Featured Innovator

Comicpalooza expects another record year, says Houston First Corp. executive

Michael Heckman shares about some exciting new aspects of Houston's 11th annual Comicpalooza. Courtesy of Houston First

Eleven years ago, Comicpalooza was a small event held out in Katy. Over the past few years, with the help of Houston First Corp., the three-day conference has grown to be so big, the 2019 programming will spill out of George R. Brown Convention Center and into Discovery Green, and attract over 50,000 attendees.

"These comic conventions used to just be for the hardcore pop culture fans. What we've attempted to do is make it so there's something for everyone," says Michael Heckman, Comicpalooza president and senior vice president at Houston First. "As a casual pop culture fan, there's a lot to see and do."

The festivities take place Friday, May 10, to Sunday, May 12, and include some big name events. Two Game of Thrones stars — Emilia Clarke (Daenerys Targaryen) and Nathalie Emmanuel (Missandei) — will be on a panel, and ESPN will host its first collegiate esports competition.

Heckman tells InnovationMap more about these big events and how Comicpalooza has transformed over the years.

InnovationMap: How the event has grown over the past decade? 

Michael Heckman: We've really worked hard to increase the impact of the event. There's a lot of out of town visitors that do come in — it has north of a $20 million economic impact every year. When you look at an event that is held during a traditionally slow period of time, it's a really big deal for the hotels and restaurants. The other part about it is when you're able to bring big stars to Houston, they're tweeting about it and posting Instagram stories about it. It does a lot to shine a spotlight on Houston's reputation and image.

IM: What are you most excited about for this year?

MH: It's a big sprawling event that takes place across all 1.2 million square feet of GRBCC. I'm excited about a few things. First, we've got the two folks from Game of Thrones. To be able to get Emilia Clarke in the middle of the final season of Game of Thrones, with only two episodes to go — the hype has been unbelievable. To be able to have a pop culture phenomenon like that come here to Houston — and it will be her first fan event. She's done the San Diego Comic Con, but that was more of a media event.

We've also got the ESPN Collegiate Esports Championship held here. We've done esports and gaming over the past few years, but it's a growth area for the event. To be able to hold that event with dozens of championships from around the country for this inaugural event is very exciting.

What a lot of people don't know is there are so many interesting aspects to Comicpalooza — from literature tracks to a film festival to a makerspace. There are hundreds of exhibitors on the expo showfloor, but there's an area carved out for makers. We have NASA, a cultural arts avenue, there's something for everyone. We're really looking forward to a blockbuster year.

IM: What did it mean for Houston to get ESPN’s collegiate esports program? 

MH: Esports is rapidly growing. That marketplace is developing very quickly. A lot of people and a lot of cities are figuring out what that means. We've understood the value of it for Comicpalooza for a number of years. ESPN is making a big investment — it's their first ever event of this nature, but it won't be their last.

IM: How did it come about?

MH: We've been talking to a number of folks across the landscape about how to best utilize the space that we have at GRBCC and find an opportunity that was a good fit for us. A couple people we were talking to out on the West Coast who connected us to the ESPN people, who happen to be the same division of ESPN that partners with the Houston Texans on a couple things. There's some synergies there, and they're familiar with Houston.

IM: How would you describe Comicpalooza's economic impact on Houston?

MH: Around 20 to 30 percent for the audience of Comicpalooza comes from outside of Houston. Last year, we had attendees from 47 states and 17 countries. It gives great exposure to the city, and the money they leave behind is valuable from an economic impact perspective. We think our numbers will be somewhat similar to last year.

If you look at the long term vision of what this could be, we have a beautiful campus for this event. We've moved some of our programming outside GRBCC onto the Avenida Plaza that connects to Discovery Green. If we have a full campus-wide event, that's something that's highly attractive. You grow that attendance, get up to 70 or 80 thousand people — that's a mega event. It's a snowball — once you get it started and then it just takes off. We're not there yet, but we've had really smart growth.

IM: How is the city as a whole preparing for the event?

MH: Houston's really good about handling events. It takes everything from the fire department to the police department and traffic control and 700 event volunteers — over 2,000 shifts. It's such a big footprint — it's kind of all hands on deck. It also looks like we'll have Astros at home and the Rockets playing game six of the playoffs at home. This major super block in downtown will be absolutely electric this weekend.

IM: What other events are you looking to bring to Houston?

MH: We'll always be chasing our conventions we have here. Our convention sales team looks to break another record this year. We have a lot of major events upcoming — from the college football playoff to the men's basketball Final Four, and we'll eventually pursue another Super Bowl. As we look to develop our portfolio of events that we manage here, there's a lot of opportunities here for events centered around innovation. There's a lot of talk around how Houston needs to have a better reputation for innovation. We've got aerospace, medical, oil and gas — what's an event we can create or partner on that could highlight Houston's innovation.

------

Portions of this interview have been edited.

Trending News

Building Houston

 
 

Just a few of the many SXSW events you should add to your agenda. Photo via SXSW

Editor's note: SXSW has officially taken over Austin, and it can be a bit chaotic to try to make the most of the goings on. Here are a few things for Houston innovators to check out — panels, houses, happy hours, and more.

Friday, March 10, to Monday, March 13 — Funded House

Funded House, is on a mission to help funded startup leaders navigate the difficult task of growing their business; through an integrated series of meetups, lounges, panels and parties.

The house is open from Friday, March 10, to Monday, March 13, at 201 E 5th St. Startups and VCs need to apply for entry. Badges aren't required. Learn more.

Friday, March 10, to Tuesday, March 14 — Capital Factory House

Capital Factory is again hosting tons of events at its office. Don't miss the annual startup crawl on Friday, March 10, starting at 5 pm.

The events are happening from Friday, March 10, to Monday, March 13, at Capital Factory (701 Brazos St). Badges aren't required, but the crawl asks for RSVPs. Learn more.Learn more.

Friday, March 10 — DivInc presents "Just Us"

Join DivInc for an engaging conversation with leading BIPOC venture capitalists in the tech space as we have a frank discussion revolving around how its BIPOC VC community is helping founders reach their goals, and get real about how we can do better.

The event is from 5:30 to 8:30 at Brown Advisory (200 W 6th St.) Badges aren't required, but RSVPs are. Learn more.

Saturday, March 11, and Sunday, March 12 — The 15th Annual SXSW Pitch Competition

Announcing 40 finalists for the 15th annual SXSW Pitch competition, presented by ZenBusiness and supported by Collins Aerospace, representing the most cutting-edge technologies from across the globe at SXSW 2023.

The pitch competition is taking place Saturday, March 11, and Sunday, March 12, at the Hilton Hotel (fourth floor). Badges are required to attend. Learn more.

The SXSW Pitch Showcase is from 10 am to noon on Monday, March 13, at the Hilton Hotel (fourth floor). Badges are required to attend. Learn more.

Saturday, March 11, and Sunday, March 12 — Energizing Health

Energizing Health @ SXSW 2023 brings together an historic digital gathering of passionate health advocates to work on innovation problems. Energizing Health creates opportunities and connects partners to make health more fair and equitable for everyone, starting with people facing disproportional injury.

The programming takes place on Saturday, March 11, and Sunday, March 12, at The Line (111 E Cesar Chavez). Badges are required. Learn more.

Sunday, March 12, to Tuesday, March 14 — Shell House

Shell returns to SXSW this year with its three-day activation that focuses on thought leadership on reaching the goal of Net-Zero by 2050, plus entertainment, recharge stations, displays, and more.

The house is open from Sunday, March 12, to Tuesday, March 14, at Antone's (305 E 5th St.). Badges are required. Learn more.

Sunday, March 12 — Ground Zero: Creating Pathways from Research to Scale Deployment and HETI happy hour

The Greater Houston Partnership's Houston Energy Transition Initiative has organized a panel of Houston experts to discuss the energy transition.

Panelists:

  • Dr. Paul Cherukuri, Vice President for Innovation, Rice University
  • Juliana Garaizar, Chief Development & Investment Officer, Greentown Labs
  • Dr. Tara Karimi, Co-Founder and CTO, Cemvita Factory
  • Moderator: Jane Stricker, Executive Director, Houston Energy Transition Initiative (HETI)
The panel is Sunday, March 12, at 4 pm at the Austin Marriott Downtown (Waller Ballroom D). Badges are required.
Following the panel at 5 pm is the Energy Innovators Happy Hour at Moontower Hall Foyer. Learn more.

Monday, March 13 — Houston House

Join Houston industry leaders and startup founders for a series of thought provoking panels on today’s most prominent topics in tech. Relax in our lounge space, attend a session, and don't forget to stop by in the evening for the GHP's cocktail reception from 5:30 to 7 pm.

The programming takes place on Monday, March 13, at The Line (111 E Cesar Chavez), from 10 am to 5 pm. Badges are required. Learn more.

Monday, March 13 — Founded in Texas

Project W, The Artemis Fund, HearstLab, and Brown Advisory have joined forces to bring you Founded in Texas, an investor feedback session designed to support Texas-based female founders of B2B and B2B2C technology companies.

The programming takes place on Monday, March 13, at Brown Advisory (200 W 6th St., Suite 1700). Badges aren't required. Learn more.

Trending News