From startups making pick-up easy to tips on navigating cyberbullying, these Houstonians are weighing in on tips for parents with tech-enabled kids. Photo by Getty Images

We're at the start of a new school year, the time when parents, teachers, and children are still transitioning from the lull of the summer to the stride of a new routine.

This year, like the last, may still involve the unpredictability and constant administrative changes that come with a global pandemic.

In fact, as parents know, more issues seem to have arisen after classes started than before. With that in mind, we've created a handy guide to help kickstart the academic new year.

Issues covered here include how to plan healthy lunches, cutting screen time, smart ideas for transportation, and an epidemic currently plaguing young generations: cyberbullying.

A new digital menace

Unlike traditional bullying, the threat of cyberbullying is constant if kids have access to electronic devices — it doesn't stop at the end of the school day. And these bullies can remain anonymous, giving them the confidence to attack seemingly without repercussions. For victims, this creates a terrorizing environment from which they're not safe even at home.

Victims of cyberbullying are twice as likely to self-harm and exhibit suicidal behavior, and suicide was the second-leading cause of death for those between the age of 10 up to 24, according to the CDC.

Thankfully, parents can identify cyberbullying early on or even prevent it from reaching their families.

With cyberbullying, "there are no physical signs like a black eye or a tattered piece of clothing, which makes it harder to notice," Houston attorney and CrimeStoppers spokesperson Jammy Kiggundu tells CultureMap.

He advises parents and teachers to look out for "changes in behavior, if the child seems more withdrawn, under- or oversleeping, loss of appetite, bed-wetting at an age that shouldn't be happening. Signs of anxiety."

Parents should also guide their children's use of mobile apps and social media. Giving kids access to the internet without direction is "no different than giving a child a vehicle and the keys and say 'good luck,'" Kiggundu says.

This requires you to educate yourself on social media and apps, too. Find community workshops in your area or watch free training videos online to arm yourself with the knowledge necessary to protect your child. Even if you're social-media literate, there's always something new to learn. (Eerily, there are now a teen and children dating apps — see more here.)

Lastly, be vigilant. "If your child leaves with 40 apps and comes home with 42, you now need to know what those other two apps are," Kiggundu adds.

Social ground rules

Parents should establish some ground rules with social media. Some tips include: ensuring kids have private social media accounts, monitoring their messenger conversations, and limiting their number of online friends and followers.

Those efforts might also yield another beneficial outcome: cutting down on your child's screen time.

The CDC reports that children ages eight to 10 spend an average of six hours per day in front of a screen. That number rises to nine hours for those between 11 and 14. And that doesn't include the time spent in front of a computer for school work.

If you suspect your child is being cyberbullied, Kiggundu says the first thing to do is start a conversation and develop a healthy dialogue so he or she feels comfortable opening up. If your suspicions are confirmed, you'll want to collect as much information and evidence as possible — screenshots, computer print-outs, etc. — because schools will need your assistance in investigating the matter.

Kiggundu warns to never attempt to resolve the matter yourself by approaching the alleged aggressor's parents. Always work through the school and law-enforcement officials to address the issue.

Conversely, if you suspect your child is cyberbullying someone: acknowledge the issue and consider seeking professional help. Remain calm and try to explain to your child how the victim might be feeling, in an effort to elicit empathy and ensure it doesn't continue. Try to delve deep into the issues your son or daughter is facing that may be prompting this behavior, Kiggundu advises.

Remember that if your child is attacking another, you may be held accountable, since you have an obligation to "supervise your child in a non-negligent manner."

Getting a brake at the pick-up line

Changing gears: the dreaded, long pick-up and drop-off line hasn't changed, even if you now work from home. Add to the fact that the Delta Variant is still making its way through schools, creating a health hazard for children packed together as they await their parents.

One hack is to invest in a bicycle with a rear or front carrier to pick up your kids and bypass the lines. There are also bikes with trailers to easily haul your kids to-and-from school.

Another option is to hire a safe car service. Consider the "part Uber, part carpool" HopSkipDrive. The company allows parents to request rides for children at least six years of age via its app or website. Parents then receive a profile photo of the "CareDriver," as well as tracking updates throughout the ride. HopSkipDrive assures parents that their employees are screened, have childcare experience and are thoroughly vetted before they join the service.

Inner-Loop may have also seen ride-share service Alto making its way around town. The Texas-based company hires background-checked employees, as opposed to independent contractors, to chauffeur people in comfortable, well-kept vehicles. They can seat up to six passengers, so parents can arrange for a carpool with multiple stops to make it more economical. Drivers are incentivized to drive responsibly since their pay is dependent on the "safety score" they earn.

While after-school activities typically buy parents time to pick up their children and avoid long lines, several schools are temporarily suspending their programs due to COVID. But places like the YMCA are still taking in kids and implementing COVID-compliant safety measures. Or create a safe after-school network of vaccinated kids and parents who can join at the school playground and take turns transporting the students.

A major mid-day boost: lunch

While you may feel helpless when it comes to protecting your young ones from the threat of COVID, you can offer them a nutritious diet to aid in their good health.

School-provided lunches are generally improving, but parents should remain watchful of what their kids are being served.

One of the biggest health factors is added sugars, which creep into juice pouches, breakfast cereals and snacks. The American Heart Association and the American Academy of Pediatrics recommend that children ages 2 to 18 not consume more than 6 teaspoons of added sugar daily.

If you're packing their lunches, make sure to thoroughly read nutrition labels and to incorporate as many fruits and vegetables as possible.

Physician and mom of two, Chelsea Casey, MD, suggests "including a fat (like olives) and protein" when meal prepping. Avoid leaving the produce section when food shopping because "the less processed the better."

She also suggests investing in a thermos for pasta and other warm meals. "Alternate sandwiches and get creative," Casey said. "We make skewers of tomatoes, mozzarella and olives."

Also: give yourself a break. Casey says not to fall into the mom-guilt trap, "We definitely do cheat days."

------

This article originally ran on CultureMap.

Houston is hosting a bit of a tech takeover next week. Photo via Getty Images

These are the events to attend each day during the Houston Tech Rodeo 2021

where to be

For the second year, Houston Exponential has tapped into the Houston innovation ecosystem to coordinate a week of events to speak to the city's startups, investors, and startup development organizations.

Houston Tech Rodeo will feature over 160 events between May 16 to 23 both online and all across town. From panels and meetups to office hours and pitch events, there's a lot to navigate in the second annual week. For a complete list of Tech Rodeo events (most of which are free), head to the website.

Here are the events you should make sure not to miss. (InnovationMap is a partner for the event.)

Note: You must register for HTR to be able to register for each event. For that reason, the event pages aren't linked directly. Find the information for each event through the HTR event website under the agenda tab, then sort by the day to find the specific event.

Monday: Gettin' in the Game with Master P: A Fireside Chat

The second annual Houston Tech Rodeo kicks off with hip-hop mogul, actor, producer, entrepreneur, and philanthropist, Percy (Master P) Miller on Monday, May 17, at 8 pm. "Gettin' In the Game with Master P" will be an exclusive fireside chat with the legend himself, interviewed by A-List Angels author and former Forbes editor, Zack O'Malley Greenburg. Hear about Master P's journey going from an international rap artist to a CEO, avid investor, and founder of Nemesis RR-- adding diversity in the automotive industry and empowering a culture of dreamers.

The event is free and available online. Register online.

Other Monday online events not to miss:

  • 11 am — HTX: Building a Thriving & Inclusive Innovation Ecosystem — join leaders from across the region's startup ecosystem, including Halliburton Labs, DivInc and The Ion, as they discuss how Houston has become a thriving hub for digital technology while fostering a culture of inclusive innovation.
  • 3 pm — All Roads Lead to Houston - Cross Industry Collaboration, the Intersection of Innovation — this event will focus on the "how" rather than "why", systemic barriers to collaboration, and available resources to analyze, de-risk and solve technology problems through meaningful collaboration.

Tuesday: Unleashing Innovation for Resilience in Disaster and Risk Mitigation

Tired of the hurricanes, snow and ice, COVID and just about every other disaster affecting Houstonian's businesses, homes, communities? Join risk mitigation experts for an in-person and virtual panel on May 18 at 2 pm. The panelists will address how Greater Houston becomes an innovation hub for pre-disaster and risk mitigation across droughts and floods, spills and leaks, fires and explosions, health and pandemics...and engages diverse populations for inclusion as entrepreneurs and mitigated locations.

The event is free and available online. Register online.

Other Tuesday online events not to miss:

  • 11:30 am — Demystifying Med Tech & Digital Health InvestmentsAttend this event to learn from the experts on what investors are seeking in digital health and med tech.
  • Noon — Made in Houston: Building Houston's Digital FutureHouston is on a mission to lead the way in digital transformation. How governments and corporations should accelerate the use of tech solutions and services while balancing the concerns of individuals on the adoption of such tools?
  • 5 pm (hybrid) — HTX Sports Tech: Panel & Happy Hour — HTX Sports Tech is hosting an in-person and online happy hour discussion between Houston's esports and sports industry leaders as we'll discuss the landscape of the esports and sports tech industry, share ideas on the role the industry can impact Houston's developing tech ecosystem, and opportunities to shape the future of the industry through innovative and collaborative efforts.

Wednesday: How Will Innovation Create a Diverse Rising Tide Within Houston's Ecosystem?

Houston is building a thriving innovation ecosystem, but innovation itself won't advance diverse economic prosperity given the status quo. So the question is…how will Houston leverage the city's biggest asset — its diversity — to maximize our potential? Panelists discuss at the online event on May 19 at 11 am.

The event is free and available online. Register online.

Other Wednesday online events not to miss:

  • 11 am — The Big Deal with EsportsDid an esports tournament really sell out the Staples Center? Did the winner of the Fortnite World Cup really make more than Tiger Woods in the Masters? Is esports really bigger than Major League Baseball? Join the discussion on how esports is transforming the business of competitive entertainment.
  • 3 pm — How 3D Printing Can Transform Houston's Manufacturing LandscapeJoin Houston 3D printing experts as they discuss the changing manufacturing landscape of the city and highlight the importance of innovation, economic impact, and sustainability through the adoption of industrial 3D printing technologies.
  • 4 pm — Rice Business Entrepreneurship Association Presents: Throw Your Wild Idea into the Arena First Pitch Competition Have you identified a problem space and a tech-enabled potential solution? The Rice Business Entrepreneurship Association wants to hear your early-stage wild idea. Come make your 90 second pitch and seek advisors, team members, and helpful feedback on your concept. Submit your info here.

Thursday: Female Founders' Tough Lessons Learned

Have an idea for a startup, already launched and building your startup, or just want to hear from those who've already been there? Join a powerhouse panel of female startup founders on May 20 at 9:30 am. Listen as the panelists share their journey and entrepreneurial struggles, and what it really takes to launch and run a startup.

The event is free and available online. Register online.

Other Thursday online events not to miss:

  • 11 am — BORN GLOBAL — Houston Tech Rodeo's International track will offer thoughtful discussions on the hour beginning at 11 am with a keynote.
  • 2 pm — Creating Space (and Tech) for DiversityA diverse panel of experts in space and technology will speak on their experience in these fields.

Friday: $50k Houston Investment Challenge

The Capital Factory challenge will occur on May 21 at Houston Tech Rodeo in partnership with Houston Exponential and will feature five technology startup finalists from greater Houston that will be evaluated by a panel of successful entrepreneurs and venture capitalists. One will walk away with a $50,000 investment.

The event is free and available online. Register online.

Other Friday online events not to miss:

  • 11 am — FemTech Panel — Join a virtual discussion with femtech leaders brought to you by FemTech Focus.
  • 1 pm — Innovation at Scale: Boosting Climatetech and Clean Energy Startups — Join Greentown Labs Houston for a virtual panel on incubating and supporting clean energy startups. The panel, featuring leaders from the regional climatetech innovation ecosystem and moderated by Greentown Houston Launch Director Juliana Garaizar, will discuss how to best set up startups for success and scale.

ClassPass is expanding into Houston with over 20 new jobs and a local office. Image courtesy of ClassPass

Fitness tech platform expands to Houston and plans to hire

new to hou

When a global technology company focused on fitness and wellness was looking for a city to open their fourth office in the United States, the team wanted a community that was active and full of young professionals. They landed on Houston.

Membership-based fitness and wellness company ClassPass is opening a local office in Houston and is planning on hiring over 20 professionals across departments — from analytics, customer experience, design, and engineering, to marketing, partnerships and product.

Rachel Moncton, vice president of global marketing for ClassPass, has already relocated to Houston to lead the new office.

"Houston is a friendly, community-focused city with a rich talent pool. We are thrilled to contribute to the Houston economy by creating new opportunities for professionals with varying skill sets, and hope to build a local team with a broad range of experiences and backgrounds," says Moncton says in a news release.

Headquartered in New York City, ClassPass's membership and mobile application connects members to fitness and wellness appointments at over 30,000 studios and 11,500 wellness venues. In Houston, ClassPass has over 900 partners.

Currently, the company has 400 employees worldwide with offices in Missoula, Montana, and San Francisco. ClassPass's new hires will work remotely at first, and the organization is hoping to open a physical office later this year.

"It's great to see another Bay Area company expanding to Houston like Nuro, Bill.com, and Homebase," says Harvin Moore, president of Houston Exponential. "ClassPass is already using the HTX Talent jobs board to build its Houston team and we hope to work more with them as they build their presence here."

The app has 900 fitness and wellness partners in Houston already. Image courtesy of ClassPass

A Houston entrepreneur is creating a fun and educational platform for children that helps to preserve their heritage. Photo by Kelly Sikkema/Unsplash

Houston Greek-American develops app to preserve culture

heritage tech

Theoharis Dimarhos grew up in a family determined to follow tradition. As a child, his mother serenaded him with old Greek folk songs he still remembers, and his parents made speaking Greek a rule of the house. Dimarhos lived the immigrant family experience, and now he's developed a modern way to preserve pass down culture to the masses.

"My parents came from Greece in 1981, and in typical fashion, they didn't have much and didn't speak the language at all," says Dimarhos, who was born in Cleveland, Ohio. Living the first-generation American experience, he watched his parents work tirelessly to provide for the family and maintain their Greek culture in America.

Dimarhos did get his own immigrant story when his parents decided to move back to Greece when he was 7. After assimilating to Greece, he traveled back to the United States for college, where he learned to readjust once more.

"I kind of got that immigrant experience a couple of times," he says.

While Dimarhos grew up surrounded by his own heritage, he began to realize that "our native cultures were destined to fade if there wasn't a more modern way for children and our little siblings to learn more about their roots."

When talking with his friends from other countries outside of Greece, a general consensus grew: without modern learning, family heritage would slip away.

Enter: Ellis, an app that helps children connect to their culture. The app includes Greek songs, fables, mythology, history, and language.

Named after Ellis Island, a gateway into the United States for so many immigrants in history, Ellis nurtures Greek tradition in a way that caters to children through technology.

"I've always seen [Ellis Island] as a monument of courage to chase your dreams. . .people came and built this country, but also never forgot where they came from."

Interactive technology is becoming a large part of early childhood education, especially during COVID-19, as more families are at-home with children learning virtually. Children are the targets of over 80 percent of the top-selling paid apps in the education category of the iTunes store, according to a published analysis by Carly Shuler in 2012.

Dimarhos and his wife are deeply tied to their Greek heritage, and hope to pass that history and appreciation to their own children once they start a family.

"We wanted to make sure that there was a 21st century way for us and for our children to learn that goes beyond books," he says. "Something that's a little more immersive and fun — fun is very important — and educational."

Ellis is currently being beta tested with a group of 200 active users within the Greek community. The app, which targets ages 0-8, rolls out weekly content to parents.

"I'm receiving texts from friends who are parents begging me to put more content out because they need something to keep their children occupied," says Dimarhos. "Not only are regular schools closed, but cultural schools that are offered by the community are also closed and struggling to open back up."

Time spent on the app can be as short as five minutes and stretch into hours of learning time.

"The goal is always for children to pick up little phrases and words each time they listen," explains Dimarhos.

The stories and songs are all audio-based, tying into activities like waking up, eating breakfast, and bathtime.

"There's something magical about tying in an audio story or song with everyday tasks for kids," says Dimarhos.

Dimarhos parents see the app as "the next step of passing down the torch of our culture," he says.

"They tried to do it with the tools that they had for myself and my sister. . .We're trying to do the exact same thing that they did and their parents did, just with the tools that technology offers us," he says.

Dimarhos, who previously worked in economic development in Austin, had his first experience with startups when his former boss gave him a chance to work with his international accelerator for startups.

"I got my opening into the tech world through the international accelerator and seeing amazing immigrant founders create jobs and strive to do great things in America," he shares.

"Quite honestly, a startup that celebrates different cultures couldn't have a better home than in Houston," he says, noting the massive immigrant population and variety of cultures in the city.

In Dimarhos' own life, he's come across immigrants as well as first and second generation Americans who wish to preserve their own cultures.

"They've wished there was a more modern way to have access to those resources," he explains.

In the future, Dimarhos intends to quickly broaden the app to "launch in every immigrant community in the United States and around the world."

Connecting to cultural roots is something Dimarhos feels is "sacred" to immigrant families.

"It's something that you have the obligation from your parents as they give you everything for you to succeed in life. You kind of carry that obligation to carry that torch and pass it on to your children and their children," he explains.

"We grow up with that and the vision and the mission is just to create something that makes that a little bit easier to keep our cultures alive. I honestly think it's part of what makes this country great," he says.

Now, kids from around the world can visit the Children's Museum of Houston. Children's Museum of Houston/Facebook

Children's Museum of Houston pivots to new digital learning programming

online activities

As more Houston parents opt for online classes when kids return to school, a beloved local museum is offering up a clever learning assist. In September, Children's Museum Houston will launch "All-Time Access," an online initiative to enhance distance learning and open the museum to families all over the world from an all-time digital experience.

The museum's "All-Time Access" makes content and resources available wherever children learn: at school, at home, or at play, according to a press release. The online programming utilizes the defining elements of Children's Museum Houston, allowing kids to engage in fun projects, discover a love of exploration, launch a passion for pursuing their own interests, and connect in ways that apply and expand to what they are learning at school this fall.

Programs will be led by the museum educators and delivered through a variety of technology platforms. Students can submit video questions, showcase outcomes, observe through apps, chat live with experts, and share tons of "wait for it" moments on their phone, computer or tablet, per a release.

The online options for kids include:

  • Choose Your Own Path 3-D Museum Field Trips with educators.
  • MyPROJECTS Live Online Courses guided by educators so students can explore more TinkerCAD 3-D designs, chemistry, art, citizen science and more.
  • An enhanced "More CMH" Museum App that delivers on educational experiences and builds on an online community allowing kids to friend others.
  • Chats with experts during the GEEK Hour Live.
  • An all-new Mr. O Series on Invention.
  • Thematic virtual learning Daily Broadcast on our social media channels.
  • Pop-Up Multi-Day Virtual Epic Adventure Camps accompanied by a kit of materials available for purchase.
  • Live performances.
  • Downloadable activities to support learning at home.
  • Online shopping for products that enhance at-home learning at Fiddle Sticks Toys online.

Parents can find more information online, or follow the museum on Facebook.

------

This article originally ran on CultureMap.

Building a circular economy for electronics requires attention to detail in the areas of design, buyback, or return systems, advanced recycling and recapturing, durability and repair, and urban mining. Christina Morillo/Pexels

Houston expert shares tip for developing a circular economy within your company's tech

Guest column

Many organizations are interested in building a circular economy into their business model but aren't sure what steps to take to achieve this goal. I've worked in the technology industry for over 20 years, helping customers across all industries navigate the processes of buyback, recycling, and repair in order to create sustainable and profitable solutions to reduce e-waste.

The world produces 40 million tons of e-waste annually, and only 20 percent of that is being disposed of properly. A circular economy is a system in which all materials and components are kept at their highest value and where e-waste is essentially designed out of the system.

Building a circular economy for electronics requires attention to detail in the areas of design, buyback, or return systems, advanced recycling and recapturing, durability and repair, and urban mining.

Below, I'll discuss some key building blocks for implementing an effective and efficient circular economy.

Invest in technology that will last

Longevity is essential to maintaining sustainable products, and that is easily achievable through repair and refurbishment services. Upgrading or reworking existing equipment can save you time and money by enhancing its marketability or extending its useful life.

Rework service providers can replace components inside servers or PCs and rebuild them with new parts to meet your requirements. These services can boost your operations' speed or improve your servers' or PCs' performance through upgrading, while also saving your organization money by not having to purchase all-new equipment.

Recover value through the secondary market

When equipment must be replaced or retired, many electronic devices can be remarketed, either as whole products or individual parts. This system not only keeps electronics in use and out of landfills — it can also serve as an additional revenue stream for your organization.

Finding the right IT asset disposition partner is crucial for maximizing your return on investment. It can pay dividends to provide high-exposure opportunities to a vast network of customers through a mix of online sales, e-commerce tools, and inside sales when selling your retired equipment.

Utilize advanced recycling and recapturing programs

Retired electronics that are not remarketable can be collected and have their components reintegrated into new products, creating a closed-loop production system. ITAD partners who are certified to recognized green standards, such as R2 or e-Stewards, can ensure that IT equipment that no longer has value will be responsibly recycled.

No matter what industry you're in, a qualified ITAD partner can help optimize your organization and support your goals. From data centers to server rooms and beyond, sustainable solutions are available to manage the equipment you need to retire in compliance with all regulatory guidelines.

------

Ed Wooten is Smith's director of ITAD, or IT asset disposition.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

7+ can't-miss Houston business and innovation events in July

where to be

Houstonians are transitioning into a new summer month, and the city's business community is mixing in networking and conference events with family vacations and time off. Here's a rundown of what all to throw on your calendar for July when it comes to innovation-related events.

This article will be updated as more business and tech events are announced.

July 10 — Have a Nice Day Market at the Ion

Stop by for a one-of-a-kind vendor market - #HaveANiceDayHTX - taking place at the Ion, Houston's newest urban district and collaborative space that is designed to provide the city a place where entrepreneurial, corporate, and academic communities can come together. Free to attend and free parking onsite.

Have a Nice Day is a creative collective with a goal of celebrating BIPOC makers, creators, and causes.

The event is Sunday, July 10, 4 to 8 pm, at The Ion. Click here to register.

July 12 — One Houston Together Webinar Series

In the first installment of the Partnership's One Houston Together webinar series, we will discuss supplier diversity an often underutilized resource for business. What is it and why is it important? How can supplier diversity have long-term impact on your business, help strengthen your supply chain, and make a positive community impact?

The event is Tuesday, July 12, noon to 1 pm, online. Click here to register.

July 14 — Investor Speaker Series: Both Sides of the Coin

In the next installment of Greentown Labs' Investor Speaker Series, sit down with two Greentown founders and their investors as they talk about their experiences working together before, during, and after an equity investment was made in the company. Attendees will get a behind-the-scenes look at one of the most important relationships in a startup’s journey and what best practices both founders and investors can follow to keep things moving smoothly.

The event is Thursday, July 14, 1 to 2:30 pm, online. Click here to register.

July 15 — SBA Funding Fair

Mark Winchester, the Deputy District Director for the Houston District Office of the U.S. Small Business Administration, will give a short intro of the programs the mentors will discuss. There will be three government guaranteed loan mentors and two to three mentors co-mentoring with remote SBIR experts.

The event is Friday, July 15, 10:30 am to 1 pm, at The Cannon - West Houston. Click here to register.

July 16 — Bots and Bytes: Family STEAM Day

Join the Ion for a hands-on learning experience to learn about tech and robotics and gain insight into the professional skills and concepts needed to excel in a robotics or tech career. This event will be tailored for 9-14-year-olds for a fun STEM experience.

The event is Saturday, July 16, 10 am to 1 pm, at The Ion. Click here to register.

July 19 — How to Start a Startup

You have an idea...now what? Before you start looking for funding, it's important to make sure that your idea is both viable and valuable -- if it doesn't have a sound model and a market willing to pay for it, investors won't be interested anyway.

The event is Tuesday, July 19, 5:30 to 7:30 pm, at The Ion. Click here to register.

July 20 — Perfecting Your Pitch

Join the Ion for their series with DeckLaunch and Fresh Tech Solutionz as they discuss the importance and value of your pitch deck when reaching your target audience.

The event is Wednesday, July 20, 5:30 to 6:30 pm, at The Ion. Click here to register.

July 21 — Transition On Tap: Investor Readiness with Vinson & Elkins LLP

Attorneys from Greentown Labs’ Gigawatt Partner Vinson & Elkins LLP, a leading fund- and company-side advisor for clean energy financing, will present an overview of legal considerations in cleantech investing, geared especially toward early-stage companies and investors. The presentation will cover the types of investors and deals in the cleantech space and also provide background on negotiating valuation, term sheets, and preparing for diligence.

The event is Thursday, July 21, 5 to 7 pm, at Greentown Houston. Click here to register.

July 28 — The Cannon Community 2nd Annual Town Hall Event

Partner of The Cannon, Baker Tilly, has played an integral part in the success of Cannon member companies. Join the Cannon community for The Cannon's 5-year anniversary celebration!

The event is Thursday, July 28, 4 to 7 pm, at The Cannon - West Houston. Click here to register.

Texas-based dating app sponsors 50 female athletes to honor 50 years of Title IX

teaming up

Bumble is causing a buzz once again, this time for collegiate women athletes. Founded by recent Texas Business Hall of Fame inductee Whitney Wolfe Herd, the Austin-based and female-first dating and social networking app this week announced a new sponsorship for 50 collegiate women athletes with NIL (name, image, and likeness) deals in honor of the 50th anniversary of Title IX.

Established in 1972, the federal law prohibits sex-based discrimination in any school or other education program or activity that receives federal money. According to the Women’s Sports Foundation, the number of women in collegiate athletics has increased significantly since Title IX, from 15 percent to 44 percent.

That said, equity continues to lag in many ways, specifically for BIPOC women who make up only 14 percent of college athletes. The findings also share that men have approximately 60,000 more collegiate sports opportunities than women, despite the fact that women make up a larger portion of the collegiate population.

With this in mind, Bumble’s new sponsorship seeks to support “a wealth of overlooked women athletes around the country,” according to the beehive’s official 50for50 program page.

“We're embarking on a yearlong sponsorship of 50 remarkable women, with equal pay amounts across all 50 NIL (name, image, and likeness) contracts,” says the website. “The inaugural class of athletes are a small representation of the talented women around the country who diligently — and often without recognition — put in the work on a daily basis.”

To celebrate the launch of the program, Bumble partnered with motion graphic artist Marlene “Motion Mami” Marmolejos to create a custom video and digital trading cards that each athlete will post on their personal social media announcing their sponsorship.

“These sponsorships are an exciting step in empowering and spotlighting a diverse range of some of the most remarkable collegiate women athletes from across the country. Athletes who work just as hard as their male counterparts, and should be seen and heard,” says Christina Hardy, Bumble’s director of talent and influencer, in a separate release. “In honor of the 50th anniversary of Title IX, we are so proud to stand alongside these women and are looking forward to celebrating their many achievements throughout the year.”

“Partnering with Bumble and announcing this campaign on the anniversary of Title IX is very special,” said Alexis Ellis, a track and field athlete. “I am grateful for the progress that has been made for women in sports, and am proud to be part of Bumble’s ’50for50’ to help continue moving the needle and striving for more. I look forward to standing alongside so many incredible athletes for this campaign throughout the year.”

“I am so grateful to team up with Bumble and stand alongside these incredible athletes on this monumental anniversary,” said Haleigh Bryant a gymnast. “Many women continue to be overlooked in the world of sports, and I am excited to be part of something that celebrates, and shines a light on, the hard work, tenacity, and accomplishments of so many great athletes.”

Last year, the NCAA announced an interim policy that all current and incoming student athletes could profit off their name, image, and likeness, according to the law of the state where the school is located, for the first time in collegiate history.

The 50for50 initiative adds to Bumble’s previous multi-year investments in sports. In 2019, Bumble also launched a multi-year partnership with global esports organization Gen.G to create Team Bumble, the all-women professional esports team.

To see the 50for50 athletes, visit the official landing page.

------

This article originally ran on CultureMap.