3 Houston innovators to know this week

who's who

Austin Rolling, Gabriella Rowe, and Aaron Knape are this week's Houston innovators to know. Photos courtesy

In this weekly roundup of Houston innovators, we find an entrepreneur who created the tech solution he wished he'd had as a salesman, an innovation leader with big goals for The Ion, and a startup founder who's in for a very busy March.

Here are this week's Houston innovators to know.

Austin Rolling, CEO and co-founder of Outfield

Photo courtesy of Outfield

As an experienced salesman, Austin Rolling knows the challenges salespeople face on a daily basis. Rolling, who worked in a number of positions in both inside and outside sales with such big name companies as Whirlpool and Beats by Dre. He tells InnovationMap about how he wished he had better tools for communication and keeping organized.

"Fast forward some years later, my co-founder and I decided to work on a solution that could help support outside sales agents and I was able to use my domain expertise as an outside sales rep to ID the realm of solutions for various customer segments," Rolling says.

Rolling runs Outfield, a Houston-based software company gives field reps an intuitive interface to manage their territory and accounts on-the-go as well as instantly communicate with the rest of their team effortlessly across all devices. Click here to read more.

Gabriella Rowe, executive director of The Ion

Courtesy of Station Houston

Now that Station Houston has merged with Capital Factory, Gabriella Rowe, who previously served Station as CEO, has completely transitioned into her role as executive director of The Ion. On last week's episode of the Houston Innovators Podcast, Rowe discussed the merger and how her goal for The Ion is to make the facility a vehicle for innovation development, but also create a diverse and inclusive environment reflective of Houston's own diversity.

"We're creating an opportunity for Houstonians," Rowe says on the episode, explaining why she's focused on bringing in a wide range of programming and education into The Ion.

In the episode, Rowe also discusses the Ion Smart Cities Accelerators, which has 10 companies from its inaugural cohort in pilot mode across Houston and has launched applications for its second cohort, as well as why she thinks Houston's innovation ecosystem is sure to succeed this time around. Click here to read more and stream the podcast.

Aaron Knape, co-founder and CEO of sEATz

Courtesy of sEATz

Like most lifelong Houstonians, Aaron Knape has a long history with the Houston Livestock Show and Rodeo. But this season, he'll be involved in a whole new way. Knape's startup, sEATz, an in-seat delivery app, will be live in certain sections of the rodeo at NRG Stadium.

"It's really great to be able to be a part of the rodeo as far as a provider to help enhance that experience in the stadium," Knape says. "It goes back to our model of we want to serve a venue and the fans in that venue — not necessarily a specific sport or concert."

SEATz had a busy football season, servicing the likes of The Texans, the University of Houston Cougars, and more, but turns out, football is not over. Through its partnership with Delaware North, the food and beverage provider for UH's TDECU Stadium, sEATz has added the XFL's Houston Roughnecks fans to its roster of users. Click here to read more.

Houston-based Outfield, a sales management app, wants to gamify the sales process for its users. Photo via outfieldapp.com

Growing Houston startup is gamifying professional sales with management tools for sellers

Always be gaming

Actor Alec Baldwin's "always be closing" monologue is not only the most popular scene in David Mamet's 1992 film, "Glengarry Glen Ross," it has become the unofficial mantra for sales professionals worldwide.

While that ABC line, the art of persuasion and strong product offerings are necessary pillars in sales, the ability to centralize data and foster accountability, productivity and drive revenue is just as vital. That's where Outfield, a web and mobile-based CRM, comes in. The app specializes in data driven revenue and efficiency solutions for companies with a burgeoning outside sales force.

"Outfield is a software solution designed specifically to support organizations to drive revenue, generate efficiencies and build operational structures via outside sales, field marketing efforts and field merchandising efforts," says Austin Rolling, CEO and co-founder of Outfield.

"For example, the merchandising that seen in a grocery store where sales reps are taking pictures of displays, dropping off marketing collateral, setting up demos and setting up tastings, those are the types of programs where individuals will likely use our software solutions in order to manage their workflow operations," Rolling adds.

How it works

Outfield's selling point revolves around helping organizations discover valuable insights about their market vertical, track and verify their sales team's activity and manage their field operations.

Simply put, it gives field reps an intuitive interface to manage their territory and accounts on-the-go as well as instantly communicate with the rest of their team effortlessly across all devices.

Outfield makes it easier for sales teams to keep track of projects and clients. Photo via outfieldapp.com

"Prior to starting Outfield, I worked in a number of sales positions, both outside and inside sales positions," says Rolling, who worked in sales with such big name companies as Whirlpool and Beats by Dre. "When I was in outside sales, I was always underwhelmed with the amount of support and solutions we were provided while we were out in the field. I always knew there was an opportunity there because the tools that we had were lacking in terms of capabilities.

Rolling founded Outfield with co-founder Adam Steele in 2015 and operates out of The Cannon, an entrepreneurial co-working space specifically designed to house Houston-based startups and small businesses.

Management tools for sellers

The company began as a solution for a nutraceutical and supplement company called Cellucor.

Cellucor needed an efficient way to manage its legion of outside sales reps, which were servicing stores like Vitamin Shoppe and GNC where they worked with the in-store representatives to promote their brand products.

The company also wanted to track the whereabouts of its sales reps, monitor their touch points in the field and centralize the teams' reports and call forms.

"Sales reps are able to manage their relationships and interactions with their customers through the tool," says Rolling. "We can also integrate with our customers' inside sales tool if they have one. We can send our data over to other systems. It depends on whether or not the system that we are looking to integrate with actually has an open API that we can transmit data from our system to theirs.

"In terms of sales numbers and touch points that you have with customers, there's a report that outside sales reps need to fill out while out in the field. They can record all of the information then sync that data into the cloud, so the sales manager or sales director can see all of that data from the web-based version of Outfield."

Rolling's intimate understanding of the needs of outside sales reps and knowledge of the industry vertical has been immeasurable in growing Outfield's client base, which has expanded to over 200 customers in 75 countries.

Gamifying sales

Over the next five years, the burgeoning startup plans to build on its momentum as a disruptor in the space by incubating and releasing a new suite of products that will ultimately have a number of synergies with Outfield.

The most pressing product is League Play, a built-in game for salespeople within the Outfield CRM platform that allows sales reps the opportunity to compete and collaborate with one another similar to popular video games such as MLB The Show 20 or NBA 2K20.

"League Play essentially allows reps to build reputations of being star performers based on their utilization and activity of their Outfield account," says Rolling. "They're able to leverage that data and this will be good for comparison purposes for upper management. Therefore, if a sales manager or sales director wants to know who their star player is, they can go into League Play see how their sales reps are performing. We designed it to be very reminiscent of sports."

The tool has leaderboards and signature player cards, which is similar to Topps baseball cards. The player cards features the sales reps' profile, including all of the statistics of their individual performance and offer attributes.

"Like Madden, you can go in and see how their ratings are," says Rolling. "This is something that's going to be groundbreaking. This is something that has not been done before. The idea is to be sales as a sport to take advantage of sales reps' competitive nature. It should boost their overall productivity, which managers should be able to reap the benefits of, while reps will be able to build their own brand and personal reputation. It's a great way to boost performance overall."

All sales reps that utilize Outfield will be automatically entered into League Play. While the platform allows sales reps the chance to feel like they're athletes, it also helps them build reputations for themselves as top tier sales professionals and give them more of a vested interest in utilizing the application.

Moving forward, Outfield wants to further permeate the market in its widespread use of advanced analytics with the help of artificial intelligence and machine learning.

"We want to be able to think about KPI's and metrics that can tell the story of outside sales in a very specific way," says Rolling. "We think that we can infuse and generate an appetite for people who want to think more intelligently about their go-to-market activities because one thing we're learning and know for sure is that our customers aren't getting less competitive, they're getting more competitive."

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Property Showcase

America's first Ismaili Center set to open in Houston in December

Sneak Preview

The long-awaited Ismaili Center, Houston is set to open to the public next month. The 11-acre site has been painstakingly designed and constructed to offer indoor and outdoor public spaces for Houstonians to enjoy, connect, and engage. As the only Ismaili Center in the United States — and seventh in the world — it joins its international communities in London, Vancouver, Lisbon, Dubai, Dushanbe, and Toronto.

Nearly 20 years in the making, the Ismaili Center, Houston features a prayer hall, rotating art installations, a black box theater, a cafe, numerous social halls for weddings and other events, and nine acres of outdoor space and landscaped botanical gardens. Involved parties hope that the community will see the space as an extension of the neighboring parks along the bayou, and have included a garden entrance to the north lawn and gardens at the corner of Montrose Boulevard and Allen Parkway.

While Houston is known for its many community engagement centers, the architects and designers believe that the seamless integration of indoor and outdoor spaces sets the Ismaili Center, Houston apart from all others.

“What we know is the connections between buildings, environment, quality of life, and landscape — this is nothing new,” structural and facade engineer Hanif Kara says. “But, certainly, it’s hard to see that in other developments, particularly when they are done by developers. It’s quite difficult to find community spaces, and to see how quality of life is improved for everyone. I think we’ve all experienced that kind of hope that it will play out something like this.”

Designed by Farshid Moussavi Architecture and Nelson Byrd Woltz Landscape Architects, the remarkable 11-acre site is designed both to receive LEED Gold certification and to withstand the tests of Houston’s sometimes extreme weather conditions.

Principal architect Farshid Moussavi looks forward to seeing the Houston community utilize the space she’s worked so hard to deliver: “We’ve given the hardware to the community, now the software needs to come in. So I hope that there will be music recitals, or lectures, or book fairs, or other kinds of markets that can happen—even simultaneously. This is not an experiment, it’s the seventh in the world.”

Community welcome events are scheduled for December 12 and 13, but, until then, here are 10 features and things to know about the Ismaili Center, Houston.

What is the Ismaili Center, Houston?

“The use of the building is really meant for, or our hope, is that we are able to—on an enhanced view of what the community does today—have engagement on service projects, arts and culture, interfaith dialogue, and even just in bringing people together,” Omar Samji, Ismaili Council for the United States of America, says. “The notion of bringing people together in a place where it is easy to create connections because it’s an open space, and because it’s specifically designed to be a place where people interact and where people find commonality. Because whether you’re out in the gardens, or on the environs, or in the atrium, this enables connection.”

Who is His Highness the Aga Khan?

His Highness Prince Rahim Aga Khan V is the 50th hereditary Imam (spiritual leader) of the Shia Ismaili Muslims and a direct descendant of the Prophet Muhammad. He was educated at Philipps Academy in Andover and Brown University (Class of 1995). He became Imam in February 2025 upon the passing of his father, His Highness Prince Karim Aga Khan IV.

The Aga Khan promotes an understanding of Islam rooted in values of generosity, tolerance, pluralism, environmental stewardship, and the shared unity of humanity. He also chairs the Aga Khan Development Network (AKDN), one of the world’s largest private development agencies, which works across more than 30 countries to improve quality of life for marginalized communities regardless of faith or background.

The scale

The center stretches across an 11-acre site along Montrose Boulevard, from West Dallas to Allen Parkway. The physical building is 150,000 square feet, leaving nine acres for garden spaces on both the north and south sides of the building. The south side of the property is more formal, with gardens and community spaces that flank an 80-foot reflection pool and other water features. The gardens on the north side of the building are more informal, but densely planted and vast.

Photo by Iwan Baan

The creation

The development of the Ismaili Center was led by the Ismaili Council. It was initiated by His Highness Prince Karim Aga Khan IV (1936-2025), and completed under the leadership of his eldest son, Prince Rahim Aga Khan V.

The project was designed and constructed by a team of both local and international firms. Farshid Moussavi Architecture joined forces with structural and facade engineer Hanif Kara, co-founder and creative director of AKT II. DLR Group is the architect and engineer of record, while contractor McCarthy Building Companies built the project. Thomas Woltz, senior principal and owner of landscape architecture firm Nelson Byrd Woltz, along with principal Jeff Aten taking lead on the nine acres of garden space. The project is targeting LEED Gold certification.

The focus on native Texas plants and trees

The center will be recognized as a leading cultural asset for the City of Houston, complementing nearby institutions such as The Menil Collection, Rothko Chapel, Asia Society Texas, and the Museum of Fine Arts, Houston. While the surrounding gardens will add to the other notable Nelson Byrd Woltz projects within close proximity at Memorial Park, Rothko Chapel, and Rice University.

“We’ve been building massive projects in Houston for 12 years,” Woltz says. “We know the horticultural community in the region, and we did a deep, deep dive in ecological research to understand ‘What are the native plants of whatever region?’ It’s just baked into our process. Right when we are starting any project in Houston—right to the river. Look at the soils, ‘What are the plants appropriate to that place?’ Its solar aspect, its humidity, it’s moisture in soils, the shadow of the building.

But then, this idea of taking a section across the state of Texas, so that each of those distinct ecological regions is represented by one of the terraced gardens — so it’s very clear. It’s a diagram of the state of Texas and all of its native plants. This is functioning like a botanic garden and a repository for biodiversity — this is work in service.”

The eco-friendly exterior

The exterior of the building is clad in stone, a durable material with low embodied carbon. The stone cladding is a rainscreen over in-situ ‘fair-faced’ concrete walls, exposed on the interior to minimize additional material use. The concrete mix used has replaced 35-62 percent of Portland cement with fly ash and slag, reducing CO2 emissions by roughly 30 percent compared to standard mixes. The exterior stone rainscreen uses smaller tiles to increase the stone yield, utilizing 20-25 percent more of the irregular blocks they are cut from. This reduction in waste has also lent itself to crafting the cladding in a unique way.

The tessellation of the stone pieces changes across the building's surfaces to create different patterns on different sides of the buildings and at the corners. Relief stone tiles are used to add texture to the facades.

The space for outdoor events

The north-facing botanical gardens that will accommodate the 200-year flood plain offer a 27 foot gradient toward the building. This allowed for various levels of seating and gathering areas that culminate at an elevated terrace that will act as a stage for various events such as plays and concerts. Attendees can stretch out and enjoy the shows from an extensive lawn area that is surrounded by dense gardens of native trees and plants.

The black box theater

A 2,600-square-foot black box multipurpose space which seats 125 people is found on the second floor of the building’s west wing. It can host public events, such as exhibitions, film screenings, theatrical performances, music recitals, and other artistic programs throughout the year. It will also serve as a flexible space for teaching and learning. With acoustic isolation to surrounding spaces and the mechanical mezzanine above, it is designed to operate simultaneously without disrupting other events in the building. Design includes an upper-level control room, pipe grid, and flexible drapery and seating configurations to allow for a wide variety of programming.

The cafe

The center’s café is a 1,600-square-foot, double-height space located in the west wing (Montrose side) that opens onto an enormous terrace, offering visitors the option to enjoy their coffee or food outdoors. The terrace near the cafe is lined by an exterior wall and long, trough-style fountains that aid in noise reduction from Montrose Boulevard. The second-floor wall overlooking the Café is fully glazed, creating visual connection with the levels above.

The prayer hall

The prayer hall is 12,240 square feet, featuring a unique structural system of seven interlocking squares, formed from steel beams spanning the 115-by-115-foot open space. These beams are clad in concrete to enhance durability, beneath which lies a two-layer perforated aluminum ceiling with integrated diffused lighting. Its intricate pattern recalls the traditional jālī screens of Islamic architecture creating a soft, seemingly infinite ceiling effect, adding to the serenity of the prayer hall.

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A version of this article first appeared on CultureMap.com

Intuitive Machines to buy satellite maker Lanteris for $800 million

space deal

Houston-based aerospace company Intuitive Machines has agreed to buy satellite manufacturer Lanteris Space Systems for $800 million from private equity firm Advent International.

Intuitive Machines co-founder, president and CEO Steve Altemus said the combined revenue of his company and Palo Alto, California-based Lanteris exceeded $850 million as of Sept. 30, and their backlog of orders totaled $920 million.

Until recently, Lanteris operated as Maxar Space Systems. Its origins date back to 1957.

The deal—comprising $450 million in cash and $350 million in Class A shares of Intuitive Machines stock—is expected to close in the first quarter of 2026.

The acquisition “marks the moment Intuitive Machines transitions from a lunar company to a multi-domain space [company], setting the pace for how the industry’s next generation will operate,” Altemus said.

Altemus said the acquisition would enable Intuitive Machines to better compete for Earth orbit, lunar, Mars and deep space projects. Among the opportunities that would open up thanks to the Lanteris deal are the proposed Golden Dome missile defense system and a large lunar lander capable of carrying astronauts, he said.

“The new Intuitive Machines will combine rapid innovation and precision spacecraft production to meet the growing demand for responsive, high-reliability space infrastructure and services,” Altemus said.

Intuitive Machines, founded in 2013, develops lunar landers and provides aerospace services. In 2024, it became the first U.S. company to land a spacecraft on the moon in half a century.

Altemus said Intuitive Machines is already building three satellites for NASA’s near-space network, and it might upsize two more satellites now that it plans to buy Lanteris.

Aside from satellites, Lanteris is developing the power and propulsion element for NASA’s Gateway, a lunar orbiting command module that will support Artemis missions and deep space exploration.

Lanteris was a division of Maxar Technologies, which Advent and minority investor British Columbia Investment Management took private in a 2023 deal valued at $6.4 billion

Meet 6 mentors who are helping the Houston startup scene flourish

meet the finalists

Few founders launch successful startups alone — experienced and insightful mentors often play an integral role in helping the business and its founders thrive.

The Houston startup community is home to many mentors who are willing to lend an ear and share advice to help entrepreneurs meet their goals.

The Mentor of the Year category in our 2025 Houston Innovation Awards will honor an individual like this, who dedicates their time and expertise to guide and support budding entrepreneurs. The award is presented by Houston City College Northwest.

Below, meet the six finalists for the 2025 award. They support promising startups in the medical tech, digital health, clean energy and hardware sectors.

Then, join us at the Houston Innovation Awards this Thursday, Nov. 13 at Greentown Labs, when the winner will be unveiled. The event is just days away, so secure your seats now.

Anil Shetty, InformAI

Anil Shetty serves as president and chief medical officer for biotech company Ferronova and chief innovation officer for InformAI. He's mentored numerous medical device and digital health companies at seed or Series A, including Pathex, Neurostasis, Vivifi Medical and many others. He mentors through organizations like Capital Factory, TMC Biodesign, UT Venture Mentoring, UTMB Innovation and Rice's Global Medical Innovation program.

"Being a mentor means empowering early-stage innovators to shape, test, and refine their ideas with clarity and purpose," Shetty says. "I’m driven by the opportunity to help them think strategically and pivot early before resources are wasted. At this critical stage, most founders lack the financial means to bring on seasoned experts and often haven’t yet gained real-world exposure. Mentorship allows me to fill that gap, offering guidance that accelerates their learning curve and increases the chances of meaningful, sustainable impact."

Jason Ethier, EnergyTech Nexus

Jason Ethier is the founding partner of EnergyTech Nexus, through which he has mentored numerous startups and Innovation Awards finalists, including Geokiln, Energy AI Solutions, Capwell Services and Corrolytics. He founded Dynamo Micropower in 2011 and served as its president and CEO. He later co-founded Greentown Labs in Massachusetts and helped bring the accelerator to Houston.

"Being a mentor means using my experience to help founders see a clearer path to success. I’ve spent years navigating the ups and downs of building companies, struggling with cash flow, and making all the mistakes; mentoring gives me the chance to share those lessons and show entrepreneurs the shortcuts I wish I’d known earlier," Ethier says. "At Energytech Nexus, that role goes beyond just helping individual founders — it’s about creating a flywheel effect for Houston’s entire innovation ecosystem."

Jeremy Pitts, Activate Houston

Jeremy Pitts serves as managing director of Activate Houston, which launched in Houston last year. He was one of the founders of Greentown Labs in the Boston area and served in a leadership role for the organization between 2011 and 2015. Through Activate, he has mentored numerous impactful startups and Innovation Awards finalists, including Solidec, Coflux Purification, Bairitone Health, Newfound Materials, Deep Anchor Solutions and others.

"Being a mentor to me is very much about supporting the person in whatever they need. Oftentimes that means supporting the business—providing guidance and advice, feedback, introductions, etc," But just as important is recognizing the person and helping them with whatever challenges they are going through ... Sometimes they need a hype man to tell them how awesome they are and that they can go do whatever hard thing they need to do. Sometimes they just need an empathetic listener who can relate to how hard these things are. Being there for the person and supporting them on their journey is key to my mentorship style."

Joe Alapat, Liongard

Joe Alapat founded and serves as chief strategy officer at Houston software company Liongard and chief information officer at Empact IT, which he also owns. He mentors through Founder Fridays Houston Group, Software Day by Mercury Fund, SUPERGirls SHINE Foundation, Cup of Joey and at the Ion. He's worked with founders of FlowCare, STEAM OnDemand, Lokum and many other early stage startups.

"Being a mentor to me means unleashing an individual’s 10x—their purpose, their ikigai (a Japanese concept that speaks to a person’s reason for being)," Alapat says. "Mentoring founders in the Houston community of early stage, high-growth startups is an honor for me. I get to live vicariously through a founder’s vision of the future. Once they show me that compelling vision, I’m drawn to bring the future forward with them so the vision becomes reality with a sense of urgency."

Neal Dikeman, Energy Transition Ventures

Neal Dikeman serves as partner at early stage venture fund Energy Transition Ventures, executive in residence at Greentown Labs, and offices in and supports Rice Nexus at the Ion. He mentors startups, like Geokiln, personally. He also mentored Helix Earth through Greentown Labs. The company went on to win in the Smart Cities, Transportation & Sustainability contest at SXSW earlier this year. Dikeman has helped launch several successful startups himself, most recently serving on the board of directors for Resilient Power Systems, which was acquired by Eaton Corp for $150 million.

"Founders have to find their own path, and most founders need a safe space where they can discuss hard truths outside of being 'on' in sales mode with their team or board or investors, to let them be able to work on their business, not just in it," Dikeman says.

Nisha Desai, Intention

Nisha Desai serves as CEO of investment firm Intention and mentors through Greentown Labs, TEX-E, Open Minds, the Rice Alliance Clean Energy Accelerator, Avatar Innovations and The Greenhouse. She currently works with founders from Solidec, Deep Anchor Solutions, CLS Wind and several other local startups, several of which have been nominated for Innovation Awards this year. She's served a board member for Greentown Labs since 2021.

"When I first started mentoring, I viewed my role as someone who was supposed to prevent the founder from making bad decisions. Now, I see my role as a mentor as enabling the founder to develop their own decision-making capability," Desai says. "Sometimes that means giving them the space to make decisions that might be good, that might be bad, but that they can be accountable for. At the end of the day, being a mentor is like being granted a place on the founder's leadership development journey, and it's a privilege I'm grateful for."

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The Houston Innovation Awards program is sponsored by Houston City College Northwest, Houston Powder Coaters, FLIGHT by Yuengling, and more to be announced soon. For sponsorship opportunities, please contact sales@innovationmap.com.

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