smooth transitions

New Houston tech startup launches to streamline afterlife planning

The Postage is a new company that uses technology to help ease the experience of afterlife responsibilities for family members. Photo courtesy of The Postage

Three years ago, Emily Cisek was struck with immense grief when she lost three family members back to back. She says she learned first-hand how arduous the process of wrapping up someone's life is and how it can take away from the grieving process.

"I saw the frustrations in my family," she explains, as she grappled with the passing of both her grandmothers and her cousin's young child.

Cisek says in that moment she thought, "Wow, there's got to be a better way so that people have a resource to get a plan and walk through the process so that when you do lose someone, there is a really easy way to manage that."

Cisek's realization planted a seed and she has the idea for The Postage, a digital platform that helps collect information and digital assets in one place to ease with affair planning.

She sought out to build an online platform that provides an easy path for people to plan their affairs and leave behind wishes for loved ones, making affairs management after death easier and less time-consuming. The features include document storage and organization, password management, funeral and last wishes planning, and the option to create after-life messages to posthumously share with loved ones.

Up until now, death care has been a predominantly business-to-business model. Prior to becoming the co-founder and CEO of The Postage, Emily was the Director of Sales at Integrate Agency, a full-service digital and traditional marketing agency in Texas. Her years of launching robust marketing initiatives and developing communications programs, made bringing The Postage to consumers that much easier.

She partnered with her former boss and serial entrepreneur, Robbie Wright, to build The Postage and make her vision a reality to help loved ones deal with loss.

The Postage completed funding in April of 2020, surpassing its initial fundraising goal. In total, Cisek raised $925,000 in a three month span. The platform officially launched in September, bringing a new, accessible contender to the estate planning industry.

Making death a conversation point

Everything you need on one digital platform. Photo courtesy of The Postage

According to The Institute for Healthcare Improvement, 92 percent of Americans say it's important to discuss their wishes for end-of-life care, but only 32 percent have actually had the conversation. Talking about your death plans is never an easy conversation, Cisek remarks. Her goal is to provide a methodical process that "makes it simpler."

"Until the last 100 years, death was just a part of life. Right now with technology and healthcare, it almost is seen as a weakness versus as you know, something we all experienced together," says Cisek.

Knowing how arduous these conversations are, she feels The Postage is like a "guidebook" that provides "clear-eyed compassion" to start the conversation. The site's planning options, password and document storage, and ability to share final wishes aims to make the process less emotional and difficult for users.

Accessibility for all ages

The Postage is something anyone can use. Photo courtesy of The Postage

While creating a death plan may feel like something reserved for later in life, Vox reports that millennials are becoming a "death positive" generation. More people in their 20s and 30s are planning their own funerals, donating their body to science, and contemplating how they want to pass peacefully.

From YouTube channels like "Ask a Mortician" to apps that remind you that — sorry to break it to you — you will eventually die, young creators are coping with death online. Despite the online vote of confidence in passing to the other side, dying is, well, expensive.

According to data from The Postage, estate planning and legal services can cost an average of $6,500. Cisek's company allows a monthly subscription with prices ranging from $5.99 to $9.99 a month, depending on storage space and features.

"I think the way The Postage has [made planning more available] it's provided a price point, an understanding and steps involved that are more easily accessible; no matter what age group, what race, what your background is, your religion, anything like that, you're able to sign up," says Cisek.

Digital options like password management and storage also make the site a more cost effective, approachable option for young people born into the digital era.

Saving time

Founder Emily Cisek prioritized convenience in her design. Photo courtesy of The Postage

Death puts into perspective just how valuable time can be. According to The Postage, families can expect to spend nearly 500 hours on completing end-of-life details if there is no planning done in advance. If every moment matters, 500 hours can sound like an exorbitant amount of time spent on paperwork.

From knowing who your loved one's electricity provider is to ensuring you have the key to their safety deposit box, the process can be a nightmare, says Cisek. She believes that should be spent "celebrating [their life] and processing the loss versus getting frustrated and trying to dig through things that you don't understand, and frankly, don't know what the wishes were of that person you lost."

The Postage's features allow you to drop in documents and passwords at your own pace to provide your loved ones with a smooth transition and instructions. To Cisek, she minds the site to be a guidebook that says, "This is what we need to do, and here is how I'm leaving the best gift I can for my loved ones."

National growth

The Postage went live nationally. Photo courtesy of The Postage

The Postage is a Houston-based company, but Cisek and her team want it to reach Americans everywhere.

"When we went live nationally, we actually launched over 100 new enhancements — even small, little things in the customer experience that would make it better and easier," she explains.

During its summer launch the website received 60 percent engagement and over 43 percent in new referrals. The Postage plans to continue enhancing the user experience and expanding the app with new technologies.

Cisek, bright-eyed with entrepreneurial spirit, has big hopes for the future as she imagines the opportunities. She hopes to change the way her generation plans for the future, contributing to a shift in sharing your legacy and wishes with loved ones.

"I think that technology, in recent times, has really focused on the consumer being the product versus the technology being the product," remarks Cisek. "If we're able to take that back and provide a product that truly makes our users' lives easier, the sky's the limit on what that could look like," she continues.

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Building Houston

 
 

After working with thousands of interns, Allie Danziger of Ampersand Professionals says she's now got a product to upskill and train new hires for employers. Photo courtesy of Ampersand

After seeing success with her internship training and matchmaking platform, Allie Danziger, founder and CEO of Ampersand Professionals, has expanded the concept to include a new hire training service that allows employers to better optimize the onboarding process and have a well-trained new staff member from day one.

In just over a year, Ampersand has worked with over 7,000 professionals through its original concept of upskilling and matching young professionals to internship programs. A few months ago, Danziger and her team expanded to include career development training for students first entering the workforce with the City of Houston's Hire Houston Youth program. Danziger says it was developing out the platform for this program that proved there was a need for this type of training.

"While we have focused on matching professionals with businesses for paid internships, we recognized a further gap with employers that have their own recruiting/talent acquisition teams, or just their own preferred way of bringing on entry-level talent, and didn’t have a need for our matching platform," Danziger tells InnovationMap. "But, they recognized the benefit of our proven training platform that pre-vets and de-risks their hires, and still wanted access to the training for their own hires."

The new program has evolved from training interns to new hires, so parts of the program that focuses on interviewing or applying for a job have been removed. Instead, the 8.5 hours of training focuses on networking, best practices for working with a manager and team, performance reviews, common software training, and more.

Danziger says usually new hires need the most experienced mentor or manager, but they don't usually get that support — especially when it comes to businesses that don't have their own built-out mentorship or training program.

"Ampersand’s new training product fills that gap — it gives employers of any size any easy solution to provide basic job readiness training to employees, access to our team of dedicated coaches, and a detailed report at the end of their training summarizing how their new hire did in the training and any trends recognized and tips for managing this employee based on what the platform uncovered," she says. "Businesses can also sign up for additional coaching sessions and customize training materials, as an add-on if interested."

The program costs the employer $100 per new employee, and checkout online takes less than a minute. Through both this program and the original internship program, Ampersand is constantly evolving its training content.

"These professionals are going through the same training experience that we have proven out over the last year, and we are constantly adding to based on data we see in the user experience," Danziger says.

Danziger recently joined the Houston Innovators Podcast discuss some of the benchmarks she's met with Ampersand, as well as the importance of investing in Gen Z hires. Listen to that episode below.


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