Staffing up

Houston software company looks to grow its workforce internationally

This growing Houston company is providing industrial industries with smart analytics. Getty Images

A Houston-based analytics-focused company is gearing up for growth in 2019 and plans to staff up its headquarters and remote offices abroad.

Arundo Analytics Inc. brings industrial companies — which sometimes are slow to adopt brand-new technology — into the world of machine learning and advanced analytics to help boost revenue, cut costs and reduce risks.

The startup's enterprise software gives asset-heavy industrial businesses "a virtual window into their day-to-day operations," says Stuart Morstead, co-founder and chief operating officer of Arundo. Among the operations that benefit from software are equipment maintenance, safety, logistics and scheduling.

Morstead points out that most industrial companies that encounter issues with operations such as equipment maintenance "lack the data science and software capabilities to drive value from insights into their daily operations."

Arundo aims to solve that problem by incorporating machine learning and advanced analytics — the kind of innovations emanating from the likes of Amazon, Google, and IBM — into everyday business operations at industrial companies, says Morstead, a former partner at consulting firm McKinsey & Co. and a graduate of Rice University.

Aside from its broad enterprise software, Arundo supplies out-of-the-box applications that tackle individual industrial challenges like flow metering for the offshore oil and gas industry and monitoring the condition of equipment. The virtual cloud-based multiphase flow meter is sold as part of a software package from industrial technology giant ABB.

More than 50 of Arundo's estimated 110 employees work on that technology from the startup's headquarters in downtown Houston. To propel its growth, Arundo plans to add employees this year in Houston as well as its other offices in Canada, Norway, Sweden and the United Kingdom, according to Morstead.

In 2016, Arundo graduated from Stanford University's StartX accelerator program. A year later, Arundo was named to the MIT STEX25 accelerator program by the Massachusetts Institute of Technology Startup Exchange.

Since its founding in 2015, Arundo has raised more $35 million in capital, including a Series A round of $28 million that closed in the first half of 2018. Investors include Sundt AS, Stokke Industri, Horizon, Canica, Strømstangen, Arctic Fund Management, Stanford-StartX Fund and Northgate Partners.

Aside from drawing more funding in 2018, the startup set up several strategic partnerships designed to increase the adoption of Arundo's software in sectors such as oil and gas, manufacturing, shipping, construction and maritime. Among the new partners are Dell Technologies, DNV GL's Veracity platform and WorleyParsons.

Going forward, Morstead says Arundo aims to bring its software expertise, business prowess and "world-class data science" to even more industrial companies and their physical assets as part of the global Industrial Internet of Things sector. That market is projected to approach $1 trillion by 2025, up from $100 billion in 2016.

To be sure, Arundo is competing in a market that's rife with opportunity. Consulting firm Accenture estimates the IIoT market could add $14.2 trillion to the global economy by 2030.

"Arguably the biggest driver of productivity and growth in the next decade, the Industrial Internet of Things will accelerate the reinvention of sectors that account for almost two-thirds of world output," the Accenture report says.

Tor Jakob Ramsøy, founder and CEO of Arundo, certainly grasps the enormous potential of IIoT.

"Asset-heavy companies can no longer afford to make business decisions based on an incomplete view of their organization," Ramsøy, a former McKinsey partner, said in a 2018 news release. "By combining deep data and [artificial intelligence] knowledge with decades of cumulative experience in enterprise consulting, Arundo is ushering in a new era in IIoT."

Tracking performance

Courtesy of Arundo

Arundo's Condition & Performance Monitoring Software can easily be plugged into a company's system and track its equipment using cloud technology.

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Building Houston

 
 

A Houston founder and small-space expert founded TAXA Outdoors to create better campers than what was in the market. Now, amid the pandemic, he's seen sales skyrocket. Photo courtesy of TAXA Outdoors

In 2014 Garrett Finney, a former senior architect at the Habitability Design Center at NASA, brought his expertise in what he describes as "advocating for human presence living in a machine" to the outdoors market.

After being less-than enchanted by the current RV and camper offerings, the Houstonian developed a new series of adventure vehicles that could safely and effectively get its users off-grid — even if still Earth-bound — under the company he dubbed TAXA Outdoors.

The vehicles would follow much of the same standards that Finney worked under at NASA, in which every scenario and square inch would be closely considered in the smartly designed spaces. And rather that designing the habitats for style alone, function and storage space for essential gear took precedence. According to Finney, the habitat was to be considered a form of useful adventure equipment in its own right.

"Ceilings should be useful. They're not just for putting lights on," he says. "Even when there's gravity that's true."

Today TAXA offers four models of what they call "mobile human habitats" that can be towed behind a vehicle and sleep three to four adults, ranging from about $11,000 to $50,000 in price.

TAXA's mobile human habitats range in size and price. Photo courtesy of TAXA Outdoors

And amid the pandemic — where people were looking for a safe way to escape their homes and get outside — the TAXA habitats were flying off the shelves, attracting buyers in Texas, but mainly those in Colorado, California, and other nature-filled areas.

"January, was looking really good — like the break out year. And then the pandemic was a huge red flag all around the world," Finney says. "[But] we and all our potential customers realized that going camping was the bet. They were with their family, they were getting outside, they were achieving sanity having fun and creating memories."

According to TAXA President Divya Brown, the company produced a record 430 habitats in 2020. But it still wasn't enough to match the number of orders coming in.

"We had we had almost a year and a half worth of backlog at the old facility, which we've never experienced before," Brown says.

To keep up with demand, the company moved into a 70,000-square-foot space off of U.S. 290 that now allows multiple operations lines, as well as a showroom for their vehicles and enough room for their staff, which tripled in size from 25 to 75 employees since the onset of the pandemic.

The first priority at the new facility is to make up the backlog they took on in 2020. Next they hope to produce more than 1,000 habitats by the end of 2021 and 3,000 in the coming years.

"It's a pretty significant jump for us," Brown says. "We really believe there's a huge market for this."

With the new facility, the TAXA team hopes to catch up with the explosive sales growth. Photo courtesy of TAXA Outdoors

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