Matthew Costello, Kristina Haag, and Greg Wright are this week's Houston innovators to know. Courtesy photos

It's the penultimate Monday of 2019, which means it's also the penultimate roundup of Houston innovators to know this week.

Today's featured innovators include an entrepreneur revolutionizing the maritime shipping industry, a fashion designer striving for comfort in Houston's long summers, and a startup advocate shining a spotlight on cybersecurity.

Matthew Costello, co-founder and CEO of Voyager

Matthew Costello Voyager

Houston-based Voyager, co-founded by Matthew Costello, has created a software solution for inefficient communication practices of the maritime shipping industry. Photo courtesy of Voyager

While in business school, Matthew Costello could not kick the thought of all the inefficiencies within the maritime shipping industry. He asked a friend, Bret Smart, to help him look into some of the logistical communications issues within the industry. The two co-founders of Houston-based Voyager started asking some questions for all the different parties involved in shipping across seas.

"The data we got back was pretty alarming," Costello says on this week's episode of the Houston Innovators Podcast. "It basically showed that whoever you speak to in the maritime industry, people are spending about 40 percent of their day on what we would consider low-value, low-complexity tasks." Read more and stream the podcast here.

Kristina Haag, founder of Cotidíe

Kristina Haag worked a corporate job that required her to run around Houston. She thought of her new fashion line out of wanting stylish clothes conducive to Houston's climate. Lauren Marek/Cotidié

Houston is a humid subtropical climate — the majority of the year brings hot and sticky weather. Local entrepreneur Kristina Haag found herself struggling to find traditional clothing that is comfortable in the Texas heat, so she created it herself.

"With Cotidié, it is all about the functionality of the clothing," says Haag, founder of the clothing line Cotidié. "It is more traditional items, but the use of technical fabrics is our differentiating factor."

The online retailer, which launched in June 2019, offers pieces specifically tailored for women who are up against Houston's hot and muggy climate. Read more here.

Greg Wright, founder of Hatch Pitch

Houston-based Hatch Pitch will host two competitions in spring of 2020 — one marks the return of the competition to the Bayou City. Photo courtesy of Hatch Pitch

For eight years, Greg Wright has been organizing a SXSW pitch competition in Austin for startups from around the world that are using technology to improve life. In 2020, Wright is bringing Houston-based Hatch Pitch back into the Bayou City — a goal he's had for a while — for a new cybersecurity-focused event.

"Many people know us as being associated with Austin and SXSW, but not many people know us as being based in Houston," Wright tells InnovationMap. "There's been a big push to bring Hatch back to Houston, and what we've been struggling with is finding the right vehicle."

After Hatch Pitch Summit returns to Austin for its ninth year on March 16, Cyber Hatch will be hosted by the annual Houston Cyber Summit on April 28. Read more here.

Houston-based Hatch Pitch will host two competitions in spring of 2020 — one marks the return of the competition to the Bayou City. Photo courtesy of Hatch Pitch

Pitch competition returns to Houston with cybersecurity-focused event

Back to Hou

For eight years, Greg Wright has been organizing a SXSW pitch competition in Austin for startups from around the world that are using technology to improve life. In 2020, Wright is bringing Houston-based Hatch Pitch back into the Bayou City — a goal he's had for a while — for a new cybersecurity-focused event.

"Many people know us as being associated with Austin and SXSW, but not many people know us as being based in Houston," Wright tells InnovationMap. "There's been a big push to bring Hatch back to Houston, and what we've been struggling with is finding the right vehicle."

After Hatch Pitch Summit returns to Austin for its ninth year on March 16, Cyber Hatch will be hosted by the annual Houston Cyber Summit on April 28. Applications for both competitions are open and available online.

"We are excited to bring Hatch Pitch to Houston for the first time since 2013," says Wright, founder of the competition, in a press release. "The gathering of all this expertise at Houston Cyber Summit is the perfect place to foster innovation. It's an opportunity to meet and exchange ideas between startups, investors, customers, partners, leaders and change-makers."

The Houston Cyber Summit, which is going into its fourth year, will introduce a new innovation track to the event, which attracts cybersecurity experts from across industries. The pitch competition will shine a spotlight on early-stage companies creating safety and security online.

"The Houston Cyber Summit annually brings together a highly qualified, trusted network of business, government and academic leaders from across the Greater Houston region and beyond," says Umesh Verma, founder of Houston Cyber Summit and CEO of BLUE LANCE. "Partnering with industry leader Hatch Pitch, adds a new and exciting dimension to the cybersecurity and privacy landscape of our region and creates a new set of high paying jobs."

For each of the two spring competitions, four finalists will be selecting from hundreds of applications from companies around the world. All eight finalists will have access to mentors before pitching at the live events where they will field questions from the panel of judges. Similar to years prior, the pitches will be live streamed.

Over the past near decade, Hatch Pitch finalists have gone on to raise over $360 million and seen 11 successful exits. Recently Houston-based Braincheck, which won the competition in 2016, raised an $8M series A round earlier this year.

Take a good look at these Houston entrepreneurs' faces, because you might be seeing them in downtown Austin next weekend for SXSW. Photos courtesy

5 Houston innovators headed to SXSW to know this week

Who's Who

Welcome to a special edition of InnovationMap's weekly innovators to know series. This week has more innovators featured than ever, and we're highlighting a particular group of people: The Houston founders headed for SXSW in Austin later this week. From startup founders, coworking space leaders, and pitch competition organizers, here's the Houston SXSW attendees you should know about.

Scott Parazynski, CEO of Fluidity Technologies

Courtesy of Fluidity

Houston-based Fluidity Technologies and its drone controller, FT Aviator, will be presenting at the 11th annual SXSW Pitch event on Saturday, March 9, at 5 p.m. The company has been named a finalist in the Hyper-Connected Communities category. Fluidity is lead by CEO Scott Parazynski, a former NASA astronaut, pilot, and physician. The FT Aviator has the potential to revolutionize drone technology. The joystick-like controller is based off movement in space, Parazynski says, and is less prone to user error by someone not as well trained in drone operation.

Fluidity will find out if it wins in its category on Sunday, March 10, at 6:30 p.m. at the SXSW Pitch awards program.

Lawson Gow, founder and CEO of The Cannon

Courtesy of The Cannon

There's no better setting to talk Texas entrepreneurialism than a stage at SXSW, and that's what Lawson Gow, founder and CEO of The Cannon, is going to be doing on the "Austinpreneur: The Texas Startup Manifesto" panel presented by Capital Factory on Saturday, March 9, at 11 am.

Gow, who is the son of InnovationMap's parent company's CEO, has been juggling a lot since the launch of Cannon Ventures last year and the anticipation of The Cannon's new West Houston 120,000-square-foot facility, which is expected to deliver in May.

Gabriella Rowe, CEO of Station Houston

Courtesy of Station Houston

Gabriella Rowe, the fearless leader of startup acceleration hub, Station Houston, is headed for the state capital to talk, well, capital. Rowe will be a panelist on the "Startup Funding: From Apprenticeships to Professions" panel on Saturday, March 9, at 12:30 pm.

Rowe has served as CEO of Station Houston since August. The nonprofit has a lot going on ahead of The Ion's launch, of which the Station is the programming partner. Read more about that — and why Rowe says wild horses couldn't drag her out of Houston —in her Featured Innovator piece.

Katharine Forth, founder and CEO of Zibrio

Courtesy of Zibrio

Another Houston company selected as a finalist of the 11th annual SXSW Pitch event is Zibrio SmartScale, which is in the Health and Wearable category and is presenting on Sunday, March 10, at 5 pm. The company is all about balance. Its product, a smart scale that tracks balance, aims to reduce dangers that come with poor balance — injuries, deaths, and costs from falls. Katharine Forth leads the company as CEO and founder. The company was a member of TMCx's 2015 medical devices cohort.

Right after pitching, Forth will find out if her company wins in its category on Sunday, March 10, at 6:30 p.m. at the SXSW Pitch awards program.

Greg Wright, founder of HATCH Pitch

Courtesy of HATCH

For the eighth year, Houston-based HATCH Pitch is headed to Austin for SXSW to host its pitch competition focused on startups making the world a better place. Greg Wright, founder of the pitch program, will be there leading the event, which takes place on Monday, March 11, from 10 am to noon. The competition will be between four finalists. While only invited guests guests can attend, the pitches will be streamed online in an interactive way, so viewers can post comments or questions to the mentors, pitchers, and judges.

Houston-based HATCH Pitch has revealed its four finalists. The startups will take the stage during SXSW in March. Courtesy of HATCH Pitch

Houston-based pitch contest announces 2019 finalists ahead of SXSW competition

Get cracking

For the eighth year, Houston-based HATCH Pitch is headed to Austin for SXSW to host its pitch competition focused on startups making the world a better place.

This year's competition, which takes place on March 11, will be between four finalists. While the competition is invite only to guests, the pitches will be streamed online in an interactive way, so viewers can post comments or questions to the mentors, pitchers, and judges.

  • Sydney-based Edwel Energy is an app that allows users to compare the carbon footprint of millions of different products and services to enhance their eco-friendly decision-making process.
  • eHealthNow, based in Philadelphia, is the first HIPAA compliant platform that optimizes treatment plans for cancer patients in China by using oncologists overseas.
  • Dallas-based Mambo, an innovative webapp, allows for communities to customize member experiences, increase the sense of belonging, and grow revenue.
  • Neuroflow, another Philadelphia-based startup, is a health tech and analytics company that has a tool that promotes behavioral health access and engagement in order to improve outcomes, overall wellness, and cost of care.

"We chose these four startups because they are solving difficult problems that have real impact on real people," Greg Wright, founder of HATCH, says. "Their focus is on health, wellness, and environmental sustainability. Their success will make life better for overlooked groups and communities."

HATCH, a nonprofit organization that began in 2012, has dozens of alumni that have gone on to raise over $340 million and had 10 exits. The contest's 2019 mentors and judges have yet to be announced, but some of the past judges include Werner Vogels of Amazon, Kerry Rupp of True Wealth Ventures, Juliana Garaizar of TMCx, and more.

"The goal of HATCH Pitch is to provide coaching and connections to tech startups making life better," Wright says. "I'm proud that we have remained focused on this objective by evolving our summit event to provide maximum benefit to the selected finalists by surrounding them with the experience of our accomplished alumni, mentors, investors, and potential customers."

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Houston wearable biosensing company closes $13M pre-IPO round

fresh funding

Wellysis, a Seoul, South Korea-headquartered wearable biosensing company with its U.S. subsidiary based in Houston, has closed a $13.5 million pre-IPO funding round and plans to expand its Texas operations.

The round was led by Korea Investment Partners, Kyobo Life Insurance, Kyobo Securities, Kolon Investment and a co-general partner fund backed by SBI Investment and Samsung Securities, according to a news release.

Wellysis reports that the latest round brings its total capital raised to about $30 million. The company is working toward a Korea Securities Dealers Automated Quotations listing in Q4 2026 or Q1 2027.

Wellysis is known for its continuous ECG/EKG monitor with AI reporting. Its lightweight and waterproof S-Patch cardiac monitor is designed for extended testing periods of up to 14 days on a single battery charge.

The company says that the funding will go toward commercializing the next generation of the S-Patch, known as the S-Patch MX, which will be able to capture more than 30 biometric signals, including ECG, temperature and body composition.

Wellysis also reports that it will use the funding to expand its Houston-based operations, specifically in its commercial, clinical and customer success teams.

Additionally, the company plans to accelerate the product development of two other biometric products:

  • CardioAI, an AI-powered diagnostic software platform designed to support clinical interpretation, workflow efficiency and scalable cardiac analysis
  • BioArmour, a non-medical biometric monitoring solution for the sports, public safety and defense sectors

“This pre-IPO round validates both our technology and our readiness to scale globally,” Young Juhn, CEO of Wellysis, said in the release. “With FDA-cleared solutions, expanding U.S. operations, and a strong AI roadmap, Wellysis is positioned to redefine how cardiac data is captured, interpreted, and acted upon across healthcare systems worldwide.”

Wellysis was founded in 2019 as a spinoff of Samsung. Its S-Patch runs off of a Samsung Smart Health Processor. The company's U.S. subsidiary, Wellysis USA Inc., was established in Houston in 2023 and was a resident of JLABS@TMC.

Elon Musk vows to launch solar-powered data centers in space

To Outer Space

Elon Musk vowed this week to upend another industry just as he did with cars and rockets — and once again he's taking on long odds.

The world's richest man said he wants to put as many as a million satellites into orbit to form vast, solar-powered data centers in space — a move to allow expanded use of artificial intelligence and chatbots without triggering blackouts and sending utility bills soaring.

To finance that effort, Musk combined SpaceX with his AI business on Monday, February 2, and plans a big initial public offering of the combined company.

“Space-based AI is obviously the only way to scale,” Musk wrote on SpaceX’s website, adding about his solar ambitions, “It’s always sunny in space!”

But scientists and industry experts say even Musk — who outsmarted Detroit to turn Tesla into the world’s most valuable automaker — faces formidable technical, financial and environmental obstacles.

Feeling the heat

Capturing the sun’s energy from space to run chatbots and other AI tools would ease pressure on power grids and cut demand for sprawling computing warehouses that are consuming farms and forests and vast amounts of water to cool.

But space presents its own set of problems.

Data centers generate enormous heat. Space seems to offer a solution because it is cold. But it is also a vacuum, trapping heat inside objects in the same way that a Thermos keeps coffee hot using double walls with no air between them.

“An uncooled computer chip in space would overheat and melt much faster than one on Earth,” said Josep Jornet, a computer and electrical engineering professor at Northeastern University.

One fix is to build giant radiator panels that glow in infrared light to push the heat “out into the dark void,” says Jornet, noting that the technology has worked on a small scale, including on the International Space Station. But for Musk's data centers, he says, it would require an array of “massive, fragile structures that have never been built before.”

Floating debris

Then there is space junk.

A single malfunctioning satellite breaking down or losing orbit could trigger a cascade of collisions, potentially disrupting emergency communications, weather forecasting and other services.

Musk noted in a recent regulatory filing that he has had only one “low-velocity debris generating event" in seven years running Starlink, his satellite communications network. Starlink has operated about 10,000 satellites — but that's a fraction of the million or so he now plans to put in space.

“We could reach a tipping point where the chance of collision is going to be too great," said University at Buffalo's John Crassidis, a former NASA engineer. “And these objects are going fast -- 17,500 miles per hour. There could be very violent collisions."

No repair crews

Even without collisions, satellites fail, chips degrade, parts break.

Special GPU graphics chips used by AI companies, for instance, can become damaged and need to be replaced.

“On Earth, what you would do is send someone down to the data center," said Baiju Bhatt, CEO of Aetherflux, a space-based solar energy company. "You replace the server, you replace the GPU, you’d do some surgery on that thing and you’d slide it back in.”

But no such repair crew exists in orbit, and those GPUs in space could get damaged due to their exposure to high-energy particles from the sun.

Bhatt says one workaround is to overprovision the satellite with extra chips to replace the ones that fail. But that’s an expensive proposition given they are likely to cost tens of thousands of dollars each, and current Starlink satellites only have a lifespan of about five years.

Competition — and leverage

Musk is not alone trying to solve these problems.

A company in Redmond, Washington, called Starcloud, launched a satellite in November carrying a single Nvidia-made AI computer chip to test out how it would fare in space. Google is exploring orbital data centers in a venture it calls Project Suncatcher. And Jeff Bezos’ Blue Origin announced plans in January for a constellation of more than 5,000 satellites to start launching late next year, though its focus has been more on communications than AI.

Still, Musk has an edge: He's got rockets.

Starcloud had to use one of his Falcon rockets to put its chip in space last year. Aetherflux plans to send a set of chips it calls a Galactic Brain to space on a SpaceX rocket later this year. And Google may also need to turn to Musk to get its first two planned prototype satellites off the ground by early next year.

Pierre Lionnet, a research director at the trade association Eurospace, says Musk routinely charges rivals far more than he charges himself —- as much as $20,000 per kilo of payload versus $2,000 internally.

He said Musk’s announcements this week signal that he plans to use that advantage to win this new space race.

“When he says we are going to put these data centers in space, it’s a way of telling the others we will keep these low launch costs for myself,” said Lionnet. “It’s a kind of powerplay.”

Johnson Space Center and UT partner to expand research, workforce development

onward and upward

NASA’s Johnson Space Center in Houston has forged a partnership with the University of Texas System to expand collaboration on research, workforce development and education that supports space exploration and national security.

“It’s an exciting time for the UT System and NASA to come together in new ways because Texas is at the epicenter of America’s space future. It’s an area where America is dominant, and we are committed as a university system to maintaining and growing that dominance,” Dr. John Zerwas, chancellor of the UT System, said in a news release.

Vanessa Wyche, director of Johnson Space Center, added that the partnership with the UT System “will enable us to meet our nation’s exploration goals and advance the future of space exploration.”

The news release noted that UT Health Houston and the UT Medical Branch in Galveston already collaborate with NASA. The UT Medical Branch’s aerospace medicine residency program and UT Health Houston’s space medicine program train NASA astronauts.

“We’re living through a unique moment where aerospace innovation, national security, economic transformation, and scientific discovery are converging like never before in Texas," Zerwas said. “UT institutions are uniquely positioned to partner with NASA in building a stronger and safer Texas.”

Zerwas became chancellor of the UT System in 2025. He joined the system in 2019 as executive vice chancellor for health affairs. Zerwas represented northwestern Ford Bend County in the Texas House from 2007 to 2019.

In 1996, he co-founded a Houston-area medical practice that became part of US Anesthesia Partners in 2012. He remained active in the practice until joining the UT System. Zerwas was chief medical officer of the Memorial Hermann Hospital System from 2003 to 2008 and was its chief physician integration officer until 2009.

Zerwas, a 1973 graduate of the Houston area’s Bellaire High School, is an alumnus of the University of Houston and Baylor College of Medicine.