This week's roundup of Houston innovators includes Stephanie Tsuru of SheSpace, Fareed Zein of Unytag, and Libby Covington of The Craig Group. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from smart city tech to startup marketing — recently making headlines in Houston innovation.

Stephanie Tsuru, founder of SheSpace

Stephanie Tsuru joins this week's Houston Innovators Podcast to share her growth plans for 2023. Photo via LinkedIn

SheSpace opened with a splash, Founder Stephanie Tsure tells InnovationMap on last week's episode of the Houston Innovators Podcast. After surviving through the pandemic, the female-focused coworking hub expanded — with a new type of membership as well as physically.

"We had so many people who wanted to be a part of the community — so we started a social networking group," she says.

Now, the entrepreneur is looking to expand this year to open satellite locations. She shares more on the show. Read more.

Fareed Zein, founder of Unytag

Unytag celebrated a big win at the Ion recently — and has taking its prizes into the new year. Photo via LinkedIn

As the father of four competitive-tennis-playing daughters, Fareed Zein spent years driving “from California to Florida,” he says. Throughout those years, he and his wife racked up toll violation after toll violation. “I thought, there’s got to be an easier way,” he recalls.

Fortunately, Zein wasn’t just any sports dad with thousands of miles on his car. The University of Texas grad put in 26 years developing IT systems at Shell. He retired from that role in 2015, which allowed him to spend more time on the road with his youngest daughter, now playing for UT Austin. In 2019, he used his technology expertise to start Unytag, a company focused on making it easier to drive around the country as the Zein family had so many times.

Unytag is a system that allows users to trash their multiple toll tags in favor of just one RFID (radio-frequency identification) sticker and an app. The app, which Zein says is currently in its testing phase, will be available on both IOS and Android phones in the second half of the year.

“A phone is a device everyone has nowadays, right?” says Zein. “Just like you use your phone to pay for a latte at Starbucks, we are going to simplify how you pay tolls.” Read more.

Libby Covington, partner at The Craig Group

It's undeniable that businesses are facing economic uncertainty in 2023. Here's what marketing tools to tap into to navigate the challenges ahead. Photo via LinkedIn

Make 2023 the year of optimized marketing for your startup — that's Libby Covington's advice. Partner at The Craig Group, she outlined her tips in a guest column for InnovationMap.

"Continued growth starts with goal setting and coming up with a marketing and business development strategy that fits the unique needs of a business," she writes. "This works most effectively when a company’s management team ensures that marketing and sales are working in lockstep. They are two sides of the same coin and need to see themselves that way to maximize results and therefore profit." Read more.

Stephanie Tsuru joins this week's Houston Innovators Podcast to share her growth plans for 2023. Photo via LinkedIn

Houston founder shares expansion plans for female-focused coworking

houston innovators podcast episode 169

Stephanie Tsuru didn't know much about coworking when she decided to jump headfirst into creating SheSpace.

On this week's episode of the Houston Innovators Podcast, Tsuru, founder and CEO of SheSpace, explains that she saw an need for a place for women — entrepreneurs, independent contractors, remote workers, etc. — to congregate and collaborate. So, she filled that need.

"The idea wasn't about coworking — it was a place to bring women together so that they didn't have to sit by themselves in a coffee shop," she says on the show.

Tsuru opened the membership-based space with her daughter-in-law Katie in November of 2020, and has already expanded to support its growing membership. In August 2021, SheSpace added an additional 1,500 square feet. Now, the company has 250 women in its network, whether they rent a private office, hotdesk, or just attend for events — something Tsuru says was created based on interest from potential members.

"We had so many people who wanted to be a part of the community — so we started a social networking group," she says.

SheSpace was designed very intentionally, Tsuru explains on the podcast. Everything from the colors on the walls to the parking and surrounding retail access was intentional.

"Women have a lot of stuff on their plate," she says, explaining how SheSpace has a gas station, a grocery store, a nail salon, and more within the same retail property. "We don't get our stuff done in an office complex."

SheSpace has a busy year ahead. While the Heights-area location will be SheSpace's flagship and where programming will continue to be held, Tsuru says she has plans to open a satellite location to accommodate a growing membership and Houston's sprawl.

"We are looking at satellite areas for more offices, workspace, and meeting rooms," she says. "We'll make a decision and have a location this year."

She shares more about what she's accomplished with SheSpace in its first two years — as well as what's next on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


DivInc has launched its new female-focused accelerator and named its first cohort. Photo via Getty Images

Woman in tech accelerator launches first Houston cohort

ready to grow

DivInc, an Austin-based accelerator for women and people of color, announced today that it has launched its first Women in Tech HTX cohort in partnership with female-focused co-working space SheSpace.

The nine women-led companies will join DivInc's 11th cohort and the first to operate out of Houston. Founders will receive $10,000 in non-dilutive funding upon completion of a 12-week curriculum, which includes in-depth workshops that aim to help the founders "make a year's worth of progress in just three months," Amanda Moya, DivInc’s Houston program director, said in a statement.

According to DivInc, the aim of the accelerator is to support more female-led startups in the Houston area (which the company says it has seen an emergence of in the last two years) and connect them with its network of VCs.

Founders will be paired with mentors from Microsoft and Google to support their next phases of development. DivInc and SheSpace will also provide stipends for founders in need of childcare assistance.

A committee consisting of representatives from Mercury, Artemis Fund, Microsoft, and several other partners helped select the group of founders considering market size, scalability, industry need, and other factors.

Members of the fall cohort include:

Weekly workshops will take place at SheSpace, an all-women coworking space developed by Stephanie Tsuru that opened in the Heights in 2020. The accelerator is also supported by Houston Houston partners J.P. Morgan Chase & Co., Verizon, The Ion and Mercury.

DivInc will introduce the accepted companies at a happy hour on Thursday, Sept. 22 at The Ion. Those interested in attending can RSVP online.

"With several of these companies coming from outside of Texas, we’re looking forward to the founders making organic connections and learning more about what Houston has to offer," Moya added.

SheSpace will host the accelerator. Image via shespacehtx.com

SheSpace announces its expansion — and more Houston innovation news you may have missed. Photo courtesy of SheSpace

Halliburton company raises $10M, gBETA opens apps, Houston coworking space expands, and more innovation news

Short stories

It's been a busy summer for the Houston innovation ecosystem, and for this reason, local startup and tech news may have fallen through some of the cracks.

In this roundup of short stories within Houston innovation, a Halliburton Labs member company raises a series A, SheSpace is growing, gBETA is looking for its next cohort, and more.

Halliburton company raises $10 million

Halliburton Labs opens next round of applications

A Halliburton Labs company has raised fresh funding. Photo courtesy of Halliburton

Enexor Energy, one of Houston-based Halliburton Labs' participant companies, secured a $10 million investment from BorgWarner. The energy transition startup provides on-site, renewable energy, and carbon conversion solutions to help solve the world's organic waste and plastic waste problems.

"At Enexor, we all share a mutual passion for technological innovation and leaving a lasting legacy that betters humanity for generations long after we are gone," says Lee Jestings, founder and CEO of Enexor BioEnergy, in a news release. "We are thrilled to have a company like BorgWarner, that shares the same passion and is driven by a similar mission, invest so heavily in our company. I imagine this partnership will be fruitful for both of our companies and, more importantly, the world."

Enexor joined Halliburton Labs in February.

SheSpace announces expansion

For women by women: New coworking space to open in Houston

SheSpace is expanding its coworking spot. Image via shespacehtx.com

SheSpace is adding 1,500 square feet for a total of 7,500 square feet in the same spot it opened in November of last year (2799 Katy Freeway). The expansion will add supplementary event areas and 13 single and duo offices to its existing facilities, which includes 12 private offices, two event spaces, conference rooms, a fitness space, and a podcast studio.

"When our members succeed, we succeed," says founder Stephanie Tsuru, in a news release. "SheSpace grows because our members are growing and expanding in their respective businesses, and our expansion is a win for not only our members but all females."

According to the release, SheSpace's current facilities are at 100 percent capacity.

gBETA opens latest cohort applications

Early-stage startup accelerator names latest Houston cohort

Apps are open for gBETA. Photo courtesy of gBETA

Applications are open for gBETA's latest cohort. The early-stage program, which is a part of the nationally ranked startup accelerator gener8tor, is a free, seven-week accelerator for companies with local roots. Each program is capped at five teams, and requires no fees and no equity.

The deadline to apply is September 17, and the program will run from October 18 to December 17. Here is a direct link to view the application and apply.

Houston company joins Austin-based accelerator

Lodgeur

Lodgeur was accepted into Sputnik ATX. Photo courtesy of Lodguer

Houston-based Lodgeur has been selected for Austin-based accelerator Sputnik's summer 2021 cohort. Only five companies comprise the cohort — paired down from over 750 applications.

Lodgeur, co-founded by Brooke Bornick and Sebastien Long, allows apartment owners a chance to maximize rental income by providing turnkey flexible living service. Earlier this year, the company was named a MassChallenge - Houston finalist, as well as a semi-finalist in the Venture Houston 2021 Pitch Competition.

The five companies will go through three months of training and $100,000 in seed funding.

"What sets our program apart is the amount and caliber of mentoring our companies receive," says Dr. Oksana Malysheva, CEO and managing partner of Sputnik ATX, in a news release. "Sputnik ATX invests in the future; putting financial resources to work, training and advising founders who are skating to where the puck will be and helping them reach their full potential. Our newest cohort will change the food we eat, modernize how we find a place to live, expand a new type of lodging, help returning citizens maintain access to critical health care, and provide everyone the opportunity to be their best emotional and physical self."

SBA doles out $130 million in grants

moneyHouston ranks No. 3 on list of cities with the most people in financial distress amid COVID-19

SBA is doling out millions to hard-hit businesses. Photo via Getty Images

Earlier this month, the U.S. Small Business Administration awarded over $7.5 billion in Shuttered Venue Operators Grants (SVOG) to more than 10,000 small businesses, nonprofits, and venues. In Houston alone, over 120 businesses received more than $130 million in grant funding.

"Houston is one of only a few U.S. cities with permanent professional opera, ballet, music, and theater organizations— all considered world-class— as well as many highly rated museums, cinemas and entertainment venues," says district director, Tim Jeffcoat. "Through SBA's SVOG program, we have supplied important lifeline funding to organizations from all of these performing arts categories to rapidly restore operations and bring top-level entertainment back to Houston."

The news of SheSpace's launch in Houston was among this year's top lifestule innovaton stories. Image via shespacehtx.com

These are Houston's top lifestyle innovation stories this year

2020 in review

Editor's note: As 2020 comes to a close, InnovationMap is looking back at the year's top stories in Houston innovation. When it came to the lifestyle innovation — whether that be B2C startups or real estate — in Houston, five stories trended among readers.

5 innovative gift ideas from Houston startups

Support Houston startups by shopping local this holiday season. Photos courtesy

The holidays are fully upon us, and in the spirit of giving, why not give a little business to local startups as you shop for friends and family this year?

Browse this year's roundup of Houston startup-created gift ideas below, and then click here to check out last year's gift ideas too for eight more options for you. Click here to continue reading.

New Houston tech startup launches to streamline afterlife planning

The Postage is a new company that uses technology to help ease the experience of afterlife responsibilities for family members. Photo courtesy of The Postage

Three years ago, Emily Cisek was struck with immense grief when she lost three family members back to back. She says she learned first-hand how arduous the process of wrapping up someone's life is and how it can take away from the grieving process.

"I saw the frustrations in my family," she explains, as she grappled with the passing of both her grandmothers and her cousin's young child.

Cisek says in that moment she thought, "Wow, there's got to be a better way so that people have a resource to get a plan and walk through the process so that when you do lose someone, there is a really easy way to manage that."

Cisek's realization planted a seed and she has the idea for The Postage, a digital platform that helps collect information and digital assets in one place to ease with affair planning. Click here to continue reading.

For women by women: New coworking space to open in Houston

SheSpace is planning to open in a new mixed-use facility just south of Interstate 10 near downtown. Image via shespacehtx.com

To Stephanie Tsuru, there is strength in numbers — especially, when women are involved.

"Women coming together is powerful," explains Tsuru, the founder of SheSpace, an all-women coworking space coming soon to The Heights that seeks to build a collective community of entrepreneurs and business professionals.

Mentorship and motivation were always part of Tsuru's purpose since the start of her career. Her background in healthcare and rehab gave her insight into how powerful mindset can be in a person's growth.

"I have always been involved and really driven by motivational psychology," she says.

Her affinity for mentorship continued as she went on to coach women in her own life. With her 35 years of life experience, Tsuru feels there is "no substitute for wisdom." Her passion for cultivating relationships and inspiring other women led her to want to create an environment where women could network and learn from mentors and peers. Click here to continue reading.

Houston rent prices rise as COVID-19 impacts local housing market

Houston rents actually rose in May. Sky Noir Photography by Bill Dickinson/Getty Images

The impact of COVID-19 has not been lost on the Houston housing market, with home sales dipping and rents rising. Here's a look at the current landscape.

In May, single-family home leases were up a solid 12 percent, notes the Houston Board of Realtors. This coincided with rising Houston rents.

According to Abodo's report, the median rent for a one-bedroom unit rose 0.51 percent month-over-month to $1,179, while two-bedroom rents gained 1.24 percent to a median $1,466. While one month's numbers don't necessarily mean a rental price spike, instead of Houston experiencing a COVID-19 price recession, we are currently seeing the opposite. Click here to continue reading.

Houston entrepreneur designs clothing that benefits skin health

Emeline Kuhner-Stout, founder of Élastique Athletics, wanted to create a product that was easy to wear and benefitted lymphatic health. Photo courtesy of Élastique Athletics

A few years ago, Emeline Kuhner-Stout, a French ex-pat, was figuring out life as a new mom in a new city. She found her new life in Houston to be sedentary and all consumed with taking care of her baby. Her only time for herself were her daily trips to the gym, and she wanted to make it worth her while.

"There were so many more things I wanted to do for myself, and I just didn't have the time," Kuhner-Stout tells InnovationMap. "It would be so much more efficient if there was a way to combine [elements] to make products that would perform for us."

She noticed at this time that people were starting to care about what they wear to the gym, and she was also looking into the causes of cellulite. Kuhner-Stout and her husband, Myron, who's a patent attorney, started doing some research and found that there weren't any products that existed at the confluence of activewear and skincare.

Élastique Athletics was born to fill that need. Click here to continue reading.

SheSpace is planning to open in a new mixed-use facility just south of Interstate 10 near downtown. Image via shespacehtx.com

For women by women: New coworking space to open in Houston

new to hou

To Stephanie Tsuru, there is strength in numbers — especially, when women are involved.

"Women coming together is powerful," explains Tsuru, the founder of SheSpace, an all-women coworking space coming soon to The Heights that seeks to build a collective community of entrepreneurs and business professionals.

Mentorship and motivation were always part of Tsuru's purpose since the start of her career. Her background in healthcare and rehab gave her insight into how powerful mindset can be in a person's growth.

"I have always been involved and really driven by motivational psychology," she says.

Her affinity for mentorship continued as she went on to coach women in her own life. With her 35 years of life experience, Tsuru feels there is "no substitute for wisdom." Her passion for cultivating relationships and inspiring other women led her to want to create an environment where women could network and learn from mentors and peers.

"I really was passionate about leveraging mentoring on a big scale," she says.

From idea to innovation

SheSpace is run by Stephanie Tsuru and her daughter-in-law Katie. Photo courtesy of SheSpace

After a trip to Israel, Tsuru met two best friends — an Israeli woman and Palestinian woman — who teamed up to help at a local women's center. After touring the space and witnessing the collaboration, she left inspired.

"I was so blown away by what was happening in the center," she muses, "I knew I had to have a space for women."

She partnered with her daughter-in-law, Katie, who has assumed the role of CFO. She compares their relationship to the "Old Masters and Young Geniuses" model, first written about by David Galenson. While Tsuru brings the "life experience and wisdom," her daughter-in-law is the young innovator.

"She just looks at the world a little bit fresher," she admits, "This is the perfect combination."

For women, by women

The space was designed and set up by female professionals. Image via shespacehtx.com

Browse through architectural renderings and you'll find a chic industrial space with pops of color at every turn. An energizing palette of green, pink, orange and yellow effervescently leap from the walls. The space is donned with graphic patterns and motivational virtues that preach collaboration and empowerment. Behind every piece of drywall and design is the work of a woman.

"I started enlisting the best and the brightest females I could find. Now there's a team of about 23 women that have all come together in their various domains to put this together," she explains. From the architect to the drywall company, the soon-to-open space is entirely built by women-led companies.

Finding women in some industries was no easy feat for Tsuru, who was committed to her mission of empowering and collaborating with women for SheSpace's production. From the IT networking to the construction manager, every external and internal working of the company is female.

"I set out doing this not having any idea how hard it is to find women in some of these areas," she explains, "We are so proud to say that it's all women."

Intentionality in design

SheSpace will have a cafe for refueling. Image via shespacehtx.com

Female intentionality doesn't mean an all-pink space—it's designs focused on women to help excel their productivity. From a lactation room to the artwork, women are at the center of the design.

According to the Office on Women's Health, no employer is required to have a lactation room, which is an issue that can plague working moms. From bathrooms to storage closets, women in some companies have had to be creative while the workforce catches up to design needs.

SheSpace created a lactation room, designed with a lock for privacy and individual, portable fridges available for nursing women to store breast milk.

"It's the prettiest room, it's beautiful, calming it's very serene. Women can go in there and just kind of catch their breath and use their breast pump," says Tsuru.

Personal and professional branding has become a central role in business ownership. The influencer space is 77 percent women, and continues to grow with the emergence of platforms like TikTok. SheSpace is equipped with a professional podcast recording room as well as an influencer nook.

The space also exhibits the talents of women by incorporating an book niche featuring all-female authors as well as a "SheShop," a pop-up shop where female-business owners can showcase and sell their products.

The power of female collaboration

SheSpace will have several rooms for different purposes — meetings, podcasting, privacy, etc. Image via shespacehtx.com

Coworking spaces have been on the rise in Houston over the last several years. From popular global brands like WeWork to small startups, the trend has consistently been on the rise.

Rather than compete with to co-ed spaces, Tsuru has kept women in mind from the beginning. "Women tend to dream smaller than men. While we strenuously support small businesses, the trend we see is women often do not aim high enough. When networking with women in positions of power we see a measurable shift in goals," she explains.

The comradery of women working alongside each other is a huge asset in Tsuru's eyes.

"Women understand women. There is an implicit understanding that already exists that you don't have to explain," she explains, noting that shared experienced bring women together.

There's also an understanding that women can be themselves without having to face the judgment of their male peers.

"It's also a comfort level that women can be themselves, that they can act [like] themselves. They don't have to talk a certain way. They don't have to sit a certain way. They find their voice when they're surrounded by women," shares Tsuru.

Tapping into collaboration, Tsuru is most excited for the educational workshops and networking opportunities that will come to the space. From public speaking to organizing finances, the space has an agenda planned for its upcoming launch.

"It's all about building confidence and you're in a nice supported environment. It's the perfect place to do that," explains Tsuru. "With that comes everything else, the networking and the flow of ideas...it's a huge resource center. No matter who you're looking for, we have a resource directory," she continues.

Transitioning amid COVID-19

SheSpace will be opening in Lower Heights, a 24-acre mixed-use district. Image courtesy of Gulf Coast Commercial Group

One of the benefits of being built during a pandemic, is the ability to keep new social distancing rules and considerations in mind. While Tsuru and her team have been able to anticipate life in a COVID-19 world, they've adjusted the space to include features like a lock on the lactation room door and individualized amenities.

As SheSpace has transitioned, so are women going through the pandemic and other phases of their lives. "There are all these women that are now office-less. They couldn't afford the overhead of the big office and where were they going to go?" says Tsuru. Women who want a space outside of their home five days a week can also utilize the vibrant, collaborative space and make it their own.

Above all, Tsuru hopes the space can be an aid to the women of Houston. "We're just in a moment of interruption, just the entire nation. I do think this is going to be a big place of healing for women," she shares.

SheSpace will be located at 2799 Katy Freeway in the Lower Heights district. Follow SheSpace to stay updated on the details of its launch.

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CultureMap Emails are Awesome

How to utilize AI and ChatGPT to increase employee productivity, according to this Houston expert

guest column

We are crossing a Rubicon. A point of no return. The birth of Chat GPT has opened a world of possibilities not seen before. Though artificial intelligence has been a part of our lives for many years, it has now taken a form that will become more universal. And nowhere will it be more prevalent than in the workplace. Companies all around the world are using this technology to transform the way we work and the offices we inhabit. The race is on.

Many companies are already using AI to drastically change their office design and the way they work. Those that haven’t embraced it are now faced with a choice – to incorporate the AI revolution into their business, tactics, and workspace or get left behind. Luckily, the companies that are utilizing AI and ChatGPT have proven several ways that the technology can benefit their workflow and company culture, including:

  • Speech recognition capabilities
  • Task automation
  • Improved workplace design

In this article, we will explore each of these benefits and how they are helping businesses enhance productivity, support their employees, and transform their offices.

Voice to Text Capabilities

Companies are using AI to support employees by alleviating mundane tasks that can lead to burnout, starting with typing. AI-powered speech recognition software enables employees to use their voice to respond to emails, create reports, and fill out forms. This type of solution is effective because the average typing speed is in the 40 words per minute range. However, speech-to-text entries are about three times faster and more accurate. Additionally, the technology can reduce repetitive stress injuries and eliminate barriers for employees with disabilities.

Task Automation

AI-powered technologies can also automate other tasks like generating meeting summaries and minutes. This can save time and ensure that critical information is not missed. ChatGPT can even automate the scheduling of meetings and appointments. Shaffra, a company in Dubai, is utilizing the chatbot’s services to free up time and resources for more creative and strategic work. Other startups like Growdash are leveraging ChatGPT to provide insights into why a particular marketing campaign has not performed well and how it can be improved.

ChatGPT also helps streamline processes, such as onboarding new hires. By providing an accessible, centralized repository of information, ChatGPT can help employees reduce decision-making time and improve accountability. With its visibility into task completion, the technology also encourages remote workers to stay engaged, speeding up workflows.

Improved Workplace Design

ChatGPT is also impacting workplace real estate by influencing design choices. With the rise of virtual communication, businesses are reconsidering the layout of physical workspaces. ChatGPT can help inform these decisions by analyzing employee feedback and identifying patterns in communication and collaboration. This data can be used to design workspaces that are optimized for productivity, improving employee satisfaction, and reducing turnover.

At Telstra, Australia's leading telecommunications company, CEO Vicki Brady identified AI as a key part of the company's 2025 strategy and has already implemented various AI technologies to improve customer service, network security, and software development. This in turn could lead to a need for more versatile and adaptable workspaces that can accommodate different work styles and preferences.

Conclusion

It is important to note that AI technologies are not perfect. Users have stated that AI may occasionally give inaccurate responses or have untrustworthy information sources. But the benefits of using AI-powered technologies to support employee throughput and well-being still outweigh the risks.

As companies navigate a rapidly changing global landscape, technological advancements can play a critical role in ensuring their success. From automating tedious tasks to enabling remote work, artificial intelligence tools like ChatGPT and speech recognition platforms have become vital assets for optimizing workplace efficiency and processes. Ultimately, the success of any business lies in its ability to adapt to ever-changing technologies, and ChatGPT is undoubtedly leading the way.

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Matt Norberg is the associate technical designer at Gensler.

This is how much money you need to live comfortably in Houston, new study finds

money wise

Inflation is high, interest rates are skyrocketing, and honestly, just existing is expensive. Whether it be the price of eggs or a new car, trying to have a financially stable life in one of America’s largest metropolitan areas is becoming more and more difficult.

So, how much money do you need to make to live comfortably in the greater Houston area? Approximately $62,260 a year post-tax, according to a new study by financial tech company SmartAsset.

That’s over an $11,000-plus increase from their previous annual report, where Houston residents only needed to make $51,148 a year post-tax to live comfortably in the area.

Their experts collected data from MIT’s Living Wage Calculator to determine the cost of living for a childless individual in the 25 largest American metro areas. They also used the 50/30/20 budgeting strategy to figure out what a “comfortable lifestyle” meant for the purpose of their study: 50 percent of their income goes to a person’s needs/living expenses, 30 percent to a person’s wants, and 20 percent for their savings or paying down debt.

To live a financially stable life, a childless Houstonian would need to spend $31,130 of their salary on their living expenses, $18,678 for discretionary expenses, and put $12,452 toward their savings or debt payments.

Susannah Snider, SmartAsset’s managing editor of financial education, says in the study that budgeting should be the “bedrock of many people’s financial plans.”

“And it’s especially essential to understand and track your spending when the cost of everyday items is rising,” said Snider. “Being able to stick to a 50/30/20 budget means you have enough to fund short- and long-term goals while paying for essential living expenses.”

To live comfortably in the largest metro areas in the United States, on average, an individual would need to make $68,499 a year after taxes, which is a 20 percent increase from 2022. And, according to the report, salaries aren't rising like inflation.

"While salaries increased 5.1 percent between December 2021 and December 2022, wage growth couldn’t keep up with inflation, which averaged 8 percent in 2022," per SmartAsset.

In other Texas metro areas, like Dallas and San Antonio, a person would need to make $64,742 and $59,270, respectively, a year post-tax.

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This article originally ran on CultureMap.

Spring cohort announced for Houston tech company's startup accelerator

ready to grow

A Houston tech company has announced the latest cohort of its accelerator program, bringing the total number of startups supported by the company to 63.

Softeq Development Corp., a technology services development company, named 14 new startups joining its three-month spring Softeq Venture Studio cohort.

“We are so proud of the success we have had with the Softeq Venture Studio, helping to support and secure funding for 63 startups to date through the Softeq Venture Fund," says Christopher A. Howard, founder and CEO of Softeq. "With 23 of 89 founders coming from outside of the U.S., we demonstrate Houston’s growing influence as a startup hub where entrepreneurs can find a welcoming innovation community, a strong talent base, and world-class research facilities."

The spring 2023 cohort for Softeq includes:

  • Houston-based AIM7, data intelligence platform that unlocks wearable and mHealth data to provide customized and predictive wellness solutions.
  • Avendly, based in Providence, Rhode Island, makes robotic automation for restaurants to help, not supplant humans. Its first of many products is Mixibot, an integrated back-bar cocktail vending system.
  • Founded in Austin, ClioVis, is meeting today’s content-creator students where they are and how they learn. The company provides unique experiential learning tools designed for today’s content-creator students who learn by doing, not lectures.
  • Based in Tel Aviv, Israel, Flometrica, is a digital health solution featuring "use anywhere" devices to remotely monitor and diagnose various urinary tract problems through analysis of different urine parameters.
  • Gophr, from Lake Charles, Louisiana, is a technology-driven logistics company that provides tailored and efficient delivery solutions for various industries, individuals, and businesses of all sizes.
  • Chicago-based KarChing puts cash in teens’ hands for safe driving. The only app built for parents, teens, and insurance companies that rewards drivers for phone- and distraction-free behavior behind the wheel.
  • Houston-founded Meander collects travel customer satisfaction micro-surveys as people go about their trips. The research platform rewards travelers for sharing their pics, videos, and insights.
  • MEedia, based in Sacramento, California, puts a professional press conference event in your pocket. Individuals can create broadcast-worthy interactive shareable content with just their phone.
  • MeterLeader, from Huntington Beach, California, gamifies saving energy in homes by using real-time utility data and behavioral science. We're like a Fitbit challenge for your home, but instead of steps we measure kWh, therm, and CO2 reductions.
  • Houston-based PayOnDelivery, integrates secure payment with delivery for markets like Craigslist and Facebook. It’s low-hassle, fraud-free buying and selling for peer-to-peer marketplaces.
  • Another Lake Charles business, Picasso Analytics has a platform that can reduce delays and save oil refiners and petrochem owners 10 to 15 percent on multi-million dollar turnaround events by providing a single source of truth integrating the schedule, time entry, and shop status.
  • Sarasota, Florida-based Toivoa develops software-based therapies for people with disabilities who experience mental health disorders. On track for FDA approval, the platform is prescription-based, clinically validated, and delivered on your phone.
  • UpBrainery Technologies, founded in Houston, helps students explore careers through digital experiences. AI guides their interests in career paths and credentials their achievements for employers and colleges.
  • Also from Houston, WellWorth (https://wellworthapp.com/), is a financial modeling SaaS platform that helps upstream oil and gas finance leaders improve their decision-making around raising, managing, and deploying capital.

Softeq Venture Studio launched over a year ago with its inaugural cohort in 2021, and the fund was launched last year. Since launch, Softeq has raised 80 percent of its inaugural $40 million Softeq Venture Fund and made investments in 63 startups. Softeq has also reformatted its accelerator program to include two cohort classes per year, allowing for more time to be spent with the Venture Studio and its cohort startups.