How this Houston innovator created a whole new type of business to revolutionize the workplace for new moms
Houston innovators Podcast episode 105
Abbey Donnell always thought she'd run her own business one day. But did she think she'd start a business that builds out and runs lactation suites as an employee amenity within office buildings? No, she can't say that she did.
However, that's what she's done with Work & Mother, a growing Houston-based business that's both a real estate play and a femtech company. Donnell was working in the advertising and marketing industry and moonlighting as an MBA student at Rice University when the idea came to her. She saw her friends starting having kids and saw how they struggled with the return to work. If they forgot essential supplies for pumping, they'd have to run to the store real quick. Or, they'd have to pump in a room that sacrificed privacy, cleanliness, and/or comfort.
It's something women are hesitant to advocate for themselves, Donnell says on this week's episode of the Houston Innovators Podcast, adding that they are more willing to just deal with the lack of appropriate facilities than raise a fuss. Through her work at Rice and an early pilot in an office building, Donnell essentially started a whole new type of business.
"We created this service for commercial office buildings," Donnell says, explaining that the business works directly with office building landlords to build out the facility. "The new business model creates a win-win-win scenario because it's more cost efficient and is a better solution for all parties, as well as adding privacy and being more streamlined."
In addition to the facilities, which are decorated in a spa-like way that adds comfort to the rooms, Work & Mother adds on to its amenities service with a smartphone app for new moms working in the building to book their pumping room.
The fact that Work & Mother is created a whole new type of service has presented Donnell with a unique set of challenges. For one, fundraising has been a process that includes educating potential investors — most of which are likely men without personal experience with the burden new moms face.
"We're in a strange niche of the industry. We don't really fall completely into a real estate bucket and we don't fall completely into a tech bucket," Donnell says. "It makes finding investors who really understand what we're doing a little bit trickier."
Despite the challenges, Work & Mother has gotten some traction coming out of the pandemic — something that has benefited the business model in that more people are aware of the importance of sanitation and staying healthy in the workplace. Work & Mother has two open locations now with more on the horizon — including expanding outside of Texas thanks to a partnership with CBRE.
Donnell discusses the partnership and the future of Work & Mother on the episode. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.