How Houston companies can best learn and navigate startup etiquette

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Startup success is linked to tactical habits and relationships we foster. Photo via Getty Images

We often rely on frameworks, skillsets, and mindsets – many of which we can acquire in the classroom – to prepare us for a successful career. Even at Lilie, we emphasize the importance of entrepreneurial thinking and design processes. Yet we hear repeatedly that this notion of "luck" propelled notable individuals through startup careers and exits.

But after talking with Merci Victoria Grace, Partner at Lightspeed Ventures, I'm confident success isn't mandated by the fortuitous sprinkling of this magical "luck" dust. Rather, success is linked to tactical habits and relationships we foster. Merci, with a degree in fictional writing (doesn't exactly scream Silicon Valley titan), co-founded a venture-backed company at the age of 22. From there, she held various PM roles (Couchsurfing, Gigwalk) and went on to be the first Head of Product at Slack. Most recently she has been on the other side of the table in venture capital.

It wasn't luck that drove her career, rather her grit and other actionable habits. She has been immersed in Silicon Valley for the entirety of her career, and she had some nuggets of wisdom for those who are flirting with the idea of working at an early stage tech company.

Do some soul searching. Corporate v. startup?

A career growing in larger, more established corporates will certainly look different than a career growing at various startups. In order to set yourself up for success, you must ensure your personality is one that would jive within a startup.

Your learning style:

  • Corporates: You like to be told what to do, and taught how to do it. You like to follow processes and standards that are already established and widely accepted. You like to work within the bounds of the current structure. You are not bothered by politics and bureaucracy that may hinder innovation.
  • Startups: You learn by doing. It is easier for you to figure "it" out as you go as opposed to being told what to do. In fact, you may not like being told what to do at all! You aren't intimidated by ambiguity, but rather you like to chart uncharted territory and set up the processes as you go.

Your appetite for growth:

  • Corporate: You want to know what is expected of you, and agree to offer the explicit skills you bring to the table. There are usually no surprises in your job functionalities. And while there are resources and budgets for professional development, growth can be hampered by clearly defined boundaries preventing you from acquiring responsibilities outside of those bounders.
  • Startups: You may not like predictability or routine. You seek out new projects and challenges because you know these stretch opportunities help you grow. You aren't intimidated by doing things that are seen as "outside of your job description." Rather, you are willing to do what it takes for the greater good of the team, and you appreciate the learning opportunity associated with the task.

Your career aspirations:

  • Corporate: You most certainly want to be successful, but are willing to take the more traditional route in climbing the corporate ladder. At larger companies, they tend to hire for the role they need to fill, and some tend to do less promoting from within. That makes exponential growth in a short period of time more difficult.
  • Startups: You want to gain leadership experience as soon as possible. You are willing to enter on the ground floor of a startup because you know that being an early employee will allow for rapid growth within the company (if the program is growing). And if that early-stage company is successful, your stint is viewed as a badge of honor which will open up future opportunities.

Startups are for me. Now go gain control of your destiny!

Merci shared insight into how early-stage companies function and how to land a gig at one. There are norms and etiquette we should respect, as well as a mindset we must adopt if we are to be successful within these early-stage companies.

How to get your foot in the door:

  • Use your network! Hiring is HARD, and hiring good talent is even harder. Founders (who are most likely the hiring managers) are juggling many moving parts, and I can guarantee the hiring process is their least favorite part. So, they are going to turn to the people they know because there is a base of trust. So, keep your contacts warm and follow up with them as they are launching new ventures.
  • Don't know many entrepreneurs? Keep tabs on TechCrunch, AngelList, and ProductHunt. Check out companies starting to get traction. Cold email them (…usually name@domain.com…) and ask to connect. Contact them via LinkedIn, Twitter, or other social networks. They are more receptive than you may think.
  • Be direct. Founders are busy, so tell them why you are interested in working with them. And let other folks in your network know as well. Have them keep feelers out.
  • In your conversations, try to identify their pain points. What is keeping them up at night? What are the biggest roadblocks they or the company is facing? And then figure out how your skill set will add value there. Feel it out, but it may require prepped work such as strategy you could present.
  • When connecting and making introductions, use these email tactics:
    • Double opt-in: ask permission to introduce Sally to Kim. Don't just assume Kim is okay with connecting to Sally because Kim is your friend, and so is Sally. Kim doesn't owe Sally anything. Usually, people say yes, but you should ask.
    • Forwardable email: while your job hunt is consuming your time, don't put the burden on others. If you are Sally and you want Joe to introduce you to Kim, send Joe a thorough email that explains who you are and why you want to talk to Kim. Then, Joe can easily forward that on to Kim. Easy peasy.

Qualities to elude:

  • Working at a startup can be messy. Founders don't have time to micromanage you (or even manage you at all!). Demonstrate that you have the ability to pick up social cues and can execute on [the right] projects and priorities without having to be asked.
  • Have a propensity for action. Act as opposed to asking for permission. You have to be socially intelligent for this to work (see point above), but if you have an idea, try it out, get data, and then propose next steps.
  • Don't complain. Ever. ESPECIALLY not in an interview.
  • Be a team player. Everything is your job. Nothing should be beneath you.
  • Take responsibility for mistakes or missed goals. Startups are ever-evolving and pivoting and learning from failures, you should too.

Be encouraged that there is no magic to the equation. Success within startups and early-stage companies stems from hard work, strong networks, and ensuring there is a good "product-market fit" for you within this world.

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This article was written by Caitlin Bolanos, senior associate director of Lilie, and originally appeared on Liu Idea Lab for Innovation & Entrepreneurship's blog.

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The larger the deal, the higher the chances of failure, says this Houston expert. Photo via Getty Images

Houston expert looks into behavioral analytics in private equity, growth equity, and venture capital

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Study after study puts the failure rate of mergers and acquisitions somewhere between 70 percent and 90 percent (2011, HBR). One KPMG study narrowed the band of M&A failures to 75 percent to 83 percent (2015, KPMG). One constant in the research is that the larger the deal, the higher the chances of failure.

A FAILED MERGER, ACQUISITION, OR DIVESTITURE CAN BE UNDERSTOOD IN 2 WAYS:

  • Qualitative – what the companies had in mind that caused them to merge in the first place doesn't work out that way in the end.
  • Quantitative – shareholders suffer because operating results deteriorate instead of improve.

Deloitte's M&A Trends 2020 reports that 38 percent of PE firms cite revenue and growth improvement strategies as their primary strategy or focus area for driving value in their portfolio companies.

In the same report, EFFECTIVE INTEGRATION is key for the success of the deal. It accounts for 20 percent of a successful transaction, tied for top place with ACCURATELY VALUING A TARGET.

Post-M&A integration is defined as the implementation of changes in functional activities, organizational structures, and cultures of the two organizations to expedite their consolidation into a functional whole. Of course, this all involves people.

Moreover, Aon Hewitt research shows that:

  • There is a 23 percent increase in "actively disengaged employees" after a change event – even if no one's job is affected.
  • It takes about three years to return to pre-merger engagement levels.

With these figures, it is startling that there is not more focus on talent. Executives attribute 72 percent of their company's value to their employees, yet a mere 12 percent of companies align their talent strategy with their business strategy (Predictive Index, The 2020 State of Talent Optimization).

HOW ARE INVESTORS IN THE PRIVATE MARKET CHANGING THE TIDE?

According to Mike Zani, CEO of The Predictive Index, "When you look at the world of PE, growth equity, and to a lesser extent, VC, we are starting to see more talent officers, someone on staff to assist with strategic HR challenges with their portfolio." For example, Vista Equity has a consulting division that is solely focused on the talent and people analytics of its portfolio companies. They go beyond just finding the right executives, they have proprietary analytics tools to add value.

THERE ARE THREE USE CASES FOR ANALYTICS WITHIN THE PRIVATE MARKET:

1. Due Diligence

"One of the most powerful ways behavioral analytics are used for due diligence is understanding the strengths and blind spots of the future leadership team. It's about applying analytical rigor to the people side of the business to create a nuanced understanding of individual and team dynamics so you can be intentional about how to enable and de-risk the execution of future growth plans. We surface people challenges and opportunities early in the process so our clients can put strategies in place for effective change management and talent optimization." Heather Haas, President, ADVISA.

After signing a letter of intent, a consultant can assess the leadership team with behavioral, cognitive, and organizational assessments. In the process of evaluating leadership fit, consultants may identify gaps between the leadership abilities needed and those present in the executive team, and investors must focus attention on closing those gaps. It is much easier to suggest fixing them before the deal is closed, where investors can work with the company to create leadership development or hiring plans. If investors discover that the executive team lacks financial or operational excellence 6 months after close, it is going to be much harder to communicate that in a positive, forward-looking way.

Predictive Index isn't the only tool used for due diligence. Specialty consulting firms that provide due diligence support with people analytics include GH Smart, Green Peak Partners, Korn Ferry, and Deloitte. They use a host of tools ranging from Hogan assessments to proprietary software. "Out of the 150 PE clients with The Predictive Index," Zani says "about 1/3 are using it in due diligence regularly."

2. Post-Deal Value Creation

Effective M&A integration accounts for 20 percent of the success of a deal. As I mentioned in the last post, behavioral analytics can provide insights that allow each person to easily understand how their new team members are wired. This can drastically reduce the time it takes to build cohesion among the group and make for more effective collaboration as project teams are regularly assembled and reassembled. Put simply, instead of using our energy to try to figure each other out, we cut through the noise so we can run faster.

3. Scale

The use of behavioral analytics for hiring is nothing new. With an infusion of cash, one of the first thing a company does in response to growth goals is to hire. People data can help companies scale quickly and with confidence. Max Yoder, CEO and Founder of Lessonly shares about Predictive Index, "Now, every time we hire, we use the assessments as another tool in our toolkit. The results will never decide whether a person gets hired or not, but they do provide guidance as to whom should be in sales, whom should be in client experience, whom should sit in a quiet space, and whom thrives on commotion."

Even with such impressive results, still there are two schools of thought when it comes to how much control private market firms want to have over the operations of their portfolio companies. General Catalyst, the PE firm that invested in Predictive Index, in particular, says they don't want to be the management team. Kirk Arnold, Executive In Residence, General Catalyst says "We're very founder supportive. We invest in entrepreneurs and innovators and work to support them. We share feedback and insights with those teams – and encourage them to The Predictive Index toolset to help them scale effectively. But we don't force any of our teams to invest in any particular tool or strategy. We believe great businesses are built by great teams, and we believe that PI can help companies excel in team building – but we look to the leadership team to make those investment decisions based on their needs and culture.

Prior to becoming a Predictive Index Consultant, I spent five years integrating acquisitions. I only had access to PI for the very last year. It was so powerful in building dream teams that I wished I had known about it sooner. Areas I used PI heavily was in post-deal value creation as well as scaling. In my current practice, I spend about 20 percent of my time performing due diligence for start-ups as well as working with them to round out their team from a data-driven perspective.

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This article was written by Wendy Fong, founder and principal of Chief Gigs, and originally appeared on Liu Idea Lab for Innovation & Entrepreneurship's blog.
Talent optimization goes beyond human resources practices, management consulting, and productivity tooling to describe a model that empirically aligns strategy and people practices. Photo via Getty Images

Houston expert: Finding your tech talent through analytics

Houston Voices

You know the work that needs to get done, and you know the environment that you want to build. How do you find the people who will build it with you? Historically, we relied on relationships, intuition, and track record when we evaluate potential team members. This is the same approach we use to find our mates, and well, the divorce rate speaks for itself.

Perhaps you know your potential partner from a previous job when you both worked for a public company, and they were a high performer. Even when we have worked with someone before and they had a great track record, things can go awry. Humans are messy beings. When factors that affect motivation (such as equity percentages, the potential for exit, working 80-plus hours a week) change, performance can be affected. The people who do really well as a cog in the wheel do not necessarily have the same drive to BUILD the wheel. So how do we pick the team members who will best suit the work and environment?

Did you know that 95 percent of people think they're self-aware, yet only 10 to 15 percent actually are (Tasha Eurich)? If people don't know themselves, how can you possibly know your potential partner's fit?

Behavioral assessments aren't new. If you've ever worked for a large company, you've likely taken one. What is different now is that The Predictive Index is harnessing the power of behavioral analytics to predict success and help us visualize teams in a whole new way. We can now look at people's work style in under 6 minutes and quickly give you data on how people will perform in their role and with your team to drive alignment in your organization.

As a founding board member and active investor in Valhalla Investment Group, we recently implemented the practice of using behavioral analytics in our due diligence. We then look at individual and team results to identify any gaps between strategy and the team's ability to execute the strategy. We specifically look at a team's appetite for risk, approach to change, and response to pressure.

The results for one startup we were evaluating came back with a potential red flag. Five of the six in the executive team were exploring leaders in the "Innovation and Agility" quadrant. These leaders are independent and comfortable with risk. We had one who was a very strong stabilizing leader in the "Process and Precision" quadrant. This person is very precise and cautious with risk. We immediately reached out to the CEO to schedule a Zoom to ask how the team works with what could be seen as an "outlier" and how they deal with the friction. The CEO understood the strengths and cautions of his team and explained that while this person is different, they are very much needed. They provide balance and contribute to areas that are blind spots for the rest of the team. The way the CEO handled the question showed us that he was self-aware enough to manage such differences and gave us the confidence to invest in this startup.

HOW IS THIS RELEVANT FOR YOUR STARTUP?

Founders

Wouldn't it be great to know potential partners' appetite for risk, how they deal with deadlines, their proactivity or reactivity to issues before you meet them? Or how they respond to pressure? Founding partners can be evaluated to ensure their behavioral drives align with the startup strategy.

For example, if the strategy is to fail fast to obtain product-market fit and grow market share quickly, founders would need to be innovative, risk-tolerant, comfortable with ambiguity, and they'd need to thrive under pressure. Conversely, if your startup serves a highly regulated environment, your founding team needs to be well-organized, careful with rules, and cautious with risk.

Team dynamics and inclusivity 

Without insight into team dynamics, results are left to chance. Behavioral analytics can provide insights that allow each person to easily understand how their new team members are wired. This can drastically reduce the time it takes to build cohesion among the group and make for more efficient and effective collaboration as project teams are regularly assembled and reassembled. Put simply, instead of using our energy to try to figure each other out, we cut through that noise so we can run faster.

Lastly, by creating a job profile and looking for candidates who fit the profile, we can cut out the biases that relationship-based recruiting can introduce to an organization.

"The alignment of business strategies and talent strategies is known as talent optimization."

Talent optimization goes beyond human resources practices, management consulting, and productivity tooling to describe a model that empirically aligns strategy and people practices. It weaves talent improvement practices into the everyday workings of a company to nurture and employ a workforce that is specifically calibrated to the company's strategic objectives. The sooner we utilize people data to look at our organization, the sooner we can spot potential blind spots. Leaders can then address the issues and focus on what's most important for their startup.

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This article was written by Wendy Fong, founder and principal of Chief Gigs, and originally appeared on Liu Idea Lab for Innovation & Entrepreneurship's blog.
The annual H. Albert Napier Rice Launch Challenge awarded equity-free cash prizes to three impressive student startups. Photo courtesy of Rice University

Rice University student startups win $65,000 in competition

winners revealed

A Rice University startup competition concluded with a big win for a company started by students trying to use tech to help prevent veteran suicide.

The startup, rutd: resources united. technology driven., a secure platform that can deliver more than 14,000 mental health resources to veterans, won first prize at the virtually held H. Albert Napier Rice Launch Challenge last week. The prize included a $27,500 check.

Seven other Rice-affiliated startups pitched for judges at the event for a shot at equity-free seed funding. The program is a part of Rice's Liu Idea Lab for Innovation and Entrepreneurship, or Lilie.

"With the biggest and most diverse field of competitors in the history of the competition, it shows that at Rice and Lilie, you don't have to choose between being a student and working on your startup. We empower you to do both," says Kyle Judah, executive director of Lilie, in a press release. "These founders took advantage of all our resources and opportunities — which is why they had million-dollar partnerships and tens of thousands of users at competition time."

Second place went to Green Room, a startup that aims to provide tools — like payments and tax compliance — for Houstonians in the live music industry. The Green Room team won $20,000.

In third place was A440, a company focused on "bringing the creator economy to classical music, helping a centuries-old art form find new life in the modern era," according to the release. A440 won the $15,000 third place prize, as well as the $2,500 Norman Dresden Leebron Audience Choice Award.

The competition, which was sponsored by was sponsored by Mercury Fund and T-Minus Solutions and supported by the Napier family and the Liu Family Foundation, also provided mentoring and pitch coaching opportunities from experts and the Rice community.

The judges included Rice alumni Claire Shorall, CEO and co-founder of Topknot; Sunit Patel, CFO of Ibotta; Monica Pal, founding partner of How Women Invest; Chris Staffel, managing director of GOOSE Capital; and Brad Husick, CEO and founder of IdeaSense.
Register for some of these informative online events happening throughout the month of April. Photo by Luis Alvarez/Getty

10+ can't-miss Houston business and innovation events online in April ​

where to be online

This month, Houstonians have yet another good batch of online innovation events — from Zoom panels to virtual conferences — and you and your tech network need to know about them.

Here's a roundup of virtual events not to miss this month — from workshops and webinars to summits and pitch parties.

Note: This post might be updated to add more events.

April 1 — Tax and Accounting for Startups

In Ioogo's free webinar, you will learn:

  • Business entities (sole prop, LLC, and corporation) and the benefits of each
  • Bookkeeping requirements to manage your business and file taxes DIY or hire an accountant - we'll give you tips on the best option for the stage of your business
  • Reports - we'll explain the important ones to pay attention to as a business owner
  • Taxes - we'll discuss filing requirements and important deadlines
The event is on Thursday, April 1, at 10 am. It's free and can be accessed online. Click here to register.

April 6 — Accelerating the Energy Transition

Plug and Play is pleased to co-host a signature Deep Dive with DCP Midstream. In this event, DCP Midstream and other industry leaders will review some decarbonization initiatives they have been leading along with industry opportunities in carbon capture, sequestration, and methane leak management. Leading startups with solutions in these areas will present.

The event is on Tuesday, April 6, at 9 am. It's free and can be accessed online. Click here to register.

April 6-9 — Rice Business Plan Competition

The competition, entering its 21st year, gives collegiate entrepreneurs real-world experience to pitch their startups, enhance their business strategy and learn what it takes to launch a successful company. Hosted and organized by the Rice Alliance for Technology and Entrepreneurship—which is Rice University's internationally-recognized initiative devoted to the support of entrepreneurship—and Rice Business. Over 20 years it has grown from nine teams competing for $10,000 in prize money in 2001, to 42 teams from around the world competing for more than $1.5 million in cash and prizes. For the first time in competition history, the 2021 event will showcase 54 student-led startups.

The competition takes place April 6 to 9. Two events are open to the public — the elevator pitches on Tuesday, April 6, at 4 pm and the final round on on Friday, April 9, at 9 am. It's free and can be accessed live on YouTube. Click here to learnmore.

April 7 — Product Management Ask Me Anything

The product life cycle is complex. From gathering consumer data, to crafting a vision, and the many steps around execution, launch, and satisfaction, a career in product management requires leaders and teams to wear many hats. So, what does it take to be a great product manager? And what should you expect in a product role? Learn the ins and outs of this career with our panel of PMs, who will share their perspectives from a variety of backgrounds and industries at this event hosted by Liu Idea Lab For Innovation And Entrepreneurship (Lilie).

The event is on Wednesday, April 7, from noon to 1 pm. It's free and can be accessed online. Click here to register.

April 8 — Inclusion: The Key to Building Strong Startups

Join Greentown Lab's webinar to understand how prioritizing diversity and inclusion can build a stronger, happier, and more successful startup team. Co-hosted by Aleria Research, this online event is geared toward helping companies, regardless of size and maturity, build stronger, more diverse, and ultimately more successful teams.

The event is on Thursday, April 8, from 11 am to noon. It's free and can be accessed online. Click here to register.

April 13 — Black in Tech Summit presented by Deloitte

Capital Factory welcomes you to our 3rd Annual Black In Tech Summit. Attendees can look forward to a keynote chat from a serial entrepreneur or investor, insightful discussion sessions, a startup showcase pitch competition, Epic Office Hours, and panels on relevant topics facing the tech ecosystem.

The event is on Tuesday, April 13, from noon to 2:30 pm. It's free and can be accessed online. Click here to register.


April 21 — Aerospace Innovation Accelerator Cohort 1 Launch Event

Celebrate The Ion's Aerospace Innovation Accelerator's Cohort 1, hear from thought leaders on the importance of the Accelerator and the Hub and how both contribute to economic resilience and workforce development, and meet the startups and MBEs selected to participate in the first cohort of the Aerospace Innovation Accelerator.

The event is on Wednesday, April 21, at 1:30 pm. It's free and can be accessed online. Click here to register.

April 22 — Greentown Houston Grand Opening Livestream

Welcome Greentown Labs to Houston — attendees will be able to meet startups that are a part of the program, hear from energy and civic leaders, catch the latest Greentown partners, and watch the building's ribbon cutting.

The event is on Thursday, April 22, at 2 pm. It's free and can be accessed online. Click here to register.

April 22 — 2021 H. Albert Napier Rice Launch Challenge - Startup Competition

Support student startups in our annual pitch challenge with a chance to win cash prizes. Join Liu Idea Lab For Innovation And Entrepreneurship virtually for the H. Albert Napier Rice Launch Challenge Startup Competition. Rice-affiliated teams – undergrads, grads, and MBAs - are competing for $65k in equity-free seed funding. Watch pitches, network with the Rice entrepreneurship community, and vote for your favorite idea. Attendance is open to Rice students, Rice alumni, and friends of Rice.

The event is on Thursday, April 22, at 6 pm. It's free and can be accessed online. Click here to register.

April 29 — EnergyNEXT: Methane Strategies Forum

Today's energy companies are finding methane emissions/leaks big and small with an astounding range of technologies, Satellites, Fixed-wing Planes, Helicopters, Fixed Wing Drones, Quadcopters, Vehicles, and Handheld Devices/Sensors all drive emissions reductions, boost public relations, investor support and corporate ESG goals.

Which technologies and projects will add the most value and usher your energy operations into the next generation?

The event is on Thursday, April 29, at 10 am. It's free and can be accessed online. Click here to register.

April 30 — Digital Transformation and Innovation in Renewable Energy: The Texas Edition

Join General Assembly to explore sustainability and how business and tech impact the health of our planet. Hear from experts in clean energy, environmental entrepreneurship, corporate sustainability, and B Corporations who will share their insights into how the industry can impact the environment. In addition, walk away with actionable steps you can take to live and work more sustainably, network with other local professionals interested in ethical business practices, and gain insight into what actions different industries are really doing to be more sustainable.

The event is on Friday, April 30, at 11 am. It's free and can be accessed online. Click here to register.
Register for some of these informative online events happening throughout the month of March. Photo via Getty Images

10+ can't-miss Houston business and innovation events online in March ​

where to be online

March marks a full year of attending online events — from Zoom panels to virtual conferences. But, the shows must go on with another month full of online innovation and startup events that Houston innovators need to know about.

Here's a roundup of virtual events not to miss this month — from workshops and webinars to summits and pitch parties. Note: This post might be updated to add more events.

March 1-5 — CERAWeek by IHSMarkit

In lieu of the week-long, in-person mega-conference that is the annual CERAWeek by IHSMarkit, the 2021 iteration will be completely virtual. Need some ideas of what panels and talks not to miss? Click here for five recommendations of what to attend.

The conference takes place Monday, March 1, to Friday, March 5. Click here to register.

March 2 — Houston Innovates: Digital transformation and Innovation in Oil & Gas

Digital forces are changing the skills an executive needs to manage organizations. In a world that's become increasingly digital, energy companies can sometimes find it hard to adapt. Join General Assembly Houston for a panel discussion with:

  • Sameer Khan, digital leader (MarTech and Transformation) at ExxonMobil
  • Sarah Vega, vice president of IT & Change at SmartestEnergy
  • Ricky Burns, business transformation team lead at BP
  • Jose Beceiro, senior director of Global Energy 2.0 at the Greater Houston Partnership

The event is on Tuesday, March 2, at 9:30 am. It's free and can be accessed online. Click here to register.

March 2 — Ladies Who LaUNCH #13: The Female Superpower

In 2020, 40 percent of US businesses were owned by women and generated $1.8 trillion. With these numbers in mind, it comes as no surprise that the presence of women in entrepreneurship and investing is growing.

Why do women-led companies financially outperform their male counterparts? And what are the "female superpowers" behind our ability to excel in these fields? Join featured speaker, Megan Bent, as she explores the research, data, and her own experience in the importance of female leadership in entrepreneurship and investing, and how to leverage your differences to your advantage.

The event is on Tuesday, March 2, at noon. It's free and can be accessed online. Click here to register.

March 3 — What's Next in Crypto?

Baker Botts and TeamBlockchain are hosting a webinar discussing trends in cryptocurrency. Key speakers from the sector include:

  • Ali Dhanani, partner at Baker Botts
  • Sarah Beaumont, associate at Baker Botts
  • Jonny Fry, co-founder & CEO at TeamBlockchain Ltd
  • Spencer Randall, principal & co-founder at CryptoEQ
  • Ankush Jain, chief investment officer at Aaro Capital

The event is on Wednesday, March 3, at 11 am. It's free and can be accessed online. Click here to register.

March 9 — Investing in Medical Devices

Join the Texas HALO Fund for a conversation with three of the fund's portfolio companies: Adient Medical, Allotrope Medical, and PathEx.

The event is on Tuesday, March 9, at noon. It's free and can be accessed online. Click here to register.

March 10 — Open Project Night: Achieving Gender Equality in Houston and Beyond

Impact Hub Houston is bringing you a monthly opportunity to come together to work on solutions for some of Houston's most pressing issues. Our city is full of changemakers across all ages, cultures, skillsets, and industries. This is your chance to conned and collaborate for the greater good.

The event is on Wednesday, March 10, at 5 pm. It's free and can be accessed online. Click here to register.

March 10 — Conversations with Latinx Entrepreneurs in Houston

Latinx entrepreneurs are starting small businesses faster than the rest of the startup population and becoming a bigger part of the total U.S. market every day. Join General Assembly for a panel of Houston Latinx leaders as they share stories about their heritage, failures and success.

The event is on Wednesday, March 10, at 6 pm. It's free and can be accessed online. Click here to register.

March 11 — How to Sell Without Being "Salesy"

In celebration of Women's History Month, Catherine Brown and Leela Madan, both serial entrepreneurs and founders of Houston-based Founder's Compass offer their advice on selling your business.

The event is on Thursday, March 11, at 10 am. It's $30 and can be accessed online. Click here to register.

March 11 — Inspire Seminar with Leslie Wise

Join Enventure for a talk and Q&A with the president and principal consultant of Evidence Matters, Leslie Wise. Inspire is one part of Lilie's three-program career exploration series. The goal of Inspire is to share an individual's career journey so that trainees can see one of the many paths that can be taken, learn about the reality of working in these fields, and gain valuable advice from key leaders to better prepare themselves for their own career journey.

The event is on Thursday, March 11, at noon. It's free and can be accessed online. Click here to register.

March 16-20 — SXSW

Another conference is pivoting to virtual attendance this year. SXSW has flipped the switch to being online only for 2021. SXSW's seven conference themes are A New Urgency; Challenging Tech's Path Forward; Cultural Resilience in the Arts; The Rebirth of Business; Transforming the Entertainment Landscape; Connection in Disconnection; and An Uncharted Future. Stay tuned to InnovationMap for a Houston innovator's guide to the conference.

The conference takes place Tuesday, March 16, to Saturday, March 20. Click here to register.

March 17 — Top Legal Considerations for Startups

Join Rice University's Liu Idea Lab for Innovation and Entrepreneurship for a session with corporate and securities lawyer Aaron Barker, who specializes in advising companies from formation to exit, will give you the inside knowledge to help you launch your venture, and possibly save you from making a rookie mistake.

The event is on Wednesday, March 17, at 4 pm. It's free and can be accessed online. Click here to register.

March 23 — Igniting Leadership: Elevating Professionalism

Join Ignite's conversation between Board Member Kelli Newman and Baylor College of Medicine's Dr. Ellen Friedman focus on insights the Director of BCM's Center for Professionalism has to share. In addition to the importance of emotional intelligence, practical methods for addressing problems before they escalate and professionalism for "women in a man's field," Dr. Friedman will answer your questions with practical advice for elevating your own professionalism.

The event is on Tuesday, March 23, at 6 pm. It's free and can be accessed online. Click here to register.

March 24 — Houston Startup Showcase

The Houston Startup Showcase is a flagship event from The Ion, formerly known as Demo Day. This event will allow for developing companies to receive feedback from subject matter experts and showcase their successes thus far. The event is a year-long series of monthly pitch competitions, and results in a final winner to close the series in November. Companies are encouraged to apply online to pitch.

The event is on Wednesday, March 24, at 6 pm. It's free and can be accessed online. Click here to register.
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Greentown Labs hires former Houston sustainability exec

new hire

The country's largest climatetech startup incubator has made a strategic new hire.

Lara Cottingham is the new chief of staff for Greentown Labs, a Boston-area company that opened in Houston earlier this year. Cottingham previously served as the city of Houston's chief sustainability officer and the chief of staff for the city's Administration and Regulatory Affairs Department for the past seven years. In her new role, Cottingham will oversee the day-to-day operations and communications for Greentown's CEO Emily Reichert, along with key stakeholder engagements and strategic initiatives for the incubator.

"Lara brings a tremendous wealth of knowledge and experience to our team from her dynamic leadership role at the City of Houston," says Reichert in a news release. "Her breadth of knowledge in sustainability, climate, and the energy transition, and her expertise in regulatory and stakeholder aspects of the energy industry, will be incredibly valuable to our team and community."

Under her leadership at the city of Houston, Cottingham was the chief author of Houston's Climate Action Plan, an initiative aimed at reducing greenhouse gas emissions in Houston, and getting the city to a point where it meets the Paris Agreement goal of carbon neutrality by 2050. Cottingham helped the city move to 100 percent renewable electricity, according to the release, and helped turn a 240-acre landfill into the nation's largest urban solar farm.

"In leading the Climate Action Plan, Lara helped spark Houston's leadership in what has become a global energy transition and was a passionate advocate for climate action in Houston," says Houston Mayor Sylvester Turner in the release. "While she will be missed, this new role will only strengthen our partnership with Greentown. I look forward to working with Emily, Lara, and the Greentown team to meet our climate goals and make Houston the energy capital of the future."

Before her work at the city, Cottingham worked at Hill+Knowlton Strategies' Houston office range of clients across the energy sector. Earlier in her career, she served as communications director for two congressmen in the U.S. House of Representatives. She began her work with the city in 2014.

"In working with Mayor Turner and Climate Mayors across the U.S., I saw how important partnerships are to helping cities decarbonize," says Cottingham in the release. "There is no better partner or place for climate action at work than Greentown Labs. Greentown is 100 percent committed to attracting and nurturing the energy companies of the future and making Houston the energy transition capital of the world. I'm excited to join the team and see how climatetech can help cities reach their climate goals."

Greentown Labs first announced its entrance into the Houston market last summer. The new 40,000-square-foot facility in Midtown across the street from The Ion opened its prototyping and wet lab space, offices, and community gathering areas for about 50 startup companies opened in April. Greentown was founded in 2011 in Somerville, Massachusetts, and has supported more than 400 startups, which have raised more than $1.5 billion in funding.

Houston edtech nonprofit grows its technology with $440K grant from Kinder Foundation

student-focused

As the learning landscape shifted from in-person to virtual, the ability to provide students with necessary support systems and resources became compromised. However, one Houston edtech company worked hard to close that gap.

ProUnitas, a Houston-based nonprofit, partnered with Thoughtworks, a global technology consultancy, to expand its PurpleSENSE platform to mobile. This partnership was ensured through significant private investment, including a one-time gift of $440,000 from the Kinder Foundation.

ProUnitas promises that this expansion will allow student support teams to take the power of PurpleSENSE with them on the go for easier, real-time response using the new PurpleSENSE mobile app.

"A mobile version of PurpleSENSE will empower student support teams to work more rapidly, efficiently and effectively towards their mission and goals," Chris Murphy, CEO of Thoughtworks North America, says in a news release.

Committed to ensuring that no students fall through the cracks, ProUnitas' purpose is focused on providing all students, including those most impoverished, with support services such as food assistance programs, mental health counseling, and after-school clubs.

"Every day many of our students carry the burden of poverty on their shoulders to school, and despite the availability of services, schools do not have the technology infrastructure necessary to connect students to resources in a coordinated way. We want to change this reality," says Adeeb Barqawi, president and CEO of ProUnitas, says in the release.

Engaged in similar work, the Kinder Foundation was a natural partner.

"The Kinder Foundation believes that children cannot succeed if they are juggling significant personal challenges," says Nancy Kinder, president and CEO of the Kinder Foundation, in the release. "As a result of the pandemic, we are seeing mental health and the impact of stress with fresh eyes. Now is the time to support our children and help them thrive and learn. We are proud to help elevate the work of ProUnitas to reach more schools and more students in this critical time of need."

In a press release, ProUnitas states that through these new mobile capabilities, up to 60 percent of administrative work in providing social service options is eliminated. It also shortens the response time for a student to be identified and receive services by 90 percent.

The expansion of PurpleSENSE to mobile is a critical step for ProUnitas to effectively support more schools and students.

Renewables are Houston's next chapter, says this expert

guest column

Houston has long been known as an innovative city — from medicine to technology to creative cuisines (see Viet-Cajun). I am always proud to see how cultures, education, and change come together to build the fabric of our city. As we look forward to a new future, we need to look no further than one of our strongest industries: energy. As many before me, I've sat down to ask: What does that next chapter look like for Houston?

Renewable energy has rapidly grown in Texas and across the country. Emerging technology has furthered this innovation, bringing wind and solar projects that are more powerful and reliable online from the Panhandle to deep in the Rio Grande Valley. As these new projects come online, aging wind facilities built in the early 2000s are beginning to be revitalized, gleaming bright white with newer, longer blades. And, similar to cleaning out your closet of old clothes, the current blades have to go somewhere. Where others see a problem, we saw an opportunity: We've made a business out of recycling them.

At Everpoint, we are demolishing and removing blades all across the US, with projects in North Dakota, Colorado, and even here in another Texas city, Sweetwater. In this rural Texas town, wind investment took Nolan County market value from $607 million in 1998 to $3.2 billion as development peaked in 2009. This growth enabled the school districts, county, and hospital district to expand and upgrade their facilities. As a trailblazer in the industry, we worked closely with the Sweetwater team to handle a smooth transition, allowing their community to look forward to a breezier future.

The industry is quickly innovating to meet the demands of Texas' future, and new opportunities are forming every day, something we're proud to be a part of, especially as a veteran-owned company. We are driven to make the future of energy more transparent and traceable, that's why we partner with firms like Media Sorcery which uses sensors and an ESG based blockchain built by another Houston firm, Topl, to maintain full accountability throughout the decommissioning process.

Beyond our company, the renewable energy industry employs veterans at a higher rate than the national average, with more than 11,000 in the wind industry alone. As a veteran myself it only made since to team with another veteran founded company to pursue this opportunity. I appreciate meeting fellow veterans every day that are applying the skills they learned in the military: a technical knowledge base, teamwork, and discipline.

Across Texas, renewable energy is powering 40,200 well-paying careers that I know are building toward a better, brighter Houston. It's in our blood to continue the Texas legacy of welcoming energy industries, like wind and solar, into our state. I believe in an all-energy approach to the energy transition. Renewable energy is about more than hearts and minds, it's about dollars and cents.

In honor of that, we are celebrating American Clean Power Week this week, October 25-29, and we hope you will join us. Not to celebrate one industry, but to embrace an all of the above, made in Texas energy future — a future that I know we can all be proud of, and where Houston will be the Energy Capital of the Future.

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Kevin Doffing is the chief commercial officer of Everpoint Services.

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