3 Houston innovators to know this week

who's who

Matthew Costello, Kristina Haag, and Greg Wright are this week's Houston innovators to know. Courtesy photos

It's the penultimate Monday of 2019, which means it's also the penultimate roundup of Houston innovators to know this week.

Today's featured innovators include an entrepreneur revolutionizing the maritime shipping industry, a fashion designer striving for comfort in Houston's long summers, and a startup advocate shining a spotlight on cybersecurity.

Matthew Costello, co-founder and CEO of Voyager

Matthew Costello Voyager

Houston-based Voyager, co-founded by Matthew Costello, has created a software solution for inefficient communication practices of the maritime shipping industry. Photo courtesy of Voyager

While in business school, Matthew Costello could not kick the thought of all the inefficiencies within the maritime shipping industry. He asked a friend, Bret Smart, to help him look into some of the logistical communications issues within the industry. The two co-founders of Houston-based Voyager started asking some questions for all the different parties involved in shipping across seas.

"The data we got back was pretty alarming," Costello says on this week's episode of the Houston Innovators Podcast. "It basically showed that whoever you speak to in the maritime industry, people are spending about 40 percent of their day on what we would consider low-value, low-complexity tasks." Read more and stream the podcast here.

Kristina Haag, founder of Cotidíe

Kristina Haag worked a corporate job that required her to run around Houston. She thought of her new fashion line out of wanting stylish clothes conducive to Houston's climate. Lauren Marek/Cotidié

Houston is a humid subtropical climate — the majority of the year brings hot and sticky weather. Local entrepreneur Kristina Haag found herself struggling to find traditional clothing that is comfortable in the Texas heat, so she created it herself.

"With Cotidié, it is all about the functionality of the clothing," says Haag, founder of the clothing line Cotidié. "It is more traditional items, but the use of technical fabrics is our differentiating factor."

The online retailer, which launched in June 2019, offers pieces specifically tailored for women who are up against Houston's hot and muggy climate. Read more here.

Greg Wright, founder of Hatch Pitch

Houston-based Hatch Pitch will host two competitions in spring of 2020 — one marks the return of the competition to the Bayou City. Photo courtesy of Hatch Pitch

For eight years, Greg Wright has been organizing a SXSW pitch competition in Austin for startups from around the world that are using technology to improve life. In 2020, Wright is bringing Houston-based Hatch Pitch back into the Bayou City — a goal he's had for a while — for a new cybersecurity-focused event.

"Many people know us as being associated with Austin and SXSW, but not many people know us as being based in Houston," Wright tells InnovationMap. "There's been a big push to bring Hatch back to Houston, and what we've been struggling with is finding the right vehicle."

After Hatch Pitch Summit returns to Austin for its ninth year on March 16, Cyber Hatch will be hosted by the annual Houston Cyber Summit on April 28. Read more here.

Houston-based Hatch Pitch will host two competitions in spring of 2020 — one marks the return of the competition to the Bayou City. Photo courtesy of Hatch Pitch

Pitch competition returns to Houston with cybersecurity-focused event

Back to Hou

For eight years, Greg Wright has been organizing a SXSW pitch competition in Austin for startups from around the world that are using technology to improve life. In 2020, Wright is bringing Houston-based Hatch Pitch back into the Bayou City — a goal he's had for a while — for a new cybersecurity-focused event.

"Many people know us as being associated with Austin and SXSW, but not many people know us as being based in Houston," Wright tells InnovationMap. "There's been a big push to bring Hatch back to Houston, and what we've been struggling with is finding the right vehicle."

After Hatch Pitch Summit returns to Austin for its ninth year on March 16, Cyber Hatch will be hosted by the annual Houston Cyber Summit on April 28. Applications for both competitions are open and available online.

"We are excited to bring Hatch Pitch to Houston for the first time since 2013," says Wright, founder of the competition, in a press release. "The gathering of all this expertise at Houston Cyber Summit is the perfect place to foster innovation. It's an opportunity to meet and exchange ideas between startups, investors, customers, partners, leaders and change-makers."

The Houston Cyber Summit, which is going into its fourth year, will introduce a new innovation track to the event, which attracts cybersecurity experts from across industries. The pitch competition will shine a spotlight on early-stage companies creating safety and security online.

"The Houston Cyber Summit annually brings together a highly qualified, trusted network of business, government and academic leaders from across the Greater Houston region and beyond," says Umesh Verma, founder of Houston Cyber Summit and CEO of BLUE LANCE. "Partnering with industry leader Hatch Pitch, adds a new and exciting dimension to the cybersecurity and privacy landscape of our region and creates a new set of high paying jobs."

For each of the two spring competitions, four finalists will be selecting from hundreds of applications from companies around the world. All eight finalists will have access to mentors before pitching at the live events where they will field questions from the panel of judges. Similar to years prior, the pitches will be live streamed.

Over the past near decade, Hatch Pitch finalists have gone on to raise over $360 million and seen 11 successful exits. Recently Houston-based Braincheck, which won the competition in 2016, raised an $8M series A round earlier this year.

Take a good look at these Houston entrepreneurs' faces, because you might be seeing them in downtown Austin next weekend for SXSW. Photos courtesy

5 Houston innovators headed to SXSW to know this week

Who's Who

Welcome to a special edition of InnovationMap's weekly innovators to know series. This week has more innovators featured than ever, and we're highlighting a particular group of people: The Houston founders headed for SXSW in Austin later this week. From startup founders, coworking space leaders, and pitch competition organizers, here's the Houston SXSW attendees you should know about.

Scott Parazynski, CEO of Fluidity Technologies

Courtesy of Fluidity

Houston-based Fluidity Technologies and its drone controller, FT Aviator, will be presenting at the 11th annual SXSW Pitch event on Saturday, March 9, at 5 p.m. The company has been named a finalist in the Hyper-Connected Communities category. Fluidity is lead by CEO Scott Parazynski, a former NASA astronaut, pilot, and physician. The FT Aviator has the potential to revolutionize drone technology. The joystick-like controller is based off movement in space, Parazynski says, and is less prone to user error by someone not as well trained in drone operation.

Fluidity will find out if it wins in its category on Sunday, March 10, at 6:30 p.m. at the SXSW Pitch awards program.

Lawson Gow, founder and CEO of The Cannon

Courtesy of The Cannon

There's no better setting to talk Texas entrepreneurialism than a stage at SXSW, and that's what Lawson Gow, founder and CEO of The Cannon, is going to be doing on the "Austinpreneur: The Texas Startup Manifesto" panel presented by Capital Factory on Saturday, March 9, at 11 am.

Gow, who is the son of InnovationMap's parent company's CEO, has been juggling a lot since the launch of Cannon Ventures last year and the anticipation of The Cannon's new West Houston 120,000-square-foot facility, which is expected to deliver in May.

Gabriella Rowe, CEO of Station Houston

Courtesy of Station Houston

Gabriella Rowe, the fearless leader of startup acceleration hub, Station Houston, is headed for the state capital to talk, well, capital. Rowe will be a panelist on the "Startup Funding: From Apprenticeships to Professions" panel on Saturday, March 9, at 12:30 pm.

Rowe has served as CEO of Station Houston since August. The nonprofit has a lot going on ahead of The Ion's launch, of which the Station is the programming partner. Read more about that — and why Rowe says wild horses couldn't drag her out of Houston —in her Featured Innovator piece.

Katharine Forth, founder and CEO of Zibrio

Courtesy of Zibrio

Another Houston company selected as a finalist of the 11th annual SXSW Pitch event is Zibrio SmartScale, which is in the Health and Wearable category and is presenting on Sunday, March 10, at 5 pm. The company is all about balance. Its product, a smart scale that tracks balance, aims to reduce dangers that come with poor balance — injuries, deaths, and costs from falls. Katharine Forth leads the company as CEO and founder. The company was a member of TMCx's 2015 medical devices cohort.

Right after pitching, Forth will find out if her company wins in its category on Sunday, March 10, at 6:30 p.m. at the SXSW Pitch awards program.

Greg Wright, founder of HATCH Pitch

Courtesy of HATCH

For the eighth year, Houston-based HATCH Pitch is headed to Austin for SXSW to host its pitch competition focused on startups making the world a better place. Greg Wright, founder of the pitch program, will be there leading the event, which takes place on Monday, March 11, from 10 am to noon. The competition will be between four finalists. While only invited guests guests can attend, the pitches will be streamed online in an interactive way, so viewers can post comments or questions to the mentors, pitchers, and judges.

Houston-based HATCH Pitch has revealed its four finalists. The startups will take the stage during SXSW in March. Courtesy of HATCH Pitch

Houston-based pitch contest announces 2019 finalists ahead of SXSW competition

Get cracking

For the eighth year, Houston-based HATCH Pitch is headed to Austin for SXSW to host its pitch competition focused on startups making the world a better place.

This year's competition, which takes place on March 11, will be between four finalists. While the competition is invite only to guests, the pitches will be streamed online in an interactive way, so viewers can post comments or questions to the mentors, pitchers, and judges.

  • Sydney-based Edwel Energy is an app that allows users to compare the carbon footprint of millions of different products and services to enhance their eco-friendly decision-making process.
  • eHealthNow, based in Philadelphia, is the first HIPAA compliant platform that optimizes treatment plans for cancer patients in China by using oncologists overseas.
  • Dallas-based Mambo, an innovative webapp, allows for communities to customize member experiences, increase the sense of belonging, and grow revenue.
  • Neuroflow, another Philadelphia-based startup, is a health tech and analytics company that has a tool that promotes behavioral health access and engagement in order to improve outcomes, overall wellness, and cost of care.

"We chose these four startups because they are solving difficult problems that have real impact on real people," Greg Wright, founder of HATCH, says. "Their focus is on health, wellness, and environmental sustainability. Their success will make life better for overlooked groups and communities."

HATCH, a nonprofit organization that began in 2012, has dozens of alumni that have gone on to raise over $340 million and had 10 exits. The contest's 2019 mentors and judges have yet to be announced, but some of the past judges include Werner Vogels of Amazon, Kerry Rupp of True Wealth Ventures, Juliana Garaizar of TMCx, and more.

"The goal of HATCH Pitch is to provide coaching and connections to tech startups making life better," Wright says. "I'm proud that we have remained focused on this objective by evolving our summit event to provide maximum benefit to the selected finalists by surrounding them with the experience of our accomplished alumni, mentors, investors, and potential customers."

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UTHealth Houston officially opens new tower in TMC's Helix Park

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UTHealth Houston School of Public Health recently opened its new state-of-the-art tower in the Texas Medical Center’s Helix Park.

The 350,000-square-foot, 10-story campus at 1930 Old Spanish Trail was celebrated with an official ribbon-cutting ceremony on Oct. 28. The $229 million project will consolidate all UTHealth Houston School of Public Health operations into one facility. It will also connect students who are at the Austin, Brownsville, Dallas, El Paso and San Antonio campuses with peers and faculty through digital and distance learning.

Disciplines taught in the new tower will include epidemiology, genetics, nutrition, health policy, data science and health promotion, UTHealth shared when the building first broke ground in 2023.

Architects Kirksey Architecture and Smith Group designed the building, and Vaughn Construction served as general contractor. The facility features labs for studying human disease, classrooms and spaces to support interdisciplinary and community-based research, a broadcast studio and a teaching kitchen. A skybridge over Old Spanish Trail connects the new tower with a plaza that's shared with MD Anderson.

“This new facility reflects the kind of forward-looking investment that will serve Texans for generations,” Janiece Longoria, vice chairman of the UT System Board of Regents, said in a news release. “By creating an environment where talented people can learn, collaborate, and pursue new ideas, UTHealth Houston is building capacity to meet the challenges of tomorrow while strengthening its impact across our state.”

UTHealth says the system aims for the new campus to expand on collaborative research efforts and continue graduate education, as enrollment at the School of Public Health has increased by 27 percent over the last five years.

“This new building, with its state-of-the-art education technology and learning environment, will strengthen and advance the school’s mission to educate and train the next generation of experts who will advance scientific discovery, shape evidence-based health policy, and lead innovative solutions to the complex health challenges in communities throughout Texas and across the nation,” Kevin Morano, senior vice president, provost and chief academic officer of UTHealth Houston, added in a news release.

Attending the ceremony were Dr. Melina R. Kibbe, UTHealth Houston president and Alkek Williams Distinguished Chair; Eric Boerwinkle, dean, M. David Low Chair in Public Health and Kozmetsky Family Chair in Human Genetics at the School of Public Health; Texas State Representative Lauren Ashley Simmons, Texas House District 146; representatives of the offices of Senator John Cornyn and Harris County Commissioner Rodney Ellis; and Dr. Theresa Tran, director of the Houston Health Department.

"This building represents far more than a home for our school,” Boerwinkle added in the release. “It represents the people who make our mission possible: the faculty, staff, and students who fill each laboratory and classroom with curiosity, discovery, and purpose to improve the population’s quality of life.”

Rice University breaks ground on new innovation hub, The Arc

breaking ground

Construction is officially underway on Rice University's The Arc in Houston’s Ion District.

The university broke ground on the 200,000-square-foot research, corporate innovation and office building on Nov. 4. The facility will share a plaza with the existing Ion building, fostering collaboration within the innovation space, according to Rice.

“The Arc will bring Rice’s extraordinary research and talent and Houston’s impactful innovation ecosystem into even closer connection with the industries and innovators working to solve some of the world’s most consequential challenges,” Rice President Reginald DesRoches said in an announcement. “That constant exchange of ideas and expertise will help move discoveries more rapidly from the laboratory to real-world impact.”

Construction is scheduled to be completed by Q2 2028. Rice Real Estate Co. is developing the project, and Rice University will occupy about 80,000 square feet in the building (about 40 percent). Preleasing has begun, with floor plans ranging from 28,000 to 31,000 square feet.

The Arc will feature conference and meeting spaces, an amenity lounge, fitness center, outdoor plazas, underground parking, and on-site retail and dining, according to the release.

It aims to host tenants focused on artificial intelligence and machine learning, data science, robotics, quantum science and engineering and energy, including Rice's new AI Foundry.

Rice says the AI Foundry will be a space where university experts and partners can support organizations with AI challenges. Rice recently committed to hiring 75 new AI-focused faculty and announced plans to launch a new Master of Artificial Intelligence (MAI) next fall.

“The AI Foundry is exactly the kind of collaboration the Arc is designed to enable,” Amy Dittmar, the Howard R. Hughes Provost and executive vice president for academic affairs at Rice, added in the release. “By bringing Rice researchers together with industry partners in a shared environment, we can accelerate the movement of ideas from research into practical applications while helping organizations build the capabilities they need to succeed as AI continues to evolve.

Developers of The Arc are targeting LEED Gold certification by incorporating smart building automation and energy-saving features into the project's design. Rice first announced the project in September 2025.

Rendering courtesy Bogza

Houston battery tech startup FlowCellutions acquired by Katy energy co.

M&A

Katy-based TerraFlow Energy, an energy storage and infrastructure company, has acquired Houston-based battery technology startup FlowCellutions. Financial terms weren’t disclosed.

FlowCellutions still operates under its established name, but with the tagline “A TerraFlow Energy Company.” Becca Segel, founder and CEO of FlowCellutions, now runs the business as its president.

FlowCellutions specializes in electrochemical sensing, diagnostics, analytics, and testing that offer insights into battery chemistry, charging capabilities, and system performance.

“FlowCellutions has always been focused on developing better ways to understand what is happening inside a flow battery and using that information to improve how these systems perform,” Segal said in a press release. “Joining TerraFlow gives us the opportunity to apply that work at a much larger scale while continuing to build the capabilities and expertise that make FlowCellutions unique.”

The FlowCellutions platform supports data centers and other heavy users of power. It’s designed to help reduce operating costs, prevent failures and costly downtime, and extend battery lifetime from about seven years to more than 30 years.

Segel founded the company in 2022. A member of Greentown Labs, the company raised more than $2 million in non-dilutive funding and received $1.5 million in National Science Foundation funding earlier this year.

FlowCellutions is one of five finalists in the Energy Transition Business category of InnovationMap’s 2026 Houston Innovation Awards.

“FlowCellutions brings a depth of scientific and technical expertise that fits naturally with where TerraFlow is going,” Jon Parrella, CEO of TerraFlow, said in the release.

“As we move from developing these systems to deploying them at commercial scale, understanding performance at a deeper level matters,” he said. “Bringing FlowCellutions into TerraFlow strengthens that capability and gives both teams more opportunity to advance the technology.”TerraFlow, founded in 2024, develops long-duration energy storage and power infrastructure for data centers, industrial facilities, utilities and other large power consumers.

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This article originally appeared on EnergyCapitalHTX.com.

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