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University of Houston: How to navigate 'altmetrics' in your innovative research project

There are a few things to remember about altmetrics when tapping into non-traditional methods of metrics reporting. Graphic byMiguel Tovar/University of Houston

Alternative metrics, or “altmetrics,” refers to the use of non-traditional methods for judging a researcher’s reach and impact.

Being published in a peer-reviewed journal is surely a great feat. It’s the typical way professors get their research out there. But the tools established to measure this output might end up giving the skewed impression about an author’s impact in spheres both academic and social.

Traditional metrics

Web of Science and Scopus are the main platforms that researchers rely on for collecting article citations. Web of Science’s indexing goes back to 1900, and Scopus boasts the largest database abstract and citations. The caveat with these repositories is that each resource only gives you a rating based on the range and breadth of journals it indexes. Different journals are recorded in different tools, so you may not be getting a comprehensive metric from either.

Let’s talk about h index

The h index is probably never going away, although it is always being improved upon.

An h index is a complex equation that tells the story of how often a researcher is cited. For instance, if a scholar published six papers, and all six papers were each cited by at least six other authors, they would have an h index of 6.

This equation doesn’t work out too well for an academic who, say, had one paper that was continuously cited – they would still have an h index of 1. Brené Brown, Ph.D., even with her veritable empire of vulnerability and shame related self-help has h index of 7 according to Semantic Scholar.

On to altmetrics

When a psychology professor goes on a morning show to discuss self-esteem of young Black women, for instance, she is not helping her h index. Her societal impact is huge, however.

“When I use altmetrics to deliver a professor his or her impact report, I seek out nontraditional sources like social media. For instance, I check how many shares, comments or likes they received for their research. Or maybe their work was reported in the news,” said Andrea Malone, Research Visibility and Impact Coordinator at the University of Houston Libraries.

Altmetrics aim to answer the question of how academia accounts for the numerous other ways scholarly work impacts our society. What about performances done in the humanities, exhibitions, gallery shows or novels published by creative writers?

Alternative metrics are especially important for research done in the humanities and arts but can offer social science and hard science practitioners a better sense of their scope as well. With the constant connections we foster in our lives, the bubble of social media and such, there is a niche for everyone.

The equalizer

For some, Twitter or Facebook is where they like to publish or advertise their data or results.

“When altmetrics are employed, the general public finds out about research, and is able to comment, share and like. They can talk about it on Twitter. The impact of the work is outside of academia,” said Malone. She even checks a database to see if any of the professor’s works have been included in syllabi around the country.

Academia.edu is another social network offering a platform for publishing and searching scholarly content. It has a fee for premium access, whereas Google Scholar is free. Its profile numbers are usually high because it can pick up any public data – even a slide of a PowerPoint.

The Big Idea

At the University of Houston, altmetrics are categorized thusly: articles, books and book chapters, data, posters, slides and videos. While one would think there’s no downside to recording all of the many places academic work ends up, there are a few things to remember about altmetrics:

  1. They lack a standard definition. But this is being worked on currently by the NISO Alternative Assessment Metrics Initiative.
  2. Altmetrics data are not normalized. Tell a story with your metrics, but don’t compare between two unlike sources. Youtube and Twitter will deliver different insights about your research, but they can’t be compared as though they measure the same exact thing.
  3. They are time-dependent. Don’t be discouraged if an older paper doesn’t have much to show as far as altmetrics. The newer the research, the more likely it will have a social media footprint, for example.
  4. They have known tracking issues. Altmetrics work best with items that have a Digital Object Identifier (DOI).

So have an untraditional go of it and enlist help from a librarian or researcher to determine where your research is making the biggest societal impact.

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This article originally appeared on the University of Houston's The Big Idea. Sarah Hill, the author of this piece, is the communications manager for the UH Division of Research.

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Building Houston

 
 

The latest cohort from gBETA Houston has been announced and is currently underway at the Downtown Launchpad. Photo courtesy

A national startup accelerator has announced its fifth local cohort, which includes five Houston companies participating in the spring 2022 class.

Madison, Wisconsin-based gener8tor has announced today the five participating startups in gBETA Houston. The program will be led by Muriel Foster, the newly named director of gBETA Houston, which originally launched in Houston in 2020 thanks to a grant from from the Downtown Redevelopment Authority.

The program, which is designed to help guide early-stage startups find early customer traction, connect with mentors, and more, is based in the Downtown Launchpad, and is free and does not take equity in the participating companies. The cohort kicked off on April 21 and concludes on June 10.

The new cohort includes:

  • Founded by CEO Steffie Thomson a year ago, Getaway Sticks has designed a shoe that gives women the painless support they need using athletic foam to create a shoe that gives women the painless support they need. Getaway Sticks provides the solutions to women’s #1 wardrobe complaint of high heel pain. Since launch, the company has earned over $35,000 in revenue from over 150 customers.
  • Through a combination of software and hardware technology, LocBox is rethinking the shopping experience for online and local purchases. If you shop, ship, or have food delivered to your house, LocBox will make your life easier. Led by CEO Sterling Sansing, LocBox has previously participated in the Texas A&M MBA Venture Challenge.
  • SpeakHaus is focused on equipping young professionals and entrepreneurs with public speaking skills through its on-demand training platform and group coaching program. Since launching in October 2021, SpeakHaus has facilitated 6 corporate trainings and coached 61 business leaders generating over $49,000 in revenue. The company is led by CEO Christa Clarke.
  • Led by CEO LaGina Harris, The Us Space is creating spaces intentionally for women of color, women-led businesses, and women-centric organizations. Since launching in June 2021, The Us Space has created partnerships with more than a dozen community organizations, sustainable businesses, and organizations creating positive economic impact in the City of Houston.
  • Founded in August 2021, Urban Eatz Delivery is a food delivery service app that caters to the overlooked and underrepresented restaurants, food trucks, and home-based food vendors. Urban Eatz Delivery has earned over $88,000 in revenue, delivered to over 2,000 users, and worked with 36 restaurant and food vendors on the app. The company is led by CEO D’Andre Good.

“The five companies selected for the Spring 2022 cohort tackle unique problems that have propelled them to create a business that solves the issues they once faced," Foster says in a news release. "From public speaking, apparel comfort, and food delivery from underrepresented restaurant owners, these founders have found their niche and are ready to continue to make an enormous impact on the Houston ecosystem."

it's Foster's first cohort at the helm of the program. A Houston native, she has her master’s in public administration from Texas Southern University and a bachelor’s in marketing from Oklahoma State University. Her background includes work in the nonprofit sector and international business consulting in Cape Town, South Africa, and she's worked within programming at organizations such as MassChallenge, BLCK VC, and now gener8tor.

The program is housed at the Downtown Launchpad. The five startups will have access to the space to meet with mentors, attend events, and run their companies.

"Creating (the hub) was a little like a moonshot, but it’s paying off and contributing enormous impact to the city’s economy. The five startups selected for the gBETA Houston Spring cohort will continue that legacy,” says Robert Pieroni, director of economic development at Central Houston Inc., in the release. “As these entrepreneurs chase their dreams and create something epic, they will know Downtown Houston is standing behind them. I am so proud of what Downtown Launchpad is already, and what it will become.”

Muriel Foster, a native Houstonian, is the new director of gBETA Houston. Image via LinkedIn

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