Digesting downtown

These are the 3 downtown Houston coworking concepts expecting to deliver by end of 2020

Downtown Houston has over 100,000-square-feet of new coworking space expected to open by the end of 2020. Shobeir Ansari/Getty Images

Recently, Houston got a "needs improvement" on its coworking space report card — but the tide is changing as more and more coworking spaces plan to open in town — especially in the downtown sector.

Houston's current coworking space volume ranked it No. 15, according to a report from Colliers International, which fell behind Dallas and Austin. However, Houston has many future projects due to deliver in the next 18 months or so — including over 100,000 square feet of space in downtown alone.

Downtown has a slew of features that's made it attractive to coworking companies — public transportation, various retail and restaurant concepts, green spaces — but commercial real estate has typically been reserved for major corporations who can afford it, says Robert Pieroni, Central Houston's director of economic development.

"There's been a lot of new opportunities for companies — startups and companies who previously couldn't afford to be in the downtown market — to now be in the downtown market," Pieroni tells InnovationMap. "So, we've seen an influx of smaller companies particularly in the tech sector."

However, it's those major corporations sprinkled around downtown that have made Houston so attractive to startups and accelerators, Pieroni says, and these major corporations are willing to connect with entrepreneurs and startups.

"There's no difference on paper in our talent and the innovation hubs around the world," Pieroni says. "The one thing we have to offer startups that other places don't have to offer in Texas is we have the largest corporate presence in the state of Texas here in Houston."

The new coworking options are slowly changing the way commercial brokers approach leases for startups. Traditionally, brokers are wary of short-term leases.

"It's not because [the startups] are afraid they are going to go out of business," Pieroni says. "They're afraid that they are going to grow at such a rapid pace."

Two new-to-Houston tech companies opened offices in downtown Houston just this year. Oil and gas AI-enabled analytics platform, Ruths.ai, and global robotics company UiPath, which has a presence in 18 countries, moved into the Main&Co at 114 Main. And, Pieroni says, Central Houston expects more to come in that arena.

"We're having conversations daily with multiple companies that are evaluating coming to downtown Houston," he says.

Here's a breakdown of the three coworking spaces expecting to deliver in downtown Houston over the next 18 months.

Spaces brings second largest coworking space in downtown

Spaces, an Amsterdam-based coworking space company that entered the Houston market with a lease in Kirby Grove announced in 2017, has two more Spaces locations planned for end of 2019. Courtesy of Midway

Size: 63,000 square feet of workspace in repurposed retail space.

Estimated timeline: Opening later in 2019

Special features: Open space, smaller team rooms, private offices, phone booths, and a 3,000-square foot rooftop patio.

Other locations: Amsterdam-based Spaces has 3,300 flexible workspace locations across the world — another in Houston's Kirby Grove and one coming to Two Post Oak Central.

Overheard: "Spaces fits perfectly in GreenStreet, a mixed-use district that is being redeveloped as the new model of urban lifestyle," says Chris Seckinger, vice president and investment manager for Midway, in a release.

Life Time Work announces second Houston location

GreenStreet will soon have coworking space and a gym from Life Time. Courtesy of Midway Cos.

Square footage: 38,000 square feet of coworking space (additional 56,000 square feet of wellness space adjacent)

Estimated timeline: Opening in 2020.

Special features: Private offices, reserved desk, events, coffee, as well as other services.

Other locations: Last year, Minnesota-based Life Time Inc. opened its first location of Life Time Work in Pennsylvania as well as announced its second location headed to Houston's CIty Centre, which is expected to open later this year.

Overheard: "GreenStreet aligns well with our vision to meet the changing needs of consumers by bringing Life Time — through our athletic destinations and coworking space — as a lifestyle asset to bustling and successful developments," says Parham Javaheri, Minnesota-based Life Time's executive vice president of real estate and development, in a release. "We look forward to becoming an anchor to this new model of urban living in 2020."

Brookfield Properties' Houston Center renovation

Brookfield Properties is currently renovating Houston Center. One of the new amenities will be coworking space. Courtesy of Brookfield

Square footage: The total project is projected to be 4 million square feet, but it's unclear how much of that will be for the coworking aspect.

Estimated timeline: Construction should be concluded by late 2020.

Special features: A new central plaza and greenspace, a digital water wall, entertainment space, an iconic stair connection to new landscaped terraces, two-story glass façade, reclad skybridges, a new 10,000-SF fitness center, new dining and retail.

Other locations: Currently, Brookfield doesn't have any other coworking locations in Houston.

Overheard: "Brookfield continues to look to the future by transforming another of their Downtown properties into an amenity-rich development. This progressive, strategic shift accommodates the blurred lines of today's live-work-play corporate culture that tenants desire," says Bob Eury, Downtown District president, in a release. "In addition, the re-imagining of Houston Center and McKinney Street will add to Downtown's list of attractions creating a bustling linear space lined with restaurants, nightlife, parks and landscaping, connecting Main Street to Discovery Green and Avenida Houston."


Here's what all you should consider before settling into a coworking spot. Leanne Hope/Cresa

If you're in the market for office space you've undoubtedly heard a lot about one of the fastest growing trends in commercial real estate – coworking. What started as a simple idea to help freelancers and startups find workspace is now beginning to disrupt the traditional office market. More than 1,000 spaces opened in the US in 2018 alone, according to Coworking Resources.

But, as this trend continues to take off, tenants now face a wide range of potential options. So many, in fact, it can seem overwhelming weeding through them. Where does one even start? How do you find the right space? Here are five things you should keep in mind when conducting your search.

Location

We've all heard the old adage that the three most important things in real estate are location, location, location. Although it's become a well-worn cliché, it's overused because it's usually spot on. That doesn't mean, however, that you should limit yourself to the space just down the street. There are other factors you need to consider.

If you're looking to build a team, understanding where the labor force is can be vital for sustaining growth through recruiting. Some companies place value being in proximity to their client base to make visiting and hosting prospects easier. Others may want better access to area amenities such as gyms, restaurants and shopping that could help create a better work/life balance.

Fit

Coworking isn't a one-size-fits-all-solution. Each space has its own energy and community. Some are even specialized to tailor to unique niches. There are spaces for women only and the health conscious. There are others specifically designed for different industries, including tech firms, legal practices and even cannabis growers. Be sure to ask questions when touring to get a better sense of what each space is like.

Stylistically, coworking is also growing up. Bold colors and patterns are fun, but they may not be right for everyone. Your surroundings say a lot about your company's culture, and if you're hosting clients regularly you may opt for a more sophisticated space with higher end finishes. Understanding your business goals and needs should help you prioritize what's important.

Perks

Many perks, including access to coffee bars, high-speed WIFI, and conference rooms, have seemingly become commoditized by coworking operators. To help differentiate themselves, these operators are beginning to take a hospitality like approach.

Tenants today can find everything from on-site childcare and locker rooms to rentable private event space and organized networking events. Some providers also offer discounts to use preferred vendors for business services like payroll and technical support. Maximizing these added perks can really make or break the decision on a specific space.

Flexibility

One of the major advantages of coworking space compared to a traditional office lease is increased flexibility. Committing to space for a shorter period of time is great, but coworking space creates other ways to help tenants remain flexible.

If you're forecasting significant future growth, you may want to select a space with enough room to accommodate that need to avoid any interruption in business operations caused by relocation. Worried distractions could be overwhelming or that privacy could become an issue? There are plenty of options that offer a wide range of workspace solutions, from private desks to secured suites for teams.

Finding a coworking operator with multiple locations could provide a workspace solution for team members who are scattered across the country. This is also a great option if you find yourself traveling between the same locations repeatedly.

Price

Comparing pricing between locations isn't always apples to apples. Workspace providers may or may not include many things in their advertised pricing. Pay attention to the fine print as some coworking companies charge for things like parking, phone service, conference room time, printing/copying, admin services and coffee. Factor in any of these charges when comparing your options as sometimes a space may appear less expensive than it really is.

With more coworking options than ever before, find one that works for you. Don't settle. No two spaces are the same, but keep in mind that your surroundings say a lot about who you are. Pick one that conveys the message you want to send to employees and clients.

Maximizing perks could help offset some cost, but make sure you understand what you're being charged. If you do a little homework then you should be able to focus on what really matters most – your business.

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Sue Rogers is principal of Transaction Management Cresa in Houston.