Here's your latest roundup of innovation news you may have missed. Photo via Getty Images

It's been a busy month so far with plenty of Houston startup news, major ecosystem events, and more — and there might be some headlines you may have missed.

In this roundup of short stories within Houston startups and tech, three startups join three different accelerator programs, a Houston innovator publishes a book, and a PE-backed tech company makes changes to its C-suite.

Rivalry Tech snags spot in Comcast NBCUniversal SportsTech Accelerator

Rivalry Tech, the parent company for stadium mobile ordering platform sEATz, was selected for a prestigious program. Photo via rivalrytech.com

A Houston-based startup has been selected for the third cohort for the Comcast NBCUniversal SportsTech Accelerator. Rivalry Tech, a software company that provides mobile ordering technology platform sEATz to stadiums, is one of 10 startups in the program.

The new cohort was selected from over 920 applicants across 40 countries. The six-month program — expanded from its previous 12-week format — allows access to access to leaders and decision makers from across the partner consortium, including NBC Sports, Sky Sports, Comcast Spectacor, Golf, NASCAR, WWE, PGA TOUR, U.S. Ski & Snowboard, USA Swimming, and USA Cycling.

Since the first class in 2021, SportsTech startup alumni have participated in 90 pilots, partnerships, and commercial deals with consortium partners.

"Our alumni from the first two classes of the Comcast NBCUniversal SportsTech accelerator continue to display a prowess for delivering impactful technology while unlocking new revenue opportunities, and I look forward to seeing what powerful innovations and unique partnerships emerge from this year’s program,” says Jenna Kurath, vice president of Startup Partnerships and Head of Comcast NBCUniversal SportsTech, in a news release. "As we evaluated how to bring even more value to our startups and SportsTech partners, a clear need emerged - more time collaborating to tackle complex business challenges. The new six-month format creates additional space for focused testing and experimentation with a curriculum designed for business refinement while allowing the enterprise-ready startups we've selected to continue serving their existing customers.”

PE-backed HungerRush names new execs

HungerRush has a handful of new execs. Photo via Getty Images

Houston-based HungerRush, a cloud software provider for the restaurant industry, announced new leaders within its C-suite. The company, recently backed by New York City-based private equity firm Corsair Capital New York City-based private equity firm Corsair Capital, announced three new executives.

  • David Tabachnick has been named CFO. He joins the company from Acoustic where he most recently served as CAO. He brings more than 20 years’ experience to his new role as CFO, including extensive private equity experience through Vista Equity Partners.
  • Patrick Hughes joins as vice president of finance. He will focus on emphasizing longstanding partnerships, reporting, automation, and environment of controls and advise on growth paths for HungerRush. With more than 15 years’ experience in both accounting and FP&A, he excels in high growth environments focused on technology advancements.
  • Jim DaBroi has been appointed COO. He has more than 25 years of experience in developing and growing customer support operations for various SaaS and payments companies. In his role at HungerRush he will be focused on leading the deployment and installations of customer success and technical support efforts.
  • Ashishh Desai has been named vice president of independent operators sales following the company's acquisition of Menufy acquisition. He was previously a co-founder of Kansas City-based Menufy, an industry-leading online food ordering platform acquired in October 2021 and will continue to build and grow HungerRush’s I/O sector.

“We are excited to attract this caliber of world-class Fintech and PE-based talent with the addition of David and Patrick, who together will be key to our rapid growth strategy. In addition, the appointments of Jim and Ashishh bring deep experience in SaaS, payments and sales to our team that is unmatched," says HungerRush CEO Perry Turbes in a news release. "With our now robust leadership team, we will continue to accelerate our commitment to elevate the restaurant technology space and meet the evolving needs of our customers to help them achieve their own goals in the restaurant industry.”

Heroshe named to nonprofit accelerator's spring cohort

The Heroshe team will participate in a hybrid accelerator program. Photo via heroshe.com

A Houston-based tech startup called Heroshe has joined Virgina-based hybrid accelerator Lighthouse Labs for their spring 2023 cohort. Heroshe, according to its website, is a purpose-driven technology company solving the problem of access to global commerce for African businesses.

"We are on a mission to bridge the commerce gap, simplify imports and empower Africans to access global markets," reads the website.

Its eleventh year, Lighthouse Labs, a nonprofit organization, named eight companies to its Batch 14, which begins March 13 in Richmond, Virginia, and ends with Demo Day on May 23.

“This cohort’s companies offer bold solutions to address current-day problems in industries ranging from logistics to cybersecurity, health/wellness to retail, and real estate to software,” says Paul Nolde, managing executive director at Lighthouse Labs, in a news release. “This group of startups represents the best of innovation and entrepreneurship across the Commonwealth and beyond.”

Around 200 companies applied and were evaluated. Of the applications, 49 moved forward to the first round of reviews, and 17 participated in interviews. All companies will receive $20,000 in equity-free funding, participate in weekly educational programming, get mentorship from Lighthouse’s extensive mentor network, and connect directly with local partners and investors.

Houston innovator publishes first book

Kara Branch's book is available on Amazon. Image via Amazon

A Houston innovator — an award-winning one at that — has published a book Kara Branch is the CEO of Black Girls Do Engineer, an organization on a mission to inspire future women in science, technology, engineering, and mathematics.She released her first book, “What is S.T.E.M.?”

"Many are familiar with the acronym S.T.E.M. but don’t necessarily understand what the term means," reads the book's description. "This book will help you understand what is S.T.E.M. and introduce you to S.T.E.M. careers that falls under each letter."

IncentiFind finds spot in growth-focused program

IncentiFind was selected for a new program. Photo courtesy of IncentiFind

IncentiFind, a Houston-based startup that helps the real estate industry find grant opportunities, has joined Chicago-based Moderne Ventures' inaugural "Passport Class," which is a six-month program providing its participants education, exposure, insight, and relationships to drive customer growth.

"Unlike a traditional accelerator, Moderne Passport is a comprehensive industry immersion program that helps companies of all stages – seed through pre-IPO – hone their go-to-market strategies in the real estate sector, build relationships with industry leaders and execute pilot programs and customer relationships with some of the largest companies in the world," says Carolyn Kwon, Moderne Passport director, in a news release.

IncentiFind, founded by Natalie Goodman, is one of six companies selected for the first batch of startups. Moderne Ventures is a venture capital firm focused on the industries of real estate, finance, insurance, ESG, and home services.

"Moderne most often looks outside its industries to find technologies that can be applicable within them," says Constance Freedman, founder and managing partner at Moderne Ventures. "This latest Passport cohort was curated to include innovative solutions that are highly applicable to some of our industry's most pressing challenges. We look forward to helping these companies optimize their products and services and connect with partners in the Moderne Network who can benefit most from them."

Teamates, a new, Houston-based, multi-sport meetup app, connects like-minded sporty types who want to connect and run, hike, surf, or play golf, pickleball, and more. Photo courtesy of TeeMates

Smart new Houston-based app helps sporty locals connect and get their game on

play on

Active Houstonians who're looking to meet up with fellow locals and get their sports on now have a new app for that.

Teamates, a new, Houston-based, multi-sport meetup app, connects like-minded sporty types who want to connect and run, hike, surf, or play golf, pickleball, and more. Users can download the app on Apple IOS or Google Play.

Specifically, users follow their favorite sports, while the app then filters meetups and social feed for those sports. Users can join in, favorite friends, post meetups with photos, group message, request to join meetups, and post and share on the feed and stories.

Seriously competitive users can soon earn rewards and get on the leaderboard to win biweekly sports prizes. Friends can award others "Mate Medals" for being top-rated buddies and true MVPs.

Founder Lydia Davies created Teamates after launching TeeMates Golf last year. Her inspiration came out of necessity: Davis simply wanted to help her “golf-addicted husband” who travels frequently and was constantly playing rounds alone.

“I have noticed more and more over the years that it is hard for adults to find friends, especially to find friends to play sports with,” said Davies in a press release. “Why not get active and use it as an icebreaker? Let us come out of the last few years healthier and happier by linking together to get outside and get active. Teamates makes it so easy to join a meetup with just one click.”

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This article originally ran on CultureMap.

This Houston startup has fresh funding to build out its data intelligence platform.  Photo via aim7.com

Houston sportstech platform raises $1.3M seed round

fresh funding

How many times have you forced yourself to do an arduous workout when you just weren’t feeling it? Despite what some trainers will tell you, you probably didn’t feel any better after. Sports scientist Dr. Erik Korem could have told you that, but more importantly, so could his creation, AIM7.

Marketed as “the fastest, easiest way to change your habits and improve your health,” Korem just raised a $1.3 million seed round that will bring his ambitious app to consumers in its beta form early next month.

The data intelligence platform would know that on a day that you’re stressed, that Peloton tabata ride might not be in your best interest. How? “The data from your Apple Watch or your Fitbit is just data. ‘I walked 7000 steps or I slept 8 hours,’” explains Korem. “We are the recommendation engine that makes this usable for you.”

When using AIM7, there’s no sticking to a set schedule of workouts. With both short term and long term goals in mind, the technology tells you what your body needs when you need it. On a day that your health tracking device notes that you haven’t slept well and your body is stressed, Korem says, the run you had planned may be replaced by a more realistic 20 minutes of yoga.

Korem’s team member, Dr. Chris Morris coined the term “fluid periodization” and has published academic work on the concept.

“Just because you have something written on paper doesn’t mean that your body is going to adapt to that stress,” says Korem. In the sports world, that means tailoring workouts to the immediate situation — and reaping improvements in performance.

Korem should know. He’s been using this concept for years as a High Performance director for both college and professional football teams, a trainer for gold medal Olympians and even working with the United States Department of Defense. In 2016, then-GM of the Houston Texans, Rick Smith, hired Korem to work his magic on his team as one of pro football’s first directors of sports science. His time with the Texans ended in 2018, but it provided him with a key investor—Smith himself.

The $1.3 million, which Korem says AIM7 will use to hire more engineers to add to his team, owes much to his success at last month’s Houston-based Dress Up Buttercup pitch contest, Build Up Buttercup. Hosted by local fashion blogger and influencer Dede Raad and her husband, Ted, the contest gave Korem a forum to share his story.

“I didn’t quite understand the scope of it,” he admits. “I didn’t realize it was going to be this full ‘Shark Tank’ thing, but I prepared and memorized my pitch. It’s just game time, right?”

Other investors include John Jarrett of Academy Sports and Outdoors, former Cleveland Browns coach Freddie Kitchens, and Jamaican track-and-field Olympian Veronica Campbell Brown, whom Korem has trained for years.

Currently, AIM7 boasts a remote team of five full-time employees as well as many more part-time helpers. As the brand, which Korem started in 2020, takes off, Korem says, “My dream is to build a standalone health and wellness tech company in Houston… I want to set up something really special in Houston.”

Erik Korem founded AIM7, which just closed $1.3 million in seed funding. Photo via aim7.com

Houston-based AiKYNETIX is equipping runners with high-tech tracking tools. Image courtesy of AiKYNETIX

Houston sports tech startup is enhancing performance metrics for runners and athletes

sweat tech

With the Houston Marathon only five months away, a new application using human motion insights could help a runner refine their form to reach peak performance – all from the convenience of their smart phone.

While traditional treadmills are limited in training feedback and wearables are not designed to track elevation, Houston-based AiKYNETIX uses real-time technology to provide a new option for runners on treadmills.

“Runners spend a lot of time, energy and money to run better,” says Denis Akhiyarov, CEO and co-founder. “In my personal life with training for nine marathons, I’ve seen limitations with wearables, they don’t actually track running form while running. Overall, our technology tracks not only your basic parameters but it can also analyze the human running form while in motion.”

AiKYNETIX, which was founded in January 2021, is positioned to replace power meters and can make a treadmill smarter. It has ability to plug into interactive video platforms for sports and serves as a much cheaper and more widely available analysis tool outside of motion capture labs, he says.

“Motion analysis is becoming important in sports,” says Akhiyarov, a data scientist who previously worked as a developer in machine learning. “We want to make this expensive fitness technology available for everyone.”

The current target market for the technology is tech-savvy triathletes, however, there are wider applications for the technology including for coaches to get real-time performance metrics. Also, there are medical applications such as for rehabilitation and injury prevention.

“One of the discoveries for us is seeing differences between runners using different shoes,” says cofounder and Rice University MBA Anton Galvas. “It’s very interesting to see how much energy you preserve depending on what kind of shoe you wear.”

The team’s primary market for sale is the IOS app store but they plan to expand to fitness platforms for integration and have seen interest from treadmill companies for potential partnerships.

There are other current competitor solutions that require special hardware and wearables but set up can be cumbersome and if performed in a running lab, it can be very costly for the user. The AiKYNETIX platform is a downloadable app that has a $10 monthly subscription and can be set up with only a tripod.

Within six months of launching, the technology was being tested in a professional lab to track 360 different running conditions. AiKINETIX is a finalist of CodeLaunch accelerator and has moved into phase 1 with America’s Seed Fund powered by the National Science Foundation.

AiKYNETIX has experts and consultants with experience at NASA, Major League Baseball, and European Soccer League.

The AiKYNETIX team is raising seed funding to help to accelerate the development of the app to go to a wider market. The team will also host a showcase of the technology at the grand opening of the fitness center at The Ion this month.

The Cannon's new sportstech hub is just one step in putting a national spotlight on Houston as a city for vibrant sports innovation. Graphic courtesy of The Cannon

Newly opened hub to put Houston on the map for sports innovation

sportstech

Silicon Valley emerged as a consumer tech capital, and Atlanta has carved out a niche for fintech — but as sports innovation continues to be driven by startups and new technology, where should the innovators set up shop?

"There isn't really a sports tech town, and we felt there's an opportunity to stick a stake in the ground and claim Houston as the sports tech capital of the world," says Lawson Gow, founder of The Cannon.

The Cannon in collaboration with Braun Enterprises and Gow Media opened Houston's first dedicated space to sports innovation. (Gow Media is the parent company of InnovationMap.) The new two-story space includes 23 offices and a 1,500-square-foot open space in 53 West, a Galleria-area office building recently renovated by Braun. The hub is adjacent to Gow Media's office alongside Gow Broadcasting LLC and the SportsMap Radio Network, which includes local sports station ESPN 97.5 as well as national syndicated content.

The idea for a sports-focused tech hub has been on the minds of The Cannon team since the early days of The Cannon, where sportstech activity started occurring naturally.

"The sportstech startup scene in Houston caught us by surprise at the very early stages of the Cannon," Gow tells InnovationMap. "We were created to transform Houston's innovation community and part of that was thinking about what things we could win at. Sportstech, for a lot of reasons, seemed really logical to us."

The Cannon's new space is in 53 West, a Galleria-area office building recently renovated by Braun Enterprises. Graphic courtesy of The Cannon

Over the years, The Cannon has grown its network of sportstech startups and developed its programming within the industry. Now, these efforts have a home in The Cannon Uptown - Sports + Media.

"Houston has never been able to attract tech entrepreneurs for any reason, and sports tech can be that reason," Gow says. "Having a sports innovation hub in Houston is only one of a dozen grand initiatives that needs to happen."

Some of those other initiatives include growing sports tech density, introducing new sports-focused accelerators, more events, funding — including venture capital and angel investment — and interest from professional teams.

Another recent sportstech opportunity that's come about in Houston is the SportsMap Tech Acquisition Corp. (NASDAQ: SMAPU) going public as a blank-check company last month at $115 million. The SPAC is run by David Gow, Lawson Gow's father and CEO of Gow Media, and plans to find a sports tech business to acquire, specifically in one of four categories within the industry: fan engagement, health and wellness, esports, or fantasy/gambling.

"With the IPO complete, we now begin the search for a company to acquire in the sports tech industry, which we define as the realm where technology is transforming sports," says David Gow. "We have not been able to talk with target companies yet, but have been doing our homework to develop a list. We also plan to tap into the extensive relationships of our board."

The company is backed by an all-star team making up the board, including Oliver Luck, Reid Ryan, David Graf, and Steve Webster.

Parents, coaches, recruiters — they all use sports footage differently. Houston-based VarsityHype is using tech to help them do that better. Photo via varsityhype.com

Houston SaaS company launches to enhance analytics for amateur sports video footage

sports tech

Something about youth sports produces unforgettable memories, but to be able to share them requires a little help. That's where Houston-based VarsityHype comes in.

Fueled by the tagline "capture the moment," the robust and affordable software-as-a-service, cloud-based solution empowers all users to create, interact, communicate, share and analyze their sports video content that matters most in exciting and meaningful ways.

CEO and founder of VarsityHype, Jorge Ortiz, previously founded a video production company, VYPE Media. Through this work, he realized people could be doing so much more with this footage.

"Last year, we covered and filmed or photographed over 13,000 games and through that, this idea for VarsityHype was born," says CEO Jorge Ortiz. "When we delivered footage for a lot of these organizations, we found that most platforms out there are not specifically tailored to sports, and those that are, are extremely convoluted, hard to use and super expensive."

To combat those systemic and costly roadblocks to the delivery of video footage, the analytics platform was launched as a tool for coaches, athletes, families and organizations, whether they're a league, team, middle school, high school, private, or public school, to be able to create their own private ecosystem centered around video.

Now is the perfect time to be a startup in the youth sports market, which is valued at $15.5 billion in the United States. Not surprisingly, video technology is a huge and growing component of that market.

"I've been in the youth space, tech space, youth, and tech space and the media space for the last four years of my career," says Ortiz. "My first company that I started, GameDay Films, was a filming company that basically democratized youth and high school sports films across the state of Texas and Oklahoma. Now, with VarstiyHype, users can upload their videos into a fluid system that allows every single user to tailor their experience to what they need."

That's apropos, because somewhere, someplace, especially in Texas, there is always a must-see youth football play that will blow everyone's mind in real time. But if it's not documented on video, no one not there to see it firsthand will believe it.

"If I'm a parent, I'm only interested in the memorabilia component of this piece of software," says Ortiz. "So now mom and dad can go in and create highlights of little Johnny's best plays to share with grandma and grandpa and invite their whole family to participate."

Users can create profiles and upload videos. Photo via varsityhype.com

Likewise, athletes themselves can go in and create their profile, update all their stats and create highlights from their workout footage, practice footage and game footage in order to promote themselves and possibly get recruited to the next level.

For coaches, there is an extensive tray of analytical tools that allow them to do what John Madden used to do on Monday Night Football, which is write on the actual footage to aggregate stats, look at heat maps and basically do an analytical performance review.

"From a league, school and team perspective, users can go in and organize the entire infrastructure for that organization from the platform," says Ortiz. "For example, a league can go in and create every single division, including non-athletic divisions like the color guard, band and drumline, etc.

"The application is very nimble and fluid to be able to provide whatever the user needs for a specific instance."

Depending on what the user needs, the platform allows them to create from a variety of templates to build out an entire infrastructure for all levels of competition.

All footage is owned by the users and once something is created on the servers, it will remain there indefinitely, allowing for access to the system even after an extended absence.

The system also connects to all social media platforms with one click of a button.

"You'll be able to share in real time when you're at a game and have the ability to check in," says Ortiz. "When someone shows up to a scheduled game, all that information is geo-targeted and time stamped, and you'll be able to build out a storyboard with all the pictures and videos collected."

As the platform that facilitates all video footage, VarsityHype makes it extremely simple for users to upload and manipulate film they've captured.

"Once the footage is up in the system, creating a highlight is very simple," says Ortiz. "Users can cut up and create footage, such as a game recap. We are the delivery mechanism, so to that extent we also have a partnership with a company here in Houston and across the country in certain different areas that go out and do the filming themselves."

For such an advanced platform, VarsityHype has a simple pricing model.

The first is an annual recurring revenue, which allows organizations, schools, league and teams to purchase a six- or 12-month subscription. The second is the individual plan, which is open to anyone for a monthly fee.

"Our ultimate goal in the next year is to be able to hit scale locally (Houston and Texas), with football being the backbone but then hitting on what we call 'passion pockets' or uniquely played sports that a lot of people don't participate in but have an incredibly passionate following like fencing. Our yearly goal is to have 100,000 plus athletes on the website.

"And from there, we want to scale it quick enough to start to layer in our next step which is a machine learning video component and our AI backend infrastructure that's already built out that allows coaches to break down footage and analyze opponents' scout footage to give them a better game plan."

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2 Houston space tech cos. celebrate major tech milestones

big wins

Two Houston aerospace companies — Intuitive Machines and Venus Aerospace — have reached testing milestones for equipment they’re developing.

Intuitive Machines recently completed the first round of “human in the loop” testing for its Moon RACER (Reusable Autonomous Crewed Exploration Rover) lunar terrain vehicle. The company conducted the test at NASA’s Johnson Space Center.

RACER is one of three lunar terrain vehicles being considered by NASA for the space agency’s Artemis initiative, which will send astronauts to the moon.

NASA says human-in-the-loop testing can reveal design flaws and technical problems, and can lead to cost-efficient improvements. In addition, it can elevate the design process from 2D to 3D modeling.

Intuitive Machines says the testing “proved invaluable.” NASA astronauts served as test subjects who provided feedback about the Moon RACER’s functionality.

The Moon RACER, featuring a rechargeable electric battery and a robotic arm, will be able to accommodate two astronauts and more than 880 pounds of cargo. It’s being designed to pull a trailer loaded with more than 1,760 pounds of cargo.

Another Houston company, Venus Aerospace, recently achieved ignition of its VDR2 rocket engine. The engine, being developed in tandem with Ohio-based Velontra — which aims to produce hypersonic planes — combines the functions of a rotating detonation rocket engine with those of a ramjet.

A rotating detonation rocket engine, which isn’t equipped with moving parts, rapidly burns fuel via a supersonic detonation wave, according to the Air Force Research Laboratory. In turn, the engine delivers high performance in a small volume, the lab says. This savings in volume can offer range, speed, and affordability benefits compared with ramjets, rockets, and gas turbines.

A ramjet is a type of “air breathing” jet engine that does not include a rotary engine, according to the SKYbrary electronic database. Instead, it uses the forward motion of the engine to compress incoming air.

A ramjet can’t function at zero airspeed, so it can’t power an aircraft during all phases of flight, according to SKYbrary. Therefore, it must be paired with another kind of propulsion, such as a rotating detonation rocket engine, to enable acceleration at a speed where the ramjet can produce thrust.

“With this successful test and ignition, Venus Aerospace has demonstrated the exceptional ability to start a [ramjet] at takeoff speed, which is revolutionary,” the company says.

Venus Aerospace plans further testing of its engine in 2025.

Venus Aerospace, recently achieved ignition of its VDR2 rocket engine. Photo courtesy of Venus Aerospace

METRO rolls out electric shuttles for downtown Houston commuters

on a roll

The innovative METRO microtransit program will be expanding to the downtown area, the Metropolitan Transit Authority of Harris County announced on Monday.

“Microtransit is a proven solution to get more people where they need to go safely and efficiently,” Houston Mayor John Whitmire said in a statement. “Connected communities are safer communities, and bringing microtransit to Houston builds on my promise for smart, fiscally-sound infrastructure growth.”

The program started in June 2023 when the city’s nonprofit Evolve Houston partnered with the for-profit Ryde company to offer free shuttle service to residents of Second and Third Ward. The shuttles are all-electric and take riders to bus stops, medical buildings, and grocery stores. Essentially, it works as a traditional ride-share service but focuses on multiple passengers in areas where bus access may involve hazards or other obstacles. Riders access the system through the Ride Circuit app.

So far, the microtransit system has made a positive impact in the wards according to METRO. This has led to the current expansion into the downtown area. The system is not designed to replace the standard bus service, but to help riders navigate to it through areas where bus service is more difficult.

“Integrating microtransit into METRO’s public transit system demonstrates a commitment to finding innovative solutions that meet our customers where they are,” said METRO Board Chair Elizabeth Gonzalez Brock. “This on-demand service provides a flexible, easier way to reach METRO buses and rail lines and will grow ridership by solving the first- and last-mile challenges that have hindered people’s ability to choose METRO.”

The City of Houston approved a renewal of the microtransit program in July, authorizing Evolve Houston to spend $1.3 million on it. Some, like council member Letitia Plummer, have questioned whether microtransit is really the future for METRO as the service cuts lines such as the University Corridor.

However, the microtransit system serves clear and longstanding needs in Houston. Getting to and from bus stops in the city with its long blocks, spread-out communities, and fickle pedestrian ways can be difficult, especially for poor or disabled riders. While the bus and rail work fine for longer distances, shorter ones can be underserved.

Even in places like downtown where stops are plentiful, movement between them can still involve walks of a mile or more, and may not serve for short trips.

“Our microtransit service is a game-changer for connecting people, and we are thrilled to launch it in downtown Houston,” said Evolve executive director Casey Brown. “The all-electric, on-demand service complements METRO’s existing fixed-route systems while offering a new solution for short trips. This launch marks an important milestone for our service, and we look forward to introducing additional zones in the new year — improving access to public transit and local destinations.”

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This article originally ran on CultureMap.