Carbon Clean is moving into the Ion for its United States headquarters. Photo courtesy of the Ion

A startup that produces carbon capture technology has set up its U.S. headquarters in Houston. Establishment of the HQ marks the company’s formal North American expansion.

Carbon Clean, based in the United Kingdom, says it will double the size of its U.S. workforce to meet greater demand for its CycloneCC technology. The company expects the U.S. to become its biggest market.

The startup’s technology has captured nearly two million tons of carbon dioxide at almost 50 sites around the world. Carbon Clean says CycloneCC can reduce the cost of carbon capture by as much as 50 percent with a footprint that’s 50 percent smaller than traditional carbon capture units.

CycloneCC is ideal for businesses such as cement producers, steelmakers, refineries and waste-to-energy plants, Carbon Clean says.

The U.S. Inflation Reduction Act has driven up demand for industrial carbon capture technology, with Carbon Clean logging a more than 64 percent increase in U.S. inquiries since the act was passed last August.

Aniruddha Sharma, chairman and CEO of Carbon Clean, says passage of the Inflation Reduction Act has made the U.S. “one of the best places in the world to develop industrial carbon capture projects.”

Carbon Clean is no stranger to the U.S. It’s been active in this country for more than four years. Houston-based Chevron New Energies led the company’s $150 million Series C round last May.

“Carbon Clean is experiencing phenomenal growth globally, but we expect our expansion in North America to outpace all other regions. As a result, we intend to establish a very significant base in North America, which will include developing a local supply chain to ensure we are set to ramp up commercialization,” Sharma says in a news release.

On March 8, Carbon Capture hosted a reception and panel discussion at its new HQ. The office is at The Ion, located at 4210 Main St.

Here's your one-stop shop for innovation events in Houston for March. Photo via Getty Images

10 can't-miss Houston business and innovation events for March

where to be

It's time to look at what's on the agenda for Houston innovators for the month of March — a busy one, from the end of Tech Rodeo and the start of CERAWeek, plus many more things to add to your calendars.

Note: This post might be updated to add more events.


March 2 — CodeLaunch Houston

Improving is hosting CodeLaunch Houston — a high energy startup pitch competition — which will round out Houston Tech Rodeo, which is taking place from Monday, February 17, through Thursday, March 2. Check out the finalists here.

The event is Thursday, March 2, from 6 to 9 pm, at 713 Music Hall. Click here to register.

March 4 — Softeq Chili Showdown

Softeq is hosting its chili cookoff event and official after-party of Houston Tech Rodeo. The event will include the broader Houston community, drive awareness of startup development resources available to the community, demonstrate new technology, feature local culture, and promote local startup job creation, all while benefiting Lemonade Day, a fun, experiential program that teaches youth how to start, own and operate their very own business.

The event is Saturday, March 4, from 10 am to 2 pm, at Truck Yard Houston. Click here to register.

March 6 — Energy Workforce of the Future Summit

At this year's summit, Ally Energy will unveil the Energy Workforce Outlook study on workforce transition and hear from leaders, policymakers, startup CEOs, investors, and innovators about how to take all energy forward.

The event is Monday, March 6, from 8 am to 2 pm, at The Petroleum Club of Houston. Click here to register.

March 6 — Transition on Tap at Greentown Labs

Transition On Tap is Greentown Labs' monthly networking event devoted to fostering conversations and connections among the climate and energy transition ecosystem in Houston and beyond. Entrepreneurs, investors, students, and friends of climatetech are invited to attend, meet colleagues, discuss solutions, and engage with our growing community.

The event is Monday, March 6, at 5 pm, at Greentown Houston. Click here to register.

March 6-10 — CERAWeek by S&P Global

CERAWeek by S&P Global returns to downtown Houston. The annual conference brings energy leaders from around the world to discuss the industry's trends and future. The Agora track focuses on the future of energy, which includes clean energy and innovation.

The conference is Monday, March 6, to Friday, March 10, at The George R. Brown Convention Center. Click here to register.

March 7 — Energy Tech Venture Day

The Rice Alliance Energy Venture Day is a fast-paced event connecting nearly 40 energy ventures with venture capitalists, corporate innovation groups, industry leaders, academics and service provider. Ventures will give 3-minute pitches with a networking reception so you can meet the energy ventures and learn more about their technologies.

The event is Tuesday, March 7, from 3 to 6:30 pm, at Rice University. Click here to register.

March 8 — Navigating Careers: Insights & Inspiration from Women Who Have Done It All

In today’s career landscape for C-level leaders, directors, university innovators, entrepreneurs, and founders, what does success look like? How do women navigate barriers, turn challenges into opportunities, and tackle whatever comes their way with poise and confidence? Join us at the Ion for a panel featuring high-profile women thought leaders, entrepreneurs, and influencers--all on top of their field and all with incredible journeys and stories. These women will share their wisdom and wit in authentic ways. A not-to-miss panel, followed by breakout room discussions with each panelist!

The event is Wednesday, March 8, from 8:30 to 11 am, at the Ion. Click here to register.

March 8 — International Women’s Day Luncheon

This luncheon aims to celebrate womanhood while acknowledging and getting inspired for the challenge of promoting progress.

The event is Wednesday, March 8, from 11 am to 2 pm, at Sesh Coworking. Click here to register.

March 9 — Dream Big Ventures Investor Studio Series: Energizing Latino/a Investors

Join the Ion for a fireside chat with Dream Big Ventures Founder & CEO Staci LaToison, and Angeles Investors CEO & Board President David Olivencia, to discuss trends in venture capital and angel investing, and how they are helping increase access to capital for underrepresented founders.

The event is Thursday, March 9, from 5 to 7 pm, at the Ion. Click here to register.

March 10 — TMC Innovation: Federal Health Innovation Day

TMCi is hosting a Federal Health Innovation Day with participation from various federal government agencies focused on health care and innovation. There will be opportunity for face time with the representatives and food will be provided.

The event is Friday, March 10, from 8 am to 2 pm, at TMC Innovation. Click here to register.

March 10-19 — SXSW (in Austin)

Houston founders, investors, and other tech community members will make their way to Austin for SXSW, an interactive festival that is again bringing startup pitches, thought leadership, and more. The Greater Houston Partnership's Houston House returns on March 13 at the Fairmont Hotel, and will be open to badge holders.

The conference is Friday, March 10, to Sunday, March 19, in Downtown Austin. Click here to register.

March 27-28 — Mission Innovate: Reimagining Space Technology to Solve Today’s Challenges

Innovators from around the greater Houston area will convene for a two-day event to innovate, disrupt, and create commercial space companies. Entrepreneurs will work with licensable intellectual property from NASA’s IP portfolio to solve some of the largest problems facing the industry. Experienced and first-time founders will form teams, ideate, and pitch their ideas to renown technology entrepreneurs, including members of the innovation teams at NASA! As part of the event, teams will be taught critical startup methodologies, advised by experienced business leaders, and network with an entire community that dreams of shaping the commercial space industry.

The event is Monday, March 27, to Tuesday, March 28, at The Cannon West Houston. Click here to register.

March 29 — The Cannon Fish Creek Grand Opening Party

Celebrate the opening of The Cannon Fish Creek, which is located in Montgomery, Texas, within the Woodforest community.

The event is Wednesday, March 29, from 4 to 6 pm, at The Cannon Fish Creek. Click here to register.

DivInc is bringing another new accelerator program to Houston — this one is focused on clean energy. Photo via DivInc.com

Chevron, Microsoft back Houston-based clean energy program for BIPOC and female founders

ready to grow

A Texas-based accelerator is bringing its third diversity-focused program to Houston.

DivInc, a startup accelerator originating in Austin and established for people of color and women entrepreneurs, has announced that the title sponsors for the inaugural Clean Energy Accelerator are Chevron and Microsoft. The new program will join DivInc's existing accelerators — Women in Tech and Sports Tech — at the Ion.

"With Houston known as the energy capital of the world, DivInc has the opportunity to provide a pipeline of women, black, and latino-led high-growth, high-impact startups focused on clean energy," says Ashley DeWalt, DivInc Houston's managing director, in a news release. "We see this initiative ultimately driving a more diverse, equitable, and inclusive ecosystem within this clean energy transition sector for generations to come."

Applications for the Spring 2023 Clean Energy Accelerator are due today, February 10, according to the website. Startups accepted into the program should be led by BIPOC and women founders committed to working 10 to 15 hours per week during the 12 week program, which will start April 10.

The founders should be "working to shift the energy sector in the areas of clean energy production, energy storage and transmission, energy efficiency, carbon economy, and sustainable cities," per the release. In addition to the two title sponsors, the new program is also supported by Houston Premier Partners, J.P. Morgan Chase & Co., Verizon, The Ion, and Mercury.

"With a booming startup industry, a commitment to innovation, and a diverse workforce, Houston and organizations like DivInc are poised to play a vital leadership role and operate as a powerful force for energy progress," says Jim Gable, president of Chevron Technology Ventures, in the release.

The cohort, which will accept up to 10 companies, will work one-on-one with both the Microsoft and Chevron teams, as well as have access to DivInc's network of mentors and curriculum. Once the selected companies have completed the program, they will each receive $10,000 in non-dilutive seed funding.

"We are committed to enabling organizations in the clean energy transition while mindful of millions still without access to energy," said Darryl Willis, Corporate Vice President, Energy Industry at Microsoft. "This collaboration with DivInc and Chevron to support underserved entrepreneurs advancing the world's clean energy needs speaks to this climate commitment as well as diversity, equity and inclusion."

Houston Tech Rodeo returns with 2023 programing across space, health, emerging tech, and more. Image via houstontechrodeo.com

Houston Tech Rodeo drops schedule for 2023 events

ready to rodeo

Houston Tech Rodeo returns this year — and the lineup of panels and networking opportunities has been released online.

The four-day summit was originally introduced in 2020 by Houston Exponential to shine a spotlight on Houston's tech and startup ecosystem. Last year, HX changed ownership, converted into a for-profit business, and named Natara Branch as the new CEO. With the new ownership comes a new era for HTR — complete with AI-generated media, a goal for a record-breaking finale event with CodeLaunch, and more.

"The biggest theme of Tech Rodeo this year is around being aware," Branch tells InnovationMap. "We want entrepreneurs to know what resources are out there, that they are supported, and that there are all these entities out here that are conducting themselves in a manner that is really centered around supporting them."

"We hope that when entrepreneurs and startups walk away from Tech Rodeo this year, it will really feel to them like there's more momentum in this city than there has been in the past so that we can be a top-tier startup destination," she continues.

This year's schedule is divided across a few themes and all events are being held in the Houston Innovation District in Midtown.

  • Monday, February 27: Space Tech at the Ion
  • Tuesday, February 28: GlobalMindset at HCC Central Campus and EnergyTech at Greentown Labs
  • Wednesday, March 1: BioEconomy at TMC Innovation and EmergingTech at The Cannon - Downtown
  • Thursday, March 2: Townhall and CodeLaunchFinale at Sesh Coworking and 713 Music Hall
The week's events will attract founders, investors, startup development organizers, and more. When HTR launched its free tickets online, Branch says they received around 800 registrants in one day. At the center of everything HX does is the Houston founders, Branch says.
"It was supper important to us to make sure that entrepreneurs have access," she says. "It's free to entrepreneurs — they are number one in who should attend."

More information and registration is available at houstontechrodeo.com.

Head to houstontechrodeo.com for up-to-date schedule information. Graphic courtesy of HX

Check out this curated list of innovation events in Houston for February. Photo via Getty Images

10 can't-miss Houston business and innovation events for February

where to be

It's time to look at what's on the agenda for February for Houston innovators — from pitch competitions to networking events.

Here's a roundup of events not to miss this month. Mark your calendars and register accordingly.

Note: This post might be updated to add more events.

Feb. 8 — Digital Marketing Luncheon

Join Insperity, a partner of The Cannon, and digital marketing expert, Danny Gavin, at The Cannon Downtown for a lunch and learn.

The event is Wednesday, February 8, at noon, at The Cannon Downtown. Click here to register.

Feb. 9 — Innovation on Tap: Fred Higgs, Engineering at Rice University

Discuss research in the speaker’s engineering lab at Rice University on key Industry 4.0 technologies, namely additive manufacturing.

The event is Thursday, February 9, at 4 pm, at the Ion. Click here to register.

February 10 — Women in Leadership Conference 

The 23rd annual Women in Leadership Conference will be held in-person at Rice University. The conference has been a beacon of inspiration in the Houston community, empowering women to accomplish their career goals. In panel discussions and interactive workshops, attendees hear from leaders across different industries, explore various approaches to leadership, and discuss future opportunities for success.

The event is Friday, February 10, at 8 am, at McNair Hall at Rice University. Click here to register.

Feb. 15 — Real Talk from Real VCs

Join this event for a candid fireside chat on venture capital and its role in supporting and growing innovative startups.

The event is Wednesday, February 15, at 5:30 pm, at the Ion. Click here to register.

Feb. 16 — Engage VC: Lerer Hippeau

Lerer Hippeau is an early-stage venture capital firm founded and operated in New York City. Since 2010, they have invested in entrepreneurs who embody audacity, endurance, and winning mindset – good people with great ideas who aren't afraid to do hard things. Join the HX Venture Fund to hear Caitlin Strandberg, Partner at Lerer Hippeau discuss her perspective on how to build and scale a great company, what early-stage investors are looking for, why Houston, and market trends among other topics.

The event is Thursday, February 16, at 8:30 am, at the Ion. Click here to register.

Feb. 16 — Female Founders and Funders

Calling all rockstar female founders and investors in the Houston area. Mark your calendars for this month's Female Founders and Funders meetup. Coffee and breakfast is provided and the event is free to attend.

The event is Thursday, February 16, at 9 am, at Sesh Coworking. Click here to register.

Feb. 21 — Web3 & HOU: Demystifying the Web3 Space Panel I

Join us to learn more about Web3 and its numerous applications.

The event is Tuesday, February 21, at 6 pm, at the Ion. Click here to register.

Feb. 22 — The Trailblazer’s Guide to Cultivating Authenticity

In this fun and interactive workshop presented by Erica D’Eramo of Two Peirs Consulting, we’ll look at how to foster a leadership style that works for you, even in the absence of role models.

The event is Wednesday, February 22, at 2 pm, at Sesh Coworking. Click here to register.

Feb. 22 — Houston Startup Showcase

The Houston Startup Showcase is a year-long series of monthly pitch competitions. Founders will pitch at the Ion and compete for the grand prize package. Watch the startups pitch their company and see who the judges will name the champion of the Houston Startup Showcase 2023.

The event is Wednesday, February 22, at 6 pm, at the Ion. Click here to register.

Feb. 23 — Navigating Innovation in the Corporate World

Join us for a fireside chat with leaders from Houston's largest employers, including Microsoft and Chevron to discuss how they have navigated successful careers in technology and innovation.

The event is Thursday, February 23, at 11:30 am, at the Ion. Click here to register.

Feb. 27-March 2 — Houston Tech Rodeo

The Houston Tech Rodeo is a conference showcasing the best and brightest of the Houston startup community in the region and beyond by putting investors, entrepreneurs, industry leaders, and creative minds in a room to talk about the biggest innovations and the future of tech sandwiched by some happy hours and friendly competition.

The events run Monday, February 27, through Thursday, March 2, at various locations in Houston. Click here to register.

Note: This post might be updated to add more events.


A local venture capital investor has teamed up with the Ion to bring four workshops focused on helping founders navigate startup funding. Image courtesy of the Ion

Houston VC launches founder-focused workshop series

ready to grow

Calling all founders — the Ion is hosting a four-part workshop series geared at educating startup CEOs on venture capital.

The Venture Capital for First Time Founders series is put on by Energy Transition Ventures and the Ion and is completely free to attendees. Serial entrepreneur and investor Neal Dikeman is hosting the series with guests joining him for each event. A networking opportunity follows onsite at Second Draught.

“Houston needs more founders," says Neal Dikeman, co-founder and partner of Energy Transition Ventures, in a news release. "The Investor Studio Series is the unvarnished reality of what it takes."

More information and registration is available online. Here's what each workshop will focus on, according to the release:

  • Startuplandia - What Makes Startups Go on Wednesday, January 11, at 4 pm. So you want to do a startup? We all have a choice in life to work for someone else or start something. But half of what you’ve been told about how tech startups form and launch is wrong - get the real story. Guest: Juliana Garaizar, vice president of Innovation and head of Greentown Labs Houston, and a board member of the Angel Capital Association
  • VC 101 - How Venture Capital Funds Work on Wednesday, January 18, at 4 pm. If you’re going to be, or raise money from, a VC, you better have a good idea of how their business works and what makes them tick — demystifying the decisions and person behind the curtain from a venture capitalist’s own experience. Guest: Andrew Nicholson, managing director of Goose Capital
  • How to Raise Venture Capital as a First-Time Founder on Wednesday, January 25, at 4 pm. Raising venture capital is an art with unwritten rules the VCs, and your advisors don’t tell you. Luckily venture capitalists are more predictable than they think — avoid the rookie mistakes and get the story on how to pull it off from a 7-time startup founder turned VC. Guest: Brad Burke, managing director of Rice Alliance for Technology and Entrepreneurship
  • The Biggest Mistakes Founders Make After Raising Money on Wednesday, February 1, at 4 pm. So now you’re in the rarified Funded Founders Club. Can you avoid the first-time founder mistakes or build a VC-backed company and make it to a successful exit? Guest: John Reale, venture lead for the Texas Medical Center Venture Fund and managing director of Integr8d Capital,

More guests may be announced and featured at the upcoming events. Each workshop takes place at the Ion.

“As Houston's HQ for innovation, the Ion is the perfect meeting place to host this workshop series for anyone interested or has a stake in a startup," says Christine Galib, senior director of Entrepreneurship and Innovation at the Ion, in the release.

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California-founded biotech startup relocates to join Houston's emerging bioeconomy

Cameron Owen had an idea for a synthetic biology application, and he pitched it to a handful of postdoctoral programs. When he received the feedback that he didn't have enough research experience, he decided to launch a startup based in San Diego around his idea. He figured that he'd either get the experience he needed to re-apply, or he'd create a viable company.

After three years of research and development, Owen's path seems to have taken him down the latter of those two options, and he moved his viable company, rBIO, to Houston — a twist he didn't see coming.

“Houston was not on my radar until about a year and a half ago,” Owen says, explaining that he thought of Houston as a leading health care hub, but the coasts still had an edge when it came to what he was doing. “San Diego and the Boston area are the two big biotech and life science hubs.”

But when he visited the Bayou City in December of 2021, he says he saw first hand that something new was happening.

“Companies from California like us and the coastal areas were converging here in Houston and creating this new type of bioeconomy,” he tells InnovationMap.

Owen moved to Houston last year, but rBIO still has an academic partner in Washington University in St. Louis and a clinical research organization it's working with too, so he admits rBIO's local footprint is relatively small — but not for long.

"When we look to want to get into manufacturing, we definitely want to build something here in Houston," he says. "We’re just not to that point as a company."

In terms of the stage rBIO is in now, Owen says the company is coming out of R&D and into clinical studies. He says rBIO has plans to fundraise and is meeting with potential partners that will help his company scale and build out a facility.

With the help of its CRO partner, rBIO has two ongoing clinical projects — with a third coming next month. Owen says right now rBIO is targeting the pharmaceutical industry’s biologics sector — these are drugs our bodies make naturally, like insulin. About 12 percent of the population in the United States has diabetes, which translates to almost 40 million people. The demand for insulin is high, and rBIO has a way to create it — and at 30 percent less cost.

This is just the tip of the iceberg — the world of synthetic biology application is endless.

“Now that we can design and manipulate biology in ways we’ve never been able to before,” Owen says, "we’re really only limited by our own imagination.”

Synthetic biology is a field of science that involves programing biology to create and redesign natural elements. While it sounds like science fiction, Owen compares it to any other type of technology.

“Biology really is a type of software,” he says. “Phones and computers at their core run on 1s and 0s. In biology, it’s kind of the same thing, but instead of two letters, it’s four — A, C, T, and G.”

“The cool thing about biology is the software builds the hardware,” he continues. “You put that code in there and the biology builds in and of itself.”

Owen says the industry of synthetic biology has been rising in popularity for years, but the technology has only recently caught up.

“We’re exploring a brave new world — there’s no doubt about that,” Owen says.

Houston Airports soar with first-class awards in international ceremony

top of the line

We can now dub Houston the city of first-class airports and first-class service.

During the 2023 Skytrax World Airport Awards in Amsterdam, the Houston airport system earned several prestigious honors, including a second consecutive five-star rating.

Skytrax is the leading international air transport rating organization; they determine their ratings based on annual audits of every airport. This year, the Houston airport system won in a new category that was unveiled at the ceremony – “Best Art in the Airport” – which was determined by a panel of judges.

Mario Diaz, the director of aviation for Houston Airports, said in a press release that superior customer service is the “guiding light” for the city’s airport system.

“Excellent customer service is at our core; an expansive and eclectic arts program, just awarded World’s Best Art Program in 2023, provides a meaningful and memorable experience,” said Diaz.

The awards continued to stack up. William P. Hobby Airport maintained its five-star rating for the second year in a row. It is one of 18 total five-star airports in the world, but the one and only five-star Skytrax airport in North America.

Other accolades the Hobby Airport earned include:

  • Best Regional Airport in North America, for the second consecutive year
  • No. 2 Best Airport in the United States
  • No. 3 Best Airport in North America

George Bush Intercontinental Airport (IAH) maintained its four-star classification for the sixth year in a row. It was also named the fourth best airport in North America, and third best in the United States.

Houston mayor Sylvester Turner said the Skytrax awards reaffirm the city airports’ “dedication to detail and commitment to customer service.”

“Houston truly is a global city where our guests are valued and celebrated,” he praised. “Another year of [five]-star and [four]-star ratings is proof that the investments we continue to make in our Houston Airports arts program, airport infrastructure and technology and team members are smart and successful investments that lead to a world-class and award-winning passenger experience.”

More information about the awards can be found on fly2houston.com.

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This article originally ran on CultureMap.

Houston expert: Here's why your top candidate turned down your job offer

guest column

One of the most disappointing (and costly) things as a hiring manager is when your top candidate declines the job offer. You spend months defining target skills and characteristics, reviewing résumés and interviewing candidates to narrow down to your finalist of choice. You put together what you believe is a strong offer, and the candidate says “no.” What went wrong?

It’s not an employer’s job market anymore. In this transformed workplace, and at a time of historically low unemployment, it is very much an employee’s market, and he/she can afford to be selective. Below are some common reasons candidates turn down job offers and what you can do to prevent them.

No. 1: The interview process took too long

It takes time to identify the right fit, and a typical hiring process will often involve 2-3 interviews with decision makers in different locations. You also want to pinpoint a candidate you like and compare him/her to other candidates. When all is said and done, you’re often looking at an interview process that can take 6-8 weeks. During this time, it’s critical to stay in touch with the candidate. A simple email with a status update will help keep them engaged. This is also a great time to check references, showing the candidate your continued interest.

While you’re focused on filling the position, it’s easy to forget candidates have deadlines, too. A lengthy interview process with periods of little interaction can make a candidate feel you don’t respect his/her time or make your company appear disorganized, something they may be leery of based on past experience. Setting expectations upfront and maintaining open lines of communication are key in this candidate-driven environment.

Equally important to an efficient hiring process is encouraging non-essential decision makers to let go after a certain point. For example, once a small sized business graduates to a midsized company, a CEO should not make the mistake of thinking they have to talk to every single prospect. They need to approve them. Delegating and trust are key.

No. 2: You didn’t ‘sell’ the opportunity enough

It’s easy to forget interviews are as much about the candidate interviewing you as you interviewing the candidate. While you want to assess the person’s skills and cultural fit, the candidate wants to know how the role will match his/her personal and professional goals. Heck, they want to know how it stacks up against other jobs for which they might be applying!

Career growth is something every candidate wants. It’s critical for the hiring manager to discuss training and personal development opportunities. This is particularly important for millennials, who are often more motivated by the ability to learn and grow than they are by an increase in financial compensation. It’s also important to talk about the company culture and what makes you stand out. Bottom line: You want the candidate to leave the interview knowing he/she will be appreciated by your company and will get an experience that can’t be found elsewhere. To this end, expressing genuine interest in their life outside of work (loved ones, what makes them tick, etc.) can make all the difference.

No. 3: Lack of employer brand appeal

Companies spend a lot of time branding their products and services but don’t always think about how they look to future employees. Your M.O. is how you show candidates what it’s like to work for you. This includes their overall interview process experience, reviews on websites like Glassdoor, as well as posts your company and employees share on social media.

Let candidates get to know your company through posts. Show your team having fun together, being involved in the community and as customer-focused professionals. Employees also give hints about their work experience in their own social content. If they’re happy, it’ll show in their online activity.

These first three reasons for why a job offer might be turned down are all about how a hirer makes a candidate feel, but the fine print matters too.

No. 4: Job duties

It may seem like a no-brainer that a job description should be well-written, but more often than not, it’s unclear what will be expected of said employee. When you do the internal work ahead of time, getting alignment on what’s required and the intricacies of the existing (or new) position, it leaves little room for misunderstanding and/or disappointment post-hire.

No. 5: Compensation and benefits

Lastly, a strong compensation and benefits package is critical in securing your top pick. For some roles, that will mean an offer heavily weighed on the salary side. For others, it will be uncapped commissions or the opportunity for equity. Make sure the package is competitive with the industry, and will appeal to your ideal candidate and make him/her want to join your team.

Remember to think “outside the box” with extra benefits like flexible work hours, the ability to work remotely, PTO/unlimited sick days or vacation. The cost to implement these perks is low, but they often mean more to the candidate than higher pay.

In today’s employee-driven job market, top candidates are looking for a comprehensive package, growth opportunities, and a welcoming work environment that will provide lasting happiness and satisfaction.

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Hazel Kassu is the managing director of Houston-based recruiting firm, Sudduth Search.