Leading ladies

3 female Houston startup founders to watch in 2019

Three female-founded companies pitched to potential investors at The Cannon. Here's why they are ones to watch. Courtesy photos

The Lone Star State has been deemed a great place for female entrepreneurs to get their feet wet, and Houston's ecosystem is full of these leading ladies. At a pitch party at The Cannon, a coworking space in West Houston, over 100 guests, including Cannon Ventures investors and Cannon members, gathered to hear three of these female founders pitch their companies.

From DNA dating and smart pillboxes to an educational franchise company, these three female-led institutions are ones to watch this year. Here's why.

X&Y Technologies

Brittany Barreto wants X&Y Technologies to be known for its science-based dating expertise. Karla Martin/Pheramor

Now is the time to have a DNA-based technology company, says Brittany Barreto, CEO and co-founder of X&Y Technologies. She launched her genetics-based data app over two years ago, and now she's expanding the brand to include a couples compatibility test and B-to-B software-as-a-service feature, so that other dating apps can utilize her technology.

"Our traction with the dating app was a fantastic way to prove that we are the thought leaders, we have the infrastructure, and we have the algorithm and we've proven that the market is ready to buy a DNA kit to find love," she says in her pitch.

With fundraising plans in 2019, Barreto hopes to launch the expanded company, and says she has already seen a lot of interest in both of the new DNA-based products. Read more about Pheramor's national growth, the X&Y expansion, and how Barreto got her start.

IDEA Lab Kids

Ghazal Qureshi pitched her education franchise company, IDEA Lab Kids, and discussed her plans to double its presence in 2019. Natalie Harms/InnovationMap

Six years ago, when Ghazal Qureshi wanted an after school program for her kid and their diverse interests, she created it. Now, the interactive programming that focuses on the science, technology, engineering, arts and math activities for kids is a growing franchise opportunity. After launching the franchise model in February 2017, IDEA Lab Kids already has 10 locations, with seven coming on board within the next few months — including a location in Ecuador.

"In 2019, we're looking to double the number of campuses," Qureshi says in her pitch.

What makes IDEA Lab different from its competitors, she says, is the interactive and diversified curriculum that engages all children.

"We know that kids have limited attention spans theses days," Qureshi says. "New technologies and methods are needed every day in order to grasp that attention span, and that is what we are really good at. At any given day, there are drones flying, augmented reality, cooking classes, and more are happening under the roof of an IDEA Lab campus."

In addition to expanding its presence, Qurshi has worked to roll our new products, such as a coding club, updated website registration tools

EllieGrid

Regina Vatterott is thinking outside the pillbox with her startup, EllieGrid. Courtesy of EllieGrid

When she was in college, Regina Vatterott fainted on her way to lunch. She had lapsed on taking her medicine and vitamins, which caused an imbalance in her health. She was using a traditional pillbox that was tacky and a pain to organize and starting thinking about a product that was more stylish and used smart technology. She and her cofounders created EllieGrid, a sleek pillbox that syncs to your phone to send you messages when its time to take your meds and allows for an easier organization process.

EllieGrid's reception has been great, and the company is expanding to provide users new tools and technology. For instance, EllieGrid is starting to learn more about when its users take its medicine, which can translate to partnerships with insurence companies that currently pay pharmacies to check in with patients who haven't picked up their medicine.

"For us, Ellie is just the start," Vatterott says in an interview with InnovationMap. "We want to develop more health and wellness accessories that are traditionally known to be medical devices."

Large companies are taking interest in the Houston-based startup. Over the past three weeks, Best Buy, Walmart, CVS Health, and Pelion all reached out and expressed interest in the company, some actually placing orders and setting up trials.

Check out these conferences, pitch competitions, networking, and more. Getty Images

October is another busy one for Houston innovation. Data-focused conferences, a rescheduled grand opening for The Cannon, and so much more.

If you know of innovation-focused events for this month or next, email me at natalie@innovationmap.com with the details and subscribe to our daily newsletter that sends fresh stories straight to your inboxes every morning.

October 2 — Startup Communication: Post Funding Investor Relations with Eric Danziger

Join Eric Danziger, chief revenue officer at Innowatts, on discussing post-funding investor relations. Danziger has been in the cleantech and smart grid industry for the past 10 years, and Innowatts closed its $18.2 million round earlier this year.

Details: The event is from 5:30 to 7 pm on Wednesday, October 2, at Station Houston (1301 Fannin Street, #2440). Learn more.

October 3 — Raising That First Round with Steve Gray, ATX Venture Partners

Where do you start? This workshop will cover the basics of preparation for that first round of capital raising. There is a rhythm to fundraising, but more importantly, the preparation is vital. Every goal to which you aspire must have a plan and fundraising is no different. At this workshop, Steve Gray of ATX Venture Partners will discuss some lessons learned over the years as well as share ideas on what works and what doesn't.

Details: The event is from 5:30 to 7 pm on Thursday, October 3, at Station Houston (1301 Fannin Street, #2440). Learn more.

October 3 — Growth Tour: Houston

Join Alice, Salesforce Essentials, and the Houston small business community for an unforgettable morning of workshops, networking, and real takeaways to help you reach your goals and strengthen your business.

Details: The event is from 8:30 am to 1 pm on Thursday, October 3, at The Space HTX (2005 Commerce St). Learn more.

October 4 — Houston Next: ERG Summit 2019

To reflect Houston's unique position as the most diverse city in the nation, the Greater Houston Partnership is hosting the Houston NEXT: An ERG Summit with a focus on corporate culture and talent. Join business leaders, HR executives, diversity and inclusion officers and ERG leaders for thoughtful conversations on building diverse and inclusive workplaces.

Details: The event is from 10:30 am to 4:30 pm on Friday, October 4, at Marriott Marquis (1777 Walker Street). Learn more.

October 8 — The Dolphin Tank: Houston

The Dolphin Tank is a "friendly-feedback" pitch session for women entrepreneurs. Springboard Enterprises Dolphin Tank® programs are "helpful feedback-driven" pitch sessions for entrepreneurs to receive constructive insights from knowledgeable professionals. Dolphin Tanks aren't about sharks, piranhas, dragons, or competing for the best idea – they're about channeling the expertise of the people in the room.

Details: The event is from 6 to 8 pm on Tuesday, October 8, at Lilie Lab (Rice University).Learn more.

October 9 — Founders Bootcamp: A Roadmap For Your Startup

JLabs is sitting down with local seasoned investors and entrepreneurs to take a deep dive into key topics designed to equip you with a roadmap for elevating your startup, no matter what stage, into a great company and we'll be swapping war stories along the way.

Details: The event is from 11:30 am to 1 pm on Wednesday, October 9, at JLabs @ TMC (2450 Holcombe Blvd.). Learn more.

October 8-16 — Sesh Coworking

Houston's first female-focused coworking popup event is taking over the town with networking, growth opportunities, and more. Day passes start at $25.

Details: The event is from Tuesday, October 8, to Wednesday, October 16, at Sharespace (1120 Naylor St). Learn more.

October 10 — DataCon Houston

This annual data-focused event is a social and networking opportunity combined with educational programming for business technology.

Details: The event is from 8 am to 8 pm on Thursday, October 10, at TopGolf (1030 Memorial Brook Boulevard). Learn more.

October 17 — Lunch & Learn: CPRIT Information Session


Join the CPRIT team at JLABS to learn about CPRIT's grant funding opportunities available to companies that are developing cancer-focused therapeutics, diagnostics/devices, tools and other non-traditional oncology products.

Details: The event is from 11:30 am to 1 pm on Thursday, October 17, at JLabs @ TMC (2450 Holcombe Blvd.). Learn more.

October 17 — Ignite Healthcare's Annual Fire Pitch Event

The Ignite Healthcare Network Fire Pitch Competition is held each year to encourage innovation in emerging women-led healthcare companies. The program provides an opportunity for women entrepreneurs to engage with advisors, potential customers, and investors to accelerate and refine the growth of their companies.

Details: The event is from 5 to 8:30 pm on Thursday, October 17, at JLabs @ TMC (2450 Holcombe Blvd.) Learn more.

October 17 — JLABS x UH: Startup Pains: From Academia to Startup (Med Device)

JLABS and the University of Houston Technology Bridge present a special installment of Startup Pains, a monthly talk given by entrepreneurs who share their journey of launching a company and overcoming unanticipated obstacles in order to find success in their industry.

Details: The event is from 5 to 7 pm on Thursday, October 17, at UH Technology Bridge, Building 4, Floor 2 (5000 Gulf Freewa7).

October 24 — Central Houston's Annual Innovatech Meeting

This year's program advances the conversation on how not only build, but sustain and support successful and robust innovation ecosystems. Attending the event will be a group of nationally known experts in the fields of placemaking, startup incubators, venture capital and entrepreneurship, and guest speakers will include Houston Mayor Sylvester Turner, Harris Country Judge Lina Hidalgo, Central Houston's President Bob Eury, and Central Houston's Board Chair, Scott Prochazaka, who is the president and CEO of CenterPoint Energy, will inaugurate the meeting.

Details: The event is from 11:30 am to 1 pm on Thursday, October 24, at Lanier Grand Ballroom at the Hilton Americas (1600 Lamar St.). Learn more.

October 24 — The Cannon Grand Opening

The Cannon, an entrepreneurial hub in West Houston, is celebrating its new digs. Join the party to learn about coworking at The Cannon, to network with Houston's innovation ecosystem, and more. Note: This event was pushed back due to Tropical Storm Imelda's flooding across Houston.

Details: The event is from 4 to 9 pm on Thursday, October 24, at The Cannon (1336 Brittmoore Road). Invite only.

October 27 — Implicit Bias Workshop

Impact Hub Houston and The Cannon believe that equitable organizations and equitable opportunities stem from a community of equity-focused leaders, but that is a mindset that must be developed. Through this workshop, participants will develop a shared language around diversity, equity, and inclusion, and understand the importance of these concepts when creating changing and lasting impact.

Details: The event is from 1 to 5 pm on Sunday, October 27, at The Cannon (1336 Brittmoore Road). Learn more.

October 29 — Houston Startup Happy Hour

Mix and mingle with the city's local entrepreneurs, investors, and more. The event is free to attend, but space is limited. Happy hour specials are available all night for attendees.

Details: The event is from 6 to 9 pm on Tuesday, October 29, at Poitin Bar and Kitchen (2313 Edwards Street). Learn more.

October 31 — State of Texas Medical Center

This luncheon focuses on TMC's role in advancing life sciences. Home to the brightest minds in medicine, TMC nurtures cross-institutional collaboration, creativity and innovation. Houston is not only recognized as a global leader in health care delivery and research, but also as an emerging center for biotech commercialization.

Details: The event is from 10:30 am to 1:30 pm on Thursday, October 31, at Marriott Marquis (1777 Walker Street). Learn more.