Q&A

Capital Factory founder plans to double portfolio companies in Houston this year

Capital Factory has doubled down on Houston, and Founder and CEO Josh Baer shares how it's all part of his Texas Manifesto. Photo courtesy of Capital Factory

A statewide accelerator program has doubled down on Houston, and it's just the beginning.

Austin-based Capital Factory, which also has a presence in Dallas, recently merged with Station Houston in an effort to expand their mentor network and grow its startup portfolio with the addition of Houston companies.

As of today, Capital Factory has 40 startups from Houston in its portfolio, says Josh Baer, founder and CEO of Capital Factory, and Baer says he expects to add an additional 40 in 2020. The Station merger will help spur that growth and also play into Capital Factory's greater Texas Manifesto mission to advance innovation statewide.

"This is not just about adding one more city," Baer says. "It's really about how there's a lot of unique things that Houston brings that are going to make the whole picture a lot stronger."

Baer sat down with InnovationMap to discuss the details of the merger, how Capital Factory will be tuned into The Ion, and how Houston startups can tap into Capital Factory — both locally and at this year's SXSW.

InnovationMap: Capital Factory has been active in Houston for a few years and announced a partnership with The Cannon last year. How has that activation been going?

Josh Baer: We've been in Houston for quite a while now. We started off with our Texas Manifesto almost three years ago and the first thing we did was a listening tour of all the different cities, and we spent a bunch of time in Houston.

Part of the growth we've seen in part is from our partnership with The Cannon as they've opened. They've been a great partner allowing us to reach all of Houston because Houston is really big. It's not like Austin where you can primarily service from one place. We're not builders, that's not our role. We want to be wherever everybody else is doing great things. And that's The Cannon, The Ion, and the Texas Medical Center and all the other places too. There's lots of room for different flavors and focuses and groups, and we need to be at all those places.

IM: What's Capital Factory's presence in Houston and how do you see it growing?

JB: Last year, we hired our first two employees in Houston — that was Kendrick and Brittany, our mentor coordinator and venture associate — so that we could build our mentor network and connect them into the rest of Texas and source the best companies and connect them to the rest of Texas. Last year with those two employees, we brought in 14 Houston companies into our accelerator.

In total right now, we have 40 companies ever that have joined our accelerator from Houston, which is still a pretty significant number. This year, we expect more than 40 companies to join the accelerator from Houston.

IM: How will Capital Factory be involved in The Ion?

JB: Well we are so happy that we have exactly the role we would want to have at The Ion. And that is having some prime space right in the middle of it, and we're located not in the coworking space but in the event space because that's really, we want to be — we want to be where everyone is meeting and activating.

One of the things that we'll focus on is building out the mentor network at The Ion and connecting it into the rest of our mentor network. We're not going to be the only accelerator there. There's going to be a bunch of accelerators there. There's gonna be a bunch of mentor networks. And we're excited to partner with all of those and many more probably bring great people into our networks. I'm pretty confident we'll be the biggest mentor network there and we'll be the default one. We'll be the main one that everybody's part of, and particularly because it connects into everything else. But we'll do that in a really collaborative way.

IM: You kind of dove headfirst into the Dallas innovation ecosystem with a real estate play. Why did making these partnerships make more sense for Houston?

JB: Well, Capital Factory isn't backed by a big university or a billionaire, or a pension fund or something. It's really backed by entrepreneurs. And so while we're fortunate that we do have capital to invest in these startups, our value is not really like the capital like that builds buildings. It takes a lot of money and a lot of capital and that comes from universities and different types of investors and from communities right from the city and others that are part of that.

And so in Dallas, when we looked at that market, there was a real need — nobody was building a place like this, so we had to. We needed a center of gravity. Dallas is big too — other people will build more and we're going to need to be at those places too, just like in Houston.

But in Houston, not only did we are Texas Medical Center, and then we already had The Cannon and there's going to be The Ion, which are hundreds of thousands of square feet of prime real estate that's going to be amazing. We don't want to recreate that or compete with that. We want to be part of that.

So, if somebody else is already putting up tens or a hundreds of millions of dollars to build the building, I don't need to do that. I want to be part of that. My value is not capital. It's bringing the people into the building. It's activating the building and bringing programming into it, and that's where Capital Factory really adds the most value.

IM: How exactly did the merger with Station Houston come about?

JB: You know, it goes all the way back to the very beginning. I'm pretty sure that I was one of the first people that the founders of Station talked to when they were getting started when Emily and Blair and others were working on it. You know, Capital Factory was the place they came to look at. And, I was friends with all of them, and we were very open book about it, and said, "Hey, you know, here's how we work. We should see how we can work together." Because of that, we've always had a good relationship — Station was the first place that we ever went on a bus trip to Houston. We've had lots of overlap between our mentor networks and startups that we work with and others.

And Station has gone through some different changes over the years — leadership and their model evolved from for profit to nonprofit and onward. And through those changes, we just kept moving closer and closer together. It became really clear, especially with the launch of The Ion, that it was really the perfect opportunity for us to align ourselves even more closely and really connected fully into the rest of what's happening in the rest of the state.

IM: I’ve spoken to Gabriella Rowe, former CEO of Station, about it and she really sees it as a return to Station’s roots as an organization. How do you see the merger for Capital Factory?

JB: Well for us, you know, I really like the analogy of a stool. Everybody knows that to have a good foundation, a stool needs to have three legs. And, our mission in connecting Texas together through our Texas Manifesto. [Austin and Dallas were] working and working well, but it still wasn't a strong foundation. Ramping this up across Dallas and Houston, it completes the foundation and gives it a really strong footing and a really powerful footing to make it a Texas wide play.

We don't see this as a cookie cutter kind of thing. Each city is different. Each city has different needs and brings different things [to the table]. And we see that for sure from Houston. The type of entrepreneurs and companies that we've worked with are different. They're working on big, messy problems — robots and dangerous things. And that is exciting and attracts other partners — the big companies and the army and others that want tap into that too. And so, this is not just about adding one more city. It's really about how there's a lot of unique things that Houston brings that that's going to make the whole picture a lot stronger.

IM: What’s the status of the merger at this point?

JB: The paperwork's done, and we're taking a very intentionally slow process with [the execution of the merger]. We told everybody, "you shouldn't expect to see a lot to change fast." We want to be careful and thoughtful. So, we're going to listen a lot, and we're going to make changes slowly. And our goal is that for all the Station members, this is just a value add. They get everything they had before, plus now they get more. Now they get access to the Capital Factory network now, and they get access over time to more at the ion.

[But bigger picture,] it's not done at all. We barely started. We're still really listening and learning, so I don't feel like much has happened yet. The beginning part is, right now, every station Houston member has access to the rest of the Capital Factory network — both physically and virtually. They can go to Austin or Dallas. They can go to The Cannon. And more importantly than that, they can use our online network of union.vc, which is a website where they can log in, create a profile, and they can see all the other startups and mentors across the state and they can be seen by them. And that's what we can do to help connect them all together.

IM: Capital Factory kept Station’s remaining staff, right? Will Capital Factory be hiring more staff in Houston? 

JB: Right, we now have five Houston employees, three of them used to be Station's. We do expect to hire, but we don't have any specific roles to announce, but we have over a dozen people on the team in Dallas now two years into it.

IM: How can Houston startups make the most of SXSW this year?

JB: Honestly, our goal is to be the easy button. The first thing is come to Capital Factory. Capital Factory is an official South by Southwest house. This year, it's all official programming. And of course, the type of programming that you're going to see is focused on startups and government and defense.

We'll have Fast Company, Deloitte, Booz Allen, the army, and the air force — all kinds of other people there. And so that's an easy place to plug in. And for entrepreneurs who are part of our network, they don't have to have South badge to do that. They can be part of what's going on at Capital Factory as members.

IM: For startups wanting to get involved with Capital Factory, what's step one?

JB: The first step is to come to The Cannon or Station and meet us possible. And the person that first person they want to meet is Brittany Barreto, who's our venture associate. That's her job is to scout startups and meet them and help kind of bring them into the funnel.

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Houston-based Nauticus Robotics founder, Nicolaus Radford, shares the latest from his company and why we're primed for a hardtech movement. Image via LinkedIn

It's been a busy past year or so for Nicolaus Radford, founder and CEO of Nauticus Robotics. He's taken his company public at a difficult time for the market, launched new partnerships with the United States Marine Corps, and even welcomed a new family member.

Originally founded in 2014 as Houston Mechatronics, Nauticus Robotics has designed a fleet of underwater robots and a software platform for autonomous operations. Radford caught up with InnovationMap about these recent milestones for him and the company in an interview.

InnovationMap: Tell me about life after IPO. What’s been surprising for you leading your company through the transition and now on the other side of IPO?

Nicolaus Radford: I'll tell you what, it’s the hardest thing I ever did in my professional career by a factor of 10. Everybody finds their red line once or twice in their career. You know, when you're working 100 hours a week, you're going to bed at 2 am, you're waking up at 6:30 am, you're sleeping three hours a night, right? Everybody's found that moment once in a while and you're like, “okay, I've touched my red line and I would never want to do that again.” This was I knew where my red line was, and I went so far beyond it, I couldn't even see where I thought my red line was. It was a very exceptionally challenging period of time. It took a long to complete the transaction, and the market was just changing under our feet. Rules were and regulations were changing — were we grandfathered in or were we not?

I'm part of some business organizations and, and some of those confidential relationships have turned into friendships. And a couple of them call me and they're like, “we're really worried. We think this is going to be we don't know if you're going to get it done. And we just want you to be aware that you're not you may not get it done.” It is a little scary because once you engage in it, you're running quite a tab with bankers and law firms and all sorts of things. And if you don't complete the deal, it just might kill the company. But we did it. We were one of a few people last year to actually get a deal over the line. I'm very proud of that. I think it speaks to the quality of the deal that we had. The macro economic environment was exceptionally difficult. It remains to be very difficult today. But we had strong backing from our strategic investors and our partners that were already on the cap table. They put a tremendous amount of money into the deal.

You know, I look back on it and it's, you know, ringing the Nasdaq bell when we listed, and giving that speech at the podium — it was a surreal moment. I remember when I was standing there looking at the Nauticus logo on the seven-story Nasdaq tower, having as many people in the company as we could bring, and just sharing that moment with all of them, especially my wife, who, I will be very clear about this, I could not have gotten through this moment without her. She is the rock that keeps our family together and my head straight. A little known fact — we had a newborn during this time as well, so that was also very difficult. And and she just handled so much that there's just not another person like her.

I was excited but cautious at the same time. I mean, the life of a CEO of a public company at large, it's all about the process following a process, the regulations, the administration of the public company, the filings, the reportings — it can feel daunting. I have to rise to the occasion to tackle that in this the next stage of the company.

IM: You’re working with the military on a project that adapts Nauticus’s tech for Marine Corps use. What’s it been like working with the military on this project?

NR: We've probably worked with military interests for the last six years, but all of the things that we have been doing have been extremely confidential and hush. Now we've been able to work with customers that have a stronger public facing persona, and the Defense Innovation Unit is one of those. Their charter is it's quite literally looking for commercial technology and adapting that towards military applications, and so it's been nice to be able to show the utility and the application of of a lot of our technology and what we've been working on for so long as it's applied on a broader scale to the big services, whether it's the Navy or the Marine Corps. Both of the programs we’re working on are all about mine countermeasures, and mines are really, really difficult, especially underwater mines. We've been we've been applying all of Nauticus’s broad technology portfolio to being able to search autonomously and being able to identify and neutralize threats in the water. I love that mission because anytime we can remove our service men and women from these situations, that's just the right thing to do. There are those three universal truths — all babies are cute, all puppies are huggable, and all Canadians are nice. But there's a fourth one — nobody wants to defuse an underwater bomb. And so I'm really happy to be working on robotics technologies where that's the case.

IM: The Ion recently announced Nauticus as a new tenant. What’s the strategy behind creating a footprint there?

NR: We've signed the definitive documents with the Ion about our presence there. We’ve been designing it for a while, and now we're starting to build it out. They're giving us temporary space, so we're going to be immediately there. Nauticus was really born from this connection to spaceflight. We started up Nauticus around NASA, and there's an incredible amount of talent here. And people tend to change jobs sometimes, so we were attracting a lot of talent from NASA. Now that NASA has solidified their mission and what they're doing and gained a little traction, we wanted to have more draw from the universities being up in town. Clear Lake, even though we have water access and it's much closer to Galveston where we test a lot, we wanted to be up in town. So, we're creating a bit of an innovation center. There's a lot more collisions downtown with customers and talent, it just made sense that we had to be there. And because we support the city of Houston so much and what they're doing for the startup community and early stage companies like ourselves that, we want to support that.

IM: How would you describe the state of the hardtech sector?

NR: We still need improvement by far. Hardtech companies are still viewed as a bad investment. We're always going out to investor events, and I remember this one investor came up to me and asked me to tell him a little bit about my company. The second he got into the essence of what we do and sussed out that obviously we are not just a software company, he just goes full stop. “Hey, listen, you know, our investment thesis is we only invest in software companies.” I had just kind of had it and I sort of shot back at him and I just said, “that's a rather that's a rather dumb value proposition and pretty shortsighted.” And we parted ways. It just irritates me that that's this is most of everybody's comeback. Like, they're a special class because they only invest in software companies.

I'm sure you've heard of ChatGPT and how that's going to alter the world forever. Now is probably a really shitty time to be a software developer, and I think it's going to place an extra emphasis and value on hard tech companies because I haven't seen ChatGPT run a run a milling machine yet break a piece of metal on a machine or assemble a circuit board. I love that now the position of companies like ours that are in the robotics space where you take this multidisciplinary blend of hardware, software, and electronics toward an application, because I think that is going to start becoming a premium value.

Software companies tend to attract more equity investment because people have this idea that the scaling costs and the startup costs are lower. Anyone with a keyboard can get online, create a website, and have an e-commerce business. Turns out, that because that’s true, there’s a million out there. What I love about a hardtech company that if you get it right, the cost of trying to compete with that company that figured it out is so high that the negative now begins the benefit. A fast follower is almost impossible.

The VC community sprung up in a post World War II world to help fund the commercialization of the computer and silicon — that's kind of what it originated from. I mean, there was not an investment vehicle that companies that were developing technology in this space could go to and get a loan, couldn't go to the bank. The venture capital world developed to help spawn hard tech investments. And, I hate to break it to you, but one of the most valuable companies in the world was a hard tech company: Tesla. This is a physical world. And I believe the last 50 years were absolutely characterized by the ubiquitous manipulation of the virtual world, but the next 50 years are going to be characterized by the ubiquitous manipulation of the physical world. And that's where we're at.

IM: What’s next for Nauticus?

NR: What’s next is tough to talk about, because I can only talk about what’s already been published. I see Nauticus being the preeminent ocean robotics company. I want Nauticus to be an empire. It starts small but it grows — and it grows in many different ways, and we’re exploring all of those different ways to grow. We’re leading a technology renaissance in the marine space — and that happens only a few times in an industry.

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This conversation has been edited for brevity and clarity.

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