sweat tech

Houston sports tech startup is enhancing performance metrics for runners and athletes

Houston-based AiKYNETIX is equipping runners with high-tech tracking tools. Image courtesy of AiKYNETIX

With the Houston Marathon only five months away, a new application using human motion insights could help a runner refine their form to reach peak performance – all from the convenience of their smart phone.

While traditional treadmills are limited in training feedback and wearables are not designed to track elevation, Houston-based AiKYNETIX uses real-time technology to provide a new option for runners on treadmills.

“Runners spend a lot of time, energy and money to run better,” says Denis Akhiyarov, CEO and co-founder. “In my personal life with training for nine marathons, I’ve seen limitations with wearables, they don’t actually track running form while running. Overall, our technology tracks not only your basic parameters but it can also analyze the human running form while in motion.”

AiKYNETIX, which was founded in January 2021, is positioned to replace power meters and can make a treadmill smarter. It has ability to plug into interactive video platforms for sports and serves as a much cheaper and more widely available analysis tool outside of motion capture labs, he says.

“Motion analysis is becoming important in sports,” says Akhiyarov, a data scientist who previously worked as a developer in machine learning. “We want to make this expensive fitness technology available for everyone.”

The current target market for the technology is tech-savvy triathletes, however, there are wider applications for the technology including for coaches to get real-time performance metrics. Also, there are medical applications such as for rehabilitation and injury prevention.

“One of the discoveries for us is seeing differences between runners using different shoes,” says cofounder and Rice University MBA Anton Galvas. “It’s very interesting to see how much energy you preserve depending on what kind of shoe you wear.”

The team’s primary market for sale is the IOS app store but they plan to expand to fitness platforms for integration and have seen interest from treadmill companies for potential partnerships.

There are other current competitor solutions that require special hardware and wearables but set up can be cumbersome and if performed in a running lab, it can be very costly for the user. The AiKYNETIX platform is a downloadable app that has a $10 monthly subscription and can be set up with only a tripod.

Within six months of launching, the technology was being tested in a professional lab to track 360 different running conditions. AiKINETIX is a finalist of CodeLaunch accelerator and has moved into phase 1 with America’s Seed Fund powered by the National Science Foundation.

AiKYNETIX has experts and consultants with experience at NASA, Major League Baseball, and European Soccer League.

The AiKYNETIX team is raising seed funding to help to accelerate the development of the app to go to a wider market. The team will also host a showcase of the technology at the grand opening of the fitness center at The Ion this month.

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Building Houston

 
 

With Clutch, connecting brands with creators has never been easier and more inclusive. Photo courtesy of Clutch

An app that originally launched on Houston college campuses has announced it's now live nationwide.

Clutch founders Madison Long and Simone May set out to make it easier for the younger generation to earn money with their skill sets. After launching a beta at local universities last fall, Clutch's digital marketplace is now live for others to join in.

The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more. With weekly payments to creators and an inclusive platform for users on both sides of the equation, Clutch aims to make digital collaboration easier and more reliable for everyone.

“We’re thrilled to bring our product to market to make sustainable, authentic lifestyles available to everyone through the creator economy," says May, CTO and co-founder of Clutch. "We’re honored to be part of the thriving innovation community here in Houston and get to bring more on-your-own-terms work opportunities to all creators and businesses through our platform.”

In its beta, Clutch facilitated collaborations for over 200 student creators and 50 brands — such as DIGITS and nama. The company is founded with a mission of "democratizing access to information and technology and elevating the next generation for all people," according to a news release from Clutch. In the beta, 75 percent of the creators were people of color and around half of the businesses were owned by women and people of color.

“As a Clutch Creator, I set my own pricing, schedule and services when collaborating on projects for brands,” says Cathy Syfert, a creator through Clutch. “Clutch Creators embrace the benefits of being a brand ambassador as we create content about the products we love, but do it on behalf of the brands to help the brands grow authentically."

The newly launched product has the following features:

  • Creator profile, where users can share their services, pricing, and skills and review inquiries from brands.
  • Curated matching from the Clutch admin team.
  • Collab initiation, where users can accept or reject incoming collab requests with brands.
  • Collab management — communication, timing, review cycles — all within the platform.
  • In-app payments with a weekly amount selected by the creators themselves.
  • Seamless cancellation for both brands and creators.
Clutch raised $1.2 million in seed funding from Precursor Ventures, Capital Factory, HearstLab, and more. Clutch was originally founded as Campus Concierge in 2021 and has gone through the DivInc Houston program at the Ion.

Madison Long, left, and Simone May co-founded Clutch. Photo courtesy of Clutch

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