Reda Hicks (left) of GotSpot Inc, Ghazal Qureshi (center) of Idea Lab Kids, and Abbey Donnell of Work & Mother are this week's innovators to know. Courtesy photos

3 Houston female entrepreneurs to know this week

Who's who

Another Monday means another set of innovators to know. This one focuses on a few female startup leaders changing the game in the commercial real estate and education industries.

Reda Hicks, founder and CEO of GotSpot Inc.

Reda Hicks create GotSpot — a digital tool that helps connect people with commercial space with people who need it. Courtesy of GotSpot

Turns out, Hurricane Harvey was the big push Reda Hicks needed to create her startup, GotSpot Inc., the Airbnb of commercial real estate.

"It was really Harvey and having so many people desperate to find space for emergency purposes that made me realize there are so many contexts in which people need space right away for something specific," she says. "Certainly the primary user is the entrepreneur trying to grow their business, but there are so many other reasons why a community would need better access to the space it already has."

Hicks, a lawyer by trade, now juggles startup life, being a wife and mom, and her full-time legal career. Read the rest of the story here.

Ghazal Qureshi, founder of Idea Lab Kids

Ghazal Qureshi wanted to engage her own kids in educational activities. Now, her programing has expanded worldwide. Courtesy of Idea Lab Kids

At first, Ghazal Qureshi just wanted to find her kids a quality after school educational program. When she couldn't, she decided to make something herself. Now, it's a franchised company with locations worldwide.

"From the beginning, we were never restricted by trying to make money. It was a passion project only," Qureshi says.

IDEA Lab Kids, an education program focused on STEAM, which stands for science, technology, engineering, arts, and math, has 18 locations in Houston, and, two years ago, she expanded the brand into a franchise business — the Idea Lab International Franchise Company. Read the rest of the story here.

Abbey Donnell, founder of Work & Mother

Abbey Donnell's startup, Work & Mother, provides a new way for new moms to pump breast milk during the workday. Courtesy of Work & Mother

When Abbey Donnell heard horror stories from some friends who recently returned to work after giving birth, she had an idea. What if new moms had a stylish, spa-like lactation experience during the workday that was less inconvenient and, well, awkward.

"There were constant stories about [women] being told the use the IT closet, or the conference room, or the bathroom or their cars," Donnell says. "Some of them were pretty big oil and gas firms companies that should've had the resources and space to do better than that."

Donnell founded Work & Mother, a boutique pumping and wellness center, and opened the first location in downtown Houston in 2017 and is planning its second downtown location. Read the rest of the story here.

Three female-founded companies pitched to potential investors at The Cannon. Here's why they are ones to watch. Courtesy photos

3 female Houston startup founders to watch in 2019

Leading ladies

The Lone Star State has been deemed a great place for female entrepreneurs to get their feet wet, and Houston's ecosystem is full of these leading ladies. At a pitch party at The Cannon, a coworking space in West Houston, over 100 guests, including Cannon Ventures investors and Cannon members, gathered to hear three of these female founders pitch their companies.

From DNA dating and smart pillboxes to an educational franchise company, these three female-led institutions are ones to watch this year. Here's why.

X&Y Technologies

Brittany Barreto wants X&Y Technologies to be known for its science-based dating expertise. Karla Martin/Pheramor

Now is the time to have a DNA-based technology company, says Brittany Barreto, CEO and co-founder of X&Y Technologies. She launched her genetics-based data app over two years ago, and now she's expanding the brand to include a couples compatibility test and B-to-B software-as-a-service feature, so that other dating apps can utilize her technology.

"Our traction with the dating app was a fantastic way to prove that we are the thought leaders, we have the infrastructure, and we have the algorithm and we've proven that the market is ready to buy a DNA kit to find love," she says in her pitch.

With fundraising plans in 2019, Barreto hopes to launch the expanded company, and says she has already seen a lot of interest in both of the new DNA-based products. Read more about Pheramor's national growth, the X&Y expansion, and how Barreto got her start.

IDEA Lab Kids

Ghazal Qureshi pitched her education franchise company, IDEA Lab Kids, and discussed her plans to double its presence in 2019. Natalie Harms/InnovationMap

Six years ago, when Ghazal Qureshi wanted an after school program for her kid and their diverse interests, she created it. Now, the interactive programming that focuses on the science, technology, engineering, arts and math activities for kids is a growing franchise opportunity. After launching the franchise model in February 2017, IDEA Lab Kids already has 10 locations, with seven coming on board within the next few months — including a location in Ecuador.

"In 2019, we're looking to double the number of campuses," Qureshi says in her pitch.

What makes IDEA Lab different from its competitors, she says, is the interactive and diversified curriculum that engages all children.

"We know that kids have limited attention spans theses days," Qureshi says. "New technologies and methods are needed every day in order to grasp that attention span, and that is what we are really good at. At any given day, there are drones flying, augmented reality, cooking classes, and more are happening under the roof of an IDEA Lab campus."

In addition to expanding its presence, Qurshi has worked to roll our new products, such as a coding club, updated website registration tools

EllieGrid

Regina Vatterott is thinking outside the pillbox with her startup, EllieGrid. Courtesy of EllieGrid

When she was in college, Regina Vatterott fainted on her way to lunch. She had lapsed on taking her medicine and vitamins, which caused an imbalance in her health. She was using a traditional pillbox that was tacky and a pain to organize and starting thinking about a product that was more stylish and used smart technology. She and her cofounders created EllieGrid, a sleek pillbox that syncs to your phone to send you messages when its time to take your meds and allows for an easier organization process.

EllieGrid's reception has been great, and the company is expanding to provide users new tools and technology. For instance, EllieGrid is starting to learn more about when its users take its medicine, which can translate to partnerships with insurence companies that currently pay pharmacies to check in with patients who haven't picked up their medicine.

"For us, Ellie is just the start," Vatterott says in an interview with InnovationMap. "We want to develop more health and wellness accessories that are traditionally known to be medical devices."

Large companies are taking interest in the Houston-based startup. Over the past three weeks, Best Buy, Walmart, CVS Health, and Pelion all reached out and expressed interest in the company, some actually placing orders and setting up trials.

Brittany Barreto wants to expand her DNA dating technology to a B-to-B model and compatibility test — all under a new company called X&Y Technologies. Karla Martin/Pheramor

Houston DNA-based dating app expands brand and plans new ways to use its technology

Love as a science

For over two years, Brittany Barreto has been playing matchmaker with her DNA-based dating app, Pheramor, but now she's ready to take it to the next level.

Pheramor, which sequences users' DNA and datamines their social media activity to determine compatibility, is transforming into becoming a product of a newly formed company called X&Y Technologies. The company, Barreto says, will have multiple products, all relating to using that same DNA technology Pheramor has perfected.

Among the first three products X&Y is working to create is a B-to-B software-as-a-service company, where established dating companies can employ Pheramor's technology for its existing app and customers. Barreto says she has two letters of intent for the B-to-B model, one of which is a dating app with 160,000 users.

Barreto unveiled the new company at The Cannon's female entrepreneur pitch night on January 24, but expanding her technology's reach has been on her mind for a while. She cited major dating companies that have their eyes on DNA dating, but haven't yet figured out the infrastructure. That, she says, is where X&Y's SaaS model comes in.

"Our traction with the dating app was a fantastic way to prove that we are the thought leaders, we have the infrastructure, and we have the algorithm and we've proven that the market is ready to buy a DNA kit to find love," she says in her pitch.

In addition, X&Y will have a compatibility test for couples wishing to learn of their own DNA-based compatibility. The tool, called We Have Chemistry, is getting ready to launch and already has preorders coming in.

"Pheramor's test is really the gold standard and industry leader in this test," she says, explaining how Pheramor's technology can be used by these existing dating apps.

She talked about how this is the time for DNA tests — from 23andme to Pheramor — and how it's not weird to send your spit in the mail. As Barreto says in her pitch, there's so much more potential for uses of the technology in what's called contextualized genetics.

"I know that my technology is way bigger than just this one market," Barreto says. "I believe the future of product is about combining the big data of genomics and DNA with the big data of your digital footprint. Nobody has ever combined your Facebook data with your DNA to figure out what's the best diet, exercise or work environment for you."

The Lone Star State provides ample opportunities as well as a booming business economy for female entrepreneurs, a new report found. Pexels

Texas ranks as top state for female entrepreneurs

We're No. 1

Texas is known for being a land of opportunity, but a recent study evaluated how those business opportunities translated to benefitting female entrepreneurs. Turns out, starting a business as a woman in the Lone Star State is a pretty good idea.

Fit Small Business ranked all 50 states based on the business opportunities for women. In the January 8 report, Texas came in No. 1 — up from No. 8 last year. Ohio, Minnesota, Washington, and Alabama rounded out the top five, respectively.

Each state was evaluated by four equally weighted factors: its general business climate and opportunity, the number of female-owned businesses, economic and financial health, and safety and well-being for women.

Texas ranked strongest in its economic and financial health, for which it ranked No. 3 overall, followed by the number of female-owned businesses, for which it ranked No. 5. Texas' general business climate was ranked No. 8 in the study. Where the state stands to improve is in its safety and well-being for women. Texas ranked No. 41 in this category, which factored in cost of living, social support for women, and whether or not the state had a positive environment for women.

"Texas is hands-down one of the nation's top states due to its business-friendly legal and economic climate," the report says. "Put aside having no corporate or income taxes and a high rate of startup growth; startups are flocking to Texas high startup success rate."

American Express' 2018 State of Women-Owned Businesses Report found that women-owned businesses are growing at an impressive rate. The study found that over the past 11 years, the amount of women-owned businesses grew 58 percent — compared to the 12 percent all businesses reportedly increased.

In this study, Texas tied with Utah for second place among the states "where women-owned businesses most increased their economic clout between 2007 and 2018." When the data was broken down into metropolitan areas, Texas had three cities in the top 10: San Antonio at No. 2, Austin at No. 3, and Dallas No. 9.

Graphic courtesy of Fit Small Business

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CultureMap Emails are Awesome

10+ can't-miss virtual business and innovation events in Houston for August

Where to be online

Another month, another roundup of events Houston innovators should attend — and yes, they are still all virtual. From Houston Exponential launching its new virtual database and networking platform to informative workshops and panels, here's what you need to attend this month.

August 5 — IP Agreements Every Startup Should Know About

Every startup should protect their Intellectual Property (IP) as means to protect their developing products and/or concepts, but often do not know where to start. Join The Ion and Baker Bots as we explore different IP agreements your startup should consider.

Details: This event takes place online on Wednesday, August 5, from 1 to 2 pm. Learn more.

August 5 — Texas Founder Hotseat: Pitch Texas Investors & Experts Online

Do you have a startup, or a strong idea for a startup? Could you use blunt, honest feedback on your startup ideas? On this live and interactive online event you can pitch your ideas to a panel of Houston startup investors and experts for ratings and feedback, all from the comfort of your home. Even if you don't want to pitch, you are invited to hear startup ideas and watch how the experts analyze businesses.

Details: This event takes place online on Wednesday, August 5, at 4 pm. Learn more.

August 6 — Bayou City Showcase

Celebrate the launch of the newest startups from Rice University's OwlSpark and University of Houston's RED Labs. Sixteen startups from Class 8 of the program will be pitching and demonstrating during an expo.

Details: This event takes place online on Thursday, August 6, from 2 to 4:30 pm. Learn more.

August 11 — LGBTQ+ In Tech Summit

Capital Factory is hosting its first virtual LGBTQ+ In Tech Summit. The organization is dedicated to increasing diversity in the entrepreneurial and tech community while making our coworking space an inclusive environment for all. Attendees can look forward to a special keynote guest, insightful fireside chats, discussion sessions, a startup showcase, Epic Office Hours, and panels on relevant topics facing the tech ecosystem.

Details: This event takes place online on Tuesday, August 11, from noon to 5 pm. Learn more.

August 12 — Managing Your Digital Presence in a Post-COVID Era

Your startup's digital presence is more important now than ever. In a world where everything has gone virtual, your digital presence is the first thing your potential customers will see prior to contacting you. If you are struggling to create your digital marketing strategy, you're not alone. But fear no more, Allie Danziger of Integrate, is here to help.

Details: This event takes place online on Wednesday, August 12, at 11 am. Learn more.

August 13 — HTX TechList Launch

Join Houston Exponential for a live launch of Houston's innovation discovery platform, HTX TechList, featuring speakers from Start-Up Nation Central, Mayor Sylvester Turner, the Greater Houston Partnership, and a demo by Houston Exponential. Join live virtual breakout sessions moderated by members of the innovation ecosystem influencer. Editor's note: InnovationMap is a media partner for the event.

Details: This event takes place online on Thursday, August 13, at 11 am. Learn more.

August 14 — How Women in Tech Can Affect Change in the Workplace 

The Suffragist movement has long been known for its effectiveness in creating grassroots efforts that created laws to give women the right to vote. 100 years later women are still fighting for equal rights and inclusion. Women's votes will have a tremendous impact on the 2020 election. It's time to organize the collective power of our votes to fight for equality in the workplace.

Details: This event takes place online on Friday, August 14, at 11 am to 12:30 pm. Learn more.

August 18 — Intro to the Texas Startup Scene & Ask Me Anything

Are you an entrepreneur starting a new company? Recently moved your company to Texas? Want to find out how to connect with other entrepreneurs, mentors, and investors in the startup ecosystem? Join Capital Factory VIRTUALLY to hear an overview from experienced entrepreneurs, venture capitalists, and community partners at Intro to Texas Startup Scene & Ask Me Anything.

Details: This event takes place online on Tuesday, August 18, at 2 to 3:30 pm. Learn more.

August 19 — Igniting Innovation: Business Roundtable

Join serial entrepreneur Dr. Juliet Breeze as she moderates a conversation with experienced healthcare executives to explore what the impact of the pandemic has meant to their businesses. They'll share insights regarding ways in which they're adapting and positioning for survival and continued success.

Details: This event takes place online on Wednesday, August 19, at 1 to 2 pm. Learn more.

August 25 — HAN + Carta Cap Table Workshop

The Houston Angel Network has teamed up with Carta, the experts in capitalization table management and valuation software. Carta helps companies and investors manage their cap tables, valuations, investments, and equity plans. During this workshop Carta will discuss cap table basics, common mistakes, and tips for responsible equity management. There will also be a real life cap table scenario where both founders and investors can ask their questions about the often little understood mechanics of cap tables and how they evolve with each fund raise.

Details: This event takes place online on Tuesday, August 25, at 11:30 am to 12:30 pm. Learn more.

August 26 — Equity in Tech: How We Can Do Better

The tech industry is incredibly powerful — not only through the products created, but with its economic force (forecasted to reach 1.7 trillion in the US in 2020). With great power comes great responsibility. Tech can – and must – do better to create and nurture diversity, equity and inclusion within the industry.

Details: This event takes place online on Wednesday, August 26, at 11:30 am to 1 pm. Learn more.

New locally owned food delivery app rolls into Houston area

orange you glad?

A new delivery app aims to give diners a locally owned alternative to the big national names. Meet OrangeCrate, an app that does things a little differently.

Unlike the national brands, each OrangeCrate affiliate is locally owned and has a specific geographic territory. Franchisee Cody Lee has brought the company to two areas of Houston, Fort Bend County and the greater Memorial area. Lee launched in Fort Bend on June 1 and will bring Memorial online August 24.

"We're just like UberEats or DoorDash, but we're locally owned and locally operated, so I have a lot of control and flexibility versus some of the bigger name brands," Lee tells CultureMap.

That flexibility starts with the cost restaurants pay to use OrangeCrate. While national operators might charge as much as 30 percent to deliver a meal, Lee says OrangeCrate's fees are typically half that, usually between 10 and 15 percent.

Customer fees start at $2.99 and go up depending on how far away from the restaurant they live. Most orders also have a $10 minimum.

In terms of control, Lee trains each driver personally and monitors them when they're working. Unlike other services, drivers may only make one delivery at once, and they're only allowed to make OrangeCrate deliveries while they're on the company's schedule.

"I can chat with them and understand if there's an issue and minimize the impact to the customer," Lee says. "There's a lot of control where I can maintain a lot of variables to ensure the customer experience."

From a user's perspective, the experience will feel familiar. Order and pay via OrangeCrate's website and app. A driver — wearing masks and gloves, of course — will arrive with a bright orange bag containing the food order.

Lee says that so far his biggest challenge has been building awareness of the brand and convincing restaurateurs that he's a viable alternative to the more familiar names. From his perspective, restaurants that promote his company can save money on delivery fees and expand their reach, which is particularly important at a time when some people don't feel comfortable eating in restaurants.

"Most people know the bigger guys," Lee says. "It's important to hear Orange Crate, and that we're a local option; we're also a cheaper option. They get the same or better service for their customers."

In Fort Bend County, Lee has started with a roster of mostly national and regional chains like Chili's, 5 Guys, and Chuy's, but he says he's trying to add as many local restaurants as possible. In the Memorial area, he hopes to launch with between 50 and 60 establishments.

"My focus is on local restaurants and earning their business," Lee says. "I will only be adding local restaurants as we go forward."

So far, Lee has seen enough growth that he's optimistic about the service's future. He's got his eyes on Galveston and The Woodlands as potential market for expansive, with Inner Loop neighborhoods in his long term plans.

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This article originally ran on CultureMap.

3 Houston innovators to know this week

who's who

Editor's note: A key attribute of innovators and inventors is the ability to look forward — to see the need for their innovation and the difference it will make. Each of this week's innovators to know have that skill, whether it's predicting the rise of autonomous vehicles or seeing the future of health care.

Sola Lawal, product operations manager at Nuro

Autonomous vehicle delivery service is driving access to food in Houston’s vulnerable communities

Native Houstonian Sola Lawal is looking into how AI and robotics can help increase access to fresh foods in local food deserts. Photo courtesy of Nuro

Sola Lawal has always found himself back in his hometown of Houston. Now working for artificial intelligence and robotics company, Nuro, he sees the potential Houston has to become a major market for autonomous vehicles.

"I think that autonomous vehicles are going to become an industry in the same way your standard vehicles are," Lawal says."One really strong way the Houston ecosystem and Nuro can partner is essentially building out the ancillary."

Lawal shared more on how Houston and Nuro can work together on this week's episode of the Houston innovators podcast. Read more and stream the episode.

Jose Diaz-Gomez, an anesthesiologist at CHI St. Luke's Health

CHI St. Luke's Health has invested in around 40 of the Butterfly iQ devices that can be used to provide accurate and portable ultrasonography on COVID-19 patients. Photo courtesy of CHI St. Luke's

A new, portable ultrasound device has equipped Jose Diaz-Gomez and his team with a reliable, easy-to-use tool for diagnostics and tracking progress of COVID-19 patients. And this tool will continue to help Diaz-Gomez lead his team of physicians.

"Whatever we will face after the pandemic, many physicians will be able to predict more objectively when a patient is deteriorating from acute respiratory failure," he says. "Without this innovation, we wouldn't have been able to be at higher standards with ultrasonography." Read more.

Kimberly A. Baker, assistant professor at UTHealth School of Public Health

UTHealth School of Public Health launched its Own Every Piece campaign to promote women's health access and education. Photo courtesy of Own Every Piece

It was unnerving to Kimberly Baker that proper sex education wasn't in the curriculum of Texas schools, and women were left without resources for contraceptives. So, along with UTHealth School of Public Health, she launched its Own Every Piece campaign as a way to empower women with information on birth control and ensure access to contraceptive care regardless of age, race, relationship status or socioeconomic status.

"You feel like the campaign is talking to you as a friend, not talking down to you as an authority or in any type of shaming way," says Kimberly A. Baker, assistant professor at UTHealth School of Public Health. One of her favorite areas of the website is the "Find a Clinic" page, connecting teens and adult women to nearby clinics, because "one of the biggest complaints from women is that they didn't know where to go," says Baker. Continue reading.