonia is energy intensive. Not only does this process eliminate that energy usage, but it's ridding the contaminated water of toxic chemicals.

    "I'm excited about removing nitrite, forming ammonia and hydrazine, as well as the chemistry that we figured out about how all this happens," Wong says in the release. "The most important takeaway is that we learned how to clean water in a simpler way and created chemicals that are more valuable than the waste stream."

    Deloitte lays out the benefits of digital innovation

    Some workers fear technology, wondering "will a robot eventually replace my job?" Yet, Deloitte Insights and MIT Sloan Management Review found in a recent study that the more a company uses digital technology, the more likely it is to be innovative, which can benefit individuals, teams, organizations, and groups of organizations.

    Deloitte and MIT collaborated for the fifth time to conduct a global study about digital innovation. They surveyed more than 4,800 businesspeople and interviewed 14 subject matter experts. The results were published in a June 2019 report titled "Accelerating Digital Innovation Inside and Out."

    Deloitte and MIT shared two main findings from the survey:

    1. Digitally maturing companies innovate at higher rates — both internally and externally — than companies with early or developing digital maturity.
    2. Companies should know their ethics so that they can innovate wisely.

    Internal innovation
    Most digitally maturing companies innovate internally in two ways. First, they typically allow individuals to innovate within their jobs. The more digitally mature a company is, the more likely an employee was to say that more than 10 percent of their work involves the opportunity to experiment and innovate. The opposite was also true. Employees of less digitally mature companies were more likely to say that less than 10 percent of their work involves the opportunity to experiment and innovate.

    In addition to encouraging individuals to innovate, most digitally maturing companies urge groups to innovate by establishing cross-functional teams. These teams are generally comprised of individuals from across multiple departments and roles and often exist to accomplish a specific task. Deloitte and MIT found that 83 percent of digitally maturing companies surveyed use cross-functional teams. This is far higher than respondents of either developing or early-stage companies' cross-functional team use — 71 percent and 55 percent, respectively.

    External innovation
    In addition to having employees innovate internally (both individually and in groups), digitally maturing companies often innovate externally by collaborating with others (e.g., their customers, their competitors, government institutions, and more) in their ecosystem. Ecosystems, which are formal or informal networks of organizations working toward a common goal, typically feed innovation in two ways. First, they integrate platform companies, meaning that companies that provide services to other companies — such as Amazon and PayPal — are both a part of the ecosystem and also strengthen it by being part of it.

    Second, digitally maturing companies allow all organizations within the network to get better feedback. A company is not just getting feedback from their own customers, but from all customers within the ecosystem.

    Ethics and innovation
    In order to get the most benefit from their internal and external collaborations, companies should use "loose coupling," a term first coined by organizational theorist Karl Wieck. This means that individuals are linked to teams, teams to the organization, and the organization to fellow members of its ecosystem — but not too tightly. This model allows people the freedom to have both some autonomy and also some oversight as they innovate. If people are micromanaged, they are not able to innovate as well.

    Because innovation requires loosening the reins somewhat, companies should have strong ethics systems in place. Otherwise, innovation can get out of hand, and a company risks having employees develop goods or services which aren't in line with organizational values.

    Survey conclusion
    Over half (56 percent) of survey respondents said they think their organization will exist and be in a much stronger position in 10-20 years due to the organization's use of digital capabilities. A similar percentage (44 percent) of survey respondents said that in 10-20 years, they think that their organization will have been bought out or gone out of business. Companies can act based on market and competitive forces but cannot control them. Companies can, however, decide how much of a priority digital innovation will be.

    If they decide it is a priority, how can companies become more innovative? Companies should consider several tips:

    1. Work with other organizations within your ecosystem.
    2. Prioritize cross-functional teams.
    3. Use loose coupling which allows room for trial and error.
    4. Establish and continually update your ethics guidelines.

    Innovation in Houston
    The Houston innovation scene is thriving, and local organizations know that they are stronger together than apart. Houston Exponential is a "nonprofit organization created to accelerate the growth of Houston's innovation ecosystem" which hopes to "turn Houston into a hub for high-growth high-potential companies by creating pathways for innovation to flow at scale." Houston Exponential has stakeholders from companies, non-profits, government entities, and academic institutions.

    ---

    This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication.

    About Deloitte
    Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.

    Copyright © 2020 Deloitte Development LLC. All rights reserved.

    Growing Houston thrift startup aims to impact the unsustainability of the fashion industry

    do goodfair

    A Houston-based online retailer for second-hand clothing is quickly growing, aiming to make "No New Things" the mantra of the fashion world.

    As the popularity of "Fast Fashion," or cheap clothing produced rapidly by mass-market retailers, begins to decline, brands are refocusing on upcycled, recycled, and sustainable clothing — and Goodfair has bet its business plan on this movement.

    "I realized that there was too much stuff out there," says Topper Luciani, founder and CEO of Goodfair, "and there is an environmental crisis being caused by the clothing industry. They're manufacturing so many items, they're using slave labor, they're pumping dyes and other chemicals into rivers. It's absolutely wild."

    The fashion industry contributes 10 percent of the world's carbon emissions, is the second-largest user of the earth's water supply, and pollutes the oceans with microplastics according to a report from Business Insider in October 2019. Additionally, the outlet reports that 85 percent of all textiles go to the dump every year.

    "Still, we have an enormous demand for these clothes that are being thrown away and that demand is just being filled by more cheap new clothes at malls and things like that, instead of reintroducing second-hand clothes," says Luciani. "I've been working really hard on creating a way to make a frictionless process for reintroducing those clothes."

    Luciani, tells InnovationMap that he predicts the size of the recycled clothing industry will grow to $51 billion by 2023. Following in the footsteps of second-hand online retail giants such as thredUP and Poshmark, Luciani takes things to the next level by focusing on adding ease to the online shopping experience, telling InnovationMap that it should be as easy as clicking one button.

    The idea of Goodfair was surprisingly not inspired by the apparel industry at all. Luciani tells InnovationMap that he was influenced by the founder of Uber, Garret Camp, and Camp's idea for a one-click car service.

    "Their whole concept was to just hit a button and a taxi comes, says Luciani. "I wanted to look at a thrift store through that lens."

    Goodfair, which launched in 2018, adds to the trend of second-hand clothing with the introduction of "mystery shopping," shipping all of their clothing in variety packs chosen according to a customer's size and taste. This eliminates the cost of photographing, measuring, lowering the price for both the customer and the company.

    "I had this idea that not only would mystery shopping eliminate the paradox of choice, but everyone loves a surprise," he tells InnovationMap.

    Luciani tells InnovationMap that he sees a trend among Gen Z, individuals born between 1995–2009, for buying second-hand, noting that about 90 percent of Goodfair customers are between the ages of 18 and 25. thredUP also reports that Gen Z and Millennials are driving the growth of used clothing retailers, noting that "18–37 year-olds are adopting second-hand clothing 2.5 times faster than other age groups" in the company's 2019 Resale Report.

    "This was the generation that was forged in the Great Recession and they saw the ills of decadence," says Luciani. "They saw the ills of not having financial literacy. Ultimately, these woke kids are aware that branding is kind of a heist."

    Goodfair taps into this market, leaning into social media platforms such as Instagram and Snapchat to promote the company. The company recently kicked off an Instagram series called "In the racks, in the rags" where followers can win a random item from their warehouse, located in Houston's East End.

    Goodfair joins the growing roster of local companies focused on sustainable fashion. For example, Magpies & Peacocks, the nation's only nonprofit design house, opened a new store in the East End last year. Houston is home to a number of brick-and-mortar stores which line Westheimer Boulevard in the heart of the city, including Buffalo Exchange, Leopard Lounge, Pavement, and LO-FI.

    Luciani, who moved to Houston from Brooklyn, New York, leads Goodfair with Emily Keeton, COO. Keeton joined the company in October 2019, leaving her previous leadership role at WeWork. The company announced in January 2020 that they will be adding a vice president of marketing to the team.

    In the coming years, Luciani tells InnovationMap that he hopes to launch an app for the brand, and also expand into offering other goods.

    "I have a vision of essentially creating a used Amazon," says Luciani, "Everything that gets donated to thrift stores can get donated in this mystery mechanic."

    Luciani has a long history in the textile industry. In 2004 while in college, he launched a men's polo shirt brand, Sir Drake.

    "When I reflected on the experience and as I educated myself about the clothing industry, this was right when fast fashion was taking off, I realized that if I launched another fashion brand that I would just be contributing to industrial pollution problem," he says.

    He tells InnovationMap that he then started selling used neckties on eBay, launching his mission with sustainable fashion.

    "We expect that a year from now we will be generating five times the sales we did in 2019 and become a multi-million dollar business," Luciani says.