X marks the spot

5 things to know about TMCx's newest cohort

TMCx's eighth cohort started Monday. Of the 21 companies, 10 are international and two are from Texas. Courtesy of TMCx

On Monday, 21 startups settled in for a wild, four-month ride at the Texas Medical Center's Innovation Institute, and TMCx's eighth cohort, which is focused on digital health, is officially ongoing.

The companies will be absorbing the curriculum and guidance from TMCx and its partners for the next four months, and this particular cohort is exciting for Lance Black, associate director at TMCx, for a few reasons.

"I'm really honored to be able to support these startup companies because, in my mind, it's this entrepreneur spirit that's going to change health care for the better," says Black.

From where the startups are from to where they're going, here's what you need to know about TMCx's eighth cohort.

Digital health companies are defined as those with a software component. 

Each year, TMCx hosts two four-month cohorts — one focusing on medical device companies and the other on digital health. Last fall, TMCx concluded its medical device cohort, so its time to turn the focus on digital health, which Black says TMCx defines as companies with a software element to their product.

The 21 companies in X8 focus on a myriad of medical issues — neurology, mental health, and oncology — as well as logistical applications — patient experience, hospital efficiency, process improvement, clinical decision support, and more.

Black says one type of cohort isn't harder than the other, but the process and curriculum is different. Medical device companies need to have an established prototype, which can take a while. Meanwhile, a digital health company can turn around an app in a matter of weeks.

It might be a bit of a gray area as to what all falls under digital health, but one thing's for sure — TMC is a great opportunity for the companies.

"Overall, our digital health companies do really well in the Texas Medical Center because there's a lot of large hospital systems that are eager and hungry to improve their processes in a number of ways," Black says. "So, we've seen digital health get picked up quickly."

It's the accelerator's most international cohort.

Black says his team evaluated hundreds of startups and, of the 150 companies, 70 were interviewed before getting pared down to 21. What was particularly surprising was the amount of international companies were interested. Ten of the cohort's startups are internationally based.

"What we really tried to do is put the blindfolds on for where they are from and what their background is and really look at the company and its technology, and pick the highest quality of the companies," Black says.

The countries represented are Canada, Australia, Israel, Denmark, and the United Kingdom.

"It shows not only what TMC has done but how Houston has come up in ranking as an international location for these companies," says Black. "For the majority of the 10, this is their first time in the U.S. They are looking at Houston as their entry to the U.S. market."

One Houston company made the cut.

Texas has two companies in the cohort — one from Austin and one from Houston.

Houston-based PreopMD makes the preoperative experience — for patients and clinicians — a whole lot easier. Improved patient communications and monitoring is the main goals of the company, and the website describes the technology as a "virtual operating room command center."

Austin-based Cloud 9 is on a mission to make mental health care more accessible to the population. According to their website, 20 percent of the population has mental health issues, but only 8 percent receive treatment. By engaging mental health care providers and making access to data and communication more available, Cloud 9 can help to fix the broken system.

There's a new guy in charge. 

After TMCx's former director, Erik Halvorsen, left his position in December, Black has stepped up to the plate as interim director to lead the cohort. The responsibilities are definitely different, Black says.

"As a strategist my focus was primarily the companies and being their point of contact," he says. "My day to day had a lot to do with communicating with the companies, and making sure they got the most out of the program. Now, in my current role, It's a little bit one step removed from that. I'm looking over the entire program and thinking about it strategically."

Black says that for him this means finding areas where the cohort can be improved or expanded.

It's the best time to be a TMCx company.

In the past few years, Black says the program has improved dramatically from the curriculum to the programing and what TMC has to offer its startups.

Now, the cohort has access to local talent through the intern program, fundraising events, the new Center of Device Innovation, and more.

"The more that we throw at them, the more they absorb and the better that they do," Black says. "So, we're always looking for ways to improve on their experience."


Healthiby's motto is "health is wealth." Getty Images

Everything is different when money is on the line, and a Houston startup is using financial incentives as a motivator for its users to make smart, healthy lifestyle changes to enhance their wellness.

Healthiby, a cost-effective wellness program, is changing the game of health solutions by addressing chronic and pre-chronic conditions through innovative prevention and management methods, all incentivized by both short-term and long-term financial benefits.

"Healthiby incentivizes and empowers people to achieve better health outcomes in a team context," says Mary Beth Snodgrass, managing director and co-founder. "We're different from other wellness solutions because we're focused on changing habits, as well as incentivizing better health outcomes, providing both immediate and long-term rewards."

The company launched in May 2019 and is still in its pilot stage. Snodgrass and co-founder Dr. Tristan Hartzell, a surgeon based in Nebraska, have remained committed to their foundational concept for their startup, which is to empower people on their wellness journeys and spread knowledge about the financial benefits of leading a healthy lifestyle.

Mary Beth Snodgrass (pictured) founded Healthiby with Nebraska-based surgeon Dr. Tristan Hartzell. Photo courtesy of Healthiby.

Healthiby's notion that "health is wealth" relates to the idea that engaging in a healthy lifestyle will ultimately benefit individuals financially long-term, as healthcare costs can be avoided. Essentially, Healthiby qualifies health goals as preventative measures for chronic and pre-chronic diseases. Not only does Healthiby inform its users about the long-term financial benefits of healthy living, the program introduces exciting contests in which users are eligible to win financial rewards if they meet certain health-related criteria.

In time for the start of the new year and the health-related resolutions buzz, Healthiby enacts their user-friendly digital software application, social programs, expert health advice and financial incentives to serve their goal-oriented consumers with an engaging health management regiment that is sure to keep them on track throughout the year.

"What we're really focused on this year is, in addition to our incentives, digital content and coach guidance, is making sure that participants are engaging among themselves," Snodgrass tells InnovationMap. "Science shows there are benefits to surrounding yourself with other people who share similar health goals."

In what the program's founders refer to as a "wellness rewards solution," users are able to tap into the Healthiby digital platform to track their progress, participate in social wellness groups, invest in long-term financial incentives and access digestible, cutting edge wellness literature; all components of Healthiby's "journey goals," the program's building blocks to achieving a healthy lifestyle.

"Our software application manages our contests and our rewards, but we also have a very social component, in which participants are meeting online regularly with a dietician coach," Snodgrass explains. "The reason for this is because when we're talking about chronic and pre-chronic conditions, it's important for people to have a strong understanding of how these issues affect the body and what kinds of lifestyle changes are most effective at helping people better manage or reverse them."

Photo courtesy of Healthiby

For an annual minimum of $8 each month, individual consumers have the opportunity to invest in their own long-term wellness through this interactive, user-friendly health progress program.

"Healthiby is providing a really low cost solution for people to get additional social motivation, information, and incentives so that they can stick with their goals throughout the year," Snodgrass said.

Healthiby is currently available to individual consumers in Texas, but its founders have their sights set on expanding the business and sharing their solutions to companies vested in the importance of healthy living for their employees. For now, Houston's health and wellness consumers just got richer — both physically and financially — when Healthiby opened its digital doors to the city.