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AI-optimized teams are a game changer for energy companies, this Houston expert says

"Superteams," or workforces optimized by artificial intelligence, may shape the energy sector. Getty Images

The speed and scale of change in the business world had been on a fast track, with technology enabling bigger and bolder advances within shorter time frames.

Enter 2020: a global pandemic struck, and here in the Gulf Coast region, we were also hit by an energy industry downturn. The effects of both these crises have touched nearly every sector and revealed the factors that are essential to effectively managing through economic recovery. In a time of extreme challenges, two areas — human talent and technology — are now more important and intertwined than ever.

Earlier this year, Deloitte released its 2020 Global Human Capital Trends report, "The social enterprise at work: Paradox as a path forward," which addresses the intricacies of this issue. The survey was conducted before the pandemic took hold only to see its findings on the future of work play out in real time as companies respond to COVID-19 and the economic toll it's taking.

The rise of the superteam

Despite some dramatic predictions about machines replacing humans, many organizations, including oil and gas companies, are looking to integrate artificial intelligence into teams of people. These "superteams" of human talent and AI may enable organizations to reinvent themselves to create new value and meaning. For organizations that still view AI mainly as an automation tool to reduce costs, connecting AI initiatives with efforts to craft more effective teams is a first step toward enabling humans and machines to work together in new, more productive ways.

In the report, 60 percent of respondents said their organizations are currently using AI to assist, rather than to replace, workers. An additional 58 percent explained that they are using it to improve consistency and quality because superteams can allow organizations to both transform the nature of their output and create worker capacity. Furthermore, 66 percent of respondents believed that the number of jobs would either stay the same or increase as a result of AI's use in the next three years.

Drilling down on the energy sector

As the oil and gas industry reels from the dual effects of a global health crisis and oil price shocks, most organizations are focused on recovery, but forward-looking companies are devising strategies for better integrating technology into their operations.

The value of superteams is clear: they offer the promise of enabling organizations to reinvent themselves while giving employees the potential to further their careers by learning sought-after skills. It's no surprise, then, that many oil and gas companies are rethinking how the future of work may play out within their operations. For example, as outlined in Deloitte's Tech Trends 2020 report, a growing cohort of AI-powered solutions is increasing the need for technology that understands and responds to humans. This might take shape via a field worker being equipped with digital tools to provide real-time support for maintenance and upgrades. Augmented reality applications could offer the employee context-based instructions and the ability to connect with remote workers for live support.

This is just one example of how superteams can transform the sector; there are many other ways that humans and technology can work together to drive organizational value.

Working together to shape the new normal

As the future of work rapidly evolves amidst the world's "new normal," business leaders are wrestling with an increasing range of challenges. These challenges are especially pronounced at the intersection between humans and technology, where new questions have risen about the impact of emerging technologies on workers and society. Organizations that tackle these issues head-on – changing their perspectives to consider not only "could we" but also "how should we" – will be well-positioned to make the bold choices that drive organizational value.


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Amy Chronis is the Houston managing partner at Deloitte.

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Building Houston

 
 

In observance of Women’s Entrepreneurship Day on November 19, here are four key considerations for women who want to start their own businesses. Photo via Getty Images

Almost four years ago my business partner and I started Volante Integrated Planning, a Houston-based office of Northwestern Mutual focused on comprehensive financial planning. I always aspired to run a business; however, I knew there were many factors to consider before making that leap.

According to the 2022 Northwestern Mutual Great Realization survey, 24 percent of respondents say they want to start a new business in the next two years. While starting your own business sounds appealing, leaving your current job and becoming an entrepreneur can be a difficult transition and it’s no secret that women have to approach our career paths differently than men.

As I recognize there is no one-size-fits-all approach to starting and managing your own business, I wanted to share a few valuable lessons and key takeaways that I learned from my own experience:

1. Seek advice and counsel

When it comes to starting your own business, it’s important to go through the proper financial and legal steps. In order to do this, there are three people you should consider developing a relationship with. The first is a financial planner who can assist you in growing your business by creating a budget and finding ways to leverage your current assets to set you up for long-term success. The second is a Certified Public Accountant who has experience in your industry to help you navigate the unique intricacies of being a business owner. Lastly, an attorney who can help you draw up the necessary documents and think through what needs to be included to protect you and your family.

2. Build your team

You will always need a support system and business team to lean on no matter how much experience you have in your industry or in running a business. I knew early on that I wanted to partner with someone to make it more fun and add higher value to our clients. Before launching our business partnership, we went through varying business cycles together to ensure we would mesh well, from a value standpoint, both financially and personally. This business “courtship” is critical to ensure you build the kind of trust needed. It is also important to develop the culture and values you want for your business first and choose partners or team members that align with those values.

3. Don’t be afraid to be authentic

People are drawn to authenticity rather than if you try to fit into a box, which is why it’s important to stay true to yourself in all aspects of your business. By being your true, authentic self, you can put a plan in place to start a business that is a reflection of your values and morals. If being a working mom is a part of your identity, don’t be afraid to make that known to the team. There is nothing that says you have to start a business a certain way, so make it yours and own it.

4. Give yourself grace

As women, we have a tendency to want to do it all, but it’s important to give yourself grace and be intentional with how you prioritize your time. There are certain life factors and considerations that ultimately influence how women prepare for their financial futures, especially when it comes to running a business. If starting or managing your business is the priority at the time, it’s OK to let your social life or fitness routine, for example, take the back burner for a period of time.

Being a female business owner has its challenges, but it is also extremely rewarding. If you’re considering starting your own business, it’s important to remember to stay true to yourself and do your due diligence to prepare for whatever unique challenges may be thrown your way.

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Jennifer Steil is a Houston-based financial planner for Northwestern Mutual.

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