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Updated: 15+ can't-miss virtual business and innovation events in Houston for October

Here's what interactive, virtual events to log on to this month. Getty Images

Every year, October is jam packed with tons of business events across Houston. Even in light of the pandemic, the shows must go on — online, that is.

From fireside chats and ask-me-anything meetings to summit and startup competitions, here are over 10 Houston innovation events you can attend virtually via online meetings. Be sure to register in advance, as most will send an access link ahead of the events.

Note: This post has been edited and republished to reflect new events.

October 5 — Introduction to the Latinx Startup Alliance

The Ion is hosting this fireside chat to allow attendees to learn what resources San Francisco-based Latinx Startup Alliance will bring to Houston and the importance of promoting opportunities and access for all Houstonians launching a tech startup and funding resources.

The event will take place online on Monday, October 5, at 5:30 pm. Register here.

October 6 — HXTV| VC Ask Me Anything Virtual Event ft Companyon Ventures

Houston Exponential is hosting a virtual ask-me-anything event with Companyon Ventures, which funds B2B software startups into their expansion-stage by injecting decades of startup and VC experience through operational hands-on investing.

The event will take place online on Tuesday, October 6, at noon. Register here.

October 6, 13, 20, & 27 — ABC's of Accelerators Series

Join The Ion for a series of virtual events throughout the month that tackle the ins and outs of startup accelerator programs.

The events will take place online on every Tuesday of the month at noon. Register here.

October 8 & 15 — Houston Low-Carbon Energy Innovation Summit

The Center for Houston's Future has put together two full days of programming centered around low-carbon innovation. Registration options $50 one-day passes or $75 two-day passes.

The event will take place online on Thursday, October 8, from 9 am to 1:30 pm, and Thursday, October 15, from 9 am to 3 pm. Register here.

October 14 — HXTV| VC Ask Me Anything Virtual Event ft IronSpring Ventures

Houston Exponential is hosting a virtual ask-me-anything event with IronSpring Ventures, a network-driven venture capital fund investing in digital industrial innovation.

The event will take place online on Wednesday, October 14, at noon. Register here.

October 14 — Pandemic Rising: The Threat to Female Ambition & Our Nation's Recovery

Join Sesh Coworking for a virtual town hall to discuss the impacts of the global pandemic and economic downturn on female career trajectory, female unemployment rates, increased childcare burdens and how the pandemic has thrust female equality in the workspace backwards by decades.

The event will take place online on Wednesday, October 14, at 1 pm. Register here.

October 14 — Core Conversations: Transition with Purpose

Join a Core Conversation with Brandy Guidry to learn how she leveraged her outreach and advocacy work to start consulting with startups.

The event will take place online on Wednesday, October 14, at 4 pm. Register here.

October 16 — Design Thinking for Tech and Innovation Workshop | Prototypes+User Testing

At this Ion Online event, learn some of the ways to prototype and identify features that will make up your MVP and usability testing techniques.

The event will take place online on Friday, October 16, at 11:30 am. Register here.

October 19 — PR 101 for Startups and Small Businesses

Want to generate press for your startup but have no budget? Join General Assembly for this PR 101 session to learn how to leverage PR strategies to grow your business. This session is ideal for startup founders and marketers and general enthusiasts who would like to learn PR strategies and tips. Our panelists will cover effective story telling, media relations, and content development.

The event will take place online on Monday, October 19, at 5 pm. Register here.

October 19-29 — Space Com Expo

We are dedicated to accelerating the global business of space. SpaceCom 2020's online event will feature eight days of unprecedented innovation, superior thought-leadership, and forward-thinking strategies all for free.

The event will take place online at various times from Monday, October 19, to Thursday, October 29. Register here.

October 20 — Houston, We Have a Leader: Fireside Chat with Head of JLABS @ TMC

Fiona Mack, the new regional head for JLABS @ TMC has landed in Space City, and she's sitting down with the one-any-only Melinda Richter, Global Head of JLABS, for a fireside chat on all things Lone Star State, JLABS and her Texas-sized plans for the future of JLABS @ TMC.

The event will take place online on Tuesday, October 20, at 11 am. Register here.

October 21 — Diversity Investor Academy's panel on cleantech

The Diversity Investor Academy has announced a panel will be discussing the latest reports published, the trends in Cleantech, and how it could affect early-stage investment from different perspectives: startups, BA, and VC.

The event will take place online on Wednesday, October 21, at 2 pm. Register here.

October 22 — MassChallenge 2020 Virtual Awards

MassChallenge Texas's Houston Cohort will reveal its top companies of 2020 at MCTX's first virtual awards. Cohorts from Austin, Boston, and Rhode Island will also be represented, and headliners for the event include Arianna Huffington, founder and CEO of Thrive Global, and Linda Pizzuti Henry, managing director of the Boston Globe, and Chris Denson of Innovation Crush will be the host.

Click here to see the Houston finalists.

The event will take place online on Thursday, October 22, at 4 pm. Register here.

October 22 — How to Start a Startup: Heath Butler, Mercury Fund

Learn how to identify problems, needs, and trends worth pursuing and then how to create and evaluate possible solutions to these problems.

The event will take place online on Thursday, October 22, at 5:30 pm. Register here.

October 26-28 — 2020 Ken Kennedy Institute Data Science Conference

Now in its fourth year, the Ken Kennedy Institute Data Science Conference is a research, development, and innovation (RD&I) gathering, bringing together university and research labs (technology developers), key industry verticals (technology consumers), and IT industry (technology providers) that are looking at opportunities created by advances in AI, data analytics, machine learning and deep learning. It is structured to facilitate engagement and networking across all of these boundaries. The conference is specifically interested in highlighting use-cases that translate data to knowledge enabled by data and fueled by advances in data analytics, machine learning, deep learning, and AI.

The event will take place online on Monday, October 26, to Wednesday, October 28. Register here.

October 27-29 — ATCE Startup Village 

In addition to the Energy Startup Competition, the event will include expert presentations and table discussions. Participants will have opportunities to ask questions and hear advice from investors, industry representatives and veteran entrepreneurs. ATCE Startup Village is a partnership between the Society of Professional Engineers and the Rice Alliance.

The event will take place online on Tuesday, October 27, to Thursday, October 29. Register here.

October 28 — Venture Development Series #3: No Coding Required

In the last of its Venture Development Lilie workshop series, the Liu Idea Lab for Innovation and Entrepreneurship will build upon the themes covered in previous events and show participants how to create low fidelity prototypes without spending a dollar or knowing how to write a single line of code.

The event will take place online on Wednesday, October 28, at 4 pm. Register here.

October 29 — Ignite Madness finals

Female-led health tech founders face off in a startup competition like none other. Catch the first round bracket on October 22 at 9:30 am, or just tune in to the finals to see who takes the win (and, more importantly, the investment prizes).

The event will take place online on Thursday, October 29, at 6 pm. Register here.

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Building Houston

 
 

Cheers Health has expanded its product line as it evolves as a wellness-focused brand. Photo courtesy of Cheers

Houston-based startup Cheers first got a wave of brand devotees after it was passed over by investors on Shark Tank in 2018. In the years since, Cheers secured an impressive investment, launched new products, and became a staple hangover cure for customers. When the COVID-19 pandemic disrupted businesses, the company rose to the occasion and experienced its first profitable year as drinking and wellness habits changed across America.

Cheers initially started its company under the name Thrive+ with a hangover-friendly pill that promised to minimize the not-so-fun side effects that come after a night out. The capsules support the liver by replacing lost vitamins, reduce GABAa rebound and lower the alcohol-induced acetaldehyde toxicity levels in the body. The company's legacy product complemented social calendars and nights on the town, providing next day relief.

With COVID-19 lockdowns and social distancing measures, the days of pub crawls and social events were numbered. Cheers founder Brooks Powell saw the massive behavior change in people consuming alcohol, and leaned into his vision of becoming more than just a hangover cure but an "alcohol-related health company," he says.

When the pandemic first hit, Powell and his team noticed an immediate dip in sales — a relatable story for businesses in the grips of COVID-19.

"There is a three day period where we went from having the best month in company history to the worst month in company history, over a 72 hour stretch," he remarks.

He soon called an emergency board meeting and rattled off worst-case "doomsday" scenarios, he says.

"Thankfully, we never had to do any of these strategies because, ultimately, the team was able to rally around the new positioning for the brand which was far more focused on alcohol-related health," he says.

"We found that a lot less people were getting hangovers during 2020, because generally when you binge drink, you tend to binge drink with other people," he explains.

He noticed that health became an important focus for people, some who began to drink less due to the lack of social gatherings. On the contrary, some consumers began to drink more to fill the idle time.

According to a JAMA Network report, there was a 54 percent increase in national sales of alcohol for the week stay-at-home orders began last March, as compared to the year prior.

"All of a sudden, you have all of these people who probably aren't binge drinking but they're just frequently consuming alcohol. Their drinks per week are shooting up, and they're worried about liver health," explains Powell.

Outside of day-after support, Cheers leaned into its long-term health products to help drinkers consume alcohol in a healthier way. Cheers Restore, a dissolvable powder consumers can mix into their water, rehydrates the body by optimizing sodium and glucose molecules.

For continued support, Cheers Protect is a daily supplement designed to increase glutathione — an antioxidant that plays a key role in liver detoxification — and support overall liver health. Cheers Protect, which was launched in 2019, became a focus for the company as they pivoted its brand strategy and marketing to accommodate consumer behavior.

"The Cheers brand is just trying to reflect the mission statement, which is bringing people together through promoting fun, responsible and health-conscious alcohol consumption," says Powell. "It fits with our vision statement, which is a world where everyone can enjoy alcohol throughout a long, healthy and happy lifetime,."

At the close of 2020, Cheers had generated $10.4 million in revenue and over $1.7m in profit — its first profitable year since launch.

During the brand's mission to stay afloat during the pandemic, the Cheers team was also laying the groundwork for its entry into the retail space. When Powell launched the company during his junior year at Princeton University, bringing Cheers to brick-and-mortar stores had always been a goal. He envisioned liquor and grocery stores where Cheers was sold next to alcohol as a complementary item. "It's like getting sunscreen before going to the beach, they kind of go hand in hand," he says.

"When we spoke with retailers, specifically bars and liquor stores, what we learned is that a lot of these places were hesitant to put pills near alcohol," he says. Wanting an attractive and accessible mode of alcohol-support, the Cheers team created the Cheers Restore beverage.

Utilizing the technology Cheers developed with Princeton University researchers, the Cheers Restore beverage incorporates the benefits of the pill in a liquid, sugar-free form. The company states that its in-vivo study found that the drink is up to 19 times more bioavailable than pure dihydromyricetin (DHM), a Japanese raisin tree extract found in Cheers products and other hangover-related cures.

"What we figured out is that if you combine DHM — our main ingredient — with something called capric acid, which is an extract from coconut oil, the bioavailability shoots way up," says Powell. He notes the unique taste profile and the "creaminess" capric acid provides. "Now you have this lightly carbonated, zero-sugar, lemon sherbert, essentially liver support, hangover beverage that tastes great in 12 ounces and can mix with alcohol," he explains.

The Cheers Restore beverage is already hitting the Houston-area, where its found a home on menus at Present Company. The company has also run promotions with Houston hangouts like Memorial Trail Ice House, Drift, and The Powder Keg.

Currently, the beverage is only available in retail capacity and cannot be ordered on the Cheers website. As Powell focuses on expanding Cheers Restore beverage presence in the region, he welcomes the idea of expanding nationally in the future to come. While eager customers await the drink's national availability, they can actively invest in Cheers through the company's recently-launched online public offering.

Though repivoting a company and launching a new product is exciting, the process did not come without its caveats and stressors. While Cheers profited as a business in 2020, the staff and its founder weren't immune to the struggles of COVID-19.

"I think 2020 was the first year that it really became real for me that Cheers is far more than just some sort of alcohol-related health brand and its products," says Powell. "Cheers is really its employees and everything that goes into being a successful, durable company that people essentially bet their careers on and their family's well-being on and so forth," he continues.

"It really does weigh on you in a different way that it's never weighed on you before," says Powell, describing the stress of the pandemic. The experience was "enlightening," he says, and he wants others to know it's not embarrassing to need help.

"There is no lack of great leaders out there that at long periods of their life they needed help in some way," he says. "For me that was 2020 and being in the grinder and feeling the stress of the unknown and all of that, but it could happen to anyone," he continues.

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