Houston founder shares expansion plans for female-focused coworking

houston innovators podcast episode 169

Stephanie Tsuru joins this week's Houston Innovators Podcast to share her growth plans for 2023. Photo via LinkedIn

Stephanie Tsuru didn't know much about coworking when she decided to jump headfirst into creating SheSpace.

On this week's episode of the Houston Innovators Podcast, Tsuru, founder and CEO of SheSpace, explains that she saw an need for a place for women — entrepreneurs, independent contractors, remote workers, etc. — to congregate and collaborate. So, she filled that need.

"The idea wasn't about coworking — it was a place to bring women together so that they didn't have to sit by themselves in a coffee shop," she says on the show.

Tsuru opened the membership-based space with her daughter-in-law Katie in November of 2020, and has already expanded to support its growing membership. In August 2021, SheSpace added an additional 1,500 square feet. Now, the company has 250 women in its network, whether they rent a private office, hotdesk, or just attend for events — something Tsuru says was created based on interest from potential members.

"We had so many people who wanted to be a part of the community — so we started a social networking group," she says.

SheSpace was designed very intentionally, Tsuru explains on the podcast. Everything from the colors on the walls to the parking and surrounding retail access was intentional.

"Women have a lot of stuff on their plate," she says, explaining how SheSpace has a gas station, a grocery store, a nail salon, and more within the same retail property. "We don't get our stuff done in an office complex."

SheSpace has a busy year ahead. While the Heights-area location will be SheSpace's flagship and where programming will continue to be held, Tsuru says she has plans to open a satellite location to accommodate a growing membership and Houston's sprawl.

"We are looking at satellite areas for more offices, workspace, and meeting rooms," she says. "We'll make a decision and have a location this year."

She shares more about what she's accomplished with SheSpace in its first two years — as well as what's next on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.
In observance of Women’s Entrepreneurship Day on November 19, here are four key considerations for women who want to start their own businesses. Photo via Getty Images

Houston expert: 4 things female founders should know before starting a business

guest column

Almost four years ago my business partner and I started Volante Integrated Planning, a Houston-based office of Northwestern Mutual focused on comprehensive financial planning. I always aspired to run a business; however, I knew there were many factors to consider before making that leap.

According to the 2022 Northwestern Mutual Great Realization survey, 24 percent of respondents say they want to start a new business in the next two years. While starting your own business sounds appealing, leaving your current job and becoming an entrepreneur can be a difficult transition — and it’s no secret that women have to approach our career paths differently than men.

As I recognize there is no one-size-fits-all approach to starting and managing your own business, I wanted to share a few valuable lessons and key takeaways that I learned from my own experience:

1. Seek advice and counsel

When it comes to starting your own business, it’s important to go through the proper financial and legal steps. In order to do this, there are three people you should consider developing a relationship with. The first is a financial planner who can assist you in growing your business by creating a budget and finding ways to leverage your current assets to set you up for long-term success. The second is a Certified Public Accountant who has experience in your industry to help you navigate the unique intricacies of being a business owner. Lastly, an attorney who can help you draw up the necessary documents and think through what needs to be included to protect you and your family.

2. Build your team

You will always need a support system and business team to lean on no matter how much experience you have in your industry or in running a business. I knew early on that I wanted to partner with someone to make it more fun and add higher value to our clients. Before launching our business partnership, we went through varying business cycles together to ensure we would mesh well, from a value standpoint, both financially and personally. This business “courtship” is critical to ensure you build the kind of trust needed. It is also important to develop the culture and values you want for your business first and choose partners or team members that align with those values.

3. Don’t be afraid to be authentic

People are drawn to authenticity rather than if you try to fit into a box, which is why it’s important to stay true to yourself in all aspects of your business. By being your true, authentic self, you can put a plan in place to start a business that is a reflection of your values and morals. If being a working mom is a part of your identity, don’t be afraid to make that known to the team. There is nothing that says you have to start a business a certain way, so make it yours and own it.

4. Give yourself grace

As women, we have a tendency to want to do it all, but it’s important to give yourself grace and be intentional with how you prioritize your time. There are certain life factors and considerations that ultimately influence how women prepare for their financial futures, especially when it comes to running a business. If starting or managing your business is the priority at the time, it’s OK to let your social life or fitness routine, for example, take the back burner for a period of time.

Being a female business owner has its challenges, but it is also extremely rewarding. If you’re considering starting your own business, it’s important to remember to stay true to yourself and do your due diligence to prepare for whatever unique challenges may be thrown your way.

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Jennifer Steil is a Houston-based Northwestern Mutual wealth management adviser.
Sesh Coworking's new space is 10 times as big as its previous location. Photo courtesy of Sesh

Exclusive: Houston coworking company plans to move into larger Midtown location

room to grow

A Houston startup with an inclusive approach to coworking has announced where its new location will be and plans to open in its first phase in the new year.

Sesh Coworking, which bills itself as the first female-centered and LGBTQ+-affirming coworking space, has announced its new 20,000-square-foot space at 2808 Caroline St, Suite 100 and 201. The team is all hands on deck to move over the next few weeks and formally beginning operating in the Midtown location in January 2022.

The two-story space is about ten times the size of its original location, which opened in February of 2020. Current and new tenants will move into the space's second floor in January while the first floor, the larger of the two floors, completes construction.

The new space will open in two phases. Image courtesy of Sesh

"Being able to grow our community at our beautiful original location in Montrose through the pandemic is a testament to the grit and resilience of Houstonians. We are so honored and grateful to be a part of their journey,” says Maggie Segrich, founder of Sesh Coworking. “We are excited that our new location in Midtown, near the Innovation District, will provide more Houstonians with the workspace and support they need."

The new location has hassle-free parking in a walkable part of town. In terms of layout, Sesh plans to have 25 offices, three conference rooms, four phone booths, an amphitheater, library, demo kitchen, pop-up retail shop, locker room with showers, and interactive art installations. A huge new perk of the space: 24/7 access for members.

"We plan to offer a robust calendar of programming featuring community partners such as networking events, lunch and learns, breakfast clubs, cooking classes, book clubs, business development and more," the founders tell InnovationMap.

According to Sesh, membership pricing will remain at the current rate of $199 per month, but individuals will now be able to opt into private offices starting at $789 per month for space that can accommodate teams of up to 15 people.

Sesh worked with real estate developer, The Deal Co, to customize the space in order to best meet the needs of its dynamic female and LGBTQ+ members. The new location was funded in part by a crowdfunding campaign, which raised $40,000, which represented the company’s goal. Sesh also received grant funds from the TWU Center for Women Entrepreneurs, an organization aiming to help women grow into successful business owners.

Founders Maggie Segrich (right) opened Sesh with Meredith Wheeler in 2020. Photo courtesy of Sesh

The five finalists in the Female-Founded Business category for the inaugural InnovationMap Awards share the challenges they overcame as female founders. Photos courtesy

Houston founders share the challenges they've had to overcome as women in tech

innovationmap awards

Even in 2021, women face discrimination in the workplace — whether it's running their own businesses or climbing the corporate ladder.

The five female finalists of the Female-Founded Business category for the InnovationMap Awards presented by Techwave were asked to share their challenges overcame as female founders. Here's what they had to say. Click here to register for the livestream.

Raising capital

Carolyn Rodz, founder of Hello Alice, says raising capital was her biggest challenge.

"We overcame it through insane networking and persistence," she continues. "Each round got easier as we proved that we knew how to grow this business and build a fiercely loyal owner community.

Katharine Forth, co-founder of Zibrio, agrees that raising early funding was her biggest challenge.

"To overcome it, I was very creative with the limited funds to generate the progress we created until we reached a threshold that was more comfortable for investors," she explains.

Being the only woman in the room

"This is a hurdle in and of itself, but it brings lots of other little behavioral hurdles too," says Kim Raath, CEO and co-founder of Topl. "Because men and women are socialized so differently, women often have to adapt to or accommodate for male-pattern behaviors."

Raath continues, saying how men tend to up-sell what they are doing, while women undersell. Additionally, she says, men are more likely to make statements while women suggest their ideas.

"It takes a lot of courage to fight for yourself and your ideas in a room full of men," Raath says. "You can't expect others to do it for you. Even further, those of us that are in the room have a duty to speak up, not just for our own sake, but for other voices that are still excluded. Being a woman in the tech space means learning how to accommodate, navigate, and hold your ground."

Being treated equally

For Samantha Snabes, co-founder of re:3D, her biggest challenge was being treated the same as her male co-founder.

"I've learned that I need to be more confident and to be proud of the differences in my leadership or communication style," she explains.

Being mistaken for the secretary

Shoshi Kaganovsky, founder of RingOn, says electronics is a very male dominated arena.

"Every time I approach a man — whether to interview him for a job or to partner up on another level — they think I'm the CEO's secretary," she says.

"When male investors talk to me they often times think I don't understand what I'm doing or that they need to dumb it down for me," continues Kaganovsky, who speaks five languages and has six degrees. "Second conversations are completely different usually."
The new app is live on three Houston-area college campuses. Photo via campusconciergeapp.com

Houston startup addresses gaps in the gig economy with new app

there's an app for that

Two Houstonians are making student side hustles on college campuses a whole lot safer and easier.

When Madison Long and Simone May were undergraduate students at Purdue University, their only option for scoping out basic services — like getting their hair done or hiring a DJ for an event or a photographer for graduation photos — was to ask around among older students. This planted a seed of a business idea in the two women.

Now, the duo has founded Campus Concierge to provide a platform that acts as a marketplace to connect students who have skills or services with potential clients in a safe way. The company, which was a member of DivInc's inaugural Houston accelerator, launched on three college campuses this year — Texas Southern University, Rice University, and Prairie View A&M.

Campus Concierge timed its arrival to the marketplace with the reopening of college campuses for in-person instruction, knowing there would be a need for connection and access.

"Building community is so critical given the fact that it's nerve-wracking any time to ask someone for help — especially now that you are coming back to school after a year of being virtual," says Long, CEO and co-founder of Campus Concierge.

But prior to launch, all Long and May had was virtual. The duo rolled out a six-week social media campaign, which brought over 2,500 students across six different universities onto the Campus Concierge waitlist before they even stepped foot on a college campus to recruit in person.

Campus Concierge's co-founders Madison Long (right) and Simone May met in college. Photo via campusconciergeapp.com

After initial design and testing, Long and May worked on their product during their time at the DivInc. The accelerator, which was announced to launch in Houston last year, aims to build a more inclusive innovation ecosystem and focuses their work on people-of-color and women-founded businesses. Now, Campus Concierge is looking for investors, and credit DivInc for connecting them with potential VCs, angel groups, and angel investors.

"The institutional investment landscape still does rely on very traditional ways of getting in touch with investors — through intros, warm connections," Long tells InnovationMap. "We've been very lucky to be part of DivInc, who has broken down a lot of those doors and a lot of that ambiguity and created a level of transparency plus formal partnerships with folks like Mercury Fund."

The startup founding experience for Long and May has been a positive experience. Long says Houston's innovation ecosystem has been warm and welcoming.

"It doesn't feel like people are working against you or competing with you," May, the company's CTO, adds. "It feels like everyone is working together, and it is very collaborative."

As Black female founders, Long and May say they are encouraged by the diversity and camaraderie of Houston.

"Coming to a city that is so diverse, we're not the exception to everything," Long says. "There are other founders who look like us who are doing really well that we can lean on as mentors, advisers, and take notes from them. ... There is no other place we would have liked to start this platform."
Carrie Colbert saw an opportunity is funding female-founded companies, and she's taking it. Photo courtesy of Curate Capital

Houston investor goes all in on funding female founders

HOUSTON INNOVATORS PODCAST EPISODE 81

Carrie Colbert wasn't planning on becoming a venture capital investor — it just happened organically.

"This has been kind of a backwards process. Our fund was driven by demand," Colbert, founder and general partner of Houston-based Curate Capital, says on this week's episode of the Houston Innovators Podcast. "We were getting such good deal flow in terms of quantity and quality."

Colbert says she originally carved out a practical career and worked her way up the corporate ladder within the energy industry — first at Anadarko Petroleum and then at Hilcorp Energy Co. — for almost 20 years. On the side, she was also establishing herself as a prominent content creator specializing in all things colorful on her blog and Instagram.

It was through the network she created that she started learning about up-and-coming businesses that she wanted to get involved in — first as an angel investor for a few years and now through her VC.

"Instagram turned out to be one of the best networking tools for me," Colbert says. "You can connect with people wherever they are and wherever you are."

A prime example of this interaction was Jordan Jones, founder and CEO of Austin-based consumer goods company, Packed Party. Jones suggested meeting up with Colbert, and the two hit it off. Down the road when it came time to fundraise, Colbert became Jones' first outside investor.

"I've never had to search for deals," Colbert says. "I connect with them on social media or, in pre-pandemic days, I meet them at creative conferences."

Now, under her Curate Capital, Colbert is raising an initial $10 million fund — and she's already committed about 40 percent of that into companies across industries — consumer packaged goods, fintech, health tech, and more.

"We are not industry specific," Colbert says. "Rather, where I have found our sweet spot to be is businesses by women, for women... That's where I think I can provide the most value."

Female founders continue to be funded less than their male counterparts, and Crunchbase reported that last year the discrepancy increased drastically. Colbert recognizes this need and carved out her niche accordingly.

"Women control so much of the spending, and yet are getting so few of the VC dollars. We really see that as an opportunity. It's not a problem we're trying to fix necessarily — we certainly can't rectify it on our own," Colbert says.

Colbert expects her first fund's initial close around July, and she also plans on announcing new investments in the next few weeks. She's also working on bringing on new limited partners and will soon be launching a crowdfunding opportunity to get more women in her network involved.

Colbert shares more about Curate Capital and her advice for her fellow female entrepreneurs on the episode. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.
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Report: Houstonians lose days-worth of time each year due to rush hour

not in the fast lane

Traffic is a part of life in Houston. But a new study quantifies just how much time the average Bayou City dweller spends sitting in rush hour gridlock every year—and the results are eye opening.

According to a study released this month by CoPilot, Houstonians lose nearly four days of time each year due to rush hour commuting.

The report found that rush hour extends Houstonians' commute by an extra 22 minutes per day. Annually, that totaled an additional 91.6 hours commuting due to rush hour.

This earned the Houston area (including the Woodlands and Sugar Land) a No. 8 spot on CoPilot's list of cities where commuters lose the most time to rush hour.

Evening commutes saw the highest increase in time in Houston, with the average commuter spending 14 additional minutes on roadways due to rush hour. Morning rush hour in Houston added about eight minutes to commuters' daily drives.

Houston was the only Texas city to make CoPilot's list of the top 15 cities that lost the most time to rush hour traffic. New York drivers lost the most time to rush hour, which adds about 32 minutes to daily commutes and 132 hours a year, according to the report. Los Angeles drivers lost the second-most time, followed by urban Honolulu, Miami, Baton Rouge, Louisiana; and Birmingham, Alabama.

The report found that drivers in Houston spend about eight more minutes commuting during rush hour than the average driver in the county. That totals to about 30 more hours per year than the average U.S. driver.

Commute times have been dropping nationally, reaching a low of 25.6 minutes in 2021 compared to 27.6 minutes in 2019, as more workers have transitioned to hybrid schedules or working from home, according to CoPilot

In 2020, Houston drivers even witnessed a 33 percent drop in traffic compared to in 2019, according to a study from Rice.

Still, Houston roadways are consistently ranked among the most congested in the country. Last year, a similar study found that the typical Houston driver wasted 46 hours due to traffic congestion.

Portions of the 610 West Loop are notorious for being ranked as the state's most congested roadways, and other stretches of roads are known as some of the worst bottlenecks in Texas.

5 most popular innovation stories in Houston this week

what's trending

Editor's note: Another week has come and gone, and it's time to round up the top headlines from the past few days. Trending Houston tech and startup news on InnovationMap included innovators to know, a C-level promotion for a local innovator, the TMC announced its latest cohort, and more.

3 Houston innovators to know this week

This week's roundup of Houston innovators includes Stephanie Tsuru of SheSpace, Fareed Zein of Unytag, and Libby Covington of The Craig Group. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from smart city tech to startup marketing — recently making headlines in Houston innovation. Read more.

Climatetech incubator announces C-suite promotion, Houston jobs, and nonprofit transition

Juliana Garaizar is now the chief development and investment officer at Greentown Labs, as well as continuing to be head of the Houston incubator. Image courtesy of Greentown

The new year has brought some big news from Greentown Labs.

The Somerville, Massachusetts-based climatetech incubator with its second location at Greentown Houston named a new member to its C-suite, is seeking new Houston team members, and is in the process of transitioning into a nonprofit.

Juliana Garaizar, who originally joined Greentown as launch director ahead of the Houston opening in 2021, has been promoted from vice president of innovation to chief development and investment officer.

"I'm refocusing on the Greentown Labs level in a development role, which means fundraising for both locations and potentially new ones," Garaizar tells InnovationMap. "My role is not only development, but also investment. That's something I'm very glad to be pursuing with my investment hat. Access to capital is key for all our members, and I'm going to be in charge of refining and upgrading our investment program." Read more.

Fresh off grant, Houston health tech company's AI aims to revolutionize diagnostics, care

InformAI has three AI-based products geared at improving health care. Photo via Getty Images

In Houston, we’re lucky to have top-tier doctors in the Texas Medical Center, ready to treat us with the newest technology. But what about our family members who have to rely on rural hospitals? Thanks to one Houston company, doctors in smaller community hospitals may soon have new tools at their disposal that could improve outcomes for patients around the world.

Since InnovationMap last caught up with Jim Havelka, CEO of InformAI, two years ago, that hope has come far closer to a reality. InformAI is a VC-backed digital health company. Part of JLABS @ TMC innovation facilities, the company uses artificial intelligence to develop both diagnostic tools and clinical outcome predictors. And two of the company’s products will undergo FDA regulatory testing this year.

SinusAI, which helps to detect sinus-related diseases in CT scans, received its CE Mark — the European equivalent of FDA approval — last year and is being sold across the Atlantic today, says Havelka. He adds that in the United States alone, there are roughly 700,000 sinus surgeries that the product is positioned to support. Read more.

TMC announces entrepreneurs, researchers joining its 2 health tech accelerators

This month, TMCi is welcoming a slew of health tech and cancer innovators who will advance solutions in medicine over the next several months. Image via TMC.edu

The Texas Medical Center has announced the latest cohorts of its two health tech accelerators.

The Texas Medical Center Innovation has named eight companies that are in the Spring 2023 Accelerator for HealthTech cohort. TMCi also announced 21 participants are set to join the 2023 Accelerator for Cancer Therapeutics cohort. Both programs connect the entrepreneurs and innovators to experts at TMC’s campuses to solve unmet clinical needs and reach the next business milestone.

“At TMC Innovation, we start with a promise of uniting cutting-edge innovators in science and medicine with the talent found at the Texas Medical Center," says Emily Reiser, associate director of TMC Innovation, in a news release. "Our 2023 cohort members are tackling some of the most critical issues we face today in healthcare.

"We are excited to welcome a new group of researchers and companies to the TMC Innovation Factory, and to work collaboratively with our new cohort members and our partners from across the Texas Medical Center," she continues. Read more.

Houston startup teams up with nonprofit research for decarbonization pilot

With this new joint effort, Syzygy is one step closer to commercial scale of its decarbonization technology. Photo courtesy of Syzygy

A Houston tech company has joined forces with a nonprofit to test a new sustainable fuel production process.

The project is a joint effort from Houston-based Syzygy Plasmonics and nonprofit research institute RTI International and sponsored by Equinor Ventures and Sumitomo Corporation of Americas. Based in the RTI facility in Research Triangle Park, North Carolina, the six-month pilot is testing a way to convert two potent greenhouse gases — carbon dioxide (CO2) and methane (CH4) — into low-carbon-intensity fuels, which have the potential to replace petroleum-based jet fuel, diesel, and gasoline.

"This demonstration will be the first of its kind and represents a disruptive step in carbon utilization. The sustainable fuels produced are expected to quickly achieve cost parity with today's fossil fuels," says Syzygy CEO Trevor Best in a news release. "Integrating our technology with RTI's Fischer-Tropsch synthesis system has the potential to significantly reduce the carbon intensity of shipping, trucking, and aviation without requiring major fleet modifications." Read more.

Houston-based creator economy platform goes live nationally

so clutch

An app that originally launched on Houston college campuses has announced it's now live nationwide.

Clutch founders Madison Long and Simone May set out to make it easier for the younger generation to earn money with their skill sets. After launching a beta at local universities last fall, Clutch's digital marketplace is now live for others to join in.

The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more. With weekly payments to creators and an inclusive platform for users on both sides of the equation, Clutch aims to make digital collaboration easier and more reliable for everyone.

“We’re thrilled to bring our product to market to make sustainable, authentic lifestyles available to everyone through the creator economy," says May, CTO and co-founder of Clutch. "We’re honored to be part of the thriving innovation community here in Houston and get to bring more on-your-own-terms work opportunities to all creators and businesses through our platform.”

In its beta, Clutch facilitated collaborations for over 200 student creators and 50 brands — such as DIGITS and nama. The company is founded with a mission of "democratizing access to information and technology and elevating the next generation for all people," according to a news release from Clutch. In the beta, 75 percent of the creators were people of color and around half of the businesses were owned by women and people of color.

“As a Clutch Creator, I set my own pricing, schedule and services when collaborating on projects for brands,” says Cathy Syfert, a creator through Clutch. “Clutch Creators embrace the benefits of being a brand ambassador as we create content about the products we love, but do it on behalf of the brands to help the brands grow authentically."

The newly launched product has the following features:

  • Creator profile, where users can share their services, pricing, and skills and review inquiries from brands.
  • Curated matching from the Clutch admin team.
  • Collab initiation, where users can accept or reject incoming collab requests with brands.
  • Collab management — communication, timing, review cycles — all within the platform.
  • In-app payments with a weekly amount selected by the creators themselves.
  • Seamless cancellation for both brands and creators.
Clutch raised $1.2 million in seed funding from Precursor Ventures, Capital Factory, HearstLab, and more. Clutch was originally founded as Campus Concierge in 2021 and has gone through the DivInc Houston program at the Ion.

Madison Long, left, and Simone May co-founded Clutch. Photo courtesy of Clutch

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