Twelve Houston startups will pitch at the World Petroleum Congress, which will be hosted in Houston this year. Photo via Getty Images

A dozen Houston companies will take the stage next month for a pitch competition during the World Petroleum Congress at the George R. Brown Convention Center.

In all, 32 innovators have been selected to make presentations at the World Petroleum Congress' first-ever Innovation Zone. Presented by ConocoPhillips, the Innovation Zone will let startups showcase their solutions to challenges facing the energy sector. The winner of the pitch competition will receive the inaugural Energy Innovator Award.

The World Petroleum Congress is set for December 5-9.

The 12 Houston companies chosen for the Innovation Zone are:

  • CeraPhi Energy, whose technology helps companies transition to clean energy.
  • Chainparency, whose blockchain technology digitizes and secures records shared throughout the supply chain.
  • Criterion Energy Partners, an exploration and production company whose energy projects are co-located with commercial and industrial customers to promote emission reductions and improve operating efficiencies.
  • CruxOCM, whose technology powers autonomous control rooms in heavy industrial settings.
  • dataVediK, whose AI and machine learning technology fuels performance optimization, energy transition, and carbon footprint reduction at energy companies.
  • DrillDocs, whose software allows real-time analysis of activity at onshore and offshore drilling rigs.
  • Hess, an oil and gas exploration and production company that will show off technology enabling autonomous fracturing. (Hess is one of the sponsors of this year's World Petroleum Congress.)
  • Ionada Carbon Solutions, a producer of carbon capture systems.
  • Nesh, a creator of subject-matter avatars.
  • Oilify, whose WhaleShark technology advances the process of separating gas and solids.
  • Sourcenergy, which specializes in upstream energy and water intelligence supported by AI and machine learning.
  • Water Lens, whose mobile system provides lab-quality tests for over 30 water quality factors.

"For more than a century, innovation has enabled our industry to keep pace with the growing demand for safe and reliable energy," W.L. "Bill" Bullock Jr., executive vice president and chief financial officer of ConocoPhillips, said in an August news release. The Innovation Zone will shine a spotlight on "innovations that can propel our industry's purposeful journey through the energy transition and into the future," he added.

CERAWeek attendees identified the four energy tech companies to watch. Photo via Getty Images

Rice Alliance event identifies 4 most-promising energy tech companies at CERAWeek

startups to watch

Wondering what energy tech companies you should keep an eye on? Wonder no more.

As a part of 2021 CERAWeek by IHS Markit, the Rice Alliance for Technology and Entrepreneurship hosted a virtual pitch competition today featuring 20 companies in four sessions. Each entrepreneur had four minutes to pitch, and then a few more to take questions from industry experts.

"Of the companies here today, we've intentionally selected a diverse group," says Brad Burke, managing director of the Rice Alliance at the start of the event. "They range from companies looking for their seed funding to companies that have raised $20 million or more."

The following companies pitched at the event: Acoustic Wells, ALLY ENERGY, Bluefield Technologies, Cemvita Factory, Connectus Global, Damorphe, Ovopod Ltd., DrillDocs, GreenFire Energy, inerG, Locus Bio-Energy Solutions, Nesh, Pythias Analytics, REVOLUTION Turbine Technologies, Revterra, ROCSOLE, Senslytics, Subsea Micropiles, Syzygy Plasmonics, Transitional Energy, and Universal Subsea.

At the end of each session, attendees voted via Zoom poll on which startup had the most potential. According to the event attendees, the most promising energy tech companies are:

REVOLUTION Turbine Technologies

Asheville, North Carolina-based REVOLUTION Turbine Technologies, an inaugural Greentown Houston member company, is working to "put a green spin on power." The company's micro-Expansion Turbine System produces green power for digital oilfield and pipeline initiatives through the recovery of excess natural gas pressure.

"RTT's technology provides a scalable, clean energy source to reliably power digital oilfield and pipeline initiatives at a significantly low operating cost," says Christopher Bean, founder and CEO, in his presentation. "Never has it been more important to make production and pipeline operations greener, safer, and efficient."

Connectus Global

Connectus Global, based in Calgary, provides custom technology solutions that can increase productivity, profits, and competitiveness. Connectus' Real-Time Location System, or RTLS, uses Ultra-Wide Band for communication and triangulation while hosting a Radio Frequency Identification Device, which come in the form of badges, tags, and receivers.

"In our first year, we received $800,000 in revenue and are on track to hit our numbers — $3.6 million — at the end of this fiscal year," says Mike Anderson, CEO of the company, in his presentation." We have a global white labeling agreement with Honeywell and we make up about 75 percent of their digitized workforce management portfolio."

The company's U.S. office is located in Houston.

DrillDocs

Houston-based DrillDocs has created an automated drilling cuttings characterization service, called CleanSight, that supports an operator's understanding of their wellbore's state of stability and cleanness in real time.

"We're taking computer vision to the drilling rig," says Calvin Holt, CEO and co-founder at DrillDocs, in his presentation. "Now for the first time, drilling and geomechanics teams will have unique, real-time data to ascertain the well's condition."

Revterra

Revterra, a Houston-based company and inaugural Greentown Houston member company, is creating a flywheel energy storage system for long-duration grid-scale applications.

"For those of us in Texas, the power outages we experienced a couple weeks ago are a stark reminder that the stability and the resiliency of our electric grid should be a top priority as we transition to low-emission power sources," says Ben Jawdat, founder and CEO at Revterra, in his presentation. "Energy storage is a critical element in both grid stability and enabling our transition to sustainable energy."

Here's what not to miss at the first all-virtual CERAWeek by IHS Markit. Screenshot via virtual.ceraweek.com

5 can't-miss innovation events at CERAWeek featuring Houston speakers

where to be online

While usually hundreds of energy experts, C-level executives, diplomats, members of royal families, and more descend upon Houston for the the annual CERAWeek by IHS Markit conference, this year will be a little different. Canceled last year due to COVID-19, CERAWeek is returning — completely virtually.

The Agora track is back and focused on innovation within the energy sector. The Agora track's events — thought-provoking panels, intimate pods, and corporate-hosted "houses" — can be accessed through a virtual atrium.

Undoubtedly, many of the panels will have Houston representatives considering Houston's dominance in the industry, but here are five innovation-focused events you can't miss during CERAWeek that feature Houstonians.

Monday — New Horizons for Energy & Climate Research

The COVID-19 pandemic has made vivid and real the risks of an uncontrolled virus. Risks posed by climate change are also becoming more palpable every day. At the forefront of understanding these risks, universities are developing solutions by connecting science, engineering, business, and public policy disciplines. Along with industry and governments, universities are critical to developing affordable and sustainable solutions to meet the world's energy needs and achieve net-zero emission goals. Can the dual challenge of more energy and lower emissions be met? What is some of the most promising energy and climate research at universities? Beyond research, what are the roles and responsibilities of universities in the energy transition?

Featuring: Kenneth B. Medlock, III, James A. Baker, III, and Susan G. Baker Fellow In Energy And Resource Economics, Baker Institute and Senior Director, Center For Energy Studies at Rice University

Catch the panel at 1 pm on Monday, March 1. Learn more.

Tuesday — Conversations in Cleantech: Powering the energy transition

With renewables investment outperforming oil and gas investment for the first time ever in the middle of a pandemic, 2020 was a tipping point in the Energy Transition. Low oil prices intensified energy majors' attention on diversification and expansion into mature and emerging clean technologies such as battery storage, low-carbon hydrogen, and carbon removal technologies. Yet, the magnitude of the Energy Transition challenge requires an acceleration of strategic decisions on the technologies needed to make it happen, policy frameworks to promote public-private partnerships, and innovative investment schemes.

Three Cleantech leaders share their challenges, successes, and lessons learned at the forefront of the Energy Transition. What is their vision and strategy to accelerate lowering emissions and confronting climate change? Can companies develop clear strategies for cleantech investments that balance sustainability goals and corporate returns? What is the value of increasing leadership diversity for energy corporations? Can the Energy Transition be truly transformational without an inclusive workforce and a diverse leadership?

Featuring: Emily Reichert, CEO of Greentown Labs, which is opening a location in Houston this year.

The event takes place at 11:30 am on Tuesday, March 2. Learn more.

Wednesday — Rice Alliance Venture Day at CERAWeek

The Rice Alliance for Technology and Entrepreneurship pitch event will showcase 20 technology companies with new solutions for the energy industry. Each presentation will be followed by questions from a panel of industry experts.

Presenting Companies: Acoustic Wells, ALLY ENERGY, Bluefield Technologies, Cemvita Factory, Connectus Global, Damorphe, Ovopod Ltd., DrillDocs, GreenFire Energy, inerG, Locus Bio-Energy Solutions, Nesh, Pythias Analytics, REVOLUTION Turbine Technologies, Revterra, ROCSOLE, Senslytics, Subsea Micropiles, Syzygy Plasmonics, Transitional Energy, and Universal Subsea.

The event takes place at 9 am on Wednesday, March 3. Learn more.

Thursday — How Will the Energy Innovation Ecosystem Evolve?

Although the cleantech innovation ecosystem—research institutions, entrepreneurs, financiers, and support institutions—is diverse and productive, converting cleantech discoveries and research breakthroughs into commercially viable, transformative energy systems has proven difficult. With incumbent energy systems economically efficient and deeply entrenched, cleantech innovation faces a fundamental dilemma—the scale economies necessary to compete require a large customer base that does not yet exist. How is our clean energy innovation ecosystem equipped to be transformative? What needs to be strengthened? Is it profitable to focus on individual elements, or should we consider the system holistically, and reframe our expectations?

Featuring: Barbara Burger, vice president of innovation at Chevron and president at Chevron Technology Ventures

The event takes place at 7:30 am on Thursday, March 4. Learn more.

Friday — Cities: Managing crises & the future of energy

Houston is the capital of global energy and for the past four decades the home of CERAWeek. Mayor Sylvester Turner will share lessons from the city's experience with the pandemic, discuss leadership strategies during times of crisis, and explore Houston's evolving role in the new map of energy.

The event takes place at 8 am on Friday, March 5. Learn more.

Here's what Houston startups won prizes at the inaugural Venture Houston conference. Photo via Getty Images

Inaugural Houston Venture startup pitch competition names big winners and doles out nearly $1M

taking home the W

Just a few months ago, Venture Houston 2021 was just an idea. Now, the two-day conference concluded with over 2,500 registrants and doled out nearly $1 million in cash and investment prizes to startups.

The idea was to bring together startups, investors, corporations, and anyone who cares to advance the Houston tech ecosystem, says Sandy Guitar, managing director at HX Venture Fund, at the closing event. The conference, which was put on by HXVF, the Houston Angel Network, the Rice Alliance, and Houston Exponential, wrapped up with the announcement of nine startups taking home investment or cash prizes.

In its first year, the Venture Houston conference attracted over 266 startup applications, and a group of Houston innovation leaders named 30 semifinalists that pitched on Thursday, February 4. On Friday, February 5, seven finalists pitched:

  • Koda Health
  • Spark Biomedical Inc
  • PATH EX, Inc.
  • Conversifi
  • CellChorus
  • MacroFab, Inc.
  • Mainline

The top three startups in the competition took home cash prizes — Macrofab won first place and $15,000 from Halliburton Labs, Spark Biomedical won second place and $10,000 from Softeq, and PathEx won third place and $5,000 from ChampionX.

  • Work & Mother won $250,000 from The Artemis Fund
  • MacroFab won $250,000 — $100,000 from Mercury Fund and $150,000 from Carnrite Ventures
  • Conversifi won $200,000 — $100,000 from Next Coast Ventures and $100,000 from Live Oak Venture Partners
  • Koda Health won $50,000 from Houston Angel Network
  • CellChorus won $50,000 from Texas Halo Fund
  • Nesh won $50,000 from Plug and Play
  • CemvitaFactory won $25,000 from baMa

Two previously announced prizes — $500,000 from Fitz Gate Ventures and $250,000 from Montrose Lane — were not given out.

The Venture Houston organizers are already looking forward to next year's program, but in the meantime Guitar had a parting call to action.

"Keep helping your fellow entrepreneur," she says, "that's really what Venture Houston 2021 is really about at the end of the day. The entrepreneur journey is a difficult one — often a lonely one — and sometimes one of hard knocks. Please keep finding entrepreneurs within your ecosystem. Let's help them with our advice, our capital, and our understanding."

Finding funding might be harder during the pandemic. But there are some startups thinking outside the box to attain theirs. Miguel Tovar/University of Houston

How Houston startups can find funding in the age of coronavirus

Houston voices

Almost eight months in to the pandemic and many startups are still fighting to survive. Finding funding has become harder in an era the New York Times calls "The Great Unwinding." But not every startup is succumbing to a bleak fate. Some have shown unique strategies for attaining funding. Here, we'll delve into a few examples of startup companies whose founders have managed to snag funding and stay afloat amid the crashing waters of coronavirus.

Government contracts

Payam Banazadeh, CEO of Capella Space, told Graham Winfrey, senior technology editor for Inc., that it would behoove tech startups to look into acquiring government contracts if possible. His Silicon Valley-based satellite communications startup snagged a lucrative government contract with the Department of Defense. "The government seeks startups that are doing unique things. If they find a product they like, they're going to pursue it. Government contracts help raise additional funding while also de-risking companies in the eyes of investors," Banazadeh said.

Funding conversations matter

Nesh is a company based in Houston that acts as a smart assistant for the energy industry. The startup spent the pandemic engaged in conversations with potential investors. "It's easier to talk to investors at this time. We've had more conversations in the past few months than all of 2019, but nobody is willing to write checks just yet," said Sidd Gupta, founder of Nesh, to Crunchbase News, a tech startup-centric outlet.

The Houston-based company also pivoted by expanding into other oil and gas areas like renewables. Nesh even decided to make its platform accessible free of charge during the shutdown.

Take matters into your own hands

Laally is a breastfeeding assistance device company. During their funding strategizing, they examined all the usual funding avenues: VC, angels, debt, non-profit and potential partnerships with bigger entities. Most of these sources asked for proof of concept and a proven history of solid sales before even thinking of putting money on the table.

Well, that wasn't possible for founders Max and Kate Spivak. They decided to go it alone. Self-funding. "As a family and rookie entrepreneurs, we made the decision to put our money in the balance and hire a partner for the tech part of the business," Max Spivak said told Crunchbase News.

"Even when things got rough as the pandemic worsened, and they did get very rough for us, we didn't have pressure from investors to liquidate assets or investors demanding their money back. That's because we were our own funders," said Kate Spivak.

Creativity can conquer COVID-19

Sometimes adversity is the mother of creativity. These three startup founders stepped outside the box of traditional funding strategies. They discovered ways to change their companies and attain funding during a pandemic that has its foot on the neck of the economy.

Thanks to people like Sidd Gupta, Payam Banazadeh, and the Spivaks, startup founders have a better idea of what they need to do for their startups to live another day. For their companies to see a light at the end of an 8-month long tunnel. The pandemic might have our faces covered, our friends at arm's length, and our jobs in limbo. But it cannot strip away the power of human ingenuity, innovation, and creativity. The founders named above are walking proof.

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This article originally appeared on the University of Houston's The Big Idea. Rene Cantu, the author of this piece, is the writer and editor at UH Division of Research.

These 10 companies are ones to look out for. Getty Images

Rice Alliance names 10 most promising energy technology companies at its annual forum

Best of the best

From fast-charging batteries and hydrogen fuel alternatives to metals recycling and artificial intelligence-driven data tools, energy tech startups have a lot to offer the industry.

After nearly 60 pitches, the Rice Alliance for for Technology and Entrepreneurship named 10 startups to look out for in the energy industry. The announcement was made at the conclusion of the annual Energy and Clean Technology Venture Forum hosted at Rice University on September 11.

Of the 10, five hail from Houston. Check out this year's energy tech startups to look out for.

Sensytec

Fresh off a win from Houston's inaugural MassChallenge Texas cohort, Houston-based Sensytec again scored big. Sesnsytec's technology is known as the "smart concrete" because they've created a device that can be embedded into concrete and monitor its structure in real time. The company was founded out of the University of Houston in 2016 by Ody de la Paz.

Rheidiant

Another Houston-based company, Rheidiant uses industrial Internet of Things to optimize data from the pipelines. As a result, Rheidiant's technology can increase productivity, reduce leaks, quickly respond in emergency situations, and enhance visibility in the field. Rheidiant was founded in 2014 by CEO Murat Ocalan.

Nesh

Houston-based Nesh has created a smart assistant for oil and gas. Using artificial intelligence, Nesh can answer any question from an oil and gas employee to improve their decision-making process and cut down on the time it takes to find solutions. Nesh was founded in 2018 by Sidd Gupta and the company closed its seed round in April.

GBatteries

GBatteries, based in Ottawa, Canada, is changing the lithium battery charging game. With a mission of revolutionizing the electric car industry, GBatteries has created an artificial intelligence-backed technology that can charge a lithium battery to half full in 5 minutes. The company has 10 patents granted and 28 pending and has pilot programs in the works with automotive companies.

HARBO Technologies

Tel Aviv, Israel-based HARBO Technologies bills itself as the fastest and most effective oil spill response system in the world.The company's T-Fence system can be deployed quickly and by a team of as little as two people. HARBO was founded in 2013 by CEO Boaz Ur and has raised three rounds of funding, according to Crunchbase.

Sensorfield

It's not the first time Houston-based Sensorfield has been deemed most promising by the Rice Alliance. The company has created easy to install, wireless devices for monitoring throughout the industrial process. In May, the startup was selected for Chevron Technology Ventures' Catalyst Program.

MolyWorks Materials Corp.

California startup, MolyWorks Materials Corp., is improving the way industrial materials are recycled by building by creating a network of distributed recycling and additive manufacturing. Old metals materials go in, and metallic powder for manufacturing new products come out.

Lilac Solutions

Oakland, California-based Lilac Solutions exists to enhance lithium production as the demand rises with the growth of the electronic vehicles industry. Lilac has created a unique ion exchange technology that can lower the cost of lithium production while increasing the speed. The company is currently operating pilot programs.

Mission Secure

Mission Secure Inc. has created an industrial control system that can protect energy companies from potential cybersecurity threats as well as educate on the process. Based in Charlottesville, Virginia, MSI is venture backed and serving clients in Houston.

Syzygy Plasmonics

Houston-based Syzygy Plasmonics is fresh off a $5.8 million series A funding round it closed in August. The company is creating a hydrogen fuel cell technology that produces a cheaper source of energy that releases fewer carbon emissions. The hydrogen-fueled technology originated out of research done over two decades by two Rice University professors, Naomi Halas and Peter Nordlander. Earlier this summer, the Rice Alliance named Syzygy a most promising startup at the Offshore Technology Conference.

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California-founded biotech startup relocates to join Houston's emerging bioeconomy

Cameron Owen had an idea for a synthetic biology application, and he pitched it to a handful of postdoctoral programs. When he received the feedback that he didn't have enough research experience, he decided to launch a startup based in San Diego around his idea. He figured that he'd either get the experience he needed to re-apply, or he'd create a viable company.

After three years of research and development, Owen's path seems to have taken him down the latter of those two options, and he moved his viable company, rBIO, to Houston — a twist he didn't see coming.

“Houston was not on my radar until about a year and a half ago,” Owen says, explaining that he thought of Houston as a leading health care hub, but the coasts still had an edge when it came to what he was doing. “San Diego and the Boston area are the two big biotech and life science hubs.”

But when he visited the Bayou City in December of 2021, he says he saw first hand that something new was happening.

“Companies from California like us and the coastal areas were converging here in Houston and creating this new type of bioeconomy,” he tells InnovationMap.

Owen moved to Houston last year, but rBIO still has an academic partner in Washington University in St. Louis and a clinical research organization it's working with too, so he admits rBIO's local footprint is relatively small — but not for long.

"When we look to want to get into manufacturing, we definitely want to build something here in Houston," he says. "We’re just not to that point as a company."

In terms of the stage rBIO is in now, Owen says the company is coming out of R&D and into clinical studies. He says rBIO has plans to fundraise and is meeting with potential partners that will help his company scale and build out a facility.

With the help of its CRO partner, rBIO has two ongoing clinical projects — with a third coming next month. Owen says right now rBIO is targeting the pharmaceutical industry’s biologics sector — these are drugs our bodies make naturally, like insulin. About 12 percent of the population in the United States has diabetes, which translates to almost 40 million people. The demand for insulin is high, and rBIO has a way to create it — and at 30 percent less cost.

This is just the tip of the iceberg — the world of synthetic biology application is endless.

“Now that we can design and manipulate biology in ways we’ve never been able to before,” Owen says, "we’re really only limited by our own imagination.”

Synthetic biology is a field of science that involves programing biology to create and redesign natural elements. While it sounds like science fiction, Owen compares it to any other type of technology.

“Biology really is a type of software,” he says. “Phones and computers at their core run on 1s and 0s. In biology, it’s kind of the same thing, but instead of two letters, it’s four — A, C, T, and G.”

“The cool thing about biology is the software builds the hardware,” he continues. “You put that code in there and the biology builds in and of itself.”

Owen says the industry of synthetic biology has been rising in popularity for years, but the technology has only recently caught up.

“We’re exploring a brave new world — there’s no doubt about that,” Owen says.

Houston Airports soar with first-class awards in international ceremony

top of the line

We can now dub Houston the city of first-class airports and first-class service.

During the 2023 Skytrax World Airport Awards in Amsterdam, the Houston airport system earned several prestigious honors, including a second consecutive five-star rating.

Skytrax is the leading international air transport rating organization; they determine their ratings based on annual audits of every airport. This year, the Houston airport system won in a new category that was unveiled at the ceremony – “Best Art in the Airport” – which was determined by a panel of judges.

Mario Diaz, the director of aviation for Houston Airports, said in a press release that superior customer service is the “guiding light” for the city’s airport system.

“Excellent customer service is at our core; an expansive and eclectic arts program, just awarded World’s Best Art Program in 2023, provides a meaningful and memorable experience,” said Diaz.

The awards continued to stack up. William P. Hobby Airport maintained its five-star rating for the second year in a row. It is one of 18 total five-star airports in the world, but the one and only five-star Skytrax airport in North America.

Other accolades the Hobby Airport earned include:

  • Best Regional Airport in North America, for the second consecutive year
  • No. 2 Best Airport in the United States
  • No. 3 Best Airport in North America

George Bush Intercontinental Airport (IAH) maintained its four-star classification for the sixth year in a row. It was also named the fourth best airport in North America, and third best in the United States.

Houston mayor Sylvester Turner said the Skytrax awards reaffirm the city airports’ “dedication to detail and commitment to customer service.”

“Houston truly is a global city where our guests are valued and celebrated,” he praised. “Another year of [five]-star and [four]-star ratings is proof that the investments we continue to make in our Houston Airports arts program, airport infrastructure and technology and team members are smart and successful investments that lead to a world-class and award-winning passenger experience.”

More information about the awards can be found on fly2houston.com.

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This article originally ran on CultureMap.

Houston expert: Here's why your top candidate turned down your job offer

guest column

One of the most disappointing (and costly) things as a hiring manager is when your top candidate declines the job offer. You spend months defining target skills and characteristics, reviewing résumés and interviewing candidates to narrow down to your finalist of choice. You put together what you believe is a strong offer, and the candidate says “no.” What went wrong?

It’s not an employer’s job market anymore. In this transformed workplace, and at a time of historically low unemployment, it is very much an employee’s market, and he/she can afford to be selective. Below are some common reasons candidates turn down job offers and what you can do to prevent them.

No. 1: The interview process took too long

It takes time to identify the right fit, and a typical hiring process will often involve 2-3 interviews with decision makers in different locations. You also want to pinpoint a candidate you like and compare him/her to other candidates. When all is said and done, you’re often looking at an interview process that can take 6-8 weeks. During this time, it’s critical to stay in touch with the candidate. A simple email with a status update will help keep them engaged. This is also a great time to check references, showing the candidate your continued interest.

While you’re focused on filling the position, it’s easy to forget candidates have deadlines, too. A lengthy interview process with periods of little interaction can make a candidate feel you don’t respect his/her time or make your company appear disorganized, something they may be leery of based on past experience. Setting expectations upfront and maintaining open lines of communication are key in this candidate-driven environment.

Equally important to an efficient hiring process is encouraging non-essential decision makers to let go after a certain point. For example, once a small sized business graduates to a midsized company, a CEO should not make the mistake of thinking they have to talk to every single prospect. They need to approve them. Delegating and trust are key.

No. 2: You didn’t ‘sell’ the opportunity enough

It’s easy to forget interviews are as much about the candidate interviewing you as you interviewing the candidate. While you want to assess the person’s skills and cultural fit, the candidate wants to know how the role will match his/her personal and professional goals. Heck, they want to know how it stacks up against other jobs for which they might be applying!

Career growth is something every candidate wants. It’s critical for the hiring manager to discuss training and personal development opportunities. This is particularly important for millennials, who are often more motivated by the ability to learn and grow than they are by an increase in financial compensation. It’s also important to talk about the company culture and what makes you stand out. Bottom line: You want the candidate to leave the interview knowing he/she will be appreciated by your company and will get an experience that can’t be found elsewhere. To this end, expressing genuine interest in their life outside of work (loved ones, what makes them tick, etc.) can make all the difference.

No. 3: Lack of employer brand appeal

Companies spend a lot of time branding their products and services but don’t always think about how they look to future employees. Your M.O. is how you show candidates what it’s like to work for you. This includes their overall interview process experience, reviews on websites like Glassdoor, as well as posts your company and employees share on social media.

Let candidates get to know your company through posts. Show your team having fun together, being involved in the community and as customer-focused professionals. Employees also give hints about their work experience in their own social content. If they’re happy, it’ll show in their online activity.

These first three reasons for why a job offer might be turned down are all about how a hirer makes a candidate feel, but the fine print matters too.

No. 4: Job duties

It may seem like a no-brainer that a job description should be well-written, but more often than not, it’s unclear what will be expected of said employee. When you do the internal work ahead of time, getting alignment on what’s required and the intricacies of the existing (or new) position, it leaves little room for misunderstanding and/or disappointment post-hire.

No. 5: Compensation and benefits

Lastly, a strong compensation and benefits package is critical in securing your top pick. For some roles, that will mean an offer heavily weighed on the salary side. For others, it will be uncapped commissions or the opportunity for equity. Make sure the package is competitive with the industry, and will appeal to your ideal candidate and make him/her want to join your team.

Remember to think “outside the box” with extra benefits like flexible work hours, the ability to work remotely, PTO/unlimited sick days or vacation. The cost to implement these perks is low, but they often mean more to the candidate than higher pay.

In today’s employee-driven job market, top candidates are looking for a comprehensive package, growth opportunities, and a welcoming work environment that will provide lasting happiness and satisfaction.

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Hazel Kassu is the managing director of Houston-based recruiting firm, Sudduth Search.