brain power

This Houston ZIP code declared the smartest in Texas

Most of Houston's smartest ZIP codes surround the Texas Medical Center. Photo by Dwight C. Andrews/Greater Houston Convention and Visitors Bureau

The Houston area is bursting with brain power. Three ZIP codes in the region are home to the biggest share of Texans who've earned a master's, professional, or doctoral degree, according to a new list from UnitedStatesZipCodes.org. And that, according to one economic development executive, is a boon to Houston's workforce.

Houston's 77030 ZIP code, which houses the Texas Medical Center, sits atop the new ranking. There, more than half (51.7 percent) of adults 25 and over, or about 3,800 people, hold a postgraduate or professional degree. As a whole, 12 percent of adults in the Houston metro area have a postgraduate or professional degree, according to the Greater Houston Partnership.

The postgraduate category includes PhDs and MBAs, while the professional category includes JDs (law degrees) and MDs (medical degrees).

"When deciding where to live, neighborhoods full of residents with postgraduate degrees are … increasingly attractive," reads UnitedStatesZipCodes.org, which based its ranking on U.S. Census Bureau data. "Well-educated communities — full of leaders in technology, medicine, business, and more — can bring new industries and revenue."

Ranking second on the list of brainiest Texas ZIP codes is Houston's 77005, where 48.5 percent of adults (or about 8,600 people) hold a postgraduate or professional degree. This ZIP code, which neighbors the 77030 ZIP code, includes the Rice campus. Also, it's presumably home to a lot of highly educated Rice professors and Texas Medical Center doctors.

Directly to the west of the 77030 ZIP is Bellaire — 77401 — which appears at No. 3 in the ranking. In the 77401 ZIP code, 47.6 percent of adults (or nearly 6,300 people) have earned a postgraduate or professional degree; it, too, is likely packed with Rice University professors and Texas Medical Center doctors.

Susan Davenport, senior vice president of economic development at the Greater Houston Partnership, says the region's two top-tier schools — Rice and the University of Houston — along with the region's more than 40 other four-year and two-year schools contribute to Houston's collective brain trust. So do two nearby schools: the University of Texas at Austin and Texas A&M University in College Station.

"More broadly, we are an attractive market for educated professionals from across the country, especially compared to leading East or West Coast cities, because of our lower cost of living, affordable housing prices, and strong economy," Davenport says.

"This creates a virtuous cycle: Companies move to or expand in Houston because they want access to this talent," she adds, "and leading talent moves here because they want to work for these companies and institution."

Davenport says initiatives like the Innovation Corridor, the TMC3 research campus and The Ion entrepreneurship hub also help nurture a well-educated workforce.

"We anticipate these projects will attract even more of the world's brightest minds to our region," she says.

Three other Houston ZIP codes made the top 10 in Texas:

  • No. 5 — 77098 (39.2 percent). That percentage represents about 4,300 people. This ZIP code is just northwest of the Rice and Texas Medical Center campuses.
  • No. 6 — 77025 (39.15 percent). That percentage represents almost 8,200 people. This ZIP code is just southwest of the Rice and Texas Medical Center campuses.
  • No. 10 — 77024 (35.4 percent). That percentage represents about 9,400 people. This ZIP code is slightly east of the Energy Corridor.

"It is no surprise that top-flight, innovation-focused talent would flock to neighborhoods near downtown, Uptown and the world-renowned Texas Medical Center," Davenport says.

Other Texas ZIP codes in the top 10 for postgraduate or professional degrees are:

  • No. 4 — 78703, Austin (41.5 percent). This ZIP code, less than two miles west of the University of Texas campus, includes high-end neighborhoods such as Tarrytown and Old West Austin.
  • No. 7 — 75205, Dallas (37.7 percent). The Southern Methodist University campus sits on the east side of this ZIP code.
  • No. 8 — 78746, Austin (37.2 percent). This ZIP code encompasses parts of West Austin, as well as the wealthy suburbs of Rollingwood and West Lake Hills.
  • No. 9 — 78731, Austin (37.1 percent). This ZIP code incorporates part of Central Austin and a large swath of Northwest Austin.

Federal data shows the unemployment rates for people with master's, professional, and doctoral degrees are lower than for other groups, such as people whose bachelor's or associate's degrees are their most advanced degrees. In addition, people with a postgraduate or professional degree typically earn more money.

"Graduates with the right knowledge and skills have the ability to demand higher salaries, as they are equipped to make significant contributions to the revenue and growth of the companies they work for," the Digital Marketing Institute says.

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Building Houston

 
 

Register for some of these informative online events happening throughout the month of March. Photo via Getty Images

March marks a full year of attending online events — from Zoom panels to virtual conferences. But, the shows must go on with another month full of online innovation and startup events that Houston innovators need to know about.

Here's a roundup of virtual events not to miss this month — from workshops and webinars to summits and pitch parties. Note: This post might be updated to add more events.

March 1-5 — CERAWeek by IHSMarkit

In lieu of the week-long, in-person mega-conference that is the annual CERAWeek by IHSMarkit, the 2021 iteration will be completely virtual. Need some ideas of what panels and talks not to miss? Click here for five recommendations of what to attend.

The conference takes place Monday, March 1, to Friday, March 5. Click here to register.

March 2 — Houston Innovates: Digital transformation and Innovation in Oil & Gas

Digital forces are changing the skills an executive needs to manage organizations. In a world that's become increasingly digital, energy companies can sometimes find it hard to adapt. Join General Assembly Houston for a panel discussion with:

  • Sameer Khan, digital leader (MarTech and Transformation) at ExxonMobil
  • Sarah Vega, vice president of IT & Change at SmartestEnergy
  • Ricky Burns, business transformation team lead at BP
  • Jose Beceiro, senior director of Global Energy 2.0 at the Greater Houston Partnership

The event is on Tuesday, March 2, at 9:30 am. It's free and can be accessed online. Click here to register.

March 2 — Ladies Who LaUNCH #13: The Female Superpower

In 2020, 40 percent of US businesses were owned by women and generated $1.8 trillion. With these numbers in mind, it comes as no surprise that the presence of women in entrepreneurship and investing is growing.

Why do women-led companies financially outperform their male counterparts? And what are the "female superpowers" behind our ability to excel in these fields? Join featured speaker, Megan Bent, as she explores the research, data, and her own experience in the importance of female leadership in entrepreneurship and investing, and how to leverage your differences to your advantage.

The event is on Tuesday, March 2, at noon. It's free and can be accessed online. Click here to register.

March 3 — What's Next in Crypto?

Baker Botts and TeamBlockchain are hosting a webinar discussing trends in cryptocurrency. Key speakers from the sector include:

  • Ali Dhanani, partner at Baker Botts
  • Sarah Beaumont, associate at Baker Botts
  • Jonny Fry, co-founder & CEO at TeamBlockchain Ltd
  • Spencer Randall, principal & co-founder at CryptoEQ
  • Ankush Jain, chief investment officer at Aaro Capital

The event is on Wednesday, March 3, at 11 am. It's free and can be accessed online. Click here to register.

March 9 — Investing in Medical Devices

Join the Texas HALO Fund for a conversation with three of the fund's portfolio companies: Adient Medical, Allotrope Medical, and PathEx.

The event is on Tuesday, March 9, at noon. It's free and can be accessed online. Click here to register.

March 10 — Open Project Night: Achieving Gender Equality in Houston and Beyond

Impact Hub Houston is bringing you a monthly opportunity to come together to work on solutions for some of Houston's most pressing issues. Our city is full of changemakers across all ages, cultures, skillsets, and industries. This is your chance to conned and collaborate for the greater good.

The event is on Wednesday, March 10, at 5 pm. It's free and can be accessed online. Click here to register.

March 10 — Conversations with Latinx Entrepreneurs in Houston

Latinx entrepreneurs are starting small businesses faster than the rest of the startup population and becoming a bigger part of the total U.S. market every day. Join General Assembly for a panel of Houston Latinx leaders as they share stories about their heritage, failures and success.

The event is on Wednesday, March 10, at 6 pm. It's free and can be accessed online. Click here to register.

March 11 — How to Sell Without Being "Salesy"

In celebration of Women's History Month, Catherine Brown and Leela Madan, both serial entrepreneurs and founders of Houston-based Founder's Compass offer their advice on selling your business.

The event is on Thursday, March 11, at 10 am. It's $30 and can be accessed online. Click here to register.

March 11 — Inspire Seminar with Leslie Wise

Join Enventure for a talk and Q&A with the president and principal consultant of Evidence Matters, Leslie Wise. Inspire is one part of Lilie's three-program career exploration series. The goal of Inspire is to share an individual's career journey so that trainees can see one of the many paths that can be taken, learn about the reality of working in these fields, and gain valuable advice from key leaders to better prepare themselves for their own career journey.

The event is on Thursday, March 11, at noon. It's free and can be accessed online. Click here to register.

March 16-20 — SXSW

Another conference is pivoting to virtual attendance this year. SXSW has flipped the switch to being online only for 2021. SXSW's seven conference themes are A New Urgency; Challenging Tech's Path Forward; Cultural Resilience in the Arts; The Rebirth of Business; Transforming the Entertainment Landscape; Connection in Disconnection; and An Uncharted Future. Stay tuned to InnovationMap for a Houston innovator's guide to the conference.

The conference takes place Tuesday, March 16, to Saturday, March 20. Click here to register.

March 17 — Top Legal Considerations for Startups

Join Rice University's Liu Idea Lab for Innovation and Entrepreneurship for a session with corporate and securities lawyer Aaron Barker, who specializes in advising companies from formation to exit, will give you the inside knowledge to help you launch your venture, and possibly save you from making a rookie mistake.

The event is on Wednesday, March 17, at 4 pm. It's free and can be accessed online. Click here to register.

March 24 — Houston Startup Showcase

The Houston Startup Showcase is a flagship event from The Ion, formerly known as Demo Day. This event will allow for developing companies to receive feedback from subject matter experts and showcase their successes thus far. The event is a year-long series of monthly pitch competitions, and results in a final winner to close the series in November. Companies are encouraged to apply online to pitch.

The event is on Wednesday, March 24, at 6 pm. It's free and can be accessed online. Click here to register.

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