Ema, which operates as a health and wellness-focused, AI-based chat for women, has raised additional funding. Screenshot courtesy of Ema
A Houston-based startup that's improving health and wellness for women with its artificial intelligence-backed platform has raised a bridge round of funding.
Ema closed its latest bridge round, bringing its total funding to nearly $2 million. The company received investment from Kubera's Venture Capital and Victorum Capital, which joined existing investors Hearst Labs, Wormhole Capital, Acumen America, and Techstars.
Ema strives to deliver "personalized, empathetic, and evidence-based support" to its users through its generative AI technology. The platform has more than 100,000 users, and has expanded into the B2B sector with $100,000 in contracts within just 30 days after pivoting to this model, according to the company.
"Ema was born from a deep-seated belief in the transformative power of AI to make women's health care more accessible and effective," Amanda Ducach, CEO of Ema, says in a news release. "Our recent funding and rapid B2B growth validate our approach and enable us to further our mission."
The company, originally founded as SocialMama looking to connect mothers digitally to each other and, later, physicians and experts, rebranded a year ago. The platform aims to be comprehensive and holistic to positively affect women's health and wellness journeys across life stages and categories.
"Our vision extends beyond immediate health concerns; we see Ema as a companion that can support women throughout their lives, offering guidance, support, and understanding whenever they need it," Ducach explains. "This latest round of funding will help us expand into new areas, including employee benefits, where we believe we can make a substantial difference."
Amanda Ducach founded the company in 2019. Photo via Twitter
This week's roundup of Houston innovators includes Amanda Ducach of SocialMama, Sam Newman of Little Red Box Grocery, and Gina Luna of GP Capital Partners. Courtesy photos
Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from investment to femtech — recently making headlines in Houston innovation.
Amanda Ducach, founder and CEO of SocialMama
Amanda Ducach, founder of SocialMama, is gearing up for a total rebrand and new product launch. Photo courtesy of SocialMama
For years, Amanda Ducach has been collecting data from the users of her social networking app, SocialMama. Now that data is fueling the AI of the new platform and a whole new phase of the company.
"When you have a compatibility-friendship-based product, you have crazy amounts of data. We could have went and sold that — like an unethical company and like a lot of companies we've unfortunately seen do recently. Instead, we used the data to improve our product to create positive health outcomes for our users," Ducach says.
Ducach share more of what she's working on ahead of the launch of the new platform and what it's been like starting and running a consumer-focused app in Houston on the Houston Innovators Podcast. Click here to read more and stream the episode.
Sam Newman, founder of Little Red Box Grocery
Equitable access to services is integral to the vitality of all communities. Photo courtesy
In a recent guest column for InnovationMap, Sam Newman, founder of Little Red Box Grocery, writes of how around 40 million Americans, including five million Texans, live in food deserts. Startups have an opportunity for impact.
"Equitable access to services is integral to the vitality of all communities. Good food, secure housing – it doesn’t just nourish bodies and minds, it can spur new investment into our neighborhoods and prove once and for all that manmade deserts of any kind do not have to exist if we let imagination and innovation prevail. If there was ever a time to prioritize access – and action – it is now," he writes. Click here to read more.
Gina Luna, partner at GP Capital Partners
GP Capital Partners is a part of a new initiative to provide training and job placement for future cybersecurity professionals. Photo courtesy
Houston-based private credit and equity investment firm GP Capital Partners has teamed up with LP First Capital, a private equity firm with offices in Austin and New York, to form National Cyber Group. The new entity, headquartered in Washington, D.C., will provide foundational IT certification training, job placement resources, and more, according to a news release.
Gina Luna, managing partner of GP Capital Partners, says this is a huge opportunity for Houston, as the city's tech jobs continue to grow, and the city continues to be a major hub for tech talent.
"There are many Houston companies that need well-trained, qualified cybersecurity analysts and many hard-working Houstonians that would find a career in cybersecurity an attractive path to better opportunity for themselves and their families. National Cyber Group can provide both, which is certainly good for Houston," she says. Click here to read more.
Amanda Ducach, founder of SocialMama, is gearing up for a total rebrand and new product launch. Photo courtesy of SocialMama
When Amanda Ducach founded her social media platform, SocialMama, she was looking for a way to connect mothers going through similar challenges. The idea was to provide camaraderie and friendship as a solution to the usually lonely and isolated journey of motherhood. However, after the platform's success among its users — and the added burdens a global pandemic provided — Ducach realized she needed to offer more to the community she created.
Ducach explains that even before the pandemic, the data was showing that women needed more. On this week's episode of the Houston Innovators Podcast, she describes the biocycle social approach, a health practice that focuses on supporting women socially, psychologically, and physically to fully attain better health and wellness.
"That's what's so unique about what we're doing," Ducach says. "Most of the platforms, products, services, or organizations are all really fragmented. It's really hard to find a female health resource that also cares about social building and physicality — you really need all three."
Additionally, Ducach wanted to build a platform for all women — whether or not they identify as mothers yet. She wanted to expand to include everyone from fertility to menopause. The core focus for the company is to help address loneliness — something exacerbated by the pandemic.
"Before COVID, no one cared about loneliness," she shares. "I've been pitching for a long time and people just didn't care."
So, Ducach got to work on creating a whole new platform. After being participating in the 2021 Techstars Austin cohort, she's been working with her team over the past 10 months in stealth to fundraise and build the empathetic artificial intelligence-based platform. It's a whole new product, she says, and it's coming with a whole new name too — just one she can't yet disclose. The current plan is to launch in September following a seed round of funding.
From the very beginning, Ducach says, she wasn't obsessed with user growth, as you might think someone with a mobile app would be. She says instead, she looks closely at the data — how users were engaging with the app and what the product-market fit
"It's really important that when you lead anything in technology is to look at the data," she says. "As technology founders, you have to build as lean as you can so you can make changes and get out a new version of the product."
Now that data is fueling the AI of the new platform and a whole new phase of the company.
"When you have a compatibility-friendship-based product, you have crazy amounts of data. We could have went and sold that — like an unethical company and like a lot of companies we've unfortunately seen do recently. Instead, we used the data to improve our product to create positive health outcomes for our users," Ducach says.
Ducach share more of what she's working on ahead of the launch of the new platform and what it's been like starting and running a consumer-focused app in Houston. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.
In the latest round up of Houston innovation news you may have missed, a Houston startup wins an international COVID-19 innovation competition, The Ion has a new founding partner, and more. Photo courtesy of The Ion
It's been a busy week with virtual SXSW, spring break, and more. For this reason, some of Houston's innovation news may have fallen through some of the cracks.
In this roundup of short stories within Houston innovation, a Houston startup grows its C-suite, a local accelerator application deadline looms, the latest news from The Ion, and more.
Baker Botts doubles down on The Ion
The Ion has a new founding partner. Courtesy of Rice University
"Today's announcement not only solidifies Baker Botts' investment in The Ion and the programs we are activating, but is a commitment to growing Houston's innovation ecosystem," says Jan E. Odegard, interim executive director of The Ion, in a news release. "Baker Botts' work with The Ion has already helped countless entrepreneurs get their work off the ground, and we are excited for their support as we continue to accelerate innovation and connect communities to build sustainable and inclusive economic growth in Houston."
Baker Botts has agreed to the following partnership opportunities with the Ion:
Offer on-site presence to support The Ion's various community members and provide substantive programming to startups
Host legal programming and workshops for The Ion's Accelerator Hub members
Expand gateway events including The Ion's Family Tech Night and Plaza Tec series
"Given our market-leading strengths in Houston, this is an exciting opportunity for the firm," says John Martin, managing partner of Baker Botts, in the release. "Our participation with The Ion brings together lawyers across our corporate venture capital, energy tech, IP and other practices to work closely with a range of cutting-edge companies at the heart of the Texas startup ecosystem."
GoExpedi recruits new CTO from big tech
GoExpedi has a new CTO. Photo courtesy of GoExpedi
Houston-based GoExpedi — a B2B e-commerce, supply chain and analytics company — recently hired global engineering executive Yang Tang as CTO. Tang has more than 20 years of experience leading technology and product teams at both startups and corporations, including Anheuser-Busch InBev (AB InBev) and at Walmart eCommerce's operations.
"After an extensive search to find one of the most accomplished product leaders of our time, we are excited to introduce Tang as the new head of our technical operations and state-of-the-art supply chain model," says Tim Neal, GoExpedi's CEO, in a news release. "His history of excellence in the e-commerce space is beyond reproach. He brings unparalleled expertise having managed global projects with an emphasis on e-commerce development and digital engineering for some of the world's most reputable brands. With his leadership, vision, and technical expertise, we are primed to launch into the next stage of our company's development as we expand our offering of new digital and consumer-friendly solutions."
In his position, Tang will oversee the design and execution of GoExpedi's technology, product, and data roadmaps.
"I am pleased to help the manufacturing and energy industries reimagine industrial supply chain with the brightest minds in technology, MRO procurement and oil and gas," says Tang in the release. "I was fortunate to contribute to the e-commerce renaissance that exploded in the consumer space over the last few years and am eager to apply what I have learned to the industrial sector. I look forward to collaborating with the team at GoExpedi to drive continuous improvements in all aspects of the industrial supply chain."
Houston startup named a winner at $6M COVID-testing competition
Houston-based Steradian Technologies, Inc. was named among the winners ofXPRIZERapid Covid Testing competition, an international innovation challenge that called for solutions for high-quality, affordable COVID-19 testing.
"We are extremely excited to create high-tech diagnostic solutions that are rapid, inexpensive, and accurate to create healthcare accessibility and equity for everyone, irrespective of any financial, geopolitical, or socioeconomic barriers. COVID-19 detection is our near-term goal, and we're looking forward to the possibilities of ubiquitous testing for all," says Asma Mirza, CEO and co-founder of Steradian Technologies, in a news release.
Steradian Technologies is "developing a product that created human super-sight via the startup's proprietary optics," according to the release, and pivoted its technology to create the RUMI diagnostic system, which uses Steradian's technology to look at photonics to detect disease biomarkers within a user's breath within 30-seconds.
"The COVID-19 pandemic has shown us that we need to be more prepared as a nation and as a global community for future viral threats. The rapid development of vaccines has been achieved through incorporating new technologies, and diagnostic tech needs to do the same. Our goal has been just that. We wanted to create a diagnostic tool that could be fast, accurate, and easy to use and could be widely deployed," says John Marino, co-founder and chief of product development, in the release. "We know that COVID-19 won't be the last threat of this kind and are developing a solution that can easily adapt to any new pathogen. We are extremely grateful to have been recognized by XPRIZE for our effort."
Houston entrepreneur to pitch with Techstars
Amanda Ducach, founder and CEO of SocialMama
Amanda Ducach, founder of SocialMama, is expecting to pitch at Techstars Austin. Photo courtesy of SocialMama
Houston-based consumer tech company, SocialMama, which connects mothers virtually via an app, was accepted into the Techstars Austin program for 2021. Founder Amanda Ducach will be presenting at the recently announced Techstars Austin virtual Demo Day on March 24.
MassChallenge Houston's applications open for two more weeks
Photo courtesy of MassChallenge
MassChallenge Texas has opened applications for it's next cohort in Houston. The equity-free, no-cost program is seeking startups across industries that have raised less than $1 million in funding and less than $2 million in revenue to apply. The program provides startups mentorship, corporate partnerships, curriculum, and more.
The deadline to apply is March 31 by midnight. If interested, entrepreneurs can apply for free with the code "MC21INNOMAP." Click here to learn more and apply.
This week's Houston innovators to know include Adam Kuspa of The Welch Foundation, Amanda Ducach of Social Mama, and Jay Rogers of IBC Bank. Photos courtesy
During this ongoing pandemic, Houston innovators are coming up with solutions and relief across every industry.
This week's three Houston innovators to know include a researcher who is helping fund scientists across the state, a Houston momtrepreneur looking out for the women wearing several hats at home, and a banker who wants to help you keep your financial information secure online.
Adam Kuspa, president of The Welch Foundation
The Welch Foundation, led by Adam Kuspa, funds basic research across the state of Texas — research that's important both in and out of pandemic. Photo courtesy of The Welch Foundation
Adam Kuspa observes the impressive work researchers across the state are doing across the chemical and biomedical disciplines as president of Houston-based Welch Foundation, but his job looks a little differently now. As COVID-19 has taken center stage in the world, people are desperate for a cure and vaccine.
However, as the race to find these solutions, Kuspa — along with other researchers and scientists — is watching carefully to see how the disease and its to-be solutions will affect research and medical innovations as a whole.
"What people forget in the rush to get a drug out is that you could also make matters worse," he says. "Drugs don't automatically cure or are neutral. They can also do harm. So, you want to be careful not to make the situation worse." Click here to read more.
Amanda Ducach, founder and CEO of SocialMama
Amanda Ducach quickly upgraded her app, SocialMama, to help increase virtual access to health care professionals for moms stuck inside during the COVID-19 crisis. Photo courtesy of SocialMama
With much of society working from home, a huge burden has been placed on parents who are juggling their careers and homeschooling their children for the rest of the academic year. In many situations, the bulk of this responsibility has weighed heavy on moms, and a Houston momtrepreneur knew how to help them out.
Amanda Ducach, founder and CEO of SocialMama, created her app to link up moms for friendship and mentorship, and she was planning on expanding the app to add in experts and professionals into the mix this summer. However, when COVID-19 hit, she realized this was something moms needed ASAP.
"We learned quickly that moms' behaviors were drastically changing throughout this process of the pandemic, but also that over a million babies were going to be born in isolation," Ducach says on this week's episode of the Houston Innovators Podcast. "That really changes the walk around maternal health." Click here to read more and stream the podcast.
Jay Rogers, chairman and CEO of IBC Bank
You are more vulnerable to financial cyber threats in a crisis. Here are some tips for staying safe. Photo courtesy of IBC Bank
You know what you might not have thought of during these unprecedented times? Cybersecurity. Lucky for you, Jay Rogers of IBC Bank has. He shared his tips for keeping your financial information safe online in a guest column for InnovationMap.
"This is a time of great need," he writes. "Unfortunately, it is also a time of great opportunity for criminals. As Houstonians respond, as they always do, be sure to protect yourself while you are helping our community." Click here to read the article.
Amanda Ducach quickly upgraded her app, SocialMama, to help increase virtual access to health care professionals for moms stuck inside during the COVID-19 crisis. Photo courtesy of SocialMama
With much of society working from home, a huge burden has been placed on parents who are juggling their careers and homeschooling their children for the rest of the academic year. In many situations, the bulk of this responsibility has weighed heavy on moms, and a Houston momtrepreneur knew how to help them out.
Amanda Ducach, founder and CEO of SocialMama, created her app to link up moms for friendship and mentorship, and she was planning on expanding the app to add in experts and professionals into the mix this summer. However, when COVID-19 hit, she realized this was something moms needed ASAP.
"We learned quickly that moms' behaviors were drastically changing throughout this process of the pandemic, but also that over a million babies were going to be born in isolation," Ducach says on this week's episode of the Houston Innovators Podcast. "That really changes the walk around maternal health."
The experts that are now on the app include mental health professionals, OBGYN doctors, and more. They are able to interface with users in a casual way to weigh in on topics of concern with their expertise. While Ducach and her team worked quickly to get the first version of the new feature online, she says she is working on technological improvements. However, she has already received great feedback from users and the experts.
While working in isolation and caring for her family at the same time, Ducach has been adjusting to this new normal just as everyone else. She said on the podcast that she hopes a lesson companies learn from this experience is how work-life balance and productivity aren't mutually exclusive — and that they bring this realization into the future.
"A lot of the times we don't do a good job as a society understanding that moms are just as good of workers in a company as non-moms, but they need some level of flexibility. It's just the reality," Ducach says. "You can't be a parent and never leave at 3 o'clock to go bring your kid to a baseball game. We have to support parents who work."
Ducach shares more of her growth plans in store for SocialMama, fundraising in the time of COVID-19 and federal relief woes, and more on the podcast episode. Listen to the full episode below — or wherever you get your podcasts — and subscribe for weekly episodes.
Affluent Houston neighbor Bellaire is cashing in as the richest small town in Texas for 2025, according to new study from GoBankingRates.
The report, "The Richest Small Town in Every State," used data from the U.S. Census Bureau's American Community Survey to determine the 50 richest small towns in America based on their median household income.
Of course, Houstonians realize that describing Bellaire as a "small town" is a bit of misnomer. Located less than 10 miles from downtown and fully surrounded by the City of Houston, Bellaire is a wealthy enclave that boasts a population of just over 17,000 residents. These affluent citizens earn a median $236,311 in income every year, which GoBankingRates says is the 11th highest household median income out of all 50 cities included in the report.
The average home in this city is worth over $1.12 million, but Bellaire's lavish residential reputation often attracts properties with multimillion-dollar price tags.
Bellaire also earned a shining 81 livability score for its top quality schools, health and safety, commute times, and more. The livability index, provided by Toronto, Canada-based data analytics and real estate platform AreaVibes, said Bellaire has "an abundance of exceptional local amenities."
"Among these are conveniently located grocery stores, charming coffee shops, diverse dining options and plenty of spacious parks," AreaVibes said. "These local amenities contribute significantly to its overall appeal, ensuring that [residents'] daily needs are met and offering ample opportunities for leisure and recreation."
Earlier in 2025, GoBankingRates ranked Bellaire as the No. 23 wealthiest suburb in America, and it's no stranger to being named on similar lists comparing the richest American cities.
Corrosion is not something most people think about, but for Houston's industrial backbone pipelines, refineries, chemical plants, and water infrastructure, it is a silent and costly threat. Replacing damaged steel and overusing chemicals adds hundreds of millions of tons of carbon emissions every year. Despite the scale of the problem, corrosion detection has barely changed in decades.
In a recent episode of the Energy Tech Startups Podcast, Anwar Sadek, founder and CEO of Corrolytics, explained why the traditional approach is not working and how his team is delivering real-time visibility into one of the most overlooked challenges in the energy transition.
From Lab Insight to Industrial Breakthrough
Anwar began as a researcher studying how metals degrade and how microbes accelerate corrosion. He quickly noticed a major gap. Companies could detect the presence of microorganisms, but they could not tell whether those microbes were actually causing corrosion or how quickly the damage was happening. Most tests required shipping samples to a lab and waiting months for results, long after conditions inside the asset had changed.
That gap inspired Corrolytics' breakthrough. The company developed a portable, real-time electrochemical test that measures microbial corrosion activity directly from fluid samples. No invasive probes. No complex lab work. Just the immediate data operators can act on.
“It is like switching from film to digital photography,” Anwar says. “What used to take months now takes a couple of hours.”
Why Corrosion Matters in Houston's Energy Transition
Houston's energy transition is a blend of innovation and practicality. While the world builds new low-carbon systems, the region still depends on existing industrial infrastructure. Keeping those assets safe, efficient, and emission-conscious is essential.
This is where Corrolytics fits in. Every leak prevented, every pipeline protected, and every unnecessary gallon of biocide avoided reduces emissions and improves operational safety. The company is already seeing interest across oil and gas, petrochemicals, water and wastewater treatment, HVAC, industrial cooling, and biofuels. If fluids move through metal, microbial corrosion can occur, and Corrolytics can detect it.
Because microbes evolve quickly, slow testing methods simply cannot keep up. “By the time a company gets lab results, the environment has changed completely,” Anwar explains. “You cannot manage what you cannot measure.”
A Scientist Steps Into the CEO Role
Anwar did not plan to become a CEO. But through the National Science Foundation's ICorps program, he interviewed more than 300 industry stakeholders. Over 95 percent cited microbial corrosion as a major issue with no effective tool to address it. That validation pushed him to transform his research into a product.
Since then, Corrolytics has moved from prototype to real-world pilots in Brazil and Houston, with early partners already using the technology and some preparing to invest. Along the way, Anwar learned to lead teams, speak the language of industry, and guide the company through challenges. “When things go wrong, and they do, it is the CEO's job to steady the team,” he says.
Why Houston
Relocating to Houston accelerated everything. Customers, partners, advisors, and manufacturing talent are all here. For industrial and energy tech startups, Houston offers an ecosystem built for scale.
What's Next
Corrolytics is preparing for broader pilots, commercial partnerships, and team growth as it continues its fundraising efforts. For anyone focused on asset integrity, emissions reduction, or industrial innovation, this is a company to watch.
Energy Tech Startups Podcast is hosted by Jason Ethier and Nada Ahmed. It delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.
Fifty-one scientists and professors from Houston-area universities and institutions were named among the most cited in the world for their research in medicine, materials sciences and an array of other fields.
The Clarivate Highly Cited Researchers considers researchers who have authored multiple "Highly Cited Papers" that rank in the top 1percent by citations for their fields in the Web of Science Core Collection. The final list is then determined by other quantitative and qualitative measures by Clarivate's judges to recognize "researchers whose exceptional and community-wide contributions shape the future of science, technology and academia globally."
This year, 6,868 individual researchers from 60 different countries were named to the list. About 38 percent of the researchers are based in the U.S., with China following in second place at about 20 percent.
However, the Chinese Academy of Sciences brought in the most entries, with 258 researchers recognized. Harvard University with 170 researchers and Stanford University with 141 rounded out the top 3.
Looking more locally, the University of Texas at Austin landed among the top 50 institutions for the first time this year, tying for 46th place with the Mayo Clinic and University of Minnesota Twin Cities, each with 27 researchers recognized.
Houston once again had a strong showing on the list, with MD Anderson leading the pack. Below is a list of the Houston-area highly cited researchers and their fields.
UT MD Anderson Cancer Center
Ajani Jaffer (Cross-Field)
James P. Allison (Cross-Field)
Maria E. Cabanillas (Cross-Field)
Boyi Gan (Molecular Biology and Genetics)
Maura L. Gillison (Cross-Field)
David Hong (Cross-Field)
Scott E. Kopetz (Clinical Medicine)
Pranavi Koppula (Cross-Field)
Guang Lei (Cross-Field)
Sattva S. Neelapu (Cross-Field)
Padmanee Sharma (Molecular Biology and Genetics)
Vivek Subbiah (Clinical Medicine)
Jennifer A. Wargo (Molecular Biology and Genetics)
William G. Wierda (Clinical Medicine)
Ignacio I. Wistuba (Clinical Medicine)
Yilei Zhang (Cross-Field)
Li Zhuang (Cross-Field)
Rice University
Pulickel M. Ajayan (Materials Science)
Pedro J. J. Alvarez (Environment and Ecology)
Neva C. Durand (Cross-Field)
Menachem Elimelech (Chemistry and Environment and Ecology)
Amanda Ducach founded the company in 2019. Photo via Twitter
