This week's roundup of Houston innovators includes Grant Watkins and Keely McEnery of Earn Your Freedom, Richard Seline of the Resilience Manufacturing Hub, and Tim Latimer of Fervo Energy. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to four local innovators across industries — from financial edtech to geothermal energy — recently making headlines in Houston innovation.

Grant Watkins and Keely McEnery, co-founders of Earn Your Freedom

Grant Watkins and Keely McEnery, co-founders of Earn Your Freedom, join the Houston Innovators Podcast. Photos courtesy of EYF

Houston-based Earn Your Freedom combines edtech, fintech, and gaming, as the co-founders, Grant Watkins and Keely McEnery explain on last week's episode of the Houston Innovators Podcast.

Both Watkins and McEnery have overcome personal finance obstacles, as they share on the show, and they aren't alone. Sixty-seven percent of Americans are considered financially illiterate, McEnery says, and 60 percent lives paycheck to paycheck.

"It's becoming more and more apparent how financially illiterate our country is," she continues. "It's a different mindset. People could be making $100,000 a year but if they don't know how to manage their money, they're still going to be in a cycle of not being financially free."

EYF's solution is a comprehensive, entertaining way for high school students to learn. And the timing is great, since Texas recently passed a bill about providing financial literacy education in high schools. Read more.

Richard Seline, co-founder and managing director of the Resilience Innovation Hub

A 130,000-square-foot Resilience Manufacturing Hub is coming to the Second Ward. Photo courtesy

Houston will soon have a 130,000-square-foot Resilience Manufacturing Hub that will house functions such as R&D, manufacturing, and assembly for products aimed at improving the resilience of homes, office buildings, warehouses, and other components of the “built environment.”

“We are looking for any product or technology solution that can reduce the impact from the next generation of disasters … by helping people thrive, not just survive, in their own community,” says Richard Seline, co-founder and managing director of the Houston-based Resilience Innovation Hub. The innovation hub is a partner in the manufacturing hub.

Seline says the manufacturing hub, with an estimated price tag of $32 million, will directly employ about 60 people. He expects the facility to either generate or “upskill” about 240 off-site jobs. Read more.

Tim Latimer, CEO and co-founder of Fervo Energy

Houston-based Fervo Energy shared the results of its commercial pilot project with Google. Photo via LinkedIn

Houston-based Fervo Energy announced this week that its commercial pilot project has resulted in continuous carbon-free geothermal energy production. The full-scale commercial pilot, Project Red, is in northern Nevada and made possible through a 2021 partnership with Google.

“By applying drilling technology from the oil and gas industry, we have proven that we can produce 24/7 carbon-free energy resources in new geographies across the world," Tim Latimer, Fervo Energy CEO and co-founder, says in a news release. "The incredible results we share today are the product of many years of dedicated work and commitment from Fervo employees and industry partners, especially Google." Read more.

The 130,000-square-foot Resilience Manufacturing Hub is coming to the Second Ward. Photo houston.org

$32M resilience-focused hub to rise in Houston's East End

coming soon

A first-of-its-kind manufacturing hub designed to “future proof” residential, commercial, industrial, and public sector infrastructure is coming to Houston.

The 130,000-square-foot Resilience Manufacturing Hub will house functions such as R&D, manufacturing, and assembly for products aimed at improving the resilience of homes, office buildings, warehouses, and other components of the “built environment.”

“We are looking for any product or technology solution that can reduce the impact from the next generation of disasters … by helping people thrive, not just survive, in their own community,” says Richard Seline, co-founder and managing director of the Houston-based Resilience Innovation Hub. The innovation hub is a partner in the manufacturing hub.

Seline says the manufacturing hub, with an estimated price tag of $32 million, will directly employ about 60 people. He expects the facility to either generate or “upskill” about 240 off-site jobs.

The manufacturing hub will be built adjacent to the 300,000-square-foot East End Maker Hub, which is opened in Houston’s Second Ward neighborhood two years ago. Seline says five companies already have expressed interest in being tenants at the manufacturing hub, which is set to open by next summer.

The East End Maker Hub, a public-private endeavor, opened in the summer of 2021. Photo by Natalie Harms/InnovationMap

“We know that the supply chains keep failing over and over again in regard to responding to and rebuilding after disasters. This is a way to address that,” Seline says of the manufacturing hub.

Aside from the innovation hub and East End Maker Hub, partners in the manufacturing venture are the nonprofit Urban Partnerships Community Development Corp. (UPC) and modular construction company VEMAS. UPC is based in Houston, and VEMAS has a Houston office.

“The Resilience Manufacturing Hub is one of four pillars in UPC’s vision for an Invest Houston strategy to grow our economy from within by directly impacting middle-income employment — vital for the 1 million jobs projected as a gap in greater Houston’s long-term competitiveness,” says Patrick Ezzell, president and chairman of UPC and founder of the East End Maker Hub.

The manufacturing hub will work hand in hand with the innovation hub. The innovation hub assesses and addresses risks triggered by climate-produced, manmade, pandemic-related and cybersecurity threats. Hub participants work on innovations aimed at alleviating these risks.

In 2012, the National Academy of Sciences defined resilience as “the ability to prepare and plan for, absorb, recover from, and more successfully adapt to adverse events.” Those events include hurricanes and floods.

The resilience movement got a substantial boost last year thanks to passage of the federal Community Disaster Resilience Zones Act. The law allows for designation of resilience zones in communities that are at high risk of natural disasters and have limited resources. These zones will qualify for federal funding earmarked for resilience efforts.

Harris County scores nearly 98 out of 100 on the National Risk Index, generated by the Federal Emergency Management Agency (FEMA), putting it into the “very high” risk category for natural hazards.

Yet Harris County ekes out a score of 12.73 out of 100 for community resilience, landing it in the “very low” category. This means the county has a poor ability to prepare for natural hazards, adapt to changing conditions, and withstand and recover from disruptions.

Richard Seline is the co-founder and managing director of the Houston-based Resilience Innovation Hub. Photo courtesy

This week's roundup of Houston innovators includes Richard Seline of the Resilience Innovation Hub, Joy Jones of Code Wiz, and Joseph Powell of the University of Houston. Photos courtesy

3 Houston innovators to know this week

who's who

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from energy transition to resiliency — recently making headlines in Houston innovation.

Richard Seline, co-founder of the Resilience Innovation Hub

Richard Seline joins the Houston Innovators Podcast to explain what all Houston has accomplished within resilience innovation — as well as what's next for the city. Photo courtesy of Richard Seline

For Richard Seline, a major advocate for resilience innovation across Houston and beyond, 2022 was a year of recognizing new technologies and processes — as well as threats — to resiliency.

However, 2023 is the year to implement, he says on this week's episode of the Houston Innovators Podcast.

"What really happened in 2022 is the recognition that there are enough technologies, equipment, and data science tools that if you were to deploy all of that more efficiently and effectively, you're going to get a one-to-six better cost benefit. It's kind of a no-brainer," says Seline, co-founder of the Resilience Innovation Hub, a national organization headquartered in Houston. Read more.

Joy Jones, owner of Code Wiz Oak Forest

Joy Jones is opening her Oak Forest location of Code Wiz later this month. Screenshot via Code Wiz

A Houstonian has switched up her career to focus on inspiring and equipping children STEM-focused skills.

Joy Jones, who has worked for a decade in the corporate world, is starting the new year with a new career — this one focused on her passion of providing more STEM programming access to students. In 2021, she came across Code Wiz, a coding school franchise based in Massachusetts with 19 locations across the country, and met with Ruth Agbaji, CEO and "nerd-in-chief" of the company.

“Talking with Ruth and hearing the story of her mission to touch 1 million kids through Code Wiz, I found exactly what I’ve been looking for, a mission that aligned with mine,” says Jones, in a news release. Read more.

Joseph Powell, director of the University of Houston Energy Transition Institute

Former Shell Chief Scientist Joseph Powell has joined UH to lead its new Energy Transition Institute. Photo via uh.edu

The University of Houston has announced the first leader of its Shell-backed Energy Transition Institute.

Joseph Powell has been named the founding director of the institute, which was founded following a $10 million donation from Shell in spring of last year. Powell is the former chief scientist for Shell and member of the National Academy of Engineering, according to a news release from UH.

“What excites me about my new role is the opportunity to work with students, faculty and industry to make a difference on problems that truly matter," Powell says in the release. "Who could pass that up? Imagine the difficulties that arise when you don’t have access to energy. Read more.

Richard Seline joins the Houston Innovators Podcast to explain what all Houston has accomplished within resilience innovation — as well as what's next for the city. Photo courtesy of Richard Seline

Why this Houston innovator believes 2023 will be a year for resiliency innovation implementation

HOUSTON INNOVATORS PODCAST EPISODE 168

For Richard Seline, a major advocate for resilience innovation across Houston and beyond, 2022 was a year of recognizing new technologies and processes — as well as threats — to resiliency.

However, 2023 is the year to implement, he says on this week's episode of the Houston Innovators Podcast.

"What really happened in 2022 is the recognition that there are enough technologies, equipment, and data science tools that if you were to deploy all of that more efficiently and effectively, you're going to get a one-to-six better cost benefit. It's kind of a no-brainer," says Seline, co-founder of the Resilience Innovation Hub, a national organization headquartered in Houston.

One big win of 2022 was Houston Community College announcing its Resilience Center of Excellence program, including a 65,000-square-foot, $30 million Resiliency Operations Center, which will be built on a five-acre site HCC’s Northeast campus. The complex is scheduled to open in 2024. The programming, which is supported by JP Morgan Chase, will be dedicated to preparing a resilient workforce.

A prepared workforce is one part of the equation. The other is elevating and supporting new companies and technologies that can have an impact within resiliency, which touches a myriad of industries — sustainability, construction, smart city, communication, and more.

Seline and his collaborators have plans to roll out a program to connect these resiliency innovators with the right funding, network connections, and more. Seline says he doesn't want to create a whole new accelerator program. Rather, he wants to create an organization that connects alumni from existing accelerator and incubators — like MassChallenge, Greentown Labs, gener8tor, and others — to act as an additional network and resource for resiliency.

"The Resilience Venture Lab would be the finishing school, so to speak," he explains, adding that the program can help startup founders find funding, mentors, early customers, and more in an industry vertical the founder might not have considered expanding into before.

After years of resilience innovation rising in need and awareness, Seline says the stars have aligned for execution this year.

"We think that 2023 is the year of implementation," Seline says on the show. "It's all aligning within the resources, the insurance, the incentives, new codes and regulations."

Seline shares more about what all he expects to see in 2023 in terms of resilience innovation in the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


Together, the city and HCC will train Houstonians in resiliency preparedness. Image via Getty Images

City of Houston announces partnership college on 5th anniversary of Hurricane Harvey

preparing the city of Houston

Last week, Houston Mayor Sylvester Turner looked back on the past five years since Hurricane Harvey and made a lofty goal to provide the community with resiliency training.

The city of Houston and Houston Community College signed a memorandum of understanding that will address the city's goal to train 500,000 citizens, employees, small businesses, volunteers, and first responders in new resiliency training programs starting this fall.

The agreement was signed last week at the "Embracing Resiliency Symposium" hosted by the Resilience Innovation Hub, Amegy Bank, and HCC in front of 175 business, civic, community, education, and government leaders attending.

“I am pleased to announce the City of Houston’s partnership with Houston Community College’s new Resilience Center of Excellence and the Operations Training Facility and all the many ways we will collectively pave the path for a stronger and more prepared citizens, workforce, and community and a more resilient future,” Mayor Turner says at the event.

“Five years back, as we faced the wrath and impacts of Hurricane Harvey, it was a moment of reckoning for us as a city. It spurred us to think more cohesively about response and recovery; and most importantly, it urged us to think about building forward from recovery, from response towards resilience," he continues.

Starting this fall, the Houston community will have access to the following seven resiliency courses:

  • Resiliency 101 + Community Emergency Response Training (CERT)
  • Disaster Case Management
  • Facilities and Infrastructure
  • Disaster Recovery
  • Drones, Data Science, and Internet of Things
  • Public Safety and Rescue
  • Medical Triage

An additional 30 courses and programs will follow in 2023.

“As Mayor Turner recently stated, the lessons learned from Hurricane Harvey and subsequent disasters have identified one common take-away: When we work together as a team, Greater Houston is always resilient,” HCC Chancellor Cesar Maldonado says at the event. “In light of this observation, we must remain vigilant so these disasters will not continue to harm our families, our neighborhoods, our companies, our facilities and the community-at-large."

Earlier this summer, HCC announced that it is developing the Resilience Center of Excellence to aid the city’s resilience campaign. At the heart of this project is the 65,000-square-foot, $30 million Resiliency Operations Center, which will be built on a five-acre site HCC’s Northeast campus. The complex is scheduled to open in 2024.

"The HCC Resiliency Center of Excellence and Operations Training Facility will contribute to addressing preparedness and long-term mitigation from future floods, storms, snow and ice, pandemics and other challenges that have cost the region in the loss of lives, community, operations, and economic competitiveness," Maldonado continues.

HCC is working on a new center focused on resiliency on its Northeast Campus. Image via HCC

Houston college system plans to open $30M resiliency-focused center

to the rescue

Houston’s initiative to protect the city from catastrophes is getting a big boost from Houston Community College.

The college is developing the Resilience Center of Excellence to aid the city’s resilience campaign. At the heart of this project is the 65,000-square-foot, $30 million Resiliency Operations Center, which will be built on a five-acre site HCC’s Northeast campus. The complex is scheduled to open in 2024.

HCC estimates the operations center will train about 3,000 to 4,000 local first responders, including police officers and firefighters, during the first three years of operation. They’ll be instructed to prepare for, manage, and respond to weather, health and manmade hazards such as hurricanes, floods, fires, chemical spills, and winter freezes.

According to The Texas Tribune, the operations center will include flood-simulation features like a 39-foot-wide swift water rescue channel, a 15-foot-deep dive area, and a 100-foot-long “rocky gorge” of boulders.

The college says the first-in-the-nation Resilience Center of Excellence will enable residents, employers, civic organizations, neighborhoods, and small businesses to obtain education and certification aimed at improving resilience efforts.

“Our objective is to protect the well-being of our citizens and our communities and increase economic stability,” Cesar Maldonado, chancellor of HCC, said when the project was announced.

Among the programs under the Resiliency Center of Excellence umbrella will be non-credit courses focusing on public safety and rescue, disaster management, medical triage, and debris removal.

Meanwhile, the basic Resilience 101 program will be available to businesses and community organizations, and the emergency response program is geared toward individuals, families, and neighborhoods.

HCC’s initiative meshes with the City of Houston’s Resilient Houston, a strategy launched in 2020 that’s designed to protect Houston against disasters. As part of this strategy, the city has hired a chief resilience and sustainability officer, Priya Zachariah.

“Every action we take and investment we make should continue to improve our collective ability to withstand the unexpected shocks and disruptions when they arrive — from hurricanes to global pandemics, to extreme heat or extreme cold,” Mayor Sylvester Turner said last year. “The time is now to stop doing things the way we’ve always done them because the threats are too unpredictable.”

In an InnovationMap guest column published in February 2021, Richard Seline, co-founder of the Houston-based Resilience Innovation Hub, wrote that the focus of resilience initiatives should be pre-disaster risk mitigation.

“There is still work to be done from a legislative and governmental perspective, but more and more innovators — especially in Houston — are proving to be essential in creating a better future for the next historic disaster we will face,” Seline wrote.

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New report shows surge in startup activity in Houston and across Texas

by the numbers

Houston and the rest of Texas are experiencing a boom in the creation of startups.

One barometer of growth in startup activity: The Houston metro area saw a 92 percent rise from 2024 to 2025 in the number of account applications submitted to Bluevine, a banking platform for small businesses.

New data from Bluevine also shows healthy year-over-year growth in account applications submitted by entrepreneurs in Texas’ three other major metros:

  • 242 percent growth in the San Antonio area
  • 153 percent growth in the Austin area
  • 28 percent growth in Dallas-Fort Worth

Further evidence of Texas’ uptick in business creation comes from a new state-by-state analysis of U.S. Census Bureau data by digital mailbox provider iPostal1.

From 2019 to 2024, the number of new business applications jumped 60 percent in Texas, according to the iPostal1 analysis. Wyoming tops the list, with a five-year growth rate of 216 percent.

“The U.S. has no shortage of ambition, but opportunity isn’t spread evenly,” says Jeff Milgram, founder and CEO of iPostal1. “In states like New York, Florida, and Texas, entrepreneurship is booming — people are starting businesses, taking risks, and finding opportunity.”

“Other states are still catching up,” Milgram adds. “Sometimes it’s access to funding, sometimes local policy, or just the confidence that new ventures will be supported.”

Women own many of the new businesses sprouting in Texas, according to a new analysis of 2024-25 data from the U.S. Small Business Administration. The analysis, done by SimpleTiger, a marketing agency for software-as-a-service (SaaS), shows Texas ranks eighth for the highest concentration of women entrepreneurs (109 per 1,000 female residents) among all states. That rate is three percent higher than the national average.

“Women entrepreneurs are no longer a side story in small business growth; they’re a leading indicator of where local economies are expanding next,” SimplyTiger says. “When women-owned business density is high, it usually signals stronger access to customers, networks, and startup pathways that make it easier to launch and keep going.”

In a December news release, Gov. Greg Abbott highlights Texas’ nation-leading job gains over the past 12 months, driven by employers small and large.

“From innovative startups to Fortune 500 corporations, job-creating businesses invest with confidence in Texas,” Abbott says. “With our strong and growing workforce, we will continue to expand career and technical training programs for better jobs and bigger paycheck opportunities for more Texans.”

Houston poised to add 30,900 new jobs in 2026, forecast says

jobs forecast

Buoyed by the growing health care sector, the Houston metro area will add 30,900 jobs in 2026, according to a new forecast from the Greater Houston Partnership.

The report predicts the Houston area’s health care sector will tack on 14,000 jobs next year, which would make it the No. 1 industry for local job growth. The 14,000 health care jobs would represent 45 percent of the projected 30,900 new jobs. In the job-creation column, the health care industry is followed by:

  • Construction: addition of 6,100 jobs in 2026
  • Public education: Addition of 5,800 jobs
  • Public administration: Addition of 5,000 jobs

At the opposite end of the regional workforce, the administrative support services sector is expected to lose 7,500 jobs in 2026, preceded by:

  • Manufacturing: Loss of 3,400 jobs
  • Oil-and-gas extraction: Loss of 3,200 jobs
  • Retail: Loss of 1,800 jobs

“While current employment growth has moderated, the outlook remains robust and Houston’s broader economic foundation remains strong,” GHP president and CEO Steve Kean said in the report.

“Global companies are choosing to invest in Houston — Eli Lilly, Foxconn, Inventec, and others — because they believe in our workforce and our long-term trajectory,” Kean added. “These commitments reinforce that Houston is a place where companies can scale and where our economy continues to demonstrate its resilience as a major engine for growth and opportunity. These commitments and current prospects we are working on give us confidence in the future growth of our economy.”

The Greater Houston Partnership says that while the 30,900-job forecast falls short of the region’s recent average of roughly 50,000 new jobs per year, it’s “broadly in line with the muted national outlook” for employment gains anticipated in 2026.

“Even so, Houston’s young, skilled workforce and strong pipeline of major new projects should help offset energy sector pressures and keep regional growth on pace with the nation,” the report adds.

The report says that even though the health care sector faces rising insurance costs, which might cause some people to delay or skip medical appointments, and federal changes in Medicare and Medicaid, strong demographic trends in the region will ensure health care remains “a key pillar of Houston’s economy.”

As for the local oil-and-gas extraction industry, the report says fluctuations and uncertainty in the global oil-and-gas market will weigh on the Houston sector in 2026. Furthermore, oil-and-gas layoffs partly “reflect a longer-term trend as companies in the sector move toward greater efficiency using fewer workers to produce similar volumes,” according to the report.

Construction underway on first-of-its-kind 3D-printed community in Houston

Building a Sustainable Future

Houston is putting itself front-and-center to help make sustainable, affordable housing a reality for 80 homeowners in an innovative scalable housing community. Developer Cole Klein Builders has partnered with HiveASMBLD to pioneer what’s touted as the world’s first large-scale, one-of-a-kind, affordable housing development using 3D printing technology — merging robotics, design, and sustainability.

Located across from Sterling Aviation High School, near Hobby Airport, Zuri Gardens will offer 80 two-bedroom, two-bathroom homes of approximately 1,360 square feet, situated in a park-like setting that includes walking trails and a community green space.

Homes in Zuri Gardens will hit the market in early summer of 2026. Final pricing has yet to be determined, but Cole Klein Builders expects it to be in the mid-to-high 200s.

Interestingly, none of the homes will offer garages or driveways, which the developer says will provide a cost savings of $25,000-$40,000 per home. Instead of parking for individual units, 140 parking spaces will be provided.

Each two-story home is comprised of a ground floor printed by HiveASMBLD, using a proprietary low-carbon cement alternative by Eco Material Technologies that promises to enhance strength and reduce CO2 emissions. The hybrid homes will have a second floor built using engineered wood building products by LP Building Solutions. Overall, the homes are designed to be flood, fire, and possibly even tornado-proof.

The "Zuri" in Zuri Gardens is the Swahili word for “beautiful,” a choice that is fitting considering that the parks department will be introducing a five acre park to the project — with 3D-printed pavilions and benches — plus, a three-acre farm is located right across the street. The Garver Heights area is classified as a food desert, which means that access to fresh food is limited. Residents will have access to the farm’s fresh produce, plus opportunities to participate in gardening and nutrition workshops.

zuri gardens 3d-printed housing community First large-scale affordable housing project of 3D-printed homes rises in Houston Zuri Gardens is getting closer to completion. Courtesy rendering

Cole Klein Builders created Zuri Gardens in partnership with the Houston Housing Community Development Department, who provided infrastructure reimbursements for the roads, sewer lines, and water lines. In return, CKB agreed to push the purchase prices for the homes as low as possible.

Zuri Gardens also received $1.8 million dollars from the Uptown Tourism Bond, 34 percent of which must be used with minority-owned small businesses. Qualified buyers must fit a certain area of median income according to HUD guidelines, and homes must be owner-occupied at all times. Zuri Gardens already has an 800-person waitlist.

“They’re trying to bridge that gap to make sure there is a community for the homebuyers who need it — educators, law enforcement, civil workers, etc.,” Cole Klein Builders’ co-principal Vanessa Cole says. “You have to go through a certification process with the housing department to make sure that your income is in alignment for this community. It has been great, and everyone has been really receptive.”

Cole has also brought insurance underwriters to visit the site and to help drive premiums below regular rates for Houston homeowners, as claim risks for one of the 3D homes are extremely low.

Tim Lankau, principal at HiveASMBLD, notes that the 3D hybrid design allows for a more traditional appearance, while having the benefits of a concrete structure: “That’s where the floodwaters would go, that’s where you can hide when there’s a tornado, and that’s where termites would eat. So you get the advantages of it while having a traditionally-framed second floor.”

It’s important to note that Zuri Gardens is not located in a flood prone area, nor did it flood during Hurricane Harvey — being flood-proof is merely a perk of a cement house. The concrete that Eco Material Technologies developed is impervious. The walls are printed into hollow forms, which house rebar, plumbing, and accessible conduits for things like electrical lines and smart house features. Those walls are then filled with a foamcrete product that expands to form a “monolithic concrete wall.”

David McNitt, of Eco Material Technologies, explains that his proprietary concrete is made of PCV, and contains zero Portland cement. Instead, McNitt’s cement is made from coal ash and is 99 percent green (there are a few chemicals added to the ash). Regardless, it’s made from 100 percent waste products.

“This is a product that has really been landfilled before,” says McNitt. “It’s coal ash, and it’ll set within 8-10 minutes. It’s all monolithic, and one continuous pour — it’s literally all one piece.”

Eco Material Technologies’ concrete product is impressively durable. A traditional cinderblock wall will crush at around 800 psi, while this material crushes at about 8,000 psi.

“It’s ten times stronger than a cinderblock wall that can withstand hurricanes,” claims McNitt. “I don’t think you’d even notice a hurricane. It’ll be really quiet inside, too — so you won’t get interrupted during your hurricane party. It’s way over-engineered, it really is.”

The second story is built using weatherproof and eco-friendly products by LP Building Solutions. Their treated, engineered wood products come with a 50 year warranty, and their radiant barrier roof decking product blocks 97% of UV rays, and keeps attic temperatures 30° cooler than traditional building materials. These materials, combined with the concrete first floor, will keep heating and cooling costs low — something the folks at HiveASMBLD refer to as “thermal mass performance.”

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This article originally appeared on CultureMap.com.