Who's who

3 Houston tech innovators to know this week

Tech startups are popping up across industries from real estate to oil and gas, and these three founders are among the leaders in technology. Courtesy images

Often, technology and innovation are mistaken for each other. While not mutually exclusive, both tech and innovation work well together in Houston across all industries — from oil and gas to real estate and social media. These three founders engaged technology for their individual startups.

Srini Katta, founder and CEO of Social Chains

Courtesy of Social Chains

As a social media user, your data is already out there and being used for marketing purposes. But, rather than the Facebooks or Googles of the world making a profit, Srini Katta wanted to create a platform where users made a profit off their own data.

"On our platform, the user is a stakeholder. Our platform distributes 50 percent of the profits to the users," he says.

Social Chains already has 5,000 users and, Katta says, that's with little to no marketing efforts, which Katta is about to launch.

Martin Kay, founder and CEO of Entera Technology

Courtesy of Entera

Martin Kay, who splits his time between Houston and the Bay Area for his startup Entera Technologies, knew there had to be a better way for people searching for a home to buy. He drew a comparison between homebuyers and Netflix viewers to create Entera's software.

"We're a little bit like Netflix," he says. "They go out and get content from everyone, and they begin to watch your behavior. So, Netflix has 2,000 profiles and you probably fit five or six of those. We have almost 100 profiles and what we do is say, we're going to understand what you want, watch your behavior and instead of giving you 40,000 properties on a big map, we actually match you based on your preferences, to the five or six houses that are best for you."

Houston-based Entera has grown as the platform loads more and more data for its users to engage with.

Luther Birdzell, CEO and founder of OAG Analytics

Courtesy of OAG Analytics

Luther Birdzell always knew he wanted to run his own company, but the software and analytics professional worked in various industries before realizing that oil and gas had a huge opportunity for savings using analytics. He founded OAG Analytics in 2013 to help provide a solution for these companies.

"When I founded OAG Analytics, our mission then — and still is today — was to build a platform for the upstream oil and gas industry that enables them to manage their data, introduces world-class machine learning in minutes without having to write a single line of code, and allow them to run simulations on the resulting analysis," Birdzell says.

The company has grown to 25 employees and tripled its revenue last year. The team is forecasting another year of high grow for 2019.


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Activate announced Cyrus Wadia as its new CEO and opened its 2024 applications. Photo courtesy of Activate

A national organization that helps accelerate scientists into entrepreneurs has named its new CEO in the same week that applications opened for its 2024 cohort.

This week, Activate announced Cyrus Wadia as CEO of the organization. Based California, Activate recently expanded to Houston. The two-year accelerator provides funding and support for its selected cohorts.

Wadia most recently served as director of worldwide product sustainability at Amazon. He also oversaw sustainable business and innovation at Nike and was appointed assistant director of clean energy and materials R&D at the White House Office of Science and Technology Policy under President Barack Obama.

"I’m thrilled to join this incredible team at such an exciting moment for the organization. Because of Activate, scientists are designing new products, accelerating the creation of new businesses, and becoming leaders who will transform our future," Wadia says in the news release. "I look forward to building on this momentum to expand the role science leadership plays in solving society’s most pressing issues.”

Wadia’s new role takes effect on October 16. Todd Johnson has served as interim CEO for the past year, and he will return to his role on Activate’s board of directors with the transition. The program's led locally by Jeremy Pitts, managing director for Activate Houston, who was named to the role last month.

The announcement came just a few days before Activate opened applications for its 2024 program — which will be the first year to have a Houston cohort. Applications are open until October 17 across Activate's five programs. The two-year, hardtech-focused program was founded in Berkeley, California, in 2015 and expanded to Boston and New York before launching its virtual program, Activate Anywhere.

“Activate’s recruitment process is crucial, as it centers around finding scientists directly interested in solving urgent problems,” Pitts says. “Activate fellows are turning their technical breakthroughs into businesses that can help industries like manufacturing, energy, chemicals, computing, and agriculture, to meet their decarbonization and resiliency goals.”

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A version of this article originally ran on EnergyCapitalHTX.

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