Love as a science

Houston DNA-based dating app expands brand and plans new ways to use its technology

Brittany Barreto wants to expand her DNA dating technology to a B-to-B model and compatibility test — all under a new company called X&Y Technologies. Karla Martin/Pheramor

For over two years, Brittany Barreto has been playing matchmaker with her DNA-based dating app, Pheramor, but now she's ready to take it to the next level.

Pheramor, which sequences users' DNA and datamines their social media activity to determine compatibility, is transforming into becoming a product of a newly formed company called X&Y Technologies. The company, Barreto says, will have multiple products, all relating to using that same DNA technology Pheramor has perfected.

Among the first three products X&Y is working to create is a B-to-B software-as-a-service company, where established dating companies can employ Pheramor's technology for its existing app and customers. Barreto says she has two letters of intent for the B-to-B model, one of which is a dating app with 160,000 users.

Barreto unveiled the new company at The Cannon's female entrepreneur pitch night on January 24, but expanding her technology's reach has been on her mind for a while. She cited major dating companies that have their eyes on DNA dating, but haven't yet figured out the infrastructure. That, she says, is where X&Y's SaaS model comes in.

"Our traction with the dating app was a fantastic way to prove that we are the thought leaders, we have the infrastructure, and we have the algorithm and we've proven that the market is ready to buy a DNA kit to find love," she says in her pitch.

In addition, X&Y will have a compatibility test for couples wishing to learn of their own DNA-based compatibility. The tool, called We Have Chemistry, is getting ready to launch and already has preorders coming in.

"Pheramor's test is really the gold standard and industry leader in this test," she says, explaining how Pheramor's technology can be used by these existing dating apps.

She talked about how this is the time for DNA tests — from 23andme to Pheramor — and how it's not weird to send your spit in the mail. As Barreto says in her pitch, there's so much more potential for uses of the technology in what's called contextualized genetics.

"I know that my technology is way bigger than just this one market," Barreto says. "I believe the future of product is about combining the big data of genomics and DNA with the big data of your digital footprint. Nobody has ever combined your Facebook data with your DNA to figure out what's the best diet, exercise or work environment for you."

Amy Chronis runs the Houston office of Deloitte and serves on the sustainability board for the GHP. AlexandersPortraits.com

When Amy Chronis, the Houston managing partner for Deloitte, was asked to join the Greater Houston Partnership last year, she immediately started doing some research on some of the bigger picture issues the city is facing.

In March, as the chair for the organization's sustainability committee, she brought together a group of constituents to engage in a Smart Cities study with the goal to identify what Houston needs to focus on — what it wanted to be known for.

Overwhelmingly, the stakeholders wanted the city to be known for its innovation, something that surprised Chronis. The group pared down the eight topics of action into three they felt were most timely and then spent the rest of the time focusing on: clean energy, transportation, and smart infrastructure (technology and communication). Now, Chronis has a better understanding on what the city wants as she leads her committee for the GHP.

In her career, which has spanned the state of Texas, she's always served clients in various sectors. Specifically over her last 30 or so years in Houston, Chronis has seen the tide change within innovation, especially with large energy companies.

"We're not Silicon Valley, but Houston has so much going on in terms of development — in energy but also even in medical with the Texas Medical Center," says Chronis, citing advancements from the likes of Rice University, Houston Exponential, TMCx, Station Houston, and more. "Houston's got a lot more going on than people realize."

Chronis sat down to talk with InnovationMap about the change Houston companies are experiencing and her work with the GHP.

InnovationMap: What did you learn from the smart cities study you conducted for the GHP?

Amy Chronis: I learned a lot. It's affirming how much all types of people with different backgrounds care and are interested in this topic and are highly desirous of our region moving forward. I also learned that things are more complicated or difficult than we would like — in terms of funding initiatives, for instance.

IM: In terms of developing the city's workforce, what aspects of the community does Houston need to focus on?

AC: I think there was widespread agreement that we need to keep improving our educational outcomes for all our people. The issues around workforce development are critical for us to improve. It will take public-private partnerships to make real progress.

IM: What can Houston learn from other cities?

AC: I learned a lot about other Smart City initiatives that are being done and accomplishments made in other cities around the world. What those accomplishments have in common was a concerted effort by the city, region, and business leaders — all the stakeholders — to agree on smaller, attainable goals. Instead of trying to address something in a huge way, they nibbled at the edges, if you will.

IM: Do you think Houston is able to do that?

AC: Absolutely, I love Houston — in particular our manifest destiny and inherent pillar to our culture where everyone can make it. It's why I came here 30-something years ago and why my family and I love it here. I think hard work and opportunity still makes Houston a great city. We have the ability, we just need help bringing actionable steps forward.

IM: Switching gears a little, what's the role Deloitte and its clients are playing within Houston's innovation ecosystem?

AC: We like to think we're a real conduit for innovation and a digital transformation for many of our clients. We're very blessed to serve many of the large energy companies — and across industries — in Houston. It's really gratifying to see how much is being invested in research and development and the focus on innovation catalysts. I think there's an awareness now — more than there was a few years ago — that if you're not moving forward, then you're behind.

IM: How do you see the future of Houston's workforce?

AC: I think we have real progress to be made to make sure all of our citizens can achieve the education and opportunities they need. I'm heartened by public-private partnerships that are already underway.

As digitalization moves along, people talk about whether or not artificial intelligence and machine learning will replace jobs. It will replace some jobs, but it'll be far more important that young people still learn those really critical thinking skills. We will need people to evaluate data and make decisions — that critical reasoning will still be absolutely vital.

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Portions of this interview have been edited.