Here's your latest roundup of innovation news you may have missed. Photo via Getty Images

Houston startup news is in full swing this year, and there might be some headlines you may have missed.

In this roundup of short stories within Houston startups and tech, Venus Aerospace makes an impressive appointment, a sportstech startup is headed to SXSW, and more.

Houston space startup names former NASA administrator to board

Jim Bridenstine, formerly NASA's administrator, has joined Venus Aerospace. Photo courtesy of Venus

A Houston-based company that's creating reusable hypersonic drones and spaceplanes has named its latest adviser. Jim Bridenstine, who served as the 13th administrator for NASA, is Venus Aerospace's latest addition to the team.

"I'm excited to be on the board of advisors for Venus Aerospace," Bridenstine says in a statement. "We have been plowing through the atmosphere at Mach 0.7 for over 70 years. This not only wastes time, but it also costs too much money and places greenhouse gasses in the atmosphere. It's time to disrupt the transportation business and Venus Aerospace has the talent to do it."

"Now we're going above the atmosphere, at hypersonic speeds, to get from one side of the planet to the other in a much cleaner way," he continues.

Founded in California in 2020 and then relocated to the Houston Spaceport, Venus is scaling after raising a $20M series A last spring.

"Jim brings a very unique perspective and capabilities from aviator to congressman to administrator," says Andrew Duggleby, CTO and co-founder, in the release. "The thing that gets me most excited is his ability to jump in, understand the context, and know exactly where he can make an immediate difference."

Houston startup snags spot as SXSW Pitch alternate

This Houston tech company has been named an alternate for the 2023 SXSW pitch. Photo via SXSW

SXSW announced 40 finalists for the 15th annual SXSW Pitch competition taking place March 11 to 12.

"Since its inception, SXSW Pitch has been front row to some of the most ambitious startups from around the world, using creative ideas to change their industry’s future," says SXSW Pitch Event Producer Chris Valentine in a news release. "We are thrilled to play a role in helping shape these early-stage ventures and connect them with the resources they need to thrive. This year’s competition will be a representation of the incredible and innovative work being done around the world."

In addition to the finalists for each category, SXSW names a handful of alternates. This year, Houston-based AiKYNETIX was included in the Artificial Intelligence, Robotics & Voice category.

AiKYNETIX, which was founded in January 2021, uses real-time video analytics technology to provide a new option for runners on treadmills. App users — runners and their coaches — then can measure running form and running performance metrics to improve training.

Houston IT and software services company claims spot on 2023 cloud tech awards

Rajasekhar Gummadapu is the CEO of Techwave. Photo via Techwave

Houston-based Techwave has won a prestigious award. The company claimed the “Best Cloud Migration or Systems Integration Solution” award at the 2022-2023 International Cloud Awards.

The award, which recognizes and honors industry leaders, innovators, and organizational transformation in cloud computing, was announced earlier this month.

"It is an honor to receive the Best Cloud Migration award at the International Cloud Awards," says Raj Gummadapu, co-founder and CEO, in a news release. "This accolade is a reflection of our relentless pursuit of innovation and delivering exceptional solutions."

Techwave is a global IT and engineering services and solutions company revolutionizing digital transformations.

Houston startup secures latest level of compliance

Koda Health has cleared a new level of compliance. Image via kodahealthcare.com

Growing Houston company Koda Health has announced that it achieved SOC 2 Type II compliance, a distinction that indicates a certain standard of securing customer data.

"This compliance demonstrates our commitment to protecting our partners and their data through enterprise-level security protocol and standards," the company announced on LinkedIn.

Koda Health was audited by Prescient Assurance, a leader in security and compliance attestation for B2B, SAAS companies worldwide, according to the company.

Get a sneak peek into the inaugural InnovationMap Awards presented by Techwave. Photo by Queen's Photoworks

Photos: InnovationMap shares scenes from its inaugural awards celebration

event highlights

Last week, the inaugural InnovationMap Awards presented by Techwave honored 28 companies across eight categories.

The hybrid event, which took place on September 8, was hosted at The Cannon West Houston as well as streamed online. The in-person attendees included finalists, judges, partners, and sponsors as well as their guests. Missed the event? We rounded up some moments in an episode of the Houston Innovators Podcast as well as the slideshow below.

Click here to read more articles about the InnovationMap Awards.

Scenes from the 2021 InnovationMap Awards

Photo by Queen's Photoworks

The crowd of startup founders, corporate innovators, and more attended the event at The Cannon West Houston.

Want more from the awards?

And the finalists for the inaugural InnovationMap Awards are... Graphic via Gow Media

InnovationMap names 28 Houston startup finalists for inaugural awards

who will take home the win?

Who are Houston's rising stars across energy transition, sports tech, health, and more? InnovationMap set out on a quest to discover that for its inaugural awards. Ahead of the September 8 event, we're revealing the finalists across all categories.

Eight judges evaluated over 100 applications across eight categories for the 2021 InnovationMap Awards presented by Techwave. This year's judges included: JulianaGaraizar, head of the Houston incubator and vice president of innovation at Greentown Labs; Alex Gras, managing director at The Cannon; Rajasekhar Gummadapu, co-founder and CEO of Techwave; Natalie Harms, editor of InnovationMap; Serafina Lalany, interim president at Houston Exponential; Jon Nordby, managing director at MassChallenge; Emily Reiser, senior manager of innovation community engagement at the Texas Medical Center; and Grace Rodriguez, CEO and executive director of Impact Hub Houston.

The winners will be announced and celebrated — along with this year's previously announced Trailblazer Award recipient, Barbara Burger of Chevron Technology Ventures — at the September 8 event at The Cannon - West Houston. Honorees, sponsors, judges, and their guests will celebrate in person, and the rest of the innovation community is invited to tune in to the livestream. Click here to RSVP.

Sponsorships are still available! If you are interested in partnering with InnovationMap as a sponsor of this event, send an email to awards@innovationmap.com.

Without further adieu, here are this year's finalists:

BIPOC-Founded Business Finalists

The finalists for the BIPOC-Founded Business Award category, honoring innovative tech companies founded or co-founded by BIPOC representation, are:

  • Allotrope Medical — creator of StimSite, a device that improves surgical safety and efficiency in millions of operations performed every year.
  • Hello Alice — a small business owner's passport through entrepreneurship that helps with networking, raising capital, and accessing growth tools.
  • LAMIK Beauty — a tech-enabled clean color cosmetics company focusing on women of all diverse backgrounds
  • Molecule Software — creator of a leading cloud-native energy trading software.

Female-Founded Business Finalists

The finalists for the Female-Founded Business Award category presented by Veritex Community Bank, honoring innovative tech companies founded or co-founded by women, include:

  • DonateStock — simplifying the process of donating stock and helping nonprofits solicit, process, and manage stock donations.
  • Hello Alice — a small business owner's passport through entrepreneurship that helps with networking, raising capital, and accessing growth tools.
  • re:3D Inc. — producer of large, affordable industrial 3D printers, and services that can print with new or recycled filament, pellets, or flake.
  • RingOn — wearable GPS tracker that is also a panic button that's designed for school kids and with an impact-driven mission of ending child trafficking.
  • Topl — impact monetization engine that enables digital and sustainable transformation across value chains and empowers the monetization of impact verified on the Topl Blockchain.
  • Zibrio Inc. — a fall prevention solution that empowers both clinicians and patients for better outcomes.

Health Care Business Finalists

The finalists for the Health Care Business Award category presented by Gray Reed, which honors health care businesses with an innovative solution within life sciences, include:

  • Allotrope Medical — creator of StimSite, a device that improves surgical safety and efficiency in millions of operations performed every year.
  • Medical Informatics Corp. — creator of Sickbay, which features web-based applications that transform data into actionable information to help care teams make better, faster decisions.
  • Saranas — creator of the Early Bird, the first and only FDA-approved bleed detection system for endovascular procedures.
  • Starling Medical — using AI and telehealth enabled medical devices to enable millions with bladder dysfunctions to be able to urinate safely and conveniently again.

Energy Transition Business Finalists

The finalists for the Energy Transition Business category, which honors energy business with innovative solutions within renewables, climatetech, clean energy, and beyond, are:

  • Cemvita Factory — engineering microbes that eat CO2 and produce valuable chemicals.
  • Data Gumbo — creator of an interconnected industrial smart contract network secured and powered by blockchain.
  • Enercross LLC — automation software for the energy industry.
  • Nanotech — a material science company with a mission to fireproof the world and reduce energy consumption.
  • re:3D Inc. — producer of large, affordable industrial 3D printers, and services that can print with new or recycled filament, pellets, or flake.
  • Renewell Energy — converting idle oil and gas wells into flexible energy storage.

Sports Tech Business Finalists

The finalists for the Sports Tech Business category, which is honoring a sports tech business with an innovative solution within sports are:

  • FitLift — a wearable device and mobile platform that tracks motion and gives real-time feedback on lifting technique, allowing trainers, and athletes to drive results.
  • Mainline — an esports tournament management system, tournament organizer, and event production company.
  • sEATz — a mobile ordering and delivery platform for food, drinks, and merchandise at large events.

Space Tech Business Finalists

The finalists for the Space Tech Business category, which is honoring an aerospace business with an innovative solution within space exploration. are:

  • Cemvita Factory — engineering microbes that eat CO2 and produce valuable chemicals.
  • Cognitive Space — providing a scalable satellite constellation management solution to the space industry.
  • NANCO Aero — developing package- and person-carrying air vehicles.

Top Founder Under 40 Finalists

The finalists for the Top Founder Under 40 category, which honors an innovative founder younger than 40 by Sept. 8, 2021, are:

  • Pamela Singh of CaseCTRL — using artificial intelligence and automation to streamline surgical scheduling.
  • Timothy Neal of GoExpedi — an e-commerce, supply chain, and analytics company that is streamlining procurement for industrial and energy MRO (maintenance, repair and operations).
  • Kim Roxie of LAMIK Beauty — a tech-enabled clean color cosmetics company focusing on women of all diverse backgrounds.
  • Emma Fauss of Medical Informatics Corp. — creator of Sickbay, which features web-based applications that transform data into actionable information to help care teams make better, faster decisions.
  • Emily Cisek of The Postage — a legacy planning platform using tech to make afterlife decision making easier.

People’s Choice: Startup of the Year Finalists

The finalists for the People's Choice: Startup of the Year category, which will each present a 60-second live elevator pitch at the event on September 8, are:

    • Cheers Health — creating products that are designed to support your liver and help you feel better after consuming alcohol.
    • GoCo — all-in-one employee management platform.
    • Hello Alice — a small business owner's passport through entrepreneurship that helps with networking, raising capital, and accessing growth tools.
    • Liongard — a platform that helps Information Technology companies automatically discover, document, and audit their customers' IT systems.
    • Nanotech — a material science company with a mission to fireproof the world and reduce energy consumption.
    • re:3D Inc. — producer of large, affordable industrial 3D printers, and services that can print with new or recycled filament, pellets, or flake.
    • Topl — impact monetization engine that enables digital and sustainable transformation across value chains and empowers the monetization of impact verified on the Topl Blockchain.

    Raj Gummadapu, CEO and co-founder of Techwave, is excited to be working among the tech scene in Houston. Photo courtesy of Techwave

    Software co. leader shares why he bet on Houston's tech talent with HQ move

    houston innovators podcast episode 96

    A couple years ago, Raj Gummadapu and his executive team moved the Techwave headquarters to Houston from the Northeast in order to access a diverse workforce in a city with a developing tech scene. He's never looked back.

    Gummadapu joined this week's episode of the Houston Innovators Podcast to discuss why he placed his bets on Houston and took his global IT services and solutions company from the suburbs of Philadelphia to the Bayou City — a move that happened as Techwave became more globally focused.

    "When we started looking at various cities, Houston presented itself as a great opportunity," Gummadapu says on the episode. "Houston is home to large Fortune 500 companies, and the talent pool we get here has really attracted us to make this as our home."

    The company, which employs 1,800 people, provides end-to-end software solutions for companies from scaling startups to massive corporations.

    "We are widely spread in terms of our service offerings," Gummadapu says. "Our unique positioning on Techwave is it's the right sized organization for companies that are looking for services partners with strong domain knowledge and great expertise with the technology, but has a quality of being a good transition partner."

    Gummadapu says Techwave has several startups in its portfolio of clients across industries, including health tech, education tech, and blockchain.

    "We service a lot of technology companies in startup stage," Gummadapu says. "We bring that core knowledge to the table and help startups think from a different angle, as well as bring our services from the domain knowledge standpoint to work collaboratively to deliver a solution to startups. We're the perfect fit for startups and bring a 360-degree view."

    Techwave is again betting on Houston and its startup ecosystem as the presenting sponsor for the inaugural InnovationMap Awards. Nominations for the awards have closed, but online registration for the hybrid event is open.

    Gummadapu shares more on how he's seen the software services industry evolve over his 20-plus years in the industry, as well as the challenges he's facing today on the episode. Stream the show below or wherever you get your podcasts.


    You have an extra week to submit your nominations. Graphic via Gow Media

    Deadline extended for inaugural InnovationMap Awards nominations

    nominate now

    If you didn't get a chance to submit your nomination for the inaugural InnovationMap Awards presented by Techwave by the July 23 deadline — you're in luck. The nomination period has been extended, and you now have an extra week to submit.

    The new — and final — deadline for nominations is July 30 by midnight. Submissions can be made online at InnovationMapAwards.com.

    Following nominations, the nominated companies will receive an application to submit by August 13. The already nominated companies will receive their applications today. So, if you're interested in being a part of the awards and you haven't received an application from InnovationMap by the end of Monday, July 26, your company has not already been nominated.

    The categories for the awards are:

    • BIPOC-Owned Business honoring an innovative tech company founded or co-founded by BIPOC representation
    • Female-Owned Business honoring an innovative tech company founded or co-founded by a woman
    • Health Care Business honoring a health care business with an innovative solution within life sciences
    • Energy Transition Business honoring an energy business with an innovative solution within renewables, climatetech, clean energy, and beyond
    • Space Tech Business honoring an aerospace business with an innovative solution within space exploration
    • Sports Tech Business honoring a tech business with an innovative solution within sports
    • Top Founder Under 40 honoring an innovative founder younger than 40 by Sept. 8, 2021
    • Lifetime Achievement Award honoring an innovator who's made a lasting impact on the Houston innovation community
    • People's Choice: Startup of the Year selected via an internet voting portal ahead of the event
    • Techwave's Texas Advocate Awards honoring two non-Houston based companies selected by our presenting sponsor, Techwave

    Earlier this month, InnovationMap named the eight judges for this year's awards. Click here to see who will be selecting the award finalists and winners.

    Follow along on InnovationMap as we learn more about the program's inaugural nominees. Then, on September 8, we will host the finalists and a group of special guests at The Cannon for a celebration of the city's top innovators. A livestream of the event will be open to everyone on the night of the awards — tune in to find out who takes home the big win across all 10 categories.

    Click here to RSVP for what will surely be a can't-miss event in Houston innovation.

    Here's who's making the call for the inaugural InnovationMap Awards. Photos courtesy

    InnovationMap names judges for inaugural awards program

    in the hot seat

    It's been two weeks since InnovationMap announced its inaugural awards program presented by Techwave — and the ecosystem is already buzzing with excitement to find out the top innovative companies in town.

    The InnovationMap Awards will honor Houston's innovators and their breakthrough technologies across industries. The program and hybrid event — which will take place September 8 — will shine a spotlight on the movers and shakers within Houston's burgeoning innovation community. Nominations are open for the awards now — and the deadline to submit your nomination is July 23.

    Click here to nominate a deserving company.

    But who will decide this year's finalists and winners for the event? A cohort of eight of the best innovation leaders in the Bayou City. Introducing: The 2021 InnovationMap Awards judges:

    Juliana Garaizar, head of Greentown Houston and vice president of Greentown Labs

    Courtesy photo

    A longtime angel investor and Houston innovation leader, Juliana Garaizar is no stranger to the local ecosystem. Prior to her current role leading Greentown Labs in Houston, she served as director of the Texas Medical Center's Venture Fund and managing director at the Houston Angel Network. She's also involved with Houston-based Business Angel Minority Association, or baMa, and has worked with Portfolia for over five years.

    Jon Nordby, managing director at MassChallenge

    Photo courtesy of MassChallenge

    ​A leader in Houston innovation for several years now, Jon Nordby oversees Boston-based MassChallenge's entire Texas operation. MassChallenge's global accelerator program supports an annual cohort of startups across industries. Prior to his current role, he served as director of strategy at Houston Exponential and vice president of talent and innovation at the Greater Houston Partnership.

    Grace Rodriguez, CEO and executive director of Impact Hub Houston

    Photo courtesy of Impact Hub Houston

    Grace Rodriguez has dedicated herself to helping do-gooders do greater, as her LinkedIn page proudly boasts, and for the past three years, she's been doing that by leading Impact Hub Houston, a locally rooted, globally connected 501c3 nonprofit that champions inclusive, impact-driven innovation. She also co-founded Station Houston in 2016.

    Emily Reiser, senior manager of innovation community engagement at the Texas Medical Center

    Photo courtesy of TMC Innovation

    Emily Reiser is like a switchboard operator for TMC Innovation, where she's worked with health tech startups since 2019. She supports clinicians, innovators, corporate partners, and business advisers who are dedicated to advancing healthcare innovation all while providing a common ground for collaboration, connection, and innovation.

    Serafina Lalany, vice president of operations at Houston Exponential

    Photo courtesy of Serafina Lalany

    Serafina Lalany leads operations at Houston Exponential, the city's nonprofit focused on accelerating the development of Houston's innovation economy. She's also a board member of Diversity Fund Houston — a micro venture fund created to invest in minority tech founders during the "friends and family round."

    Alex Gras, managing director at The Cannon

    Photo via LinkedIn

    After spending eight years in oil and gas, Alex Gras took his management skills to The Cannon Houston — a network of entrepreneurial hubs across Houston. The Cannon is the InnovationMap Awards venue for the September 8 event.

    Rajasekhar Gummadapu, CEO of Techwave

    Photo courtesy

    Raj Gummadapu is the co-founder of Techwave, the award program's presenting sponsor. An accountant by trade, he has about 17 years of experience with combination of working with "big 5" consulting companies and various midsize to Fortune 100 companies across different industries on various strategic initiatives and global process and systems transformations.

    Natalie Harms, editor of InnovationMap

    Photo courtesy

    Natalie Harms has been at the helm of InnovationMap — Houston's voice for Innovation — since its inception in October 2018. She oversees all editorial operations of the site and hosts its weekly podcast, the Houston Innovators Podcast.

    Ad Placement 300x100
    Ad Placement 300x600

    CultureMap Emails are Awesome

    California-founded biotech startup relocates to join Houston's emerging bioeconomy

    Cameron Owen had an idea for a synthetic biology application, and he pitched it to a handful of postdoctoral programs. When he received the feedback that he didn't have enough research experience, he decided to launch a startup based in San Diego around his idea. He figured that he'd either get the experience he needed to re-apply, or he'd create a viable company.

    After three years of research and development, Owen's path seems to have taken him down the latter of those two options, and he moved his viable company, rBIO, to Houston — a twist he didn't see coming.

    “Houston was not on my radar until about a year and a half ago,” Owen says, explaining that he thought of Houston as a leading health care hub, but the coasts still had an edge when it came to what he was doing. “San Diego and the Boston area are the two big biotech and life science hubs.”

    But when he visited the Bayou City in December of 2021, he says he saw first hand that something new was happening.

    “Companies from California like us and the coastal areas were converging here in Houston and creating this new type of bioeconomy,” he tells InnovationMap.

    Owen moved to Houston last year, but rBIO still has an academic partner in Washington University in St. Louis and a clinical research organization it's working with too, so he admits rBIO's local footprint is relatively small — but not for long.

    "When we look to want to get into manufacturing, we definitely want to build something here in Houston," he says. "We’re just not to that point as a company."

    In terms of the stage rBIO is in now, Owen says the company is coming out of R&D and into clinical studies. He says rBIO has plans to fundraise and is meeting with potential partners that will help his company scale and build out a facility.

    With the help of its CRO partner, rBIO has two ongoing clinical projects — with a third coming next month. Owen says right now rBIO is targeting the pharmaceutical industry’s biologics sector — these are drugs our bodies make naturally, like insulin. About 12 percent of the population in the United States has diabetes, which translates to almost 40 million people. The demand for insulin is high, and rBIO has a way to create it — and at 30 percent less cost.

    This is just the tip of the iceberg — the world of synthetic biology application is endless.

    “Now that we can design and manipulate biology in ways we’ve never been able to before,” Owen says, "we’re really only limited by our own imagination.”

    Synthetic biology is a field of science that involves programing biology to create and redesign natural elements. While it sounds like science fiction, Owen compares it to any other type of technology.

    “Biology really is a type of software,” he says. “Phones and computers at their core run on 1s and 0s. In biology, it’s kind of the same thing, but instead of two letters, it’s four — A, C, T, and G.”

    “The cool thing about biology is the software builds the hardware,” he continues. “You put that code in there and the biology builds in and of itself.”

    Owen says the industry of synthetic biology has been rising in popularity for years, but the technology has only recently caught up.

    “We’re exploring a brave new world — there’s no doubt about that,” Owen says.

    Houston Airports soar with first-class awards in international ceremony

    top of the line

    We can now dub Houston the city of first-class airports and first-class service.

    During the 2023 Skytrax World Airport Awards in Amsterdam, the Houston airport system earned several prestigious honors, including a second consecutive five-star rating.

    Skytrax is the leading international air transport rating organization; they determine their ratings based on annual audits of every airport. This year, the Houston airport system won in a new category that was unveiled at the ceremony – “Best Art in the Airport” – which was determined by a panel of judges.

    Mario Diaz, the director of aviation for Houston Airports, said in a press release that superior customer service is the “guiding light” for the city’s airport system.

    “Excellent customer service is at our core; an expansive and eclectic arts program, just awarded World’s Best Art Program in 2023, provides a meaningful and memorable experience,” said Diaz.

    The awards continued to stack up. William P. Hobby Airport maintained its five-star rating for the second year in a row. It is one of 18 total five-star airports in the world, but the one and only five-star Skytrax airport in North America.

    Other accolades the Hobby Airport earned include:

    • Best Regional Airport in North America, for the second consecutive year
    • No. 2 Best Airport in the United States
    • No. 3 Best Airport in North America

    George Bush Intercontinental Airport (IAH) maintained its four-star classification for the sixth year in a row. It was also named the fourth best airport in North America, and third best in the United States.

    Houston mayor Sylvester Turner said the Skytrax awards reaffirm the city airports’ “dedication to detail and commitment to customer service.”

    “Houston truly is a global city where our guests are valued and celebrated,” he praised. “Another year of [five]-star and [four]-star ratings is proof that the investments we continue to make in our Houston Airports arts program, airport infrastructure and technology and team members are smart and successful investments that lead to a world-class and award-winning passenger experience.”

    More information about the awards can be found on fly2houston.com.

    ------

    This article originally ran on CultureMap.

    Houston expert: Here's why your top candidate turned down your job offer

    guest column

    One of the most disappointing (and costly) things as a hiring manager is when your top candidate declines the job offer. You spend months defining target skills and characteristics, reviewing résumés and interviewing candidates to narrow down to your finalist of choice. You put together what you believe is a strong offer, and the candidate says “no.” What went wrong?

    It’s not an employer’s job market anymore. In this transformed workplace, and at a time of historically low unemployment, it is very much an employee’s market, and he/she can afford to be selective. Below are some common reasons candidates turn down job offers and what you can do to prevent them.

    No. 1: The interview process took too long

    It takes time to identify the right fit, and a typical hiring process will often involve 2-3 interviews with decision makers in different locations. You also want to pinpoint a candidate you like and compare him/her to other candidates. When all is said and done, you’re often looking at an interview process that can take 6-8 weeks. During this time, it’s critical to stay in touch with the candidate. A simple email with a status update will help keep them engaged. This is also a great time to check references, showing the candidate your continued interest.

    While you’re focused on filling the position, it’s easy to forget candidates have deadlines, too. A lengthy interview process with periods of little interaction can make a candidate feel you don’t respect his/her time or make your company appear disorganized, something they may be leery of based on past experience. Setting expectations upfront and maintaining open lines of communication are key in this candidate-driven environment.

    Equally important to an efficient hiring process is encouraging non-essential decision makers to let go after a certain point. For example, once a small sized business graduates to a midsized company, a CEO should not make the mistake of thinking they have to talk to every single prospect. They need to approve them. Delegating and trust are key.

    No. 2: You didn’t ‘sell’ the opportunity enough

    It’s easy to forget interviews are as much about the candidate interviewing you as you interviewing the candidate. While you want to assess the person’s skills and cultural fit, the candidate wants to know how the role will match his/her personal and professional goals. Heck, they want to know how it stacks up against other jobs for which they might be applying!

    Career growth is something every candidate wants. It’s critical for the hiring manager to discuss training and personal development opportunities. This is particularly important for millennials, who are often more motivated by the ability to learn and grow than they are by an increase in financial compensation. It’s also important to talk about the company culture and what makes you stand out. Bottom line: You want the candidate to leave the interview knowing he/she will be appreciated by your company and will get an experience that can’t be found elsewhere. To this end, expressing genuine interest in their life outside of work (loved ones, what makes them tick, etc.) can make all the difference.

    No. 3: Lack of employer brand appeal

    Companies spend a lot of time branding their products and services but don’t always think about how they look to future employees. Your M.O. is how you show candidates what it’s like to work for you. This includes their overall interview process experience, reviews on websites like Glassdoor, as well as posts your company and employees share on social media.

    Let candidates get to know your company through posts. Show your team having fun together, being involved in the community and as customer-focused professionals. Employees also give hints about their work experience in their own social content. If they’re happy, it’ll show in their online activity.

    These first three reasons for why a job offer might be turned down are all about how a hirer makes a candidate feel, but the fine print matters too.

    No. 4: Job duties

    It may seem like a no-brainer that a job description should be well-written, but more often than not, it’s unclear what will be expected of said employee. When you do the internal work ahead of time, getting alignment on what’s required and the intricacies of the existing (or new) position, it leaves little room for misunderstanding and/or disappointment post-hire.

    No. 5: Compensation and benefits

    Lastly, a strong compensation and benefits package is critical in securing your top pick. For some roles, that will mean an offer heavily weighed on the salary side. For others, it will be uncapped commissions or the opportunity for equity. Make sure the package is competitive with the industry, and will appeal to your ideal candidate and make him/her want to join your team.

    Remember to think “outside the box” with extra benefits like flexible work hours, the ability to work remotely, PTO/unlimited sick days or vacation. The cost to implement these perks is low, but they often mean more to the candidate than higher pay.

    In today’s employee-driven job market, top candidates are looking for a comprehensive package, growth opportunities, and a welcoming work environment that will provide lasting happiness and satisfaction.

    ------

    Hazel Kassu is the managing director of Houston-based recruiting firm, Sudduth Search.