8 gift ideas from Houston startups

innovative gifts

From after-alcohol relief to a smart pillbox, these Houston-founded companies have innovative holiday gifts to offer. Images via Instagram

It's holiday gift crunch time right about now, and whether you're scrambling for gifts or planning how you're going to treat yourself, Houston startups have innovative options for you.

All of the following gift ideas have a Houston tie, which makes for an extra special gift within a gift. While they are all available online, some might specify it's too late to ship by Christmas.

Here are eight ideas for gifts made by Houston startups.

A smart pillbox to make taking medicine cool

EllieGrid, the smart pillbox, makes it easier — and way cooler — to take your medicine. EllieGrid/Instagram

Never would you ever think to get a loved one a pillbox for Christmas — but EllieGrid is not your ordinary pillbox. The medical device has been completely reimagined by its Houston founders. The box, which is synced with a smartphone, will light up when it's time to take a dose. The lights indicate which compartment to pull from and how many pills to take. The app notifies you too, and, if you're gifting this to someone you want to stay on top of, you can actually opt in to receive the notifications and can be alerted if there's not compliance.

The box is available online for $149.

A personal, creative card that doubles as a work of art

tellinga

Tellinga creates artistic and personal cards for every occasion. Courtesy of Tellinga

There's giving a card, then there's doing even more than that. Houston-based Tellinga isn't just a maker of greeting cards; it's in the business of storytelling, and customers can have personalized artworks delivered right to their mailboxes — a site for reclaiming, founder Alex Kurkowski says, from the dread of bills and marketing materials.

"I'm trying to tap back into the tangible, physical and real side of life," Kurkowski says.

The cards begin at $9.99 and are perfect for reaching that loved one who you don't get to spend time with this holiday season.

A portable workspace for the friend on the go

Alcove

Alcove transforms from a laptop case to a private workspace in just a few moves. Courtesy of Alcove

It's a mobile world we're living in, but that does not mean you have to sacrifice comfort, design, and privacy. Houston-based Alcove has designed a solution in its laptop-carrier-turned-workspace. The item can convert into a productive work area in seconds — the wings pop out, the top lifts, and a kickstand holds the case upright while ergonomically holds up the laptop at a 40- to 45-degree angle. Founder Yared Akalou even consulted with an acoustic engineer to ensure the materials are optimized for users.

Alcove's items are available online in two colors in two sizes, starting at $49.

Skincare products from a Houston success story

drunk elephant

Houston-founded Drunk Elephant had a great year this year with a huge exit to an international company. Photo via drunkelephant.com

A couple months ago, a Houston skincare company was acquired in an international $845 million deal. So, while Drunk Elephant is far from just a local startup, you can give the gift of beauty this holiday season that is also a nod to a Houston success story.

Houstonian Tiffany Masterson, founder and chief creative officer, started the company in Houston in 2012. The quality of products and playful branding attracted a broad range of demographics as the company experienced exponential growth.

"I started this business as an industry outsider, and from the beginning I did things a little differently," Masterson says in a news release. "To join with a powerhouse beauty company such as Shiseido that leads the industry in innovation and global excellence is a dream come true for me and for Drunk Elephant. We share similar values, most importantly an unwavering commitment to the consumer. I chose a partner who will let the brand continue to be itself, with the same formulations and the same team."

Online, Drunk Elephant sells a few options for holiday gifts. The set pictured is on sale for $62.

An anti-stink workout shirt for the fitness freak

The perfect anti-stink workout wear is designed right here in Houston. Courtesy of Accel Lifestyle

Any devote workout fanatic deserves an opportunity to have workout clothes that don't smell up their entire laundry basket. Houston-based Accel Lifestyle, founded by chemist Megan Eddings, has a solution. The clothing is made with an anti-stink material created patented by Eddings. The pieces are also sustainably and ethically made in the United States. For every shirt bought, the company also plants five trees as a way of giving back.

Men and women's tops are available online in different styles from $59 to $89.

A creative cocktail that fizzes

What started as an idea to get her kids to drink more water has turned into a profitable party favor company. Courtesy of My Drink Bomb

The ability to make bar-quality cocktails at home has never been easier — or as fun — now that Houston-based My Drink Bomb is in business. The company, which has seen great success in the wedding favor industry, creates drink bombs that fizz like bath bombs that are packed with flavors and ingredients. All the user has to do is just add water and, if so inclined, their liquor of choice. Mocktails and kid-friendly options are available too.

The bombs are available online in two-packs for $12.50, but prices per bomb drop as you order larger packs.

A foolproof hangover cure

cheers

Cheers has a solution for after-alcohol recovery. Photo via Instagram/cheershealth

Hangovers are never fun and seem to just get worse as the years go by. Houston-based Cheers has created a suite of products that help you when you're in recovery mode. The key ingredient, Dihydromyricetin, a natural extract — like caffeine to coffee. This year, the company even has gift sets to choose from where you can even customize a message to your recipient.

The sets range from just $20 to $80, which includes all three products, and are available online.

Timeless table pieces for any occasion

rigby

This isn't your grandmother's tableware company. Courtesy of Rigby

A good tableware set comes into your life once in a lifetime — and usually that occasion is from a wedding registry. But a Houston entrepreneur wants to change that way of thinking. Sara Kelly created her direct-to-consumer tableware brand called Rigby, which features handcrafted stoneware dishes, glassware, and a flatware line.

"With Rigby I want to encourage individuals in all life stages to feel at home with the present," says Kelly in a news release. "You shouldn't feel like you have to wait for a big lifetime event, like getting married or buying a house, to purchase tableware and other items that make your time at home more enjoyable."

The products, which are sold in sets, range from $19 to $280. They are available online, as are gift card options.

As medicine and technology both advance, these Houston startups are at the forefront of the industry. Getty Images

5 Houston medical device companies changing the industry

The future is now

With the Texas Medical Center at the heart of Houston, health advancement opportunities are endless. Medical breakthroughs are happening across town, but as technology advances, the industry is seeing more and more startups popping up to take new tech tools and applying them to traditional medical devices and procedures.

These five Houston startups are developing the future of the industry — one device at a time.

Portable Therapeutix

For years, Squid Compression has helped ease the pain of patients in doctor's offices. Now, anyone can get the treatment on the go. Photo via squidgo.com

The country is currently in an opiod crisis, and one solution is making pain-relieving devices more accessible to patients. That's what Houston-based startup Portable Therapeutix LLC is trying to do with its drug-free solution to pain called Squid Go. The portable device is designed to ease the pain and swelling of sore joints and muscles using cold therapy and compression therapy. It's a follow-up to the company's Squid Compression, a pain management device launched in 2013 for patients at rehabilitation centers, hospitals, doctor's offices, and the like.

To reap the benefits of Squid Go, a consumer uses the device for just 15 minutes. Squid Go — which combines a cold gel pack with proprietary compression technology — features special air pockets that inflate and deflate, gently massaging the body part needing treatment. That massaging boosts circulation and reduces swelling.

"Increased circulation brings more nutrient- and oxygen-rich blood to the area, promoting recovery," says Sam Stolbun, co-founder of Portable Therapeutix. "Meanwhile, [the] gentle compression also drives the pain-relieving cold from the gel pack deeper into the tissues to alleviate soreness and discomfort." Read more about Squid Go here.

Zibrio

Balancing is important throughout your life, and Zibrio has the tools and tips for you to use to stay centered. Pexels

From NASA to your bathroom floor — Katharine Forth has found a new way to track balance. With her company, Zibrio, people can have the everyday ability to figure out how balanced they are.

"The machines typically used for balance measurement can be as large as a telephone booth, so we invented a new way to measure postural control using a much smaller mechanism that fit inside a moon boot," Forth says.

Zibrio is a health company that aims to be the gold standard of measuring balance. The Zibrio scale calculates users' weight like a typical scale and rates their balance on scale of 1 to 10.

The scale gathers data from your weight, your postural control, your muscles and other factors to calculate the rating. Andrea Case-Rogers, chief experience officer at Zibrio, describes a perfect rating of 10 as elusive for most, or "Simone Biles on a good day." Read more about Zibrio here.

Saranas Inc.

Saranas Inc. is testing its technology that can detect and track internal bleeding complications. Getty Images

A Houston-based medical device startup is on a twofold mission to reduce healthcare costs and improve the safety of complex medical procedures involving blood vessels. Saranas Inc. currently in clinical trials for its Early Bird Bleed Monitoring System, which is designed to detect and track bleeding complications related to endovascular procedures. If all goes well, the U.S. Food and Drug Administration will approve Early Bird in 2019, Syed says. Then, the device would be made widely available to medical facilities across the country.

"What attracted me to Saranas is that our solution has the potential to meaningfully reduce serious bleeding complications that worsen clinical outcomes and drive up healthcare costs," says Zaffer Syed, president and CEO of Saranas. "In addition, our device may support access of important minimally invasive cardiac procedures by allowing them to be performed more safely."

Dr. Mehdi Razavi, a cardiologist with the Texas Heart Institute at Houston's Texas Medical Center, invented the device. It's being tested by the institute and other medical facilities in the U.S. As many as 100 patients will participate in the clinical trial, which is expected to last several months. Read more about Saranas and the Early Bird here.

EllieGrid

Courtesy of EllieGrid

Talking the right vitamins and medications at the right times shouldn't seem like more trouble than it's worth. Houston-based EllieGrid is a smart pill box that is easy to organize and stylish to use on the go. Plus, with a growing volume of users, the company is able to use its customer data to track medication compliance.

"What's really neat about EllieGrid is that we are starting to learn users' habits as days go by, so that we can trigger alarms at optimal times," says co-founder and CEO Abe Matamoros at The Cannon's female entrepreneurs pitch night.

For co-founder, Regina Vatterott, the company is about reinventing traditional medical devices that can be clunky or inefficient for daily use.

"We want to do more and more with medical devices because we think that people are always people before they are patients," Vatterott says. Read more about EllieGrid here — as well as more about the founder here.

Intelligent Implants

Intelligent Implant's co-founder, Juan Pardo, told the crowd at Demo Day that his company's device allows for 50 percent faster bone growth in patients. Photo by Cody Duty/TMC

Chronic lower back pain can result in a need for spinal fusion surgery — and 40 percent of those surgeries fail, says Juan Pardo, co-founder of Intelligent Implants, which has an office in Houston. Pardo and his team have come up with an implant that tracks post-op healing and introduces electronic stimulation wirelessly.

The device is the same size and shape as the spacer that surgeons currently use, but contains a technology that can deliver electronic stimulation therapy and monitor progress without needing batteries. The doctor is able to adjust treatment remotely, and the device can heal the patient 50 percent faster than the standard care.

Intelligent Implants was announced as the first in-residence company at the Center for Device Innovation by Johnson and Johnson and also launched its large animal studies. The company has a goal to raise $1.6 million, and has already secured $900,000 — $250,000 of which came from the new TMC Venture Fund. Read more about Intelligent Implants and the other Texas companies in its TMC cohort here.

EllieGrid, the smart pillbox, is using user data to ensure medicine compliance. EllieGrid/Instagram

Houston's smart pillbox startup gets even smarter about its users with data tracking technology

update available

What if your pillbox was enabled to use technology to not only notify you to take your medicine, but also predict when you might be likely to miss a dosage. For Houston-based EllieGrid, this hypothetical situation isn't too far from reality.

EllieGrid reimagines the normal pillbox. Rather than sorting your medicine into days and times, which can take a good amount of time, you sort your medicine in its own compartments. Then, once you've programmed the free app with your medicine schedule, you get notifications to your phone when it's time to take your pills. EllieGrid's compartments light up to indicate which medicine to take and how many pills.

"What's really neat about EllieGrid is that we are starting to learn users' habits as days go by, so that we can trigger alarms at optimal times," says co-founder and CEO Abe Matamoros at The Cannon's female entrepreneurs pitch night.

If a user needs to take their medicine between 8 and 10 a.m. every day, the alarm might go off earlier during the week, and later in that bracket of time on the weekends, according to when the user tends to wake up.

While convenient, EllieGrid's ability to track users' compliance actually adds even more value to the company's product — as do the monthly surveys users are invited to take, which helps the company get to know their user and their medical profile.

"We realize that most people go to the doctor once every six months, but a lot can happen during that time," Matamoros says. "But if they get used to this monthly dialogue, that's extremely valuable. And by combining these things, we can really decrease the probability that they stop taking their medicine."

Insurance companies pay pharmacists up to $60 to call patients who haven't picked up their medicine within 30 to 60 days, Matamoros says. But EllieGrid can tell if users failed to take their medication the day of and can notify the user or their family members — and even insurance companies — with much more immediacy.

The startup has seen a growing interest from major players in the retail sector. At the Consumer Technology Association's Consumer Electronics Show in early January, EllieGrid co-founder, Regina Vatterott, says the company received market validation and interest from a few international health-related retail companies. Now, the Houston-based team, which has in the past focused on direct-to-consumer sales, is looking to solidify its infrastructure and supply chain to make sure it can fulfill potential B-to-B orders.

In an interview last year, Vatterott told InnovationMap that the bigger picture that her and her co-founders are trying to do is transform traditional medical devices into consumer-focused health accessories.

"We want to do more and more with medical devices because we think that people are always people before they are patients," Vatterott says.

Three female-founded companies pitched to potential investors at The Cannon. Here's why they are ones to watch. Courtesy photos

3 female Houston startup founders to watch in 2019

Leading ladies

The Lone Star State has been deemed a great place for female entrepreneurs to get their feet wet, and Houston's ecosystem is full of these leading ladies. At a pitch party at The Cannon, a coworking space in West Houston, over 100 guests, including Cannon Ventures investors and Cannon members, gathered to hear three of these female founders pitch their companies.

From DNA dating and smart pillboxes to an educational franchise company, these three female-led institutions are ones to watch this year. Here's why.

X&Y Technologies

Brittany Barreto wants X&Y Technologies to be known for its science-based dating expertise. Karla Martin/Pheramor

Now is the time to have a DNA-based technology company, says Brittany Barreto, CEO and co-founder of X&Y Technologies. She launched her genetics-based data app over two years ago, and now she's expanding the brand to include a couples compatibility test and B-to-B software-as-a-service feature, so that other dating apps can utilize her technology.

"Our traction with the dating app was a fantastic way to prove that we are the thought leaders, we have the infrastructure, and we have the algorithm and we've proven that the market is ready to buy a DNA kit to find love," she says in her pitch.

With fundraising plans in 2019, Barreto hopes to launch the expanded company, and says she has already seen a lot of interest in both of the new DNA-based products. Read more about Pheramor's national growth, the X&Y expansion, and how Barreto got her start.

IDEA Lab Kids

Ghazal Qureshi pitched her education franchise company, IDEA Lab Kids, and discussed her plans to double its presence in 2019. Natalie Harms/InnovationMap

Six years ago, when Ghazal Qureshi wanted an after school program for her kid and their diverse interests, she created it. Now, the interactive programming that focuses on the science, technology, engineering, arts and math activities for kids is a growing franchise opportunity. After launching the franchise model in February 2017, IDEA Lab Kids already has 10 locations, with seven coming on board within the next few months — including a location in Ecuador.

"In 2019, we're looking to double the number of campuses," Qureshi says in her pitch.

What makes IDEA Lab different from its competitors, she says, is the interactive and diversified curriculum that engages all children.

"We know that kids have limited attention spans theses days," Qureshi says. "New technologies and methods are needed every day in order to grasp that attention span, and that is what we are really good at. At any given day, there are drones flying, augmented reality, cooking classes, and more are happening under the roof of an IDEA Lab campus."

In addition to expanding its presence, Qurshi has worked to roll our new products, such as a coding club, updated website registration tools

EllieGrid

Regina Vatterott is thinking outside the pillbox with her startup, EllieGrid. Courtesy of EllieGrid

When she was in college, Regina Vatterott fainted on her way to lunch. She had lapsed on taking her medicine and vitamins, which caused an imbalance in her health. She was using a traditional pillbox that was tacky and a pain to organize and starting thinking about a product that was more stylish and used smart technology. She and her cofounders created EllieGrid, a sleek pillbox that syncs to your phone to send you messages when its time to take your meds and allows for an easier organization process.

EllieGrid's reception has been great, and the company is expanding to provide users new tools and technology. For instance, EllieGrid is starting to learn more about when its users take its medicine, which can translate to partnerships with insurence companies that currently pay pharmacies to check in with patients who haven't picked up their medicine.

"For us, Ellie is just the start," Vatterott says in an interview with InnovationMap. "We want to develop more health and wellness accessories that are traditionally known to be medical devices."

Large companies are taking interest in the Houston-based startup. Over the past three weeks, Best Buy, Walmart, CVS Health, and Pelion all reached out and expressed interest in the company, some actually placing orders and setting up trials.

Whether you're pitching your startup in a competition or for capital, here are some expert tips. Getty Images

4 secrets to being pitch perfect from a startup founder

Down pat

One of the things our team at EllieGrid is most famous for is pitching. We have pitched our smart pill box in over 20 business plan competitions, on television, radio, and to so many investors that I have lost count. I can't remember what our first pitch was like but I know it has certainly evolved overtime. You could even say that we A/B tested some of our methods.

When you first organize your thoughts, you want to consider the basics, so before I give my advice, consider these tried-and-true tips.

  • Get to the point — say what your company is in the first 10 seconds
  • Know your audience
  • Shorter usually means better
  • Keep numbers to a minimum
  • Have a clear ask

In order to save you a little time, here are some of the of the lessons I learned the hard way to help you perfect your pitch.

Don't pitch. Tell a story.
I am going to let you in on a little secret: most people don't want to hear your pitch, especially if yours is not the first they have heard that day. Put yourself in their shoes, do you really want to listen to someone ramble on about facts and figures? Chances are, no. Instead, tell a story. Use engaging voices and set the scene. Recall your creative writing classes from high school and how you should mention what it was like in terms of feel, smell, taste, etc. and don't use generic adjectives such as "too small" or "the old way was hard."

People remember how you made them feel
What is in it for your audience? Is it wealth, power, fame, praise or glory, and/or pleasure? It might sound obvious to make this point when pitching, but I suggest you write out your pitch and highlight exactly where you say what is in it for them, maybe even more than once. Making the audience feel like you are caring about their desires and engaging them in conversation will help you be more memorable.

Come full circle
My favorite technique in any pitch or speech is if the speaker can connect the closing back to something they said at the beginning of their pitch. I enjoy this because sometimes the speaker will leave a question unanswered and then reveal how their solution is the answer in a creative way. This keeps your listeners engaged and connects the pain to your solution. Watch a few TED talks and you will see what I mean.

Pitch to a kid
This is probably the best advice I can give because it is a surefire way to make sure your pitch makes sense to a wide range of listeners. This also forces you to leave out jargon and filler words that you think might make you sound fancy like "innovative" or "disruptive" but actually make you sound like everyone else.

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Regina Vatterott is the COO and co-founder of Ellie Grid, a Houston-based company reinventing medical devices. Read more about Regina here.

From smart pillboxes to innovation incubators, here are three people you need to know this week in innovation. Courtesy photos

3 Houston innovators to know this week

Who's who

One of the cornerstones of InnovationMap is shining a spotlight on the individuals who are leading innovation in Houston, which is why we created a section dedicated to this. Our Featured Innovators section will have a Q&A with a startup owner, entrepreneur, or thought leader every week.

Another weekly article on InnovationMap that's geared toward introducing the city to prominent innovators is a roundup of who's who in the industry — not just the forces to be reckoned with in town, but people whose names you need not forget. Why? Because they've got big plans up their sleeves.

Here are this week's innovators to know, who, it just so happens, are our inaugural Featured Innovators.

Gabriella Rowe, CEO of Station Houston

Courtesy of Gabriella Rowe

It's been a winding road for Gabriella Rowe, but she's finally made it to a city she adores and in a position she says is her dream job. The New York native has worked in consulting, banking, education, tech, and more, and she has learned a lot of valuable lessons on the way.

Rowe accepted her position as CEO of Station Houston in August — a decision she says took her all of four seconds to make. The acceleration hub has a lot going on ahead of Houston's Innovation District launch, including announcing Station 3.0 in January. Read more about that — and why Rowe says wild horses couldn't drag her out of Houston —in her Featured Innovator piece.

Brian Richards, managing partner at Accenture

Courtesy of Accenture

Brian Richards is in the business of being lightyears ahead of everyone else. His job is to start thinking of solutions for tomorrow's problems, from consulting clients on innovative technologies to serving on the board of Houston Exponential.

In fact, Richards came up with the vision for Accenture's innovation hub before clients even knew they needed it. He also moved to Houston against the advice of many colleagues because he sees the potential this city has as a mecca for innovation. Read more about the hub and his career here.

Regina Vatterott, COO and co-founder of EllieGrid

Courtesy of Regina Vatterott

The idea for Regina Vatterott's smart pillbox, called EllieGrid, hit her in one fell swoop — literally. She fainted on the way to lunch and decided it was time to start taking her health seriously. She created EllieGrid shortly after and realized that medical devices don't have to be clunky or purely functional.

Now, she's got big plans to reinvent the wheel on a few other medical devices by focusing on the user experience, because, as she likes to say, people are always people first, before they are patients. Learn more about EllieGrid here.

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CultureMap Emails are Awesome

Rice rises to top of new ranking of Texas colleges and universities

hoot there it is

If Texas had one Ivy League school, it would have to be Rice University.

Time after time, the Houston school ranks as the best college or university in Texas and one of the best in the country. Personal finance website WalletHub just added to Rice's accolades with a No. 1 ranking in Texas and a No. 6 ranking nationally among colleges and universities.

In Texas, Rice appears at No. 1 for admission rate, graduation rate, gender and racial diversity, and post-school median salary. Not every ranking is that stellar, though. Rice ranks 50th for on-campus crime among 55 Texas schools and 52nd for net cost.

More students soon will be able to take advantage of Rice's top-tier education. In March, the school said it would enlarge its undergraduate enrollment by 20 percent — to 4,800 — by the fall of 2025, up from more than 4,200 in the fall of 2020.

In a news release, Robert Ladd, chairman of the Rice Board of Trustees, called expansion of the student body "a strategic imperative."

"Expanding the student body now will also expand Rice's future alumni base across the nation and around the world," he added. "Welcoming more students to the Rice campus today will have an impact on the university for generations to come."

Elsewhere on the WalletHub list, the University of Houston lands at No. 10 within Texas and No. 238 in the country.

To determine the top-performing schools, WalletHub compared more than 1,000 institutions in the U.S. across 30 key measures, including student-to-faculty ratio, graduation rate, and post-school median salary.

Here are the top 15 colleges and universities in Texas, according to WalletHub, along with their national rankings:

  1. Rice University, No. 6 nationally.
  2. University of Texas at Austin, No. 45 nationally.
  3. Trinity University in San Antonio, No. 61 nationally.
  4. Texas A&M University in College Station, No. 127 nationally.
  5. Southwestern University in Georgetown, No. 144 nationally.
  6. University of Dallas, No. 152 nationally.
  7. Southern Methodist University in University Park, No. 178 nationally.
  8. Austin College in Sherman, No. 192 nationally.
  9. LeTourneau University in Longview, No. 231 nationally.
  10. University of Houston, No. 238 nationally.
  11. University of Texas at Dallas, No. 252 nationally.
  12. Texas Christian University in Fort Worth, No. 253 nationally.
  13. Baylor University in Waco, No. 357 nationally.
  14. Texas Lutheran University in Seguin, No. 375 nationally.
  15. Southwest Adventist University in Keene, No. 407 nationally.
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This article originally ran on CultureMap.

With $150M in VC raise, this Houston company is re-envisioning the future of e-commerce operations

HOUSTON INNOVATORS PODCAST EPISODE 106

If you're operating a business that sells a product online, you have several options for software to support your efforts and needs as a merchant. However, as one group of Houston entrepreneurs realized, there wasn't a streamlined, one-stop-shop for e-commerce software. That is until Cart.com launched just over a year ago.

And it's been a busy year. The startup is led by CEO Omair Tariq, Chief Commercial Officer Remington Tonar, who previously served in a few leadership roles at The Cannon, and a several other co-founders and C-level execs. Following strategic growth and several acquisitions, the Houston e-commerce software provider now employs over 300 people and has raised around $150 million in venture capital. The suite of software services includes everything a company needs — from managing a storefront to collecting important data and metrics.

"Our platform is really geared toward ambitious companies that have their foot in the door, have sales, and have product-market fit, and now need to level up," says Tonar on this week's episode of the Houston Innovators Podcast. "E-commerce as an industry is highly fragmented — you have so many players, but they don't play well together. Through our end-to-end offering, we are bringing all these things together."

Described as a competitor to Amazon, Cart.com connects the dots for e-commerce companies, and, in fact, works alongside Amazon, too. While Cart.com clients can use the suite of software services to create their own shop, ship out of Cart.com's distribution centers, etc., they can also list their products on Amazon too.

"I like to view Amazon as co-op-etition. We can coexist with Amazon," Tonar says. "We're not antithetical to Amazon. We're not mutually exclusive. We can work with folks who are selling on Amazon to build their direct-to-consumer business, and we are doing that today."

And business are indeed looking for that help, Tonar says on the show. He describes the marketplace as a bit of a monopoly between Amazon, Walmart, and some other players that are essentially squeezing out small or even mid-market companies that can't compete with these larger companies. Walmart and Amazon have the scale necessary to control the end-to-end marketplace, and very few companies have that, Tonar explains.

"Now Cart.com has done the hard work and spent the money to go out and aggregate all of these capabilities. The difference is, we aren't hoarding them. We're offering them as services," he says.

Heading into the holidays, where potential new clients will be focusing on delivering on orders and sales, Cart.com is expecting a busy 2022 in terms of growth. In a lot of ways, the COVID-19 pandemic played a major role in the development of e-commerce and, by extension, Cart.com.

"The pandemic has played a role in overall accelerating the growth of ecommerce as a category and an industry. That growth was going to happen anyways, but it made it more ubiquitous faster," Tonar says. "It's just commerce now. This is just how people purchase and consume things."

Tonar discusses what else you can expect to see from Cart.com in terms of growth, more fundraising, and more. He also shares how he's observed the Houston innovation ecosystem grow over his years in the business. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


2 Houston startups announce new execs to their leadership

short stories

A pair of Houston tech startups have recently announced new appointments to their leadership staff. An e-commerce company has a new chief people officer and a blockchain company named a new president to lead commercialization.

Meet Cart.com's new C-suite hire

Sara Patterson is a human resources veteran. Photo courtesy of Cart.com

Houston-based Cart.com, an end-to-end ecommerce services provider, appointed Sara Patterson as chief people officer. She will lead all aspects of the company's talent acquisition and employee experience of the fast-growing startup.

As the company grows its team and its ecommerce-as-a-service platform, it's Patterson job to forge a strong, unified culture and develop a compelling talent acquisition strategy to support continuing growth, according to a press release from Cart.com.

"Sara is one of the most accomplished and experienced HR leaders in the business. She has a real gift for talent management, and unrivaled expertise driving success for fast-growing companies across a wide range of industries," says Omair Tariq, CEO of Cart.com, in the release. "Her experience and dedication are exactly what we need as we forge a unified workforce to support our end-to-end ecommerce platform. After all, we aren't just growing our workforce at record speed. We're also building a unified culture and delivering incredible employee experiences to ensure that our entire team — from office workers to warehouse pickers — can stay laser-focused on our core goal of helping ecommerce brands to thrive."

She has three decades of experience in human resources, including serving as CPO of Lemonade, which included managing over 500 employees. She also worked as vice president of HR and head of talent management at Walmart eCommerce, which had more than 15,000 employees. She has also held senior leadership positions at Bonobos, Tribune Media, Conde Nast, Coach, and Gilt.

"People are the key to success for any growing company, and I'm thrilled to be joining one of the fastest-growing and most transformative companies in the ecommerce space," Patterson says in the release. "Cart.com's leaders have made it clear that they see a strong culture as the key to lasting success, and I couldn't agree more. I'm delighted to be joining such a talented team, and supporting their continuing mission to unlock scalable growth for ecommerce brands."

Here's who will lead commercialization for Topl

Tim Marx has transitioned from adviser to employee at Topl. Photo courtesy of Topl

Tim Marx has joined Topl as president, the company recently announced. Marx will lead Topl's commercialization efforts and scaling. He previously supported the blockchain company as adviser.

A Fulbright Scholar, Stanford MBA, and former Boston Consulting Group partner and managing director, Marx has consulted on the ground in more than 20 countries, including those of Latin America, Europe, and Asia. He will continue to support Baird Capital as a venture partner, which he has since 2018.

"My overall thesis for getting involved in Topl is that I finally saw a really solid business use case versus a classic solution looking for a problem to solve," Marx says.

To learn more about him, read his recent Topl team member blog.