Austin-based Firmspace opened its Houston location last year. Courtesy of Firmspace

Before the pandemic, Houston coworking demand mirrored that of the rest of the country: shared space was booming, new operators were opening up. Demand was growing in Houston, as it was in other markets.

When the pandemic arrived in Houston last spring, the city was hit with a crisis on two fronts: local public health challenges due to the arrival of COVID-19 were further complicated by a downturn in the price of oil and gas industry — the literal fuel of this city's dominant industry.

But coworking hasn't faded away as office spaces closed or reduced capacity – it's evolved. In fact, the ongoing pandemic has accelerated this changing space and pushed operators to adapt their offerings to meet the market's needs. The result in Houston is the emergence of three major trends that we expect to see persist beyond 2021.

Increased demand for private offices

According to a recent report from JLL, up to 70 percent of all office spaces were primarily or partially open plan in design by the first quarter of 2020. But few of us want to sit in an open plan office with a dozen other masked professionals while fielding Zoom calls, but working from home isn't an option for those who lack the space and privacy they need to effectively work from home.

This combination of pandemic-related stressors has driven more Houstonians to seek out private office space for rent. The basic requirements in the pandemic era look slightly different than what we might have observed a year ago. Professionals want:

  • Private office spaces with doors that close and lock
  • Walls that provide privacy and noise insulation
  • Secure IT infrastructure, chiefly high-speed internet access
  • Enhanced cleaning protocols in common spaces and high-touch areas
  • Closed ventilation loops and as much clean air piped in from the outdoors as possible

And coworking spaces are doing their best to deliver this calm, safe environment where busy professionals can come to do focused work.

More short-term arrangements

The future has never looked more uncertain to professionals and leadership in all sectors. Here at the end of 2020, many companies that have paid nearly nine months of rent on office space that they've been unable to safely use are weighing the benefits of breaking their years-long commercial leases.

Companies are not sure what the structure of their teams will be in three months, nevermind three years, and this is changing how leaders think about their real estate contracts. In this climate, many are turning to coworking spaces that offer six- and 12-month contracts with furnishes and IT infrastructure in place to lighten their financial commitments to physical spaces.

The other trend in short-term leasing that local coworking spaces have embraced is the day office. Given that many of us are planning to work at least part-time from our home offices for the near future, coworking spaces have spotted the opportunity to offer a pay-per-day model to engage professionals that only need a break from the home office one or two days a week.

A private office as a status symbol

The office used to be where we went to get away from home five days a week. For members of traditional coworking spaces in the startup and tech industries, the office often felt like an incubator where spontaneous connections happened.

But in light of the pandemic, private office space has become a refuge where professionals go to feel safe, achieve focused work, and execute sensitive tasks with assurance that they have a level of privacy that can't be achieved at home.

Whether you're looking to speak with clients or prospective employees remotely, private office space and polished meeting rooms have also come to be a status symbol. A video call with chic design elements visible in the background of their office space communicates something powerful – the people in those chairs are invested in the time they spend at work.


Moving into 2021, Houstonians are ready to return to work. Even before the pandemic arrived, commercial real estate was beginning to see that the future of work will be more flexible and more often remote than it was in the past. While we're not through this crisis yet, many professionals are already looking for a new kind of private office arrangement, and local coworking operators are working to deliver the space these Houstonians need.

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Anish Michael is the CEO of Austin-based Firmspace, which has a 32,000-square-foot space in BBVA Compass Plaza in Houston.

From enlightening talks to networking opportunities, here's where you need to be in April. Getty Images

10+ can't-miss Houston business and innovation events for April

Where to be

Happy Q2, everyone. With 2019 already a quarter of the way through, it's a bit overwhelming to prioritize what networking and thought talks to attend. We've rounded up a list of over 10 (and growing) events for you to consider adding to your calendar.

If you know of innovation-focused events for this month or next, email me at natalie@innovationmap.com with the details and subscribe to our daily newsletter that sends fresh stories straight to your inboxes every morning.

April 4 — FIRMSPACE Houston Grand Opening Celebration

A national high-end workspace brand has opened its latest location in Houston. Check out the space and network with potential coworkers.

Details: The event is from 7 to 10 pm on Thursday, April 4, at FIRMSPACE Houston (2200 Post Oak Boulevard). Learn more.

April 4 — Accelerator Info Session and Panel

Join the Social Enterprise Alliance for an info session on BBVA Momentum's accelerator program followed by a panel discussion led by Grace Rodriguez, CEO of Impact Hub Houston.

Details: The event is from 11:30 am to 1 pm on Thursday, April 4, at Station Houston (1301 Fannin, suite 2440). Learn more.

April 4-6 — Rice Business Plan Competition

This weekend, 42 teams will be competing for over $1.5 million in awards at the 19th annual Rice Business Plan Competition. Learn more about the awards and teams here.

Details: The three-day challenge takes place in a few different buildings on Rice University Campus. Learn more.

April 5 — ChIPs Texas' Houston Innovation Ecosystem

Gina Luna of Houston Exponential and Tom Luby of the TMC Innovation Institute will take the stage for a panel moderated by Payal Patel of Station Houston. It's the first ChIPs event in Houston. ChIPs is a nonprofit organization that advances and connects women in technology, law, and policy.

Details: The event is from 11:30 am to 1:30 pm on Friday, April 5, at TMC Innovation Institute (2450 Holcombe Blvd, Suite X). Learn more.

April 10 — MassChallenge Texas' Houston Launch Party

In case you missed it, MassChallenge Texas has a new Houston program and it's officially launching this month. Network with the international program, potential applicants, and other members of the Houston innovation ecosystem.

Details: The event is from 6 to 8 pm on Wednesday, April 10, at Four Seasons Houston (1300 Lamar St.). Learn more.

April 11 — 2019 Future of Leadership Luncheon

The annual event honors leadership and celebrates the important role of philanthropy in the Houston community. Tickets start at $250 for the luncheon that features a conversation between Darren Walker, president of the Ford Foundation, and Laura Arnold, co-chair of Arnold Ventures, on the future of philanthropy.

Details: The event is from noon to 1:30 pm on Thursday, April 11, at the Hilton Americas (1600 Lamar Street). Learn more here.

April 11 — Startup Pains: What I Wish I Knew

This monthly series hosted by the University of Houston lets you learn from someone else's mistakes and successes. This month's speaker is Jason Eriksen, Ph.D.UH associate professor of pharmacy, and founder of Alzeca Biosciences and Teomics LLC.

Details: The event is from 4 to 5 pm on Thursday, April 11, at the UH Technology Bridge (Innovation Center, building 4, floor 2, 5000 Gulf Fwy). Learn more here.Learn more here.

April 11 — B2B Startup Pitch Party

Cannon Ventures is hosting another night of pitches. This event is focused on all things B2B and will feature some B2B startups looking for early stage funding in Houston.

Details: The event is from 6:30 to 9 pm on Thursday, April 11, at The Cannon (1336 Brittmoore Road). Learn more.

April 12 — The Agile Shift Conference

Join industry professionals to network and talk the unification of Agile and DevOps to build and deliver better teams and software.

Details: The event is from 8 am to 5 pm on Friday, April 12, at the Hyatt Regency Houston (1200 Louisiana St.). Learn more.

April 18 — Lemonade Day at Station Houston

Join Station Houston for what is likely going to be the cutest pitch competition you'll ever see. Ten teams made up of future entrepreneurs will pitch their ideas for a lemonade stand.

Details: The event is from 5:30 to 7:30 pm on Thursday, April 18, at Station Houston (1301 Fannin Street, suite 2440). Learn more.

April 18 — Rice Alumni | Entrepreneurs & Innovators, Houston Launch

A Rice University organization has a new name, and they are ready to celebrate it. Meet the new Rice Alumni | Entrepreneurs & Innovators network, or RA|EI, and discuss what you want out of the organization.

Details: The event is from 5:30 to 7:30 pm on Thursday, April 18, at Pitch 25 (2120 Walker Street). Learn more.

April 23 — Houston Female Founder Roundtable: How to Get Ahead in Entrepreneurship with Alice

A panel of entrepreneurial women will share their stories, challenges, successes, and tips.

Details: The event is from 11 am to 1 pm on Tuesday, April 23, at The Cannon (1336 Brittmoore Rd). Learn more.

April 25 — EO Talks Houston

Think TED Talks but from Houston entrepreneurs. The goal is to share success stories and inspire other entrepreneurs in town.

Details: The event is from 7:30 to 10:30 am on Thursday, April 25, at Houston Baptist University, Linda & Archie Dunham Theater (7502 Fondren Road). Learn more.

April 25 — 7th Annual City of Houston Investor Conference

The City of Houston is gathering professionals to talk money for a full day of presentations by local government CFOs and an update on the region's economy.

Details: The event is from 8 am to 5 pm on Thursday, April 25, at Hilton Americas-Houston (1600 Lamar Street). Learn more.

April 25 — Enterprise XR: How AR/VR is Preparing Modern Workers

Immersive technology is shifting the paradigm of corporate training, and you and your company need to learn about it. The event has a keynote speaker and networking before and after.

Details: The event is from 6:30 to 8 pm on Thursday, April 25, at Station Houston (1301 Fannin St., suite 2440). Learn more.

April 26 — Data Science and You: Ethics in Data Science

Visiting professor Lawrence Hunter, director of the Computational Bioscience Program and of the Center for Computational Pharmacology at the University of Colorado School of Medicine, talks advances in data science and what you need to know.

Details: The event is from 3 to 5 pm on Friday, April 26, at the University of Houston Student Center (4455 University Drive).Learn more here.

April 26 — SPE Pitch Perfect

Join the Society of Professional Engineers' GCS Innovate! Committee for an event that will help you perfect your business plan.

Details: The event is from 9 am to 2 pm on Friday, April 26, at the Newpark Drilling Fluids (21920 Merchants Way). Learn more here.

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With boost from Houston, Texas is the No. 1 state for economic development

governor's cup

Texas is on a 14-year winning streak as the top state for attracting job-creating business location and expansion projects.

Once again, Texas has claimed Site Selection magazine’s Governor’s Cup. This year’s honor recognizes the state with the highest number of economic development projects in 2025. Texas landed more than 1,400 projects last year.

Ron Starner, executive vice president of Site Selection, calls Texas “a dynasty in economic development.”

Among metro areas, Houston lands at No. 2 for the most economic development projects secured last year (590), behind No. 1 Chicago and ahead of No. 3 Dallas-Fort Worth.

In praising Houston as a project magnet, Gov. Greg Abbott cites the November announcement by pharmaceutical giant Lilly that it’s building a $6.5 billion manufacturing plant at Houston’s Generation Park.

“Growth in the Greater Houston region is a great benefit to our state’s economy, a major location for foreign direct investment and key industry sectors like energy, aerospace, advanced manufacturing, and life sciences,” Abbott tells Site Selection. “Houston is also home to one of the largest concentrations of U.S. headquarters for companies from around the world.”

In 2025, Fortune ranked Houston as the U.S. city with the third-highest number of Fortune 500 headquarters (26).

Texas retained the Governor’s Cup by gaining over 1,400 business location and expansion projects last year, representing more than $75 billion in capital investments and producing more than 42,000 new jobs.

Site Selection says Texas’ project count for 2025 handily beat second-place Illinois (680 projects) and third-place Ohio (467 projects). Texas’ number for 2025 represented 18% of all qualifying U.S. projects tracked by Site Selection.

“You can see that we are on a trajectory to ensure our economic diversification is going to inoculate us in good times, as well as bad times, to ensure our economy is still going to grow, still create new jobs, prosperity, and opportunities for Texans going forward,” Abbott says.

Houston e-commerce giant Cart.com raises $180M, surpasses $1B in funding

fresh funding

Editor's note: This article has been updated to clarify information about Cart.com's investors.

Houston-based commerce and logistics platform Cart.com has raised $180 million in growth capital from private equity firm Springcoast Partners, pushing the startup past the $1 billion funding mark since its founding in 2020.

Cart.com says it will use the capital to scale its logistics network, expand AI capabilities and develop workflow automation tools.

“This investment will strengthen our balance sheet and provide us with the flexibility to accelerate our strategic priorities,” Omair Tariq, CEO of Cart.com, said in a news release. “We’ve built a platform that combines commerce software with a scaled logistics network, and we’re just getting started.”

In conjunction with the funding, Springcoast executive-in-residence Russell Klein has been appointed to Cart.com’s board of directors. Before joining Springcoast, he was chief commercial officer at Austin-based Commerce.com (Nasdaq: CMRC). Klein co-led Commerce.com’s IPO, led the company’s mergers-and-acquisitions strategy and played a key role in several funding rounds.

“The team at Cart.com has demonstrated excellence in their ability to scale efficiently while continuing to innovate,” Klein said. “I’m excited to join the board and support the company as it expands its AI-driven capabilities, deepens enterprise relationships, and further strengthens its position as a category-defining commerce and fulfillment platform.”

Before this funding round, Cart.com had raised $872 million in venture capital and reached a valuation of about $1.6 billion, according to CB Insights. With the new funding, the startup has collected over $1 billion in just six years.

This is the income required to be a middle class earner in Houston in 2026

Cashing In

A new study tracking the upper and lower thresholds for middle class households across the nation's largest cities has revealed Houstonians need to make at least a grand more than last year to maintain their middle class status this year.

According to SmartAsset's just-released annual report, "What It Takes to Be Middle Class in America – 2026 Study," Houston households need to make anywhere from $42,907 to $128,722 to qualify as middle class earners this year.

Compared to 2025, Houstonians need to make $1,153 more per year to meet the minimum threshold for a middle class status, whereas the upper bound has stretched $3,448 higher. The median income for a Houston household in 2024 was $64,361, the study added.

SmartAsset's experts used 2024 Census Bureau median household income data for the 100 biggest U.S. cities and all 50 states and determined middle class income ranges by using a variation of Pew Research's definition of a middle class household, stating the salary range is "two-thirds to double the median U.S. salary."

In the report's ranking of the U.S. cities with the highest household incomes needed to maintain a middle class status, Houston ranked No. 80.

In the report's state-by-state comparison, Texas has the 24th highest middle class income range. Overall, Texas households need to make between $53,147 and $159,442 to be labeled "middle class" in 2026. For additional context, the median income for a Texas household in 2024 came out to $79,721.

"Often, the expectations that come with the term 'middle class' include reaching home ownership, raising kids, the comfort of modest emergency funds and retirement savings, and the occasional splurge or vacation," the report said. "And as the median household income varies widely across the U.S. depending on the local job market, housing market, infrastructure and other factors, so does swing the bounds on what constitutes a middle class income in America."

What it takes to be middle class elsewhere around Texas

Two Dallas-Fort Worth suburbs – Frisco and Plano – have some of the highest middle class income ranges in the country for 2026, SmartAsset found.

Frisco households need to make between $96,963 and $290,888 to qualify as middle class this year, which is the third-highest middle class income range nationwide.

Plano's middle class income range is the eighth highest nationally, with households needing to make between $77,267 and $231,802 for the designation.

Salary range needed to be a middle class earner in other Texas cities:

  • No. 28 – Austin: between $60,287 and $180,860
  • No. 40 – Irving: between $56,566 and $169,698
  • No. 44 – Fort Worth: between $55,002 and $165,006
  • No. 57 – Garland: between $50,531 and $151,594
  • No. 60 – Arlington: between $49,592 and $148,77
  • No. 61 – Dallas: between $49,549 and $148,646
  • No. 73 – Corpus Christi: between $44,645 and $133,934
  • No. 77 – San Antonio: between $44,117 and $132,352
  • No. 83 – Lubbock: between $41,573 and $124,720
  • No. 84 – Laredo: between $41,013 and $123,038
  • No. 89 – El Paso: between $39,955 and $119,864
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This article originally appeared on CultureMap.com.