According to a recent report from the Greater Houston Partnership, exports from the Houston area reached a record-breaking $140.8 billion last year. Photo via Pexels

Even amid the COVID-19 pandemic, Houston is demonstrating its might in the global economy.

In 2021, exports from the Houston area reached a record-breaking $140.8 billion, according to a report from the Greater Houston partnership. The previous record, set in 2019, was $128.7 billion. The Houston-Galveston Customs District, comprising eight ports, now handles more tonnage (over 351.5 million metric tons in 2021) than it did before the pandemic.

“COVID had a short-lived impact on Houston’s exports,” the report says.

The report suggests the region’s export activity supports more than 450,000 direct and indirect jobs here.

According to the report, the Houston metro area leads all U.S. metros for the value of exports. It ranks well above New York City ($103.9 billion), Los Angeles ($58.6 billion), Chicago ($54.5 billion), and Dallas-Fort Worth ($43.2 billion). Houston’s top exports include chemicals, plastics, crude oil, and oilfield equipment.

“As retailers work to rebuild their inventories, as factories struggle to resolve supply chain issues, as the global economy continues to grow, so will the demand for Houston’s exports, and so will Houston employment,” the report says.

The report cites four factors that will continue to drive Houston’s export activity, at least in the short term:

  1. U.S. companies are still rebuilding inventories and need to bring in more goods from overseas.
  2. Some container traffic has started to shift to Houston from congested areas like Los Angeles and Long Beach, California.
  3. The Houston area continues to grow as a distribution center. Developers have added more than 96 million square feet of warehouse space in the region over the past five years.
  4. Houston is once again among the most rapidly growing metros, “which will drive the need for more consumer goods, most of which will arrive in a container via the Port of Houston.”

Houston’s top 10 trade partners and the value of that trade in 2021 were:

  • China — $24.7 billion, up from $19.3 billion in 2020.
  • Mexico — $21.6 billion, up from $14.5 billion in 2020.
  • Brazil — $16.9 billion, up from $12.0 billion in 2020.
  • Korea — $16.2 billion, up from $9.5 billion in 2020.
  • India — $13.9 billion, up from $8.0 billion in 2020.
  • Netherlands — $13.8 billion, up from $9.5 billion in 2020.
  • Germany — $11.9 billion, up from $9.5 billion in 2020.
  • Japan — $11.5 billion, up from $7.7 billion in 2020.
  • United Kingdom — $9.8 billion, up from $7.6 billion in 2020.
  • Columbia — $7.1 billion, up from $5.3 billion in 2020.

“Houston’s ties to the globally economy have grown with the city. In many ways, those ties propelled Houston’s growth. The region’s fortune now rise and fall with those of the global economy,” the report says.

There's a lot of clean tech potential in hydrogen — and Houston might be the place to lead the way. Image via Getty Images

New report shows why now is the time for Houston to emerge as a hub for hydrogen innovation

clean energy

Houston, known for being the energy capital of the world, has potential to lead innovation within the hydrogen space, and a new report lays out how.

The report, which was released today by the Center for Houston’s Future, is titled "Houston as the epicenter of a global clean hydrogen hub." The information explains how Houston-based assets can be leveraged to lead a global clean hydrogen innovation.

“The Houston region has the talent, expertise and infrastructure needed to lead the global energy transition to a low-carbon world. Clean hydrogen, alongside carbon capture, use, and storage are among the key technology areas where Houston is set up to succeed and can be an example to other leading energy economies around the world,” says Bobby Tudor, chair of the Greater Houston Partnership’s Houston Energy Transition Initiative, in a news release.

Together, GHP's HETI and over 100 experts representing 70 companies and organizations produced the report, along with McKinsey and Company, which donated significant research and economic analyses. Here are some highlights from the study, according to the release:

  • Clean hydrogen production could grow 5 times over current hydrogen production by 2050.
  • The establishment of a clean hydrogen industry could create 180,000 jobs (direct, indirect and induced) statewide, while adding $100 billion to Texas' GDP growth.
  • Globally, a Houston-led clean hydrogen hub could abate 220 million tons (MT) tons of carbon emissions by 2050.

“This report gives additional weight to the already strong case that Houston is uniquely positioned to lead a transformational clean hydrogen hub with global impact,” says Houston Mayor Sylvester Turner. “We can also deliver economic growth, create jobs and cut emissions across Houston and the Gulf Coast, including in underserved communities.”

The Houston region already produces and consumes a third of the nation’s hydrogen, per the release, and has more than 50 percent of the country’s dedicated hydrogen pipelines. These assets can be utilized to accelerate a transition to clean hydrogen, and the report lays out how.

"Using this roadmap as a guide and with Houston’s energy sector at the lead, we are ready to create a new clean hydrogen economy that will help fight climate change as it creates jobs and economic growth,” says Center for Houston’s Future CEO Brett Perlman. “We are more than ready, able and willing to take on these goals, as our record of overwhelming success in energy innovation and new market development shows.”

The Greater Houston Partnership hosted a panel of Houston tech experts for the second annual State of Technology event. GHP/Twitter

Houston experts talk tech and the city's future as an innovation hub

Eavesdropping in Houston

What's the future of technology in the Bayou City? Several experts sat down to discuss at a recent luncheon.

The Greater Houston Partnership hosted its second annual State of Technology event — the first to be hosted in person — this week, and panelists joined the stage to discuss ESG, venture capital, and what's next for Houston's growing tech scene. Missed the conversation? Here are several key moments from the event.

"We've got to keep our foot on the gas in Houston."

— Bob Harvey, president and CEO of the GHP, says at the start of the panel. "We were hardly in the game at all five years ago. We are clearly in the game today — we're being noticed," he continues. "But just being in the game is not what we aspire to. We aspire to be a leader and a major player, so we still have a lot of work to do."

"We have seen an incredible shift across all industries and sectors focused on the business impact of ESG. And Houston is in such an incredible place for that."

— Trinity Lloyd, sustainability and energy transition lead at Google Cloud. "Like technology, energy is at the core of every industry and sector," she shares. "We're seeing a ton of innovation around energy transition and climate tech."

"Venture capitalists are seeking the best ideas. Traditionally, VC has been about who you know, but that's changed drastically."

— Sandy Guitar, managing director of the HX Venture Fund. "We're not all the way there yet, but most venture capitalists we're working with are very focused on making sure they get the best ideas in the most democratic way," Guitar says of inclusion in VCs. "You really have to understand difference to solve important problems."

"Early stage venture is at its prime right now. ... It also happens to be the kind of environment that Houston has really been known for."

— Guitar says of the landscape of Houston's startup ecosystem. "We have great early stage venture capital opportunities," she says. "People are looking to get invested in earlier and earlier."

"Premium is now knowing where your products came from." 

— Ann Lai, vice president and general manager of displays solutions business group at HP Inc. "The progeny of your device or services is extremely important to the average user."

"While we seek to solve our own corporate social responsibility and innovate within our organizations to have better and more accurate reporting, we have this opportunity to create new markets."

— Lloyd says. "We're starting to see industry lines blurring," she continues. "In 10 years, the way we all do business is going to be different."

"How do we use all of us as grassroots ambassadors to talk about Houston as a strong place for technology?"

— Lai says on getting the word out about Houston's tech scene. "We also need to find ways to track talent earlier in the pipeline."

"It's about the venture capital community at large efficiently finding the fastest growing deals, and corporations having a risk tolerance to lean into that."

— Guitar says about what needs to happen in Houston. "It's about getting that match making right," "That can change the trajectory of Houston."

"Doing good in the world is critical to attracting talent."

— Lloyd says on the future of the workforce. "Houston has an infrastructure of intellectual capital unlike any other city in the world that is really critical across ESG and the climate spectrum."

Check out these conferences, pitch events, networking, and more happening in Houston in the month of April. Photo via Getty Images

10+ can't-miss Houston business and innovation events for April

where to be

After a very busy March, Houston innovators might need to prepare for another month of networking opportunities. Here's a rundown of what all to throw on your calendar for April.

This article will be updated as more business and tech events are announced.

April 5-6 — Energy CEO Summit

Industry leaders and members of the Houston business community will discuss the evolution of the energy sector, Houston's pivotal role, and the critical events driving the change.

Center for Houston's Future CEO Brett Perlman will moderate a panel on Electrical Grid Trends at 9:30 a.m. on Wednesday, April 6.

The event is Tuesday and Wednesday, April 5-6, online or at Asia Society Texas Center (1370 Southmore Blvd.). Click here to register.

April 6 — 2022 PVAMU Industry Innovation Collaboration Day

This event is designed to provide an interactive platform for academicians, researchers, students, industries, and government agencies an opportunity to meet and share recent innovations, developments, and technology trends. Collaboration between the university and various industries needs to be nourished to enhance innovation development for the benefit of society.

The event is Wednesday, April 6, from 8:30 am to 5 pm at Prairie View A&M University-MSC Ballroom (155 L.W Minor St.). Click here to register.

April 6 — Enventure "Inspire" Seminar Series - With Dr. Santosh A. Helekar, MD, PhD

The "Inspire" Seminar Series was developed by Enventure to help students learn about the reality of working in the biotech and biomedical fields. The series consists of a number of events starring guest speakers coming from different areas in the biotech and biomedical industries.

This particular event will star Dr. Santosh A. Helekar, M.D., Ph.D. Participants attending this event will learn about the story of Dr. Helekar and his experiences from transitioning from grad school & academia into an inventor & his experiences and current role. In addition, there will be a final Q&A where the audience will be able to ask direct questions to Dr. Helekar.

The online event is Wednesday, April 6, from 6 to 7:30 pm. Click here to register.

April 7 — Low-Carbon Hydrogen Accelerator Kickoff

Together with Greentown Labs and the Urban Future Lab, EPRI and Shell recognize the need to accelerate the development and commercialization of low-carbon technologies required to enable economy-wide decarbonization. As leaders in the utilities and energy industries, respectively, with domain expertise, R&D facilities, and access to global customers, EPRI and Shell are uniquely positioned to lead this transformation in partnership with startups innovating at the cutting edge of low-carbon hydrogen.

The hybrid event is Thursday, April 7, from 5:30 to 8 pm at Greentown Labs (4200 San Jacinto St.) and streaming online. Click here to register.

April 7-9 — 2022 Rice Business Plan Competition

The 2022 Rice Business Plan Competition will be hosted in Houston at the Jones Graduate School of Business. This year, 42 teams have been invited to compete in the 22nd Annual Competition. The finals will be streamed online —watch on Saturday, April 9 on our YouTube. If you're a member, please visit our membership page to register to attend in-person.

The competition is held Thursday through Saturday, April 7-9, at Rice University (6100 Main St.) and streamed online. Click here to register.

April 12 — Energy & Energy 2.0 Council

As the Energy Capital of the World, Houston is the headquarters and the intellectual capital for virtually every segment of the energy industry including exploration, production, transmission, marketing, supply, and technology. This Council explores how Houston's largest industry continues to lead in this critical sector while also advancing innovation that supports the transition to a more efficient and sustainable, low-carbon future that also accommodates global demand growth.

The event is Tuesday, April 12, from 11:30 am to 1 pm at Partnership Tower (701 Avenida de las Americas, Suite 900). Click here to register.

April 12 — Softeq Venture Studio Demo Day (Q1 2022 Cohort)

The Softeq Venture Studio invested $125,000 in cash and services in each of the nine early-stage startups to help them refine their business model, build their technology, and prepare them to scale. In this capstone event, founders have seven minutes each to present their pitch deck, demo their product, outline their ask, and answer questions. And we need you there to evaluate them for investment (or at least support them).

The event is Tuesday, April 12, from 5 to 7:30 pm at The Ion (4201 Main St.). Click here to register.

April 13 — Serving & Selling: Building your Brand, brought to you by Insperity

Find out how to solidify your brand, deliver exceptional service, and take your productivity to the next level, with Pete Hinojosa, CBPA.

The event is Wednesday, April 13, from 1:30 to 2:30 pm at The Cannon (1334 Brittmore Dr.). Click here to register.

April 14 — DivInc Happy Hour: Meet the Sports Tech Cohort

Meet DivInc's Sports Tech cohort at a happy hour hosted at The Ion on April 14. The companies accepted into the new cohort are slated to be announced on April 11.

The event is Thursday, April 14, at 5:30 pm at The Ion (4201 Main St.). Click here to register.

April 19 — State of Technology

The second annual Greater Houston Partnership event features business leaders discussing Houston's growth as a national leader in tech innovation and the many qualities the region possesses that support a robust tech ecosystem. Through a panel discussion, the event will also explore how Houston is uniquely enabling digital transformation across industries including energy, life sciences and healthcare, manufacturing, logistics, and aerospace.

The event is Tuesday, April 19, at 10 am to 1:30 pm at Hilton Americas (1600 Lamar St.). Click here to register.

April 20 — Spring 2022 D2K Showcase

Explore Rice University's D2K students’ end-of-semester projects covering a wide range of topics including computer vision, natural language processing, deep learning applications, web scraping, time series analysis, signal processing and more. Celebrate the impact they are making through data science and interact with Rice students and learn more about their projects in the poster session. Attendees can vote for their favorite project/team to compete for cash prizes.

The event is Wednesday, April 20, from 5 to 7 pm at Duncan Hall at Rice University (6100 Main St.). Click here to register.

April 20 — The H. Albert Napier Rice Launch Challenge Championships

Join Liu Idea Lab for Innovation and Entrepreneurship and support Rice University student startups at the H. Albert Napier Rice Launch Challenge Championships on Wednesday, April 20. Six student finalists will pitch their ventures for the chance to win a share of $75,000+ in equity-free funding. Attendance is open to Rice students, Rice alumni, friends of Rice, and the whole Houston entrepreneurial community. Seats are limited, so get your tickets while you still can.

The event is Wednesday, April 20, from 5:30 to 9 pm at The Anderson-Clarke Center’s Hudspeth Auditorium (6100 Main St.). Click here to register.

April 21 — Greentown Houston's First Anniversary

A year after opening the Houston's first-ever climatetech startup incubator, Greentown Houston is home to over 60 startup members and 20 corporate partners. Join the green tech hub for a celebration of entrepreneurship, collaboration, and innovation, which together with the engineering strength and talent of the region’s energy industry will power Houston’s climate leadership. The day of festivities will include celebratory remarks, lightning pitches from some of our outstanding startups, a member showcase, networking, and more.

The event is Thursday, April 21, from 1 to 7 pm, at Greentown Houston (4200 San Jacinto St.) or livestreaming online. Click here to register.

April 27 — Engage VC: Revolution

Revolution is a D.C.-based investment firm focused on investing in entrepreneurs building transformative companies outside of Silicon Valley. With $1.7 billion of capital commitments across portfolio companies including Houston-based Goodfair and relationships in 60+ startup communities, Revolution is dedicated to creating meaningful results for companies outside of the Bay Area. And they are coming to Houston. Join HX Venture Fund to hear Tige Savage, Co-Founder & Managing Partner at Revolution Ventures, David Hall, Managing Partner at Revolution's Rise of the Rest Seed Fund, and Martin Simoncic, President B2B at PROS discuss Revolution's perspective on venture investing, current and future trends, and how Houston fits in among other topics.

The event is Wednesday, April 27, at 8:30 to 10 am at The Ion (4201 Main St.). Click here to register.


Here's what you missed at Houston House at SXSW. Photos courtesy

Podcast: Houston innovators discuss energy transition, diversity, and health tech at SXSW

Houston innovators podcast episode 125

SXSW has descended on Austin, and while the two-week conference and festival is still going strong, the Greater Houston Partnership's Houston-focused activation has wrapped for 2022.

Houston House, which first originated last year in digital form in 2021, took place Sunday, March 13, and Monday, March 14. The nine panels and two nights of networking covered topics from energy transition and med tech to diversity in venture capital and innovation in aerospace.

For SXSW badge holders, some of the Houston House discussions are available online. However if you’re not out and about at SX and you missed these incredible panels, I spoke to four Houstonians after their discussions to dig a little deeper into some key points from the panels.

Here are the Houston Innovators I spoke with at SXSW:

  • Denise Hamilton, CEO of WatchHerWork
  • Kevin Coker, president and CEO, Proxima
  • Grace Chan, investment associate at bp Ventures
  • Dale Winger, managing director of Halliburton Labs

Listen to these conversations below — or wherever you stream your podcasts — and subscribe for weekly episodes, which will return to interview-style conversations featuring Houston guests next Wednesday.

Twelve startups pitched at this annual Houston energy conference — and one went home with a golden ticket into Chevron Technology Ventures' catalyst program. Photo by Natalie Harms/InnovationMap

Houston showcases 12 energy transition startups at annual CERAWeek conference

winner, winner

CERAWeek by S&P Global wrapped up last week after five days of energy transition panels, leadership talks, emerging tech showcases, endless networking and so much more.

While dozens of Houston energy innovators and investors bopped around the Agora innovation section of the conference in George R. Brown Convention Center, the highest concentration of startups had to be at the Energy Transition Ventures Day pitch competition hosted by the Greater Houston Partnership's Houston Energy Transition Initiative and in collaboration with Halliburton Labs, Greentown Houston, The Ion, and more.

Twelve startups across four categories — carbon capture, use and storage, hydrogen solutions, energy storage, and circular economy — pitched to a panel of investors who then selected one winner per category. Additionally, Chevron Technology Ventures selected one lucky startup from the pitches to be a part of its catalyst program.

Of the 12 companies, most call Houston their headquarters — and the ones that aren't based in town have some connection to the city via accelerator, incubator, or venture program.

"This is Houston," says Jane Stricker, executive director of thee Houston Energy Transition Initiative and senior vice president of energy transition at the GHP, at the end of the pitches. "This is the reality of what's happening in this city right now — traditional oil and gas and traditional energy incumbent coming together with exciting new technology innovations to develop solutions for the future."

While its the first event the GHP has put on at CERAWeek highlighting energy transition startups, it won't be the last, Stricker notes.

"The energy industry is not some near-term problem to address on our path towards an energy transition future — whatever that looks like," Scott Gale, executive director of Halliburton Labs and host for the event, says. "We're here to drive that forward. To think otherwise is to assume that JFK said that we're going to the moon, but we're going to leave the aerospace industry behind — it's silly and it's not going to happen. We're so thrilled to have these companies here presenting."

The Energy Transition Ventures Day programming, which took place on Wednesday, March 9, concluded with a dinner celebration where the five winning startups were announced. Here are the 12 startups who pitched, with a note on those that were recognized by the judges:

  • Carbon capture, use and storage category:
    • OCO Chem — Washington-based startup with a technology that converts CO2 into useful products and stores renewable energy. (category winner)
    • Dsider — Houston-based tech platform that uses data to track carbon emissions.
    • Ionada — Houston-based company that develops, manufactures, and markets exhaust gas cleaning systems that reduce emissions from the marine and power generation industries.
  • Hydrogen solutions category:
    • Mote — Los Angeles-based business that converts wood waste into hydrogen and carbon.
    • Fysikes Bio — Houston-based startup with ongoing pilots on the Gulf Coast that creates BioHydrogen and Biochar from natural resources. (category winner)
  • Circular economy category:
    • Applied Bioplastics — Austin-headquartered plant-based plastics alternative. (category winner)
    • Katz Water Technologies — Houston-based innovative water purification company.
    • Pressure Corp. — Houston-based business providing industrial facilities/operators the ability to monetize their waste.
  • Energy storage category:
    • Parasanti — Austin-based edge computing hardware and software startup that's streamlining in-field data and analytics. (Chevron's catalyst program winner)
    • Revterra — Houston-based innovative flywheel energy storage system solution. (category winner)
    • Veloce Energy — Los Angeles-based innovative electric vehicle charging solution.
    • Renewell — Houston-based energy storage network that's re-purposing oil and gas infrastructure
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CultureMap Emails are Awesome

7+ can't-miss Houston business and innovation events in July

where to be

Houstonians are transitioning into a new summer month, and the city's business community is mixing in networking and conference events with family vacations and time off. Here's a rundown of what all to throw on your calendar for July when it comes to innovation-related events.

This article will be updated as more business and tech events are announced.

July 10 — Have a Nice Day Market at the Ion

Stop by for a one-of-a-kind vendor market - #HaveANiceDayHTX - taking place at the Ion, Houston's newest urban district and collaborative space that is designed to provide the city a place where entrepreneurial, corporate, and academic communities can come together. Free to attend and free parking onsite.

Have a Nice Day is a creative collective with a goal of celebrating BIPOC makers, creators, and causes.

The event is Sunday, July 10, 4 to 8 pm, at The Ion. Click here to register.

July 12 — One Houston Together Webinar Series

In the first installment of the Partnership's One Houston Together webinar series, we will discuss supplier diversity an often underutilized resource for business. What is it and why is it important? How can supplier diversity have long-term impact on your business, help strengthen your supply chain, and make a positive community impact?

The event is Tuesday, July 12, noon to 1 pm, online. Click here to register.

July 14 — Investor Speaker Series: Both Sides of the Coin

In the next installment of Greentown Labs' Investor Speaker Series, sit down with two Greentown founders and their investors as they talk about their experiences working together before, during, and after an equity investment was made in the company. Attendees will get a behind-the-scenes look at one of the most important relationships in a startup’s journey and what best practices both founders and investors can follow to keep things moving smoothly.

The event is Thursday, July 14, 1 to 2:30 pm, online. Click here to register.

July 15 — SBA Funding Fair

Mark Winchester, the Deputy District Director for the Houston District Office of the U.S. Small Business Administration, will give a short intro of the programs the mentors will discuss. There will be three government guaranteed loan mentors and two to three mentors co-mentoring with remote SBIR experts.

The event is Friday, July 15, 10:30 am to 1 pm, at The Cannon - West Houston. Click here to register.

July 16 — Bots and Bytes: Family STEAM Day

Join the Ion for a hands-on learning experience to learn about tech and robotics and gain insight into the professional skills and concepts needed to excel in a robotics or tech career. This event will be tailored for 9-14-year-olds for a fun STEM experience.

The event is Saturday, July 16, 10 am to 1 pm, at The Ion. Click here to register.

July 19 — How to Start a Startup

You have an idea...now what? Before you start looking for funding, it's important to make sure that your idea is both viable and valuable -- if it doesn't have a sound model and a market willing to pay for it, investors won't be interested anyway.

The event is Tuesday, July 19, 5:30 to 7:30 pm, at The Ion. Click here to register.

July 20 — Perfecting Your Pitch

Join the Ion for their series with DeckLaunch and Fresh Tech Solutionz as they discuss the importance and value of your pitch deck when reaching your target audience.

The event is Wednesday, July 20, 5:30 to 6:30 pm, at The Ion. Click here to register.

July 21 — Transition On Tap: Investor Readiness with Vinson & Elkins LLP

Attorneys from Greentown Labs’ Gigawatt Partner Vinson & Elkins LLP, a leading fund- and company-side advisor for clean energy financing, will present an overview of legal considerations in cleantech investing, geared especially toward early-stage companies and investors. The presentation will cover the types of investors and deals in the cleantech space and also provide background on negotiating valuation, term sheets, and preparing for diligence.

The event is Thursday, July 21, 5 to 7 pm, at Greentown Houston. Click here to register.

July 28 — The Cannon Community 2nd Annual Town Hall Event

Partner of The Cannon, Baker Tilly, has played an integral part in the success of Cannon member companies. Join the Cannon community for The Cannon's 5-year anniversary celebration!

The event is Thursday, July 28, 4 to 7 pm, at The Cannon - West Houston. Click here to register.

Texas-based dating app sponsors 50 female athletes to honor 50 years of Title IX

teaming up

Bumble is causing a buzz once again, this time for collegiate women athletes. Founded by recent Texas Business Hall of Fame inductee Whitney Wolfe Herd, the Austin-based and female-first dating and social networking app this week announced a new sponsorship for 50 collegiate women athletes with NIL (name, image, and likeness) deals in honor of the 50th anniversary of Title IX.

Established in 1972, the federal law prohibits sex-based discrimination in any school or other education program or activity that receives federal money. According to the Women’s Sports Foundation, the number of women in collegiate athletics has increased significantly since Title IX, from 15 percent to 44 percent.

That said, equity continues to lag in many ways, specifically for BIPOC women who make up only 14 percent of college athletes. The findings also share that men have approximately 60,000 more collegiate sports opportunities than women, despite the fact that women make up a larger portion of the collegiate population.

With this in mind, Bumble’s new sponsorship seeks to support “a wealth of overlooked women athletes around the country,” according to the beehive’s official 50for50 program page.

“We're embarking on a yearlong sponsorship of 50 remarkable women, with equal pay amounts across all 50 NIL (name, image, and likeness) contracts,” says the website. “The inaugural class of athletes are a small representation of the talented women around the country who diligently — and often without recognition — put in the work on a daily basis.”

To celebrate the launch of the program, Bumble partnered with motion graphic artist Marlene “Motion Mami” Marmolejos to create a custom video and digital trading cards that each athlete will post on their personal social media announcing their sponsorship.

“These sponsorships are an exciting step in empowering and spotlighting a diverse range of some of the most remarkable collegiate women athletes from across the country. Athletes who work just as hard as their male counterparts, and should be seen and heard,” says Christina Hardy, Bumble’s director of talent and influencer, in a separate release. “In honor of the 50th anniversary of Title IX, we are so proud to stand alongside these women and are looking forward to celebrating their many achievements throughout the year.”

“Partnering with Bumble and announcing this campaign on the anniversary of Title IX is very special,” said Alexis Ellis, a track and field athlete. “I am grateful for the progress that has been made for women in sports, and am proud to be part of Bumble’s ’50for50’ to help continue moving the needle and striving for more. I look forward to standing alongside so many incredible athletes for this campaign throughout the year.”

“I am so grateful to team up with Bumble and stand alongside these incredible athletes on this monumental anniversary,” said Haleigh Bryant a gymnast. “Many women continue to be overlooked in the world of sports, and I am excited to be part of something that celebrates, and shines a light on, the hard work, tenacity, and accomplishments of so many great athletes.”

Last year, the NCAA announced an interim policy that all current and incoming student athletes could profit off their name, image, and likeness, according to the law of the state where the school is located, for the first time in collegiate history.

The 50for50 initiative adds to Bumble’s previous multi-year investments in sports. In 2019, Bumble also launched a multi-year partnership with global esports organization Gen.G to create Team Bumble, the all-women professional esports team.

To see the 50for50 athletes, visit the official landing page.

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This article originally ran on CultureMap.