dining delivered

Houston in-seat ordering app gets rodeo ready, prepares for busy XFL season

A Houston startup just got a huge new client: The Houston Livestock Show and Rodeo. Photo courtesy of sEATz

A Houston startup isn't afraid to take on the 21-day Houston Livestock Show and Rodeo with its in-seat ordering technology.

Houston-based sEATz, through its partnership with Aramark and NRG Stadium, will be serving up stadium food to rodeo goers this year every single night of the show. Rather than be intimidated the size and scale of Rodeo Houston, sEATz, equipped with a recently upgraded app, is ready for the challenge.

"Twenty-one nights in a row for us is great — that just shows the flexibility and scalability of our model," says CEO and co-founder Aaron Knape.

For those headed out to the rodeo with tickets in the 100s — the lower section — sEATz will have in-seat delivery and pickup lanes. Users can download the app, plug in their seat information, order, pay, and hang tight for a delivery. SEATz will be available every night of the rodeo — from the start of the show to the concert.

The sEATz app has been freshly updated and is ready to rodeo. Photo courtesy of sEATz

Knape and co-founder and COO Marshall Law founded sEATz in 2018 after an idea Law had when he missed a key play at an Astros 2017 World Series game. Now, SEATz is active in 10 different venues and plans to roll out in 15 more this year, Knape says. The app has served fans at football and soccer games — and even delivered during the Rolling Stones concert at NRG Stadium last year.

"It's really great to be able to be a part of the rodeo as far as a provider to help enhance that experience in the stadium," Knape says. "It goes back to our model of we want to serve a venue and the fans in that venue — not necessarily a specific sport or concert."

SEATz had a busy football season, servicing the likes of The Texans, the University of Houston Cougars, and more, but turns out, football is not over. Through its partnership with Delaware North, the food and beverage provider for UH's TDECU Stadium, sEATz has added the XFL's Houston Roughnecks fans to its roster of users.

The team's first game on February 8 had over 17,000 in attendance, according to news reports. The team won 37 to 17 against the Los Angeles Wildcats. The second game for the Roughnecks is on Sunday, February 16, and the league recently announced the final championship game will be hosted in Houston.

"I think those fans came to have a really good time," Knape says of last weekend's game. "We're actually going to be quadrupling staff for Sunday's game."

SEATz, which closed is seed round last fall with $1.3 million raised, plans to raise another round early this year. The company is also actively recruiting teams and venues ahead of the baseball season, Knape says.

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Building Houston

 
 

Rice University's annual global student startup competition named the startups that will compete for over $1 million in investment prizes. Photo courtesy of Rice

After receiving applications from over 440 startups from around the world, the Rice Business Plan Competition has named 54 startups to compete in the 2021 event.

Touted as the world's largest and richest student startup competition, RBPC, which is put on by the Rice Alliance for Technology and Entrepreneurship, takes place April 6 to 9 this year. Just like 2020, RBPC will be virtually held.

"In the midst of a chaotic year, I'm excited to bring good news to deserving startups," says Peter Rodriguez, dean of the Jones Graduate School of Business, in a video announcement. "For the second year now, we'll bring this competition to you virtually, and while we'll miss welcoming you to Houston, we see this as an opportunity to lower the participation barrier for startups."

Per usual, the competition will be made up of elevator pitches, a semi-finals round, wildcard round and live final pitches. The contestants will also receive virtual networking and mentoring.

"The virtual competition will still bring with it the mentorship, guidance, and, of course, the sought after more than $1 million in prizes, including $350,000 investment grand prize from Goose Capital," Rodriguez says in the video.

Over the past 20 years, the competition has seen over 700 startups go on to raise $2.675 billion in funding. The 2021 class — listed below — joins those ranks.

The 2021 RBPC startups include:

  • Candelytics, Harvard University
  • Paldara Inc., Oklahoma State University
  • Bruxaway Inc., University of Texas
  • Smoove Creations, Northern Kentucky University
  • Flowaste Inc., University of Notre Dame
  • Polair, Johns Hopkins University
  • Kit Switch, Standard University
  • Kegstand, Colorado University at Boulder
  • Bullyproof, University of Arkansas
  • AI Pow, Texas A&M University
  • Solbots Technologies, BITS Pilani
  • Lelantos Inc., Columbia University
  • Early Intervention Systems, George Washington University
  • Phenologic, Michigan State University
  • AI-Ris, Texa A&M University
  • Lira Inc., University of North Carolina at Chapel Hill
  • Shelly XU Design (SXD), Harvard University
  • Transform LLC, University of Virginia
  • Almond Finance, Massachusetts Institute of Technology
  • Aspire360, Columbia University
  • Mindtrace, Carnegie Mellon University
  • Renew Innovations, Chulalongkorn University
  • MentumQR, University of Western Ontario
  • Hubly Surgical, Johns Hopkins University
  • FibreCoat GmbH, RWTH Aachen University
  • LFAnt Medical, McGill University
  • GABA, Morehouse School of Medicine
  • EasyFlo, University of New Mexico
  • SwiftSku, Auburn University
  • Floe, Yale University
  • blip energy, Northwestern University
  • Cerobex Drug Delivery Technologies, Tufts University
  • M Aerospace RTC, CETYS University
  • NASADYA, University of Illinois Urbana Champaign
  • Flux Hybrids, NC State University
  • ANIMA IRIS, University of Pennsylvania
  • Big & Mini, University of Texas at Austin
  • OYA, UCLA
  • ArchGuard, Duke University
  • Padma Agrobotics, Arizona State University
  • VRapeutic, University of Ottawa
  • SEAAV Athletics, Quinnipiac University
  • Adatto Market, UCLA
  • Karkinex, Rice University
  • AgZen, Massachusetts Institute of Technology
  • Blue Comet Medical Solutions, Northwestern University
  • Land Maverick, Fairfield University
  • Anthro Energy, Stanford University
  • ShuffleMe, Indiana University Bloomington
  • ElevateU, Arizona State University
  • QBuddy, Cornell University
  • SimpL, University of Pittsburgh
  • Ichosia Biotechnology, George Washington University
  • Neurava, Purdue University

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