4 fitness-focused Houston startups changing the industry

Business exercise

From what you wear to where you go, here are some Houston fitness startups changing the game. Courtesy of Accel Lifestyle

Houston has developed into a city full of boutique fitness studios and updated parks, and now the city is seeing fitness startups popping up as well. From creating a smell-free fabric to engaging NASA technology into training, these Houston fitness startups are working out innovative ideas into the exercise industry.

Accel Lifestyle

Courtesy of Accel Lifestyle

Megan Eddings tried everything to get the stink out of her husband's workout clothes, but nothing worked completely. With her background in chemistry, she knew there was something she could do to create a fabric that didn't hold on to the bacteria that built up in normal fabrics. So, she got to work. Now, years later, she's finally perfected her product and is ready to launch by summer.

"I never thought it would take this so long to make a T-shirt," Eddings says. "But, if you do it right and in an ethical way, it just takes a little longer."

Eddings says she'll have six different styles of men's and women's shirts to start, and they will be available on the Accel website, which recently got a facelift. Read more about Accel's journey here.

Kanthaka

Courtesy of Kanthaka

Finding a quality personal training session that fits your schedule and location hasn't really been done before Houston-based Kanthaka launched in 2017. Founder Sylvia Kampshoff wanted something that allowed her to exercise with someone on her own schedule, and with people who valued customer service.

The app uses location technology similar to that of ride sharing apps to allow users to book training sessions with certified personal trainers, all of whom are heavily vetted and background checked by Kampshoff and her team.

"Many trainers at gyms or who work privately aren't certified," she says. "And that was important to me, that we have professionals who understand training and the body. And making sure our clients felt safe was a huge priority for me. We interview every trainer personally to ensure they not only meet our standards but also share our goals."

Since launch, Kanthaka has expanded to Austin and is expanding to San Antonio in April and Atlanta in May. The company has secured angel investment and has seen a month over month growth of 10 to 50 percent since the end of 2018. Read more about Kanthaka here.

Muvve

Courtesy of Muvve

What would you get if you crossed a dating app with an event planner focused on creating friendships around fitness? Houston-based Muvve. The app, which was created by Avi Ravishankar and Julian Se, came from the idea that working out, training for a marathon, or just staying active is way better with a buddy.

"Intrinsic motivation is hard to find, especially in individual sports, like running, cycling, or yoga," Ravishankar says. "Whereas, in team sports, like basketball or volleyball, you have the team to train with and motivate you."

The app, which launched in May of 2018, acts like a network for fitness lovers — just like a dating app would connect potential romantic partners. Dating apps, actually, were a big influence on Ravishankar, he says.

"I fell in love with dating apps. It was this mind-blowing idea for me of how many people you can connect with — even if it's not for dating," he says. "The amount of people I have met just through technology always blows my mind. There's so much power in it."

Ravishankar plans on growing the app's user base to 10,000 users by summer. Read more about Muvve here.

Sutaria Training & Fitness

Blake Hobson/ST&F

Sutaria Training & Fitness LLC, a Houston-based personal training company, has a new partnership with NASA that aims to provide exclusive access to astronaut training equipment to clients.

Jay Sutaria, founder and lead trainer, says that the equipment at NASA, called the force plate, shows how much power a client's body is producing in specific areas and how that power drops over time. The data produced by these machines can help trainers customize and tweak workouts for each client to take training a step further.

Sutaria and his partners at NASA recently tested the equipment with the Chinese olympic boxing team to see how it can be applied to workouts at NASA's location in Clear Lake.

"It's exclusive access to the equipment that is not available openly in Houston," says Sutaria. "NASA is a reference for us to become better trainers." Click here to read more about ST&F.

From cryotherapy and NASA-inspired fitness to startup funding and biotech, this week's innovators to know are raising the bar on health tech and innovation. Courtesy photos

4 health-focused Houston innovators to know this week

Who's who

This week's innovators to know are focused on health and wellness, from a Houston-based cryotherapy franchise to the person behind funding medical device and digital health startups. We couldn't narrow these folks down to the usual three, so here are the four Houston innovators to know as we start the last week in February.

Juliana Garaizar, director of the Texas Medical Center Venture Fund

Courtesy of TMC

Juliana Garaizar has worked all around the world, and her international contacts and venture capital experience has landed her at the heart of the Texas Medical Center leading the TMC Venture Fund.

"I think TMC wants to be positioned as a strong competitor to the East and West Coasts as a point of entry for companies coming to the United States, but also for technology and commercializations from hospitals," she tells InnovationMap. "The fact that I'm already very connected to other countries — not only from the funding side but also from the research side, is really helpful."

Garaizar has her hands full running the $25 million nonprofit fund that invests around $2 million a year. Recipients, which all have a connection to TMC either through the accelerator or workspaces, receive a range between $250,000 to $500,000, and can go up to $1 million in a deal, Garaizar says. She is focused on securing deal flow for the fund before growing it more.

"In the long term, we would like to raise a bigger fun, around $100 million fund," she says. "We would need to make sure we have our deal flow ready for that, and a big part of that would be international deal flow."

Walter Klemp, chairman and CEO of Moleculin

Courtesy of Moleculin

It's pretty concerning to Walter Klemp that, while Houston has the world's largest medical center, "the tragic irony" is that other cities have far more biotech money ready to be invested.

"The Third Coast is really starved for capital," he tells InnovationMap. "What drew me into this was I was one of the few entrepreneurs that lived here that knew the ropes in terms of tapping into East and West Coast capital structures and could make that connection for them."

In 2007, chairman and CEO Walter Klemp founded Moleculin Biotech Inc. as a private company. The company has three core technologies currently being tested with some success, but the most promising is called WP1066, which uses propolis, a compound of beeswax, sap and saliva that bees produce to seal small areas of their hives, as a base. The active compound both downregulates the STAT3, a long-time Holy Grail in the cancer research world, and directly attacking the tumor, but also quieting T Cells, which allows the body's own immune system to fight the cancer itself. Essentially, it works both as chemotherapy and immunotherapy.

Jay Sutaria, founder and lead trainer of Sutaria Training & Fitness

Courtesy of ST&F

Earthbound Houstonians have a chance to use NASA training equipment thanks to Jay Sutaria's company, Sutaria Training & Fitness.

"It's exclusive access to the equipment that is not available openly in Houston," Sutaria tells InnovationMap. "NASA is a reference for us to become better trainers."

Sutaria founded his company in 2011 while he was a student at the University of Houston, and the company now operates with two trainers. His clients include professional athletes such as D.J. Augustin (Orlando Magic, NBA); and Tim Frazier (New Orleans Pelicans, NBA), however, Sutaria and his team offer professional personal training services to any type of athlete.

Kyle Jones, COO of iCRYO

Courtesy of iCryo

Kyle Jones says he's always known he was destined for entrepreneurship, and when he came across the potential of cryotherapy while working at a physical therapist office, he knew it was a scalable business.

He opened his first location of iCRYO in League City in 2015. Now the company is

Jones says he used the location to work out the kinks of his business model, since he didn't really have much to model after. One thing that was most important to Jones, with his PT background, was safety of the patients. He cared about this more than making money, he says.

"I knew first and foremost the one thing that the cryotherapy space didn't have was a certification program, which is kind of terrifying to me," Jones tells InnovationMap. "Any therapy has some type of schooling or certification — massage therapy and acupuncture both have it. Cryotherapy even to date does not a certification to it."

Jay Sutaria's personal training business is partnering with NASA to provide clients training fit for an astronaut. Blake Hobson/ST&F

Houston-based personal training company partners with NASA for out-of-this-world opportunity

Next level

Not everyone one can be an astronaut, but you might get to use their equipment. Sutaria Training & Fitness LLC, a Houston-based personal training company, is teaming up with one of the leading biomechanics that contracts with NASA that aims to provide exclusive access to astronaut training equipment to clients.

The Advanced Resistive Exercise Device, or ARED, works with the force plates Sutaria uses, and according to NASA's website, ARED includes force sensors located in the platform that are able to record force in three dimensions.

Sutaria and his contact at NASA recently tested the equipment with the Chinese olympic boxing team to see how it can be applied to workouts at NASA's location in Clear Lake.

"It's exclusive access to the equipment that is not available openly in Houston," said Sutaria. "NASA is a reference for us to become better trainers."

He says that his passion towards healing sports injuries stems from a back injury he suffered from throughout high school that greatly affected his performance. Sutaria had gone to physical therapy to repair the injury, but was trained incorrectly, which lead to more pain. After studying kinesiology and exercise science, he was able to fix his own chronic pain and help others like him.

"When I went into college with this physical therapy mindset, I wanted to help people get out of pain," Sutaria said.

In addition to his degree, Sutaria and all of the trainers on his team have diplomas from the National Personal Training Institute. Sutaria says that the trainers approach is data and science driven, focusing on a series of fundamental exercise movement and coaching.

"We've already helped hundreds of people, if you can help one person it's good for your community," said Sutaria.

ST&F is working to strengthen corporate partnerships, where the personal training company would offer mobility stretching training and nutritional guidance. He wants to open a gym this year; the company currently offers services out of Next Level Fitness in West University. The new gym will likely contain special equipment used at NASA, taking the collaboration even further. For now, clients that are interested in testing the equipment will have to travel to Clear Lake.

In addition to the permanent location, services are available in the Bellaire, River Oaks, Galleria, Heights, Sugar Land, Spring, Midtown, and Downtown neighborhoods, according to the website, and while Sutaria isn't writing off plans to expand to other cities, the company will remain focused on Houston for now.

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Houston startup raises $6M to scale home-based healthcare platform

fresh funding

As healthcare systems race to expand care beyond hospitals and into the home, investors are placing bigger bets on the infrastructure needed to make that shift possible.

This month, Rosarium Health announced it has raised $6 million in seed funding led by Kalos Ventures, with participation from ResilienceVC, Rock Health Capital, Symphonic Capital, Black Tech Nations Ventures and others.

The investment will help the Houston-based startup continue to build its platform, which features a national network of 800-plus clinicians and 3,000-plus contractors to coordinate home accessibility upgrades and modifications for seniors and people living with disabilities.

For founder and CEO Cameron Carter, the company’s mission grew out of firsthand caregiving experiences.

“From my own personal caregiving experiences, I realized that the benefits exist on paper, but not in reality,” Carter said in a news release. “Families are being left to figure out the paperwork and installations all on their own, which shouldn’t be how this works.”

While Medicare Advantage and Medicaid plans have expanded coverage for home-based services and accessibility modifications, the logistics behind delivering those services often remain fragmented.

Rosarium’s platform coordinates the entire process, from clinical assessments and referrals to contractor management, documentation, reimbursement and installation.

“A clinician can document that a home isn’t safe and a plan can approve a benefit, but there’s no one that’s responsible for making sure the work actually gets done,” Carter says. “We built the missing piece.”

The company was founded in 2021 as Rose Health and was a 2023 participant in the Texas Medical Center’s Accelerator for HealthTech program. It has scaled quickly, building a network of more than 800 clinicians and 3,000 contractors across 34 states.

Rosarium is currently in-network for 1.2 million Medicare and Medicaid lives, with projected coverage expected to reach nearly 4 million by the end of the year, according to the release.

“We’re excited to back Cameron because he and the team at Rosarium are building the infrastructure healthcare needs right now to make the home a safe and comfortable place of care,” Kate Ballinger, investor at Kalos Ventures, added in the release.

As part of the recent investment, Ballinger will join Rosarium’s board of directors.

With eyes on the future, Rosarium plans to grow its partnerships with Medicaid and Medicare Advantage plans, including CalViva and Community Health Plan of Imperial Valley, strengthening its presence in California while expanding access to underserved communities.

Additionally, Carter predicts that home-based healthcare will be part of a broader transformation happening across the industry.

“There’s a growing recognition that health outcomes are shaped by what happens in the home,” he said in the release. “The future of healthcare isn’t just treating people after something goes wrong. It’s creating environments that help prevent those problems in the first place.”

Houston business mogul Tilman Fertitta acquires Caesars in $17.6B deal

Money Moves

Houston billionaire Tilman Fertitta may currently be serving as America’s ambassador to Italy, but his company is as busy as ever. Fresh off its move to revive the Houston Comets WNBA franchise, his company, Fertitta Entertainment, has announced a $17.6 billion deal to acquire Caesars Entertainment, Inc.

Speculation about the deal has been circulating since at least March, according to various media reports. The deal combines Fertitta’s well-known Golden Nugget casino brand with all of the properties in the Caesars’ portfolio, including Las Vegas hotels Caesars Palace, Harrah's, Paris Las Vegas, Planet Hollywood, Horseshoe, The LINQ Hotel, Flamingo, and The Cromwell.

Overall, the combined company will include 60 domestic casino resorts and gaming facilities; online gaming including sports betting, iCasino, and Caesar’s online poker platform; retail sports betting at over 200 third-party locations through the William Hill brand; and over 550 Fertitta Entertainment outlets, including more than 450 Landry's full-service restaurants across America. The companies will combine their loyalty programs, Caesars Rewards, Golden Nugget's 24 Karat Select Club, and Landry's Select Club.

The terms will see Caesars’ shareholders receive $31 per share. Fertitta Entertainment will also acquire approximately $11.9 billion of Caesars' outstanding debt.

The transaction will be financed through a combination of equity contributed by Fertitta Entertainment, assumed Caesars' debt, and new committed debt financing arranged by a group consisting of 10 banks. It is subject to approval by Caesars’ shareholders and government regulators.

Fertitta Entertainment is the Houston-based company behind a diverse array of hospitality businesses, including The Golden Nugget, The Post Oak Hotel, River Oaks District, the Kemah Boardwalk, and Houston’s Downtown Aquarium.

It also operates a number of prominent restaurant brands, including Mastro's Restaurants, Del Frisco's Double Eagle Steakhouse, Morton's The Steakhouse, The Palm, McCormick & Schmick's, Landry's Seafood House, The Oceanaire Seafood Room, and Saltgrass Steak House.

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This article first appeared on CultureMap.com.

4 Houston-area institutions get $8M for cancer research facilities

fighting cancer

Cancer research capabilities in the Houston area just got an $8 million boost.

On Wednesday, May 20, the Cancer Prevention and Research Institute of Texas (CPRIT) awarded $8 million in grants to institutions in Houston and Bryan for the creation or expansion of so-called “core” cancer research facilities.

“Core facilities provide shared access to advanced technology, equipment, and scientific expertise that may not be available at every institution,” CPRIT says. “These core facilities are vital to not only cancer research but also to the study of diseases beyond cancer.”

Houston-area recipients of these $2 million grants are:

A facility at the University of Texas Health Science Center for preclinical support of cancer researchers in Texas to evaluate new safe, effective drugs and drug combinations.
The Accelerator for Cancer Therapeutics, operated by Houston’s Texas Medical Center Foundation. The accelerator helps researchers and startups move innovative cancer treatments from the lab to clinical trials.
Rice University’s Genetic Design & Engineering Center in Houston. The center enables researchers to collaborate on studies of custom DNA for cancer treatment.
A facility at the Texas A&M University System’s Health Science Center in Bryan that aims to speed up the development of cancer therapies.

In addition to those grants, the University of Texas M.D. Anderson Cancer Center, Methodist Hospital Research Institute, Baylor College of Medicine, and Rice University shared $21 million to recruit cancer researchers from other institutions.

The largest of those grants—totalling $4 million—went to M.D. Anderson for the recruitment of renowned cancer researcher Andre Nussenzweig from the National Institutes of Health. His research focuses on how DNA damage and faulty DNA repairs lead to cancer.

Here are the totals for the other CPRIT grants awarded in the Houston area:

$12.8 million to Houston-based Indapta Therapeutics for the development of an off-the-shelf therapy that naturally kills cancer cells, combined with an immunity-targeting agent for a type of leukemia.
$11.1 million to MD Anderson, including $5 million for a statewide platform to improve long-term health outcomes in adolescents and young adults who survived cancer.
$8.4 million to Baylor College of Medicine, including $4.8 million for two training programs for cancer researchers.
$6.25 million to UT Health Houston, including $4 million for a biomedical informatics and genomics training program for cancer researchers.
$4.4 million to the Texas A&M Health Science Center’s Houston campus, including $2.4 million for a cancer therapeutics training program.
$2.75 million to Rice, including $250,000 for a study of ovarian cancer.
$2 million to Houston-based March Biosciences for the development of a targeted therapy for treating T-cell lymphoma.
$1.15 million to the University of Houston, including $900,000 for a platform for detection of lung cancer.
$900,000 to Texas A&M in Bryan to conduct clinical drug trials in rural and underserved communities around the state.
$800,000 to Houston- and Israel-based Xerient Pharma for the development of an oral form of a cell-protecting drug called amifostine to protect the upper GI tract from radiation damage during pancreatic cancer treatment.
$659,000 to Missouri City-based OmniNano Pharmaceuticals for the development of a two-drug combination to treat the most common form of pancreatic cancer.
$250,000 to the University of Texas Medical Branch at Galveston for a novel therapeutic to prevent colitis-related colorectal cancer.

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