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Houston, we're trying to fix the problem: Aerospace challenges and future exploration

You've heard "it's not rocket science" throughout your life, but but turns out that aerospace exploration — even in 2021 — is still very hard. Photo via Pexels

If there is anything that goes hand in hand so perfectly, it's Houston and Space. Houston is home to the Johnson Space Center, named after former president Lyndon B. Johnson, and is home to revolutionary space research projects and spaceflight training for both crew members and flight controllers. While it's every kid's dream to become an astronaut, have you ever wondered why rocket science is actually so difficult?

Though the space race of the '70s has been over for some time, the new space race — the race to Mars and the commercialization of space tourism — has just started. Elon Musk, Jeff Bezos, and Richard Branson are spearheading the "Billionaire space race." But even with their billions being put into developing spaceports, NASA rocket partnerships, and planning future Mars missions, rocket science is just as difficult to implement as it was the first time around.

So why, even with billions of dollars at their disposal and many companies pushing for more funding, are scientists and engineers still struggling to make rocket travel an everyday thing? Here are some of the countless reasons why rockets science is insanely difficult, no matter how much money you throw at it.

Small talent pool

The Apollo astronauts were the best of the best — and the hundreds of thousands of engineers and rocket scientists behind the scenes were just as talented. But getting to the point in one's career where you have the right background experience and the right hands-on work and real-life experience to create a safe rocket is difficult. The talent pool that SpaceX, Virgin Galactic, and Blue Origin are working with is extremely small and notoriously competitive. As these programs continue to build in credibility, it may be easier to find talent, but few engineers want to be tied to a failed launch.

The risk of failure

Usually, when you fail at something like a math test or a driver's exam, the ramifications aren't too big. But with space travel, a small problem can quickly turn into a deadly situation for those on board the rocket. Think back to the Challenger explosion in 1986. The success of previous missions (not to mention the administrative corner-cutting) led to a false sense of security when in reality they were still embarking on the insanely difficult feat of launching humans into space. The risk of failure is so great, many commercial manufacturers are cautious to put their weight behind an operation that could in all likelihood come crashing back down to Earth.

Rocket construction

Think back to when you were in school learning about Isaac Newton's Third Law of Motion: for every action, there is an equal and opposite reaction. It's a simple idea, but complex in reality. That law of motion forms the basis for rocket science: the combustion of rocket fuel down into the earth is one action, so the opposite reaction causes the rocket to launch upward into space. But the engineering that's needed for a launch to take place is the hard part.

As mentioned in a 2012 NPR article, there are millions of pieces in every rocket, and "therefore millions of opportunities to make errors — to make errors in calculations, to make errors in construction." The devastating Challenger mission failure is often attributed to faulty O-rings — it's a simple piece of equipment and can often be overlooked.

Even after hundreds of successful launches over the years, rocket construction is just as complex, and the process of shooting humans into space cannot be distilled to a law of motion when there is so much more involved to make that process happen.

Public perception

Throughout the '70s, Americans were enthralled by the idea of the space race and becoming the first country to set foot on the moon. But the public's passion died down after that initial landing. Today, the public perception of current space projects is making doing the actual rocket science and engineering difficult.


Objections against NASA's waste of taxpayer money on "futile" missions and the idea that space travel will only be for the mega-wealthy make any conversation around actual scientific discovery second to politics. Not to even mention the newly minted Space Force. Engineers and scientists have to navigate a hoard of political, financial, and PR battles to even get to do the work of getting people back into space.

The bottom line

Rocket science is thought of as one of the most difficult fields for a reason. Building a piece of technology capable of going into space and even housing people inside is a relatively new feat when considering the span of time. As the billionaire space race continues to unfold, scientists and engineers behind the scenes are creating feats of engineering on a regular basis that will shape the future of space travel. But, if you want to just get a taste of space life, without all the schooling, then a trip to the Johnson Space Center is for you.

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Natasha Ramirez is a Utah-based tech writer.

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Building Houston

 
 

A Houston founder shares an analysis of relationship banking, the pros and cons of digital banking competition, and an outlook of digital banking inroads to develop relationship banking. Photo courtesy

After our doctor and our child’s school, a bank is an institution with which we share the relationship that is most personal and vital to our well-being in this world. Some might put a good vet third, but other than that, no private entity is more responsible for escorting us to a healthier and happier outcome over the course of our lives.

The bank vault is a traditional symbol of security and prosperity, and not just for our pennies. We safeguard possessions in banks that are so important we don’t even trust keeping them in our own houses. Wills, birth certificates, and the precious family heirlooms of countless families are held in safety deposit boxes behind those giant vault doors, and banks have been the traditional guardians not only of our wealth but our identity and future as well.

The importance of relationship banking

Faith and confidence in our banks is so fundamental to the customer relationship that it has evolved into a unique and otherwise unthinkable arrangement for any good capitalist in a healthy marketplace: banks pay us to be their customers. Imagine a doctor offering you $20 for trusting them to give you a colonoscopy and you’re on the road to understanding the sacrosanct union between bank and customer.

In fact, this trust is so deeply anchored in the American psyche that a new generation of digital banking companies has sprung up on the idea that it doesn’t need to exist in physical reality. The fintech industry has exploded in the last decade, and today, over 75 percent of Americans are engaged in online banking in one form or another. Every single one of those 200 million customers are taking for granted that they will be well served, despite having no personal guidance through any of the financial products and services that these online entities provide.

Benefits of fostering relationships with banking customers

In the late 90s and early 2000s brick-and-mortar banks realized that greater personalized care for their customers was going to be a critical point of competition. The in-person experience is an opportunity to offer advice and incentives for a wide range of products and financial management assistance. It’s rooted in an incredibly simple axiom that is taking hold in every aspect of modern society: everyone benefits if we all get along better.

There’s a lot of statistical traction behind this theory. Customers who report they are “financially healthy” are down 20 percent over the last year, which means people are looking for guidance. 73 percent of customers who visit a local bank branch report having a personal relationship with their bank, while only 53 percent say the same of their digital institution. Most importantly, although many digital banks are offering similar products and services to their real-world counterparts, customer engagement remains very low.

It starts with your products

The truth is, today’s bank customers still want that same personal relationship their great-grandparents had before they engage with deeper financial products and services. They believe it makes them more financially successful, and confirm that human connections and economic prosperity go hand-in-hand.

Products that are Challenging for Digital Markets

Residential mortgages, for example, are an $18 trillion dollar industry that deals in durations longer than most digital banking services have even existed. The perception of continuity and stability is highly valued by clients in the mortgage relationship. Today, most customers feel that only comes with a handshake and a smile from an employee who has to fit in a meeting before they pick their kids up from school.

While digital firms have proven themselves capable of offering savings and checking services, most have fallen flat on the mortgage front because of the premium on personal relationships. Loyalty is the reward for time, service, and shared experience, and financial institutions that cannot provide that package for their customers are never going to access a deeper and more meaningful portfolio of services.

Finding Well-suited Products for Digital Finance

The message for the digital finance world is as clear as it is pressing. The future of the industry will revolve around more personalized experiences, interactions, and long-term products. At the same time, the American public has embraced digital banking, and we are looking at a new generation of bank users who may never walk through a branch door in their life.

In order to compete, the digital industry will need to identify and develop a range of long-term products and services that make sense for customers in today’s environment. Mortgages may be out of the question, but the safety deposit box holds great promise for industry in-roads. Optimal services for deeper, more personal customer engagement include things like:

  • Legacy and estate planning
  • Will preparation and safeguarding
  • Preservation of cherished photos and videos
  • Important personal data storage


Because these things are product-based, they are well suited to the digital ecosystem. The cryptocurrency industry and modern online banking have solidified consumer confidence in the digital bank vault, and there is a great deal of faith in the perpetuity of electronic documents and storage.

The IRS estimates that upwards of 90 percent of Americans are E-filing their taxes and that only comes with a widespread belief that our highly sensitive information can and will be preserved and protected by digital architecture.

Secure your future

Digital banking firms that want to thrive in the upcoming decades are going to need to innovate in long-term financial planning products that bring their customers into a closer, more personal relationship with them.

The finance world will continue to change and develop, but the hopes, fears, and dreams of people trying to build and secure a better future for themselves and their children will remain the same for tomorrow’s customers as they were for their parents and grandparents.

It is up to the digital finance industry to adapt and develop to provide the customers of today—and tomorrow— with these invaluable services and securities.

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Emily Cisek is the founder and CEO of The Postage, a tech-enabled, easy-to-use estate planning tool.

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