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3 Houston innovators to know this week

Austin Rolling, Gabriella Rowe, and Aaron Knape are this week's Houston innovators to know. Photos courtesy

In this weekly roundup of Houston innovators, we find an entrepreneur who created the tech solution he wished he'd had as a salesman, an innovation leader with big goals for The Ion, and a startup founder who's in for a very busy March.

Here are this week's Houston innovators to know.

Austin Rolling, CEO and co-founder of Outfield

austin rolling

Photo courtesy of Outfield

As an experienced salesman, Austin Rolling knows the challenges salespeople face on a daily basis. Rolling, who worked in a number of positions in both inside and outside sales with such big name companies as Whirlpool and Beats by Dre. He tells InnovationMap about how he wished he had better tools for communication and keeping organized.

"Fast forward some years later, my co-founder and I decided to work on a solution that could help support outside sales agents and I was able to use my domain expertise as an outside sales rep to ID the realm of solutions for various customer segments," Rolling says.

Rolling runs Outfield, a Houston-based software company gives field reps an intuitive interface to manage their territory and accounts on-the-go as well as instantly communicate with the rest of their team effortlessly across all devices. Click here to read more.

Gabriella Rowe, executive director of The Ion

Courtesy of Station Houston

Now that Station Houston has merged with Capital Factory, Gabriella Rowe, who previously served Station as CEO, has completely transitioned into her role as executive director of The Ion. On last week's episode of the Houston Innovators Podcast, Rowe discussed the merger and how her goal for The Ion is to make the facility a vehicle for innovation development, but also create a diverse and inclusive environment reflective of Houston's own diversity.

"We're creating an opportunity for Houstonians," Rowe says on the episode, explaining why she's focused on bringing in a wide range of programming and education into The Ion.

In the episode, Rowe also discusses the Ion Smart Cities Accelerators, which has 10 companies from its inaugural cohort in pilot mode across Houston and has launched applications for its second cohort, as well as why she thinks Houston's innovation ecosystem is sure to succeed this time around. Click here to read more and stream the podcast.

Aaron Knape, co-founder and CEO of sEATz

Courtesy of sEATz

Like most lifelong Houstonians, Aaron Knape has a long history with the Houston Livestock Show and Rodeo. But this season, he'll be involved in a whole new way. Knape's startup, sEATz, an in-seat delivery app, will be live in certain sections of the rodeo at NRG Stadium.

"It's really great to be able to be a part of the rodeo as far as a provider to help enhance that experience in the stadium," Knape says. "It goes back to our model of we want to serve a venue and the fans in that venue — not necessarily a specific sport or concert."

SEATz had a busy football season, servicing the likes of The Texans, the University of Houston Cougars, and more, but turns out, football is not over. Through its partnership with Delaware North, the food and beverage provider for UH's TDECU Stadium, sEATz has added the XFL's Houston Roughnecks fans to its roster of users. Click here to read more.

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Building Houston

 
 

A Houston expert outlines what startups and small business need to know about their communications strategy. Photo via Getty Images

Startup founders often focus on outward victories. However, if they look inward and get internal communications right, this can prioritize, inspire, and retain talent, which is the heart of the company.

Consistent internal communication helps employees to understand the company's core values and mission and the evolving internal policies and procedures — health care benefits, reorganizations, remote work — that accompany a young business. Investing in internal communications also supports external public relations efforts because the best company storytellers are well-informed employees.

Consider these tactics for effective internal communications.

Prioritize messaging

In any startup, internal procedures evolve as the company grows. Take control of the narrative while easing employees' minds by prioritizing internal messaging.

Whether transitioning to a more flexible work schedule, updating healthcare benefits, or rolling out a performance review process, planning messages in advance can help team members understand the change, the impact, and how they can contribute positively to the development.

Well-informed employees help mitigate uneasiness and tend to achieve business goals more quickly. Make sure to allow the employees time to reflect and react.

Support managers

Leaders and mid-level managers play an integral role in internal communications by cascading information throughout the organization. They regularly engage with their employees, so it is important that managers feel confident and supported in their communication skills.

Managers can benefit from a common company language, talking points, or communications training for more effective and productive conversations. By identifying, clarifying, and reinforcing common goals and key objectives for managers, companies can strengthen productivity and eliminate confusion, especially if the company changes teams' roles and responsibilities.

Be consistent

Make sure that the drumbeat remains steady, whether this includes a monthly town hall meeting or weekly CEO emails. Since communication is not necessarily one-size-fits-all, use a communication approach tailored to the workforce.

For example, there might be more effective communication methods than email for employees not behind a desk. As a smaller company, take that time to connect with the team directly because as the company swells, that one-on-one experience will become increasingly difficult to manage.

Listen to employees

Delivering top-down messaging that resonates with the workforce remains critical. However, internal communication is a two-way street.

Allow team members to give valuable feedback. Encourage team members to share their thoughts about the company, concerns, and how to improve communications. Issue internal surveys or hold face-to-face meetings to gain useful insight.

Understanding these critical proof points will enable more effective communication and quick action on any issues.

Be a human

Keep humanity at the heart of internal communications. Amid the company's transition, maintain transparency and recognize the emotional toll some changes can have on teammates. The best talent will remain when they feel connected, informed and listened to.

Greater employee engagement can help build a strong company culture of accountability, authenticity and communication, setting up the business for bigger success.

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Melanie Taplett is a communications and public relations consultant for the technology, energy, and manufacturing industries.

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