3 Houston innovators to know this week

who's who

Austin Rolling, Gabriella Rowe, and Aaron Knape are this week's Houston innovators to know. Photos courtesy

In this weekly roundup of Houston innovators, we find an entrepreneur who created the tech solution he wished he'd had as a salesman, an innovation leader with big goals for The Ion, and a startup founder who's in for a very busy March.

Here are this week's Houston innovators to know.

Austin Rolling, CEO and co-founder of Outfield

austin rolling

Photo courtesy of Outfield

As an experienced salesman, Austin Rolling knows the challenges salespeople face on a daily basis. Rolling, who worked in a number of positions in both inside and outside sales with such big name companies as Whirlpool and Beats by Dre. He tells InnovationMap about how he wished he had better tools for communication and keeping organized.

"Fast forward some years later, my co-founder and I decided to work on a solution that could help support outside sales agents and I was able to use my domain expertise as an outside sales rep to ID the realm of solutions for various customer segments," Rolling says.

Rolling runs Outfield, a Houston-based software company gives field reps an intuitive interface to manage their territory and accounts on-the-go as well as instantly communicate with the rest of their team effortlessly across all devices. Click here to read more.

Gabriella Rowe, executive director of The Ion

Courtesy of Station Houston

Now that Station Houston has merged with Capital Factory, Gabriella Rowe, who previously served Station as CEO, has completely transitioned into her role as executive director of The Ion. On last week's episode of the Houston Innovators Podcast, Rowe discussed the merger and how her goal for The Ion is to make the facility a vehicle for innovation development, but also create a diverse and inclusive environment reflective of Houston's own diversity.

"We're creating an opportunity for Houstonians," Rowe says on the episode, explaining why she's focused on bringing in a wide range of programming and education into The Ion.

In the episode, Rowe also discusses the Ion Smart Cities Accelerators, which has 10 companies from its inaugural cohort in pilot mode across Houston and has launched applications for its second cohort, as well as why she thinks Houston's innovation ecosystem is sure to succeed this time around. Click here to read more and stream the podcast.

Aaron Knape, co-founder and CEO of sEATz

Courtesy of sEATz

Like most lifelong Houstonians, Aaron Knape has a long history with the Houston Livestock Show and Rodeo. But this season, he'll be involved in a whole new way. Knape's startup, sEATz, an in-seat delivery app, will be live in certain sections of the rodeo at NRG Stadium.

"It's really great to be able to be a part of the rodeo as far as a provider to help enhance that experience in the stadium," Knape says. "It goes back to our model of we want to serve a venue and the fans in that venue — not necessarily a specific sport or concert."

SEATz had a busy football season, servicing the likes of The Texans, the University of Houston Cougars, and more, but turns out, football is not over. Through its partnership with Delaware North, the food and beverage provider for UH's TDECU Stadium, sEATz has added the XFL's Houston Roughnecks fans to its roster of users. Click here to read more.

Houston-based Outfield, a sales management app, wants to gamify the sales process for its users. Photo via outfieldapp.com

Growing Houston startup is gamifying professional sales with management tools for sellers

Always be gaming

Actor Alec Baldwin's "always be closing" monologue is not only the most popular scene in David Mamet's 1992 film, "Glengarry Glen Ross," it has become the unofficial mantra for sales professionals worldwide.

While that ABC line, the art of persuasion and strong product offerings are necessary pillars in sales, the ability to centralize data and foster accountability, productivity and drive revenue is just as vital. That's where Outfield, a web and mobile-based CRM, comes in. The app specializes in data driven revenue and efficiency solutions for companies with a burgeoning outside sales force.

"Outfield is a software solution designed specifically to support organizations to drive revenue, generate efficiencies and build operational structures via outside sales, field marketing efforts and field merchandising efforts," says Austin Rolling, CEO and co-founder of Outfield.

"For example, the merchandising that seen in a grocery store where sales reps are taking pictures of displays, dropping off marketing collateral, setting up demos and setting up tastings, those are the types of programs where individuals will likely use our software solutions in order to manage their workflow operations," Rolling adds.

How it works

Outfield's selling point revolves around helping organizations discover valuable insights about their market vertical, track and verify their sales team's activity and manage their field operations.

Simply put, it gives field reps an intuitive interface to manage their territory and accounts on-the-go as well as instantly communicate with the rest of their team effortlessly across all devices.

Outfield makes it easier for sales teams to keep track of projects and clients. Photo via outfieldapp.com

"Prior to starting Outfield, I worked in a number of sales positions, both outside and inside sales positions," says Rolling, who worked in sales with such big name companies as Whirlpool and Beats by Dre. "When I was in outside sales, I was always underwhelmed with the amount of support and solutions we were provided while we were out in the field. I always knew there was an opportunity there because the tools that we had were lacking in terms of capabilities.

"Fast forward some years later, my co-founder and I decided to work on a solution that could help support outside sales agents and I was able to use my domain expertise as an outside sales rep to ID the realm of solutions for various customer segments."

Rolling founded Outfield with co-founder Adam Steele in 2015 and operates out of The Cannon, an entrepreneurial co-working space specifically designed to house Houston-based startups and small businesses.

Management tools for sellers

The company began as a solution for a nutraceutical and supplement company called Cellucor.

Cellucor needed an efficient way to manage its legion of outside sales reps, which were servicing stores like Vitamin Shoppe and GNC where they worked with the in-store representatives to promote their brand products.

The company also wanted to track the whereabouts of its sales reps, monitor their touch points in the field and centralize the teams' reports and call forms.

"Sales reps are able to manage their relationships and interactions with their customers through the tool," says Rolling. "We can also integrate with our customers' inside sales tool if they have one. We can send our data over to other systems. It depends on whether or not the system that we are looking to integrate with actually has an open API that we can transmit data from our system to theirs.

"In terms of sales numbers and touch points that you have with customers, there's a report that outside sales reps need to fill out while out in the field. They can record all of the information then sync that data into the cloud, so the sales manager or sales director can see all of that data from the web-based version of Outfield."

Rolling's intimate understanding of the needs of outside sales reps and knowledge of the industry vertical has been immeasurable in growing Outfield's client base, which has expanded to over 200 customers in 75 countries.

Gamifying sales

Over the next five years, the burgeoning startup plans to build on its momentum as a disruptor in the space by incubating and releasing a new suite of products that will ultimately have a number of synergies with Outfield.

The most pressing product is League Play, a built-in game for salespeople within the Outfield CRM platform that allows sales reps the opportunity to compete and collaborate with one another similar to popular video games such as MLB The Show 20 or NBA 2K20.

"League Play essentially allows reps to build reputations of being star performers based on their utilization and activity of their Outfield account," says Rolling. "They're able to leverage that data and this will be good for comparison purposes for upper management. Therefore, if a sales manager or sales director wants to know who their star player is, they can go into League Play see how their sales reps are performing. We designed it to be very reminiscent of sports."

The tool has leaderboards and signature player cards, which is similar to Topps baseball cards. The player cards features the sales reps' profile, including all of the statistics of their individual performance and offer attributes.

"Like Madden, you can go in and see how their ratings are," says Rolling. "This is something that's going to be groundbreaking. This is something that has not been done before. The idea is to be sales as a sport to take advantage of sales reps' competitive nature. It should boost their overall productivity, which managers should be able to reap the benefits of, while reps will be able to build their own brand and personal reputation. It's a great way to boost performance overall."

All sales reps that utilize Outfield will be automatically entered into League Play. While the platform allows sales reps the chance to feel like they're athletes, it also helps them build reputations for themselves as top tier sales professionals and give them more of a vested interest in utilizing the application.

Moving forward, Outfield wants to further permeate the market in its widespread use of advanced analytics with the help of artificial intelligence and machine learning.

"We want to be able to think about KPI's and metrics that can tell the story of outside sales in a very specific way," says Rolling. "We think that we can infuse and generate an appetite for people who want to think more intelligently about their go-to-market activities because one thing we're learning and know for sure is that our customers aren't getting less competitive, they're getting more competitive."

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Texas A&M University reveals plans for $546M medical complex in Houston

coming soon

Texas A&M University has announced a new three-building project in the Texas Medical Center that will bring a renovated space for its Engineering Medicine program, student housing, parking, retail, and more.

The $546 million complex will be funded in part by a public-private partnership, according to a news release from the university. The project includes one 18-story building to be purchased and renovated for $145 million, and an additional $401 million will go toward constructing two new buildings.

"The Board of Regents of the Texas A&M University System recognized an opportunity in Houston to help Texans and contribute more to the global medical community," says Elaine Mendoza, chairman of the Board of Regents of the Texas A&M University System, in the news release. "We are eager and fortunate to further enhance the world's greatest medical center through this endeavor."

The first of the three buildings to debut will be the EnMed renovation project at 1020 Holcombe Blvd. This project, which had previously been announced, is expected to deliver by this summer and should be monumental for the already successful program, says Bob Harvey, president and CEO of the Greater Houston Partnership, in a statement.

"Texas A&M's EnMed program fits right into what we are doing in Houston," Harvey says. "Our city has long been recognized as a destination for world-class health care and cutting-edge research, thanks to the incredible institutions in the Texas Medical Center. Houston is also becoming known as an attractive location for both mature and emerging life science and biotech companies. We are, indeed, becoming the 'third coast' for life sciences."

A&M TMC The first of the three buildings is expected to be complete this summer. Photo courtesy of Texas A&M University System

The two new construction buildings will be paid for through public-private partnerships. The student housing building, a 19-story building planned to have 572 units with 704 beds in a 365,000 square-foot space, will be completed by June 2022, according to the release. The building will also include a 3,444-spot parking garage. Students from A&M campuses will get priority housing, but students at other institutions will also be allowed spots if available.

"We saw a need for student housing and medical offices in Houston. Plus, our EnMed students needed the facilities to create the latest medical devices," says Greg Hartman, a vice chancellor at Texas A&M University System and interim senior vice president of the Texas A&M Health Science Center, in a news release. "So, we began the process of expanding the Texas A&M footprint in Houston and I believe the work done by Aggies in Houston will be life-changing for a lot of people."

The third component of the plans includes a 587,000-square-foot, 30-floor Integrated Medical Plaza — another public-private partnership — and it has a June 2023 expected completion. Thirteen of the stories will be parking, and 72,000 square feet of space will be for retail use, while 8,700 square feet will be green space.

According to the release, the developer for the two new construction projects is Houston-based Medistar Corp., which is run by CEO Monzer Hourani. New York-basedAmerican Triple I Partners is on the financing team and was founded by Henry Cisneros, a Texas A&M alumnus.

Representatives from both the school and the city see the potential impact of the complex for medical innovations.

"Last year, Houston had its best year ever in terms of attracting venture capital to the region," Harvey says in his statement on the news. "This program and this facility will provide one more reason for major VCs to give Houston's innovative companies a look – and for talented students, researchers, and entrepreneurs to make Houston their home."

Dr. M Katherine Banks, who serves the university of vice chancellor of engineering and national laboratories at the Texas A&M System, notes in the release how the EnMed program has set up its students for breakthrough medical device innovation.

"I expect to see transformative ideas generated by Texas A&M's broadened presence in Houston," says Dr. Banks in the release.

Houston cancer-fighting researchers granted over $30 million from statewide organization

just granted

The Cancer Prevention and Research Institute of Texas has again granted millions to Texas institutions. Across the state, cancer-fighting scientists have received 55 new grants totaling over $78 million.

Five Houston-area institutions — Baylor College of Medicine, the University of Houston, The University of Texas Medical Branch at Galveston, The University of Texas Health Science Center at Houston, and the The University of Texas MD Anderson Cancer Center — have received around $30 million of that grand total.

"These awards reflect CPRIT's established priorities to invest in childhood cancer research, address population and geographic disparities, and recruit top cancer research talent to our academic institutions," says Wayne Roberts, CPRIT CEO, in a news release. "I'm excited about all the awardees, particularly those in San Antonio, a region that continues expand their cancer research and prevention prowess. San Antonio is poised to have an even greater impact across the Texas cancer-fighting ecosystem."

Four grants went to new companies that are bringing new technologies to the market. Two companies with a presence in Houston — Asylia Therapeutics and Barricade Therapeutics Corp. — received grants in this category.

Last fall, CPRIT gave out nearly $136 million to Texas researchers, and, to date, the organization has granted $2.49 billion to Texas research institutions and organizations.

Here's what recent grants were made to Houston institutions.

Baylor College of Medicine

  • $900,000 granted for Feng Yang's research in targeting AKT signaling in MAPK4-high Triple Negative Breast Cancer (Individual Investigator Award)
  • $897,527 Hyun-Sung Lee's research for Spatial Profiling of Tumor-Immune Microenvironment by Multiplexed Single Cell Imaging Mass Cytometry (Individual Investigator Award)
  • $899,847 for Joshua Wythe's research in targeting Endothelial Transcriptional Networks in GBM (Individual Investigator Award)

University of Houston

  • $890,502 for Matthew Gallagher's research in Transdiagnostic Cognitive Behavioral Therapy for Smokers With Anxiety and Depression (Individual Investigator Research Award for Prevention and Early Detection)
  • $299,953 for Lorraine Reitzel's research in Taking Texas Tobacco Free Through a Sustainable Education/Training Program Designed for Personnel Addressing Tobacco Control in Behavioral Health Settings (Dissemination of CPRIT-Funded Cancer Control Interventions Award)

The University of Texas Medical Branch at Galveston

  • $1,993,096 for Abbey Berenson's research in maximizing opportunities for HPV vaccination in medically underserved counties of Southeast Texas (Expansion of Cancer Prevention Services to Rural and Medically Underserved Populations)

The University of Texas Health Science Center at Houston

  • $900,000 for Melissa Aldrich's research on "Can Microsurgeries Cure Lymphedema? An Objective Assessment" (Individual Investigator Award)
  • $900,000 for John Hancock's research in KRAS Spatiotemporal Dynamics: Novel Therapeutic Targets (Individual Investigator Award)
  • $900,000 for Nami McCarty's research in targeting Multiple Myeloma Stem Cell Niche (Individual Investigator Award)
  • $1.96 million for Paula Cuccaro's research in Expanding "All for Them": A comprehensive school-based approach to increase HPV vaccination through public schools (Expansion of Cancer Prevention Services to Rural and Medically Underserved Populations)

The University of Texas MD Anderson Cancer Center

  • $900,000 for Laurence Court's research in Artificial Intelligence for the Peer Review of Radiation Therapy Treatments
  • $900,000 for John deGroot's research in targeting MEK in EGFR-Amplified Glioblastoma (Individual Investigator Award)
  • $900,000 for Don Gibbons's research in Investigating the Role ofCD38 as a Mechanism of Acquired Resistance to Immune Checkpoint Inhibitors in Lung Cancer (Individual Investigator Award)
  • $900,000 for John Heymach's research in Molecular Features Impacting Drug Resistance in Atypical EGFR Exon 18 and Exon 20 Mutant NSCLC and the Development of Novel Mutant- Selective Inhibitors (Individual Investigator Award)
  • $900,000 for Zhen Fan's research in Development of a Novel Strategy for Tumor Delivery of MHC-I-Compatible Peptides for Cancer Immunotherapy (Individual Investigator Award)
  • $900,000 for Jin Seon Im's research in off the shelf, Cord-Derived iNK T cells Engineered to Prevent GVHD and Relapse After Hematopoietic Stem Cell Transplantation (Individual Investigator Award)
  • $900,000 for Jae-il Park's research in CRAD Tumor Suppressor and Mucinous Adenocarcinoma (Individual Investigator Award)
  • $900,000 for Helen Piwnica-Worms's research in Single-Cell Evaluation to Identify Tumor-stroma Niches Driving the Transition from In Situ to Invasive Breast Cancer (Individual Investigator Award)
  • $898,872 for Kunal Rai's research in Heterogeneity of Enhancer Patterns in Colorectal Cancers- Mechanisms and Therapy (Individual Investigator Award)
  • $900,000 for Ferdinandos Skoulidis's research in Elucidating Aberrant Splicing-Induced Immune Pathway Activation in RBMl0-Deficient KRAS-Mutant NSCLC and Harnessing Its Potential for Precision Immunotherapy (Individual Investigator Award)
  • $887,713 for Konstantin Sokolov's research in High-Sensitivity 19F MRI for Clinically Translatable Imaging of Adoptive NK Cell Brain Tumor Therapy (Individual Investigator Award)
  • $900,000 for Liuqing Yang's research in Adipocyte-Producing Noncoding RNA Promotes Liver Cancer Immunoresistance (Individual Investigator Award)
  • $1.44 million for Eugenie Kleinerman's research in Doxorubicin-Induced Cardiotoxicity: Defining Blood and Echocardiogram Biomarkers in a Mouse Model and AYA Sarcoma Patients for Evaluating Exercise Interventions (Individual Investigator Award for Cancer in Children and Adolescents)
  • $2.4 million for Arvind Dasari's research in Circulating Tumor DNA- Defined Minimal Residual Disease in Colorectal Cancer (Individual Investigator Research Award for Clinical Translation)
  • Targeting Alterations of the NOTCH! Pathway in Head and Neck Squamous Cell Carcinoma (HNSCC)(Faye Johnson) - $1.2 million (Individual Investigator Research Award for Clinical Translation)
  • $2.07 million for Florencia McAllister's research in Modulating the Gut- Tumor Microbial Axis to Reverse Pancreatic Cancer Immunosuooression (Individual Investigator Research Award for Clinical Translation)
  • $2 million to recruit Eric Smith, MD, PhD, to The University of Texas MD Anderson Cancer Center from Memorial Sloan Kettering Cancer Center (Recruitment of First-Time, Tenure-Track Faculty Members Award)
  • $2 million for Karen Basen-Engquist's research in Active Living After Cancer: Combining a Physical Activity Program with Survivor Navigation (Expansion of Cancer Prevention Services to Rural and Medically Underserved Populations)


Seed Awards for Product Development Research

  • Houston and Boston-based Asylia Therapeutics's Jeno Gyuris was granted $3 million for its development of a Novel Approach to Cancer Immunotherapy by Targeting Extracellular Tumor- derived HSP70 to Dendritic Cells
  • Houston-based Barricade Therapeutics Corp.'s Neil Thapar was granted $3 million for its development of a First-In-Class Small Molecule, TASIN, for Targeting Truncated APC Mutations for the Treatment of Colorectal Cancer (CRC)

5 most popular innovation stories in Houston this week

What's trending

Editor's note: Houston innovators, a new technology hub space making its debut, and more trended on InnovationMap this week. Plus, what should be done with the Astrodome and four research projects in health care to keep an eye on.

3 Houston innovators to know this week

Austin Rolling, Gabriella Rowe, and Aaron Knape are this week's Houston innovators to know. Photos courtesy

In this weekly roundup of Houston innovators, we find an entrepreneur who created the tech solution he wished he'd had as a salesman, an innovation leader with big goals for The Ion, and a startup founder who's in for a very busy March. Continue reading.

These are 4 medical innovations coming out of Houston institutions

These four medical research projects are ones to watch in Houston. Getty Images

Houston — home to one of the largest medical centers in the world — isn't a stranger when it comes to medical innovations and breakthrough research discoveries. In the latest roundup of research innovations, four Houston institutions are working on innovative and — in some cases — life-saving research projects. Continue reading.

Houston expert: The Astrodome should be reimagined for the future of the energy industry

A Houston real estate expert suggests that the icon that is the Astrodome should be restored to be used for energy conferences and other business needs. Photo courtesy of the city of Houston

Over the past several years, there's been a continuous conversation about the iconic Astrodome and what should be done with it. Dubbed the "Eighth Wonder of the World," Houstonians certainly don't want to see the Astrodome go, as it is a landmark deeply embedded into the hearts and minds of our beloved city.

Ideas have been thrown around, yet none of them seem to stick. The $105 million county-approved plan to renovate and build a multi-story parking garage that was approved under Judge Ed Emmett's court in 2018 has been placed on hold until further notice. Continue reading.

Photos: Houston Methodist opens new hub to showcase health tech of the future

The Center for Innovation at Houston Methodist has opened its new Technology Hub to showcase its efforts to advance digital health. Natalie Harms/InnovationMap

Houston Methodist is regularly exploring new digital health technologies, but, until recently, lacked a proper space to demonstrate their vision for the future of health care. Now, with the Center for Innovation's Technology Hub, the hospital has just that.

The tech hub opened earlier this month in Houston Methodist Hospital in the Texas Medical Center. The 3,500-square-foot tech testing ground was renovated from an 18-room patient wing and showcases new digital health technologies like virtual reality, ambient listening, wearables, voice control, and more. Continue reading.

Houston in-seat ordering app gets rodeo ready, prepares for busy XFL season

A Houston startup just got a huge new client: The Houston Livestock Show and Rodeo. Photo courtesy of sEATz

A Houston startup isn't afraid to take on the 21-day Houston Livestock Show and Rodeo with its in-seat ordering technology.

Houston-based sEATz, through its partnership with Aramark and NRG Stadium, will be serving up stadium food to rodeo goers this year every single night of the show. Rather than be intimidated the size and scale of Rodeo Houston, sEATz, equipped with a recently upgraded app, is ready for the challenge. Continue reading.