You've heard "it's not rocket science" throughout your life, but but turns out that aerospace exploration — even in 2021 — is still very hard. Photo via Pexels

If there is anything that goes hand in hand so perfectly, it's Houston and Space. Houston is home to the Johnson Space Center, named after former president Lyndon B. Johnson, and is home to revolutionary space research projects and spaceflight training for both crew members and flight controllers. While it's every kid's dream to become an astronaut, have you ever wondered why rocket science is actually so difficult?

Though the space race of the '70s has been over for some time, the new space race — the race to Mars and the commercialization of space tourism — has just started. Elon Musk, Jeff Bezos, and Richard Branson are spearheading the "Billionaire space race." But even with their billions being put into developing spaceports, NASA rocket partnerships, and planning future Mars missions, rocket science is just as difficult to implement as it was the first time around.

So why, even with billions of dollars at their disposal and many companies pushing for more funding, are scientists and engineers still struggling to make rocket travel an everyday thing? Here are some of the countless reasons why rockets science is insanely difficult, no matter how much money you throw at it.

Small talent pool

The Apollo astronauts were the best of the best — and the hundreds of thousands of engineers and rocket scientists behind the scenes were just as talented. But getting to the point in one's career where you have the right background experience and the right hands-on work and real-life experience to create a safe rocket is difficult. The talent pool that SpaceX, Virgin Galactic, and Blue Origin are working with is extremely small and notoriously competitive. As these programs continue to build in credibility, it may be easier to find talent, but few engineers want to be tied to a failed launch.

The risk of failure

Usually, when you fail at something like a math test or a driver's exam, the ramifications aren't too big. But with space travel, a small problem can quickly turn into a deadly situation for those on board the rocket. Think back to the Challenger explosion in 1986. The success of previous missions (not to mention the administrative corner-cutting) led to a false sense of security when in reality they were still embarking on the insanely difficult feat of launching humans into space. The risk of failure is so great, many commercial manufacturers are cautious to put their weight behind an operation that could in all likelihood come crashing back down to Earth.

Rocket construction

Think back to when you were in school learning about Isaac Newton's Third Law of Motion: for every action, there is an equal and opposite reaction. It's a simple idea, but complex in reality. That law of motion forms the basis for rocket science: the combustion of rocket fuel down into the earth is one action, so the opposite reaction causes the rocket to launch upward into space. But the engineering that's needed for a launch to take place is the hard part.

As mentioned in a 2012 NPR article, there are millions of pieces in every rocket, and "therefore millions of opportunities to make errors — to make errors in calculations, to make errors in construction." The devastating Challenger mission failure is often attributed to faulty O-rings — it's a simple piece of equipment and can often be overlooked.

Even after hundreds of successful launches over the years, rocket construction is just as complex, and the process of shooting humans into space cannot be distilled to a law of motion when there is so much more involved to make that process happen.

Public perception

Throughout the '70s, Americans were enthralled by the idea of the space race and becoming the first country to set foot on the moon. But the public's passion died down after that initial landing. Today, the public perception of current space projects is making doing the actual rocket science and engineering difficult.


Objections against NASA's waste of taxpayer money on "futile" missions and the idea that space travel will only be for the mega-wealthy make any conversation around actual scientific discovery second to politics. Not to even mention the newly minted Space Force. Engineers and scientists have to navigate a hoard of political, financial, and PR battles to even get to do the work of getting people back into space.

The bottom line

Rocket science is thought of as one of the most difficult fields for a reason. Building a piece of technology capable of going into space and even housing people inside is a relatively new feat when considering the span of time. As the billionaire space race continues to unfold, scientists and engineers behind the scenes are creating feats of engineering on a regular basis that will shape the future of space travel. But, if you want to just get a taste of space life, without all the schooling, then a trip to the Johnson Space Center is for you.

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Natasha Ramirez is a Utah-based tech writer.

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Houston researcher examines how AI helps and hurts creativity

eye on ai

As artificial intelligence continues to grow and seeps into spaces like art, design and writing, a Houston researcher is examining its effects on creativity.

University of Houston’s Bauer College Assistant Professor Jinghui Hou, in collaboration with scholars around the world, recently published the paper "The Double-Edged Roles of Generative AI in the Creative Process" in the journal Information Systems Research.

Through the research, the team identified two stages of creativity that AI can influence: ideation and implementation.

In one study, Hou and her team developed a lab experiment to examine the impact of a cutting-edge generative AI tool during the brainstorming or ideation phase on a group of designers with varying levels of expertise.

The study showed that nearly all designers who used generative AI during this stage improved in the creativity of their graphic design work, and that the improvements were substantial and consistent across the board.

“In the first stage, we find that for anyone, including ordinary people and expert designers, AI is very helpful because of its computational power,” Hou said in a news release. “It can go beyond the imagination that humans have. For example, if I wanted to imagine a tiger with wings, it would be hard to see that in my head, but AI can do it easily.”

However, a second study examining the implementation stage found that AI affects professionals differently than novice designers.

The study showed that novice designers continued to improve in all aspects of their work when using AI. But more expert designers did not see significant improvements in the implementation stage. Rather, expert designers who used AI spent 57 percent more time completing their work compared with their peers who did not use AI.

“In the implementation stage, we find that AI is still very helpful for those ordinary people, but it creates more work for expert designers,” Hou said in the release. “This is because the designer has years of training to materialize a piece of artwork. We find that AI uses different techniques to produce creative work. For designers, it can become burdensome to revise what AI made.”

Hou’s paper suggests that AI is most helpful in the brainstorming stage, but hopes to see generative AI developers program tailor the technology for expert-level, professional needs.

“It could give users more freedom to fit the technology to their usage pattern and workflow,” Hou added. “In a sense, it's not about people catering to the AI, but the AI technology catering to people."

World Cup's 14-mile Green Corridor to leave lasting impact on Houston

Big Win

The FIFA World Cup 2026 Houston Host Committee has announced new details about its massive Green Corridor project, including the many improvements that will outlast the iconic sporting event taking place in Houston this summer.

The Green Corridor will be a 14-mile long verdant artery connecting multiple major landmarks in Houston through safe, walkable paths that include shade trees and other improvements. First conceived in 2024 by the Sustainability Subcommittee led by Elizabeth Carlson, it will unite East Downtown, Downtown, Midtown, the Museum District, and Third Ward through a hike and bike trail as well as METRO Rail stops. Though the Green Corridor is beginning its life as a showcase for the city to visitors attending the FIFA World Cup June 14 -July 4, it will remain a permanent installation for Houstonians to travel the city without cars.

Management of the project is being handled by Impact Houston 26, a portion of the Host Committee empowered by the Harris County-Houston Sports Authority’s Sports Authority Foundation to promote long-term benefits to the city after the World Cup. Funding partners include private corporations as well as civic organizations such as the City of Sugar Land and Rice University.

“The Green Corridor reflects what Impact Houston 26 is all about, using the FIFA World Cup as a catalyst to deliver lasting environmental benefits for our city,” Carlson said in a statement. “Through Impact Houston’s pillar on sustainability, we’re able to collaborate with local stakeholders to create not just demonstrations of resilience and innovation but education and engagement in the community, a meaningful legacy long after 2026.”

The corridor will provide access to both Houston Stadium (also known as NRG Stadium) and the FIFA Fan Festival, as well as improve existing paths like the Columbia Tap Trail in Third Ward. These improvements include the installation of shade structures, native plantings, expanding the tree canopy, air quality monitoring devices, and water and bike repair stations.

Impact Houston 26 is also working with local institutions like the Houston Zoo, Greentown Labs, and Discovery Green to install various educational materials along the Green Corridor.

The Green Corridor initiative.Courtesy rendering

Below is a breakdown of other improvements planned or completed as part of the Green Corridor.

  • Downtown Houston Main Street Promenade: Four permanent shade structures, native plants, and expanding the tree canopy by 154% to be implemented by May 2026. Further shade structures and plantings planned for Texas Avenue.
  • East Downtown Management District: Native tree plantings and landscaping in and around the FIFA Fan Festival site to improve first/last mile connectivity around the Green Corridor.
  • Columbia Tap Trail: Installation of 325 solar lights.
  • Stadium Park/Astrodome and TMC/Dryden plus Fannin South Transit Center: Various landscaping and safety enhancements.
  • Midtown Houston: $1.5 million in landscaping and beautification along the Red Line, including over 80 trees, native plantings, water stations, waste receptacles, crosswalk improvements, and public art installations.

The Green Corridor is only one of the World Cup Host Committee's sustainability initiatives. In January, it announced the "New Year, New Hou" program that provides hospitality businesses such as restaurants and hotels with one of three certifications.

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This article originally appeared on CultureMap.com.

Houston humanoid robotics startup Persona AI hires new strategy leader

new hire

Houston-based Persona AI, a two-year-old startup that develops robots for heavy industry, has hired an automation and robotics professional as its head of commercial strategy.

In his new position, Michael Perry will focus on building Persona AI’s business development operations, coordinating with strategic partners and helping early adopters of the company’s humanoids. Target customers include offshore platforms, shipyards, steel mills and construction sites.

Perry previously served as vice president of business development at Boston Dynamics, where he led market identification for robotics, and as an executive at DJI. He holds a bachelor’s degree in Chinese and government studies from the University of Texas at Austin.

“Now is the perfect time to join Persona AI as we rapidly close the gap between what’s possible in the lab versus what’s driving real commercial value,” Perry says. “Building industry-hardened humanoid hardware and production-deployable AI is only one piece of the puzzle.”

“Getting humanoids into operations for heavy industry will require the systematic commercial and operational work that makes enterprises humanoid-ready and defining the business case, solving the integration challenges, and building the playbook for safe, scalable adoption,” he adds. “That’s what I’m here to build.”