There are a few things to remember about altmetrics when tapping into non-traditional methods of metrics reporting. Graphic by Miguel Tovar/University of Houston

Alternative metrics, or “altmetrics,” refers to the use of non-traditional methods for judging a researcher’s reach and impact.

Being published in a peer-reviewed journal is surely a great feat. It’s the typical way professors get their research out there. But the tools established to measure this output might end up giving the skewed impression about an author’s impact in spheres both academic and social.

Traditional metrics

Web of Science and Scopus are the main platforms that researchers rely on for collecting article citations. Web of Science’s indexing goes back to 1900, and Scopus boasts the largest database abstract and citations. The caveat with these repositories is that each resource only gives you a rating based on the range and breadth of journals it indexes. Different journals are recorded in different tools, so you may not be getting a comprehensive metric from either.

Let’s talk about h index

The h index is probably never going away, although it is always being improved upon.

An h index is a complex equation that tells the story of how often a researcher is cited. For instance, if a scholar published six papers, and all six papers were each cited by at least six other authors, they would have an h index of 6.

This equation doesn’t work out too well for an academic who, say, had one paper that was continuously cited – they would still have an h index of 1. Brené Brown, Ph.D., even with her veritable empire of vulnerability and shame related self-help has h index of 7 according to Semantic Scholar.

On to altmetrics

When a psychology professor goes on a morning show to discuss self-esteem of young Black women, for instance, she is not helping her h index. Her societal impact is huge, however.

“When I use altmetrics to deliver a professor his or her impact report, I seek out nontraditional sources like social media. For instance, I check how many shares, comments or likes they received for their research. Or maybe their work was reported in the news,” said Andrea Malone, Research Visibility and Impact Coordinator at the University of Houston Libraries.

Altmetrics aim to answer the question of how academia accounts for the numerous other ways scholarly work impacts our society. What about performances done in the humanities, exhibitions, gallery shows or novels published by creative writers?

Alternative metrics are especially important for research done in the humanities and arts but can offer social science and hard science practitioners a better sense of their scope as well. With the constant connections we foster in our lives, the bubble of social media and such, there is a niche for everyone.

The equalizer

For some, Twitter or Facebook is where they like to publish or advertise their data or results.

“When altmetrics are employed, the general public finds out about research, and is able to comment, share and like. They can talk about it on Twitter. The impact of the work is outside of academia,” said Malone. She even checks a database to see if any of the professor’s works have been included in syllabi around the country.

Academia.edu is another social network offering a platform for publishing and searching scholarly content. It has a fee for premium access, whereas Google Scholar is free. Its profile numbers are usually high because it can pick up any public data – even a slide of a PowerPoint.

The Big Idea

At the University of Houston, altmetrics are categorized thusly: articles, books and book chapters, data, posters, slides and videos. While one would think there’s no downside to recording all of the many places academic work ends up, there are a few things to remember about altmetrics:

  1. They lack a standard definition. But this is being worked on currently by the NISO Alternative Assessment Metrics Initiative.
  2. Altmetrics data are not normalized. Tell a story with your metrics, but don’t compare between two unlike sources. Youtube and Twitter will deliver different insights about your research, but they can’t be compared as though they measure the same exact thing.
  3. They are time-dependent. Don’t be discouraged if an older paper doesn’t have much to show as far as altmetrics. The newer the research, the more likely it will have a social media footprint, for example.
  4. They have known tracking issues. Altmetrics work best with items that have a Digital Object Identifier (DOI).

So have an untraditional go of it and enlist help from a librarian or researcher to determine where your research is making the biggest societal impact.

------

This article originally appeared on the University of Houston's The Big Idea. Sarah Hill, the author of this piece, is the communications manager for the UH Division of Research.

Nine research projects at Rice University have been granted $25,000 to advance their innovative solutions. Photo courtesy of Rice

Rice University deploys grant funding to 9 innovative Houston research projects

fresh funding

Over a dozen Houston researchers wrapped up 2021 with the news of fresh funding thanks to an initiative and investment fund from Rice University.

The Technology Development Fund is a part of the university’s Creative Ventures initiative, which has awarded more than $4 million in grants since its inception in 2016. Rice's Office of Technology Transfer orchestrated the $25,000 grants across nine projects. Submissions were accepted through October and the winners were announced a few weeks ago.

The 2021 winners, according to Rice's news release, were:

  • Kevin McHugh, an assistant professor of bioengineering, is working on a method to automate an encapsulation process that uses biodegradable microparticles in the timed release of drugs to treat cancer and prevent infectious disease. He suggested the process could help ramp up the manufacture of accessible multidose vaccines.
  • Daniel Preston, an assistant professor of mechanical engineering, is developing a novel filtration system that will recover water typically released by cooling towers at natural gas power plants. The inexpensive filters will result in a significant savings in water costs during power generation.
  • Geoff Wehmeyer, an assistant professor of mechanical engineering; Matteo Pasquali, the A.J. Hartsook Professor of Chemical and Biomolecular Engineering and a professor of chemistry and materials science and nanoengineering; Junichiro Kono, the Karl F. Hasselmann Chair in Engineering, a professor of electrical and computer engineering, physics and astronomy and materials science and nanoengineering and chair of the applied physics program, and Glen Irvin Jr., a research professor in chemical and biomolecular engineering, are creating a solid-state, active heat-switching device to enable the rapid charging of batteries for electric vehicles. The lightweight device will use carbon nanotube fibers to optimize battery thermal management systems not only for cars but also, eventually, for electronic devices like laptops.
  • Xia Ben Hu, an associate professor of computer science, is developing his open-source machine learning system to democratize and accelerate small businesses’ digital transformation in e-commerce.
  • Bruce Weisman, a professor of chemistry and of materials science and nanoengineering, and Satish Nagarajaiah, a professor of civil and environmental engineering and of mechanical engineering, are working to advance their strain measurement system based on the spectral properties of carbon nanotubes. The system will allow for quick measurement of strain to prevent catastrophic failures and ensure the safety of aircraft, bridges, buildings, pipelines, ships, chemical storage vessels and other infrastructure.
  • Aditya Mohite, a professor of chemical and biomolecular engineering and associate professor of materials science and nanoengineering, and Michael Wong, the Tina and Sunit Patel Professor in Molecular Nanotechnology, a professor and chair of chemical and biomolecular engineering and a professor of chemistry, materials science and nanoengineering and of civil and environmental engineering, are scaling up novel photoreactors for the environmentally friendly generation of hydrogen. Their process combines of perovskite-based solar cells and state-of-the-art catalysts.
  • Rebekah Drezek, a professor of bioengineering, and Richard Baraniuk, the C. Sidney Burrus Professor of Electrical and Computer Engineering and a professor of statistics and computer science, are developing a system to rapidly diagnose sepsis using microfluidics and compressed sensing to speed the capture and analysis of microbial biomarkers.
  • Fathi Ghorbel, a professor of mechanical engineering and of bioengineering, is working on robotic localization technology in GPS-denied environments such as aboveground storage tanks, pressure vessels and floating production storage and offloading tanks. The system would enable robots to precisely associate inspection data to specific locations leading to efficiency and high quality of inspection and maintenance operations where regular inspections are required. This will dramatically improve the environmental impact and safety of these assets.
  • Kai Fu, a research scientist, and Yuji Zhao, an associate professor of electrical and computer engineering, are working to commercialize novel power diodes and transistors for electric vehicles. They expect their devices to reduce the volume of power systems while improving integration, power density, heat dissipation, storage, and energy efficiency.
These three COVID-19 research stories were among the most read InnovationMap articles of 2021. Photo via Getty Images

Houston's top 3 COVID-19 research stories from 2021

2021 in review

Editor's note: As 2021 comes to a close, InnovationMap is looking back at the year's top stories in Houston innovation. Houston is known as a top location for research, and — amid the pandemic — Houston researchers have been working harder than ever. These three InnovationMap articles about COVID-19 innovation trended among readers.

2 COVID-19-focused research projects happening in Houston

From a low-cost vaccine to an app that can help reduce exposure, here are the latest COVID-focused and Houston-based research projects. Photo via Getty Images

While it might seem like the COVID-19 pandemic has settled down for the time being, there's plenty of innovative research ongoing to create solutions for affordable vaccines and tech-enabled protection against the spread of the virus.

Some of that research is happening right here in Houston. Here are two innovative projects in the works at local institutions. Click here to read the full article.

Overheard: Houston health care experts sound off on how tech and COVID-19 have affected the industry

Health care leaders joined a virtual panel to discuss the effects of COVID-19 and more. Photo by Dwight C. Andrews/Greater Houston Convention and Visitors Bureau

There has been an undeniable paradigm shift in the health care industry due to COVID-19 as well as the growth of technology. A group of professionals sat down to discuss what in particular has changed for the industry as a whole as well as at local institutions.

At a panel for Venture Houston, a two-day conference put on by the HX Venture Fund on February 4th and 5th, a few health care professionals weighed in on all the changes to the industry for the startups, investors, corporations, and more who attended the virtual event. Here are some significant overheard moments from the virtual panel — Thinking Past a COVID World. Click here to read the full article.

New COVID-19 variant potentially resistant to antibodies discovered at Texas A&M

The new variant is dubbed BV-1 for the Brazos Valley. valentinrussanov/Getty Images

Scientists at the Texas A&M University Global Health Complex identified a new variant of the COVID-19 virus that could present a new challenge to public health, according to a statement.

So far, the new variant, "BV-1," was found in just one case: an individual who had mild symptoms, according to the Texas A&M scientists.

"We do not at present know the full significance of this variant, but it has a combination of mutations similar to other internationally notifiable variants of concern," said GHRC chief virologist Ben Neuman. "This variant combines genetic markers separately associated with rapid spread, severe disease, and high resistance to neutralizing antibodies." Click here to read the full article.

Corporations need to leverage customer engagement behavior in an integrative and holistic way. Photo via Getty Images

Houston research: What corporations need to know about customer engagement behavior

houston voices

Every customer-focused CEO wants to know the formula for increasing customer engagement because it can boost sales, expand margins and help their company build a better product or service.

Vikas Mittal, Rice Business J. Hugh Liedtke Professor of Management and Marketing, studied the existing data and research about customer engagement. His findings suggest practical ways to support customers, encourage their long-term engagement and perhaps increase sales and margins in the process.

Researchers define customer engagement behavior (CEB) as behaviors that “go beyond transactions, and may be specifically defined as a customer’s behavioral manifestations that have a brand or firm focus, beyond purchase, resulting from motivational drivers.” These behaviors can include word-of-mouth communication, product recommendations, helping other customers, blogging, writing reviews and even engaging in legal action.

Apple is one of the most effective brands when it comes to engaging its customers. Every time customers buy an Apple product — an iPhone, smartwatch, tablet or computer — they engage with an ecosystem of services in multiple ways.

Co-creating a product or service is another CEB strategy. Suggestions, shared inventiveness, co-design and production are all ways that customers can help create a product and service that aligns with their needs and the company’s goals.

CEB can be analyzed through five key characteristics, Mittal’s team wrote. The first is an individual’s ability to significantly affect or react to something. The second and third are form and modality — the different ways in which CEB can show itself. The fourth is its impact, both on the brand and customers. The fifth is purpose: to whom is a company’s engagement directed, how much engagement is planned, and how much are the customer’s goals aligned with the firm’s goals?

As in any relationship, a customer’s attitude about a particular brand may change over time. To encourage CEB that evolves with the company, corporations should take a holistic approach, Mittal’s team advised.

To do this, they proposed a 3-step process: identify, evaluate and act.

Step one: Identify where CEB is occurring. This may be online or in real life. Step two: Evaluate your company’s CEB and your short- and long-term objectives for it. You may find, for example, that your company’s CEB affects the customer more than your company or visa-versa. Step three: Act or react, by creating internal AND external resources to effectively manage CEB.

One example: creating and managing an appealing feedback or review portal. When a firm offers processes and platforms that allow customers to engage, it encourages CEB that lasts beyond the actual purchase. Customers who feel their interaction with the company is successful, Mittal noted, will engage more frequently and intensely. If the interaction doesn’t seem to be effective, the customer may try another engagement approach — or they may just drift away.

That’s why businesses need to remove any barriers to CEB by making it simple, easy and pleasant to interact with the brand.

Marketers who learn how to engage customers using a holistic and integrative approach can harness CEB for their company’s advantage. In addition to investing in tools that facilitate customer-generated reviews, blogs, word of mouth and referrals, companies can invest in ways to make the consumption process more meaningful.

Managers focused on making the best use of CEB, Mittal’s team concluded, should follow these steps.

  1. Listen to customer feedback and complaints. Use this information to improve your goods and services.
  2. Invest in processes and platforms where your customers can express themselves.
  3. Don’t make the mistake of letting customer feedback vanish into a virtual vacuum. Create a system to ensure these manifestations of engagement reach the right department — then make sure they’re resolved or acted on quickly.
------

This article originally ran on Rice Business Wisdom and is based on research from Vikas Mittal, J. Hugh Liedtke Professor of Marketing at the Jones Graduate School of Business. Other researchers included: Jenny van Doorn and Peter C. Verhoef of the University of Groningen, as well as Katherine N. Lemon of the Carroll School of Management at Boston College, Stephan Nass of the University of Münster, Doreén Pick of Hochschule Merseburg, and Peter Pirner of Petlando, i-CEM and www.CX-Talks.com.

Looking back at months working from home, what did employees miss most from the workplace? Graphic via UH.edu

What do workers miss most about the office? University of Houston explains

houston voices

The commute, the water cooler talks, the in-person meetings. Have we missed these things? Or can the research enterprise, for the most part, stay virtual?

“Many people who have been working from home are experiencing a void they can’t quite name,” said Jerry Useem in The Atlantic. Maybe getting back to our old routine will do us good.

Tracy Brower in Forbes wrote, “Many of the reports of increased productivity were early in the pandemic. Some have dubbed this ‘panic productivity,’ attributing the early perception of increased productivity to the adrenaline boost people got from the sudden shifts in the nature and location of their work. Job loss was rife, and people may have been working like crazy in the hopes of staying visible, relevant and ensuring their boss thought they were still adding value even from home. But in the words of W. B. Yeats: “Things fall apart.”

Studies are showing now that we’ve hit our breaking point a year and a half into the work-from-home onset. What do we miss the most?

The commute

It can’t be the commute. Or can it? The work-from-home boom will lift productivity in the U.S. economy by five percent, mostly because of savings in commuting time, said Enda Curren in Bloomberg.

But Useem wrote specifically about commuting, and what he found was incredible: in 1994, an Italian physicist named Cesare Marchetti noted that throughout history, humans have shown a willingness to spend roughly 60 minutes a day in transit. This explains why ancient cities such as Rome never exceeded about three miles in diameter. The steam train, streetcar, subway and automobile expanded that distance. But transit times stayed the same. The one-way average for an American commute stands at about 27 minutes.” What are these 27 minutes, on average, good for?

There are people who love to drive — it gives them a sense of control regarding their day. On your morning commute, especially if you take mass transit, you can clear your head, decompress, make errand-esque phone calls or listen to audiobooks and podcasts. That’s not all we miss, though.

The office

Michael Scott on the television show, “The Office,” said he makes “20 little trips to the cooler” and recounts the “20 little scans I do of everybody to make sure everything’s running smoothly, and the 20 little conversations I have with Stanley.”

We may take considerably fewer coffee or water breaks than they are used to at the fictional Dunder Mifflin, but that doesn’t mean it isn’t healthy to stand up, stretch and make small talk with a co-worker for a short spell.

According to SparkHire.com, fostering a sense of office camaraderie helps teams to perform better, improves their ability to work as a team and boosts employee retention rates. And university environments are meant to be experienced in person. The public art on campus, the leaves in the fall, all of the sensory cues that remind us we are in a collegiate atmosphere matter.

The doppleganger

Next, lets introduce the concept of the double self: the work self and the home self. One needs to transition to the other.

Jon Jachimowicz of Harvard Business School was quoted in the Atlantic as saying: “If you respond like a manager at home, you might be sleeping on the couch that night. And if you respond like a parent at work, its weird.”

So, it behooves us to make a real, tangible transition from home life to work life. If your institution has not opened back up yet, you can do this by dressing like you would at work. It will make doing chores around the house less tempting if you’re dressed for your actual job. There are other things you can say to yourself or rituals you can perform to get ready for working from home.

These are readily supplied as you actually get back to the office or the lab. Showering, coffee stops, small talk in the elevator all signal that our day is really beginning.

The thank you note

Some researchers were deemed essential workers and never worked from home, and even started shifts that were different from their older routines. Much research work needed to occur in actual lab spaces. If this applies to you, then consider this a thank you card from your colleagues who want you to know that while some of us were zooming and plugging away on computers at our kitchen tables, we acknowledge the struggle it was for you to cover every shift, every day.

For instance, David Brammer, D. V. M. , DACLAM, of University of Houston Animal Care Operations said of his staff: “Excellence is difficult to define but unmistakable when observed. Within Animal Care Operations, I have found excellence. He went on to say that his staff encountered a variety of challenges, all while maintaining the highest standard for animal care. “By adjusting to the new normal rather than abandoning standards, focusing on the completion of tasks, working hard and staying positive, the staff of ACO successfully set an example for others to follow.”

One last thought

It definitely comes down to what your institution’s leadership has decided about back-to-work schedules, whether they be full time on-campus, at-home or hybrid. There’s something to be said for being able to adapt when in a pinch. It doesn’t necessarily mean, though, that things can’t transition back to the way they once were. Versatility, remember, is an indispensable trait.

------

This article originally appeared on the University of Houston's The Big Idea. Sarah Hill, the author of this piece, is the communications manager for the UH Division of Research.

Academics have learned quickly that investigations based on data from online research agencies can have problems. Here are those problems and alternatives, according to Rice University researchers. Photo via Getty Images

Rice research: Revisiting the merits of nondigital data collecting

houston voices

Academics are learning quickly that investigations based on data from online research agencies have their drawbacks. Thousands of such studies are released every year – and if the data is compromised, so too are the studies themselves.

So it’s natural for researchers, and the managers who rely on their findings, to be concerned about potential problems with the samples they’re studying. Among them: participants who aren’t in the lab and researchers who can’t see who is taking their survey, what they are doing while answering questions or even if they are who they claim to be online. In the wake of a 2018 media piece about Amazon’s Mechanical Turks Service, “Bots on Amazon’s MTurk Are Ruining Psychology Studies,” one psychology professor even mused, “I wonder if this is the end of MTurk research?” (It wasn’t).

To tackle this problem, Rice Business professor Mikki Hebl joined colleagues Carlos Moreno and Christy Nittrouer of Rice University along with several other colleagues to highlight the value of other research methods. Four alternatives – field experiments, archival data, observations and big data – represent smart alternatives to overreliance on online surveys. These methods also have the advantage of challenging academics to venture outside of their laboratories and examine real people and real data in the real world.

Field experiments have been around for decades. But their value is hard to overestimate. Unlike online studies, field experiments enhance the role of context, especially in settings that are largely uncontrolled. It’s hard to fake a field experiment in order to create positive results since each one costs a considerable time and money.

And field experiments can yield real-life results with remarkable implications for society at large. Consider one experiment among 56 middle schools in New Jersey, which found that spreading anti-conflict norms was hugely successful in reducing the need for disciplinary action. Such studies have an impact well beyond what could be achieved with a simple online survey.

The best way to get started with a good field experiment, Hebl and her colleagues wrote, is for researchers to think about natural field settings to which they have access, either personally or by leveraging their networks. Then, researchers should think about starting with the variables critical for any given setting and which they would most like to manipulate to observe the outcome. When choosing variables, it’s helpful to start by thinking about what variable might have conditions leading to the greatest degree of behavior change if introduced into the setting.

Archival data is another excellent way to work around the limitations of online surveys, the researchers argue. These data get around some of the critical drawbacks of field research, including problems around how findings apply in a more general way. Archival data, especially in the form of state or national level data sets, provide information and insight into a large, diverse set of samples that are more representative of the general population than online studies.

Archival data can also help answer questions that are either longitudinal or multilevel in nature, which can be particularly tricky or even impossible to capture with data collected by any single research team. As people spend increasing amounts of time on social media, the internet also serves as a source of newer forms of archival data that can lend unique insights into individuals’ thoughts, attitudes, and behaviors over time.

With every passing year, technology becomes increasingly robust and adept at collecting massive amounts of data on an endless variety of human behavior. For the scientists who research social and personality psychology, the term “big data” refers not only to very large sets of data but also to the tools and techniques that are used to analyze it. The three defining properties of Big Data in this context include the speed of data processing and collection, the vast amount of data being analyzed and the sheer variety of data available.

By using big data, social scientists can generate research based on various conditions, as well as collect data in natural settings. Big data also offers the opportunity to consolidate information from huge and highly diverse stores of data. This technology has many applications, including psychological assessments and improving security in airports and other transportation hubs. In future research, Hebl and her team noted, researchers will likely leverage big data and its applications to detect our unconscious emotions.

Big data, archival information and field studies can all be used in conjunction with each other to maximize the fidelity of research. But researchers shouldn’t forget even more old-fashioned techniques, including the oldest: keen observation. With observation, there are often very few, if any, manipulations and the goal is simply to systematically record the way people behave.

Researchers – and the managers who make decisions based on their findings – should consider the advantages of old-style, often underused methodologies, Hebl and her colleagues argue. Moving beyond the college laboratory and digital data survey-collection platforms and into the real world offers some unparalleled advantages to science. For the managers whose stock prices may hinge on this science, it’s worth knowing – and understanding – how your all-important data was gathered.

------

This article originally ran on Rice Business Wisdom and is based on research from Mikki Hebl, the Martha and Henry Malcolm Lovett Professor of psychology at Rice University, and Carlos Moreno and Christy Nittrouer, who are graduate students at Rice University. Additional researchers include Ho Kwan Cheung, Eden B. King, and Hannah Markellis of George Mason University.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

7+ can't-miss Houston business and innovation events in July

where to be

Houstonians are transitioning into a new summer month, and the city's business community is mixing in networking and conference events with family vacations and time off. Here's a rundown of what all to throw on your calendar for July when it comes to innovation-related events.

This article will be updated as more business and tech events are announced.

July 10 — Have a Nice Day Market at the Ion

Stop by for a one-of-a-kind vendor market - #HaveANiceDayHTX - taking place at the Ion, Houston's newest urban district and collaborative space that is designed to provide the city a place where entrepreneurial, corporate, and academic communities can come together. Free to attend and free parking onsite.

Have a Nice Day is a creative collective with a goal of celebrating BIPOC makers, creators, and causes.

The event is Sunday, July 10, 4 to 8 pm, at The Ion. Click here to register.

July 12 — One Houston Together Webinar Series

In the first installment of the Partnership's One Houston Together webinar series, we will discuss supplier diversity an often underutilized resource for business. What is it and why is it important? How can supplier diversity have long-term impact on your business, help strengthen your supply chain, and make a positive community impact?

The event is Tuesday, July 12, noon to 1 pm, online. Click here to register.

July 14 — Investor Speaker Series: Both Sides of the Coin

In the next installment of Greentown Labs' Investor Speaker Series, sit down with two Greentown founders and their investors as they talk about their experiences working together before, during, and after an equity investment was made in the company. Attendees will get a behind-the-scenes look at one of the most important relationships in a startup’s journey and what best practices both founders and investors can follow to keep things moving smoothly.

The event is Thursday, July 14, 1 to 2:30 pm, online. Click here to register.

July 15 — SBA Funding Fair

Mark Winchester, the Deputy District Director for the Houston District Office of the U.S. Small Business Administration, will give a short intro of the programs the mentors will discuss. There will be three government guaranteed loan mentors and two to three mentors co-mentoring with remote SBIR experts.

The event is Friday, July 15, 10:30 am to 1 pm, at The Cannon - West Houston. Click here to register.

July 16 — Bots and Bytes: Family STEAM Day

Join the Ion for a hands-on learning experience to learn about tech and robotics and gain insight into the professional skills and concepts needed to excel in a robotics or tech career. This event will be tailored for 9-14-year-olds for a fun STEM experience.

The event is Saturday, July 16, 10 am to 1 pm, at The Ion. Click here to register.

July 19 — How to Start a Startup

You have an idea...now what? Before you start looking for funding, it's important to make sure that your idea is both viable and valuable -- if it doesn't have a sound model and a market willing to pay for it, investors won't be interested anyway.

The event is Tuesday, July 19, 5:30 to 7:30 pm, at The Ion. Click here to register.

July 20 — Perfecting Your Pitch

Join the Ion for their series with DeckLaunch and Fresh Tech Solutionz as they discuss the importance and value of your pitch deck when reaching your target audience.

The event is Wednesday, July 20, 5:30 to 6:30 pm, at The Ion. Click here to register.

July 21 — Transition On Tap: Investor Readiness with Vinson & Elkins LLP

Attorneys from Greentown Labs’ Gigawatt Partner Vinson & Elkins LLP, a leading fund- and company-side advisor for clean energy financing, will present an overview of legal considerations in cleantech investing, geared especially toward early-stage companies and investors. The presentation will cover the types of investors and deals in the cleantech space and also provide background on negotiating valuation, term sheets, and preparing for diligence.

The event is Thursday, July 21, 5 to 7 pm, at Greentown Houston. Click here to register.

July 28 — The Cannon Community 2nd Annual Town Hall Event

Partner of The Cannon, Baker Tilly, has played an integral part in the success of Cannon member companies. Join the Cannon community for The Cannon's 5-year anniversary celebration!

The event is Thursday, July 28, 4 to 7 pm, at The Cannon - West Houston. Click here to register.

Texas-based dating app sponsors 50 female athletes to honor 50 years of Title IX

teaming up

Bumble is causing a buzz once again, this time for collegiate women athletes. Founded by recent Texas Business Hall of Fame inductee Whitney Wolfe Herd, the Austin-based and female-first dating and social networking app this week announced a new sponsorship for 50 collegiate women athletes with NIL (name, image, and likeness) deals in honor of the 50th anniversary of Title IX.

Established in 1972, the federal law prohibits sex-based discrimination in any school or other education program or activity that receives federal money. According to the Women’s Sports Foundation, the number of women in collegiate athletics has increased significantly since Title IX, from 15 percent to 44 percent.

That said, equity continues to lag in many ways, specifically for BIPOC women who make up only 14 percent of college athletes. The findings also share that men have approximately 60,000 more collegiate sports opportunities than women, despite the fact that women make up a larger portion of the collegiate population.

With this in mind, Bumble’s new sponsorship seeks to support “a wealth of overlooked women athletes around the country,” according to the beehive’s official 50for50 program page.

“We're embarking on a yearlong sponsorship of 50 remarkable women, with equal pay amounts across all 50 NIL (name, image, and likeness) contracts,” says the website. “The inaugural class of athletes are a small representation of the talented women around the country who diligently — and often without recognition — put in the work on a daily basis.”

To celebrate the launch of the program, Bumble partnered with motion graphic artist Marlene “Motion Mami” Marmolejos to create a custom video and digital trading cards that each athlete will post on their personal social media announcing their sponsorship.

“These sponsorships are an exciting step in empowering and spotlighting a diverse range of some of the most remarkable collegiate women athletes from across the country. Athletes who work just as hard as their male counterparts, and should be seen and heard,” says Christina Hardy, Bumble’s director of talent and influencer, in a separate release. “In honor of the 50th anniversary of Title IX, we are so proud to stand alongside these women and are looking forward to celebrating their many achievements throughout the year.”

“Partnering with Bumble and announcing this campaign on the anniversary of Title IX is very special,” said Alexis Ellis, a track and field athlete. “I am grateful for the progress that has been made for women in sports, and am proud to be part of Bumble’s ’50for50’ to help continue moving the needle and striving for more. I look forward to standing alongside so many incredible athletes for this campaign throughout the year.”

“I am so grateful to team up with Bumble and stand alongside these incredible athletes on this monumental anniversary,” said Haleigh Bryant a gymnast. “Many women continue to be overlooked in the world of sports, and I am excited to be part of something that celebrates, and shines a light on, the hard work, tenacity, and accomplishments of so many great athletes.”

Last year, the NCAA announced an interim policy that all current and incoming student athletes could profit off their name, image, and likeness, according to the law of the state where the school is located, for the first time in collegiate history.

The 50for50 initiative adds to Bumble’s previous multi-year investments in sports. In 2019, Bumble also launched a multi-year partnership with global esports organization Gen.G to create Team Bumble, the all-women professional esports team.

To see the 50for50 athletes, visit the official landing page.

------

This article originally ran on CultureMap.