These are Houston's top lifestyle innovation stories this year

2020 in review

The news of SheSpace's launch in Houston was among this year's top lifestule innovaton stories. Image via shespacehtx.com

Editor's note: As 2020 comes to a close, InnovationMap is looking back at the year's top stories in Houston innovation. When it came to the lifestyle innovation — whether that be B2C startups or real estate — in Houston, five stories trended among readers.

5 innovative gift ideas from Houston startups

Support Houston startups by shopping local this holiday season. Photos courtesy

The holidays are fully upon us, and in the spirit of giving, why not give a little business to local startups as you shop for friends and family this year?

Browse this year's roundup of Houston startup-created gift ideas below, and then click here to check out last year's gift ideas too for eight more options for you. Click here to continue reading.

New Houston tech startup launches to streamline afterlife planning

The Postage is a new company that uses technology to help ease the experience of afterlife responsibilities for family members. Photo courtesy of The Postage

Three years ago, Emily Cisek was struck with immense grief when she lost three family members back to back. She says she learned first-hand how arduous the process of wrapping up someone's life is and how it can take away from the grieving process.

"I saw the frustrations in my family," she explains, as she grappled with the passing of both her grandmothers and her cousin's young child.

Cisek says in that moment she thought, "Wow, there's got to be a better way so that people have a resource to get a plan and walk through the process so that when you do lose someone, there is a really easy way to manage that."

Cisek's realization planted a seed and she has the idea for The Postage, a digital platform that helps collect information and digital assets in one place to ease with affair planning. Click here to continue reading.

For women by women: New coworking space to open in Houston

SheSpace is planning to open in a new mixed-use facility just south of Interstate 10 near downtown. Image via shespacehtx.com

To Stephanie Tsuru, there is strength in numbers — especially, when women are involved.

"Women coming together is powerful," explains Tsuru, the founder of SheSpace, an all-women coworking space coming soon to The Heights that seeks to build a collective community of entrepreneurs and business professionals.

Mentorship and motivation were always part of Tsuru's purpose since the start of her career. Her background in healthcare and rehab gave her insight into how powerful mindset can be in a person's growth.

"I have always been involved and really driven by motivational psychology," she says.

Her affinity for mentorship continued as she went on to coach women in her own life. With her 35 years of life experience, Tsuru feels there is "no substitute for wisdom." Her passion for cultivating relationships and inspiring other women led her to want to create an environment where women could network and learn from mentors and peers. Click here to continue reading.

Houston rent prices rise as COVID-19 impacts local housing market

Houston rents actually rose in May. Sky Noir Photography by Bill Dickinson/Getty Images

The impact of COVID-19 has not been lost on the Houston housing market, with home sales dipping and rents rising. Here's a look at the current landscape.

In May, single-family home leases were up a solid 12 percent, notes the Houston Board of Realtors. This coincided with rising Houston rents.

According to Abodo's report, the median rent for a one-bedroom unit rose 0.51 percent month-over-month to $1,179, while two-bedroom rents gained 1.24 percent to a median $1,466. While one month's numbers don't necessarily mean a rental price spike, instead of Houston experiencing a COVID-19 price recession, we are currently seeing the opposite. Click here to continue reading.

Houston entrepreneur designs clothing that benefits skin health

Emeline Kuhner-Stout, founder of Élastique Athletics, wanted to create a product that was easy to wear and benefitted lymphatic health. Photo courtesy of Élastique Athletics

A few years ago, Emeline Kuhner-Stout, a French ex-pat, was figuring out life as a new mom in a new city. She found her new life in Houston to be sedentary and all consumed with taking care of her baby. Her only time for herself were her daily trips to the gym, and she wanted to make it worth her while.

"There were so many more things I wanted to do for myself, and I just didn't have the time," Kuhner-Stout tells InnovationMap. "It would be so much more efficient if there was a way to combine [elements] to make products that would perform for us."

She noticed at this time that people were starting to care about what they wear to the gym, and she was also looking into the causes of cellulite. Kuhner-Stout and her husband, Myron, who's a patent attorney, started doing some research and found that there weren't any products that existed at the confluence of activewear and skincare.

Élastique Athletics was born to fill that need. Click here to continue reading.

Support Houston startups by shopping local this holiday season. Photos courtesy

5 innovative gift ideas from Houston startups

shop local

The holidays are fully upon us, and in the spirit of giving, why not give a little business to local startups as you shop for friends and family this year?

Browse this year's roundup of Houston startup-created gift ideas below, and then click here to check out last year's gift ideas too for eight more options for you.

Low-carb treats from ChipMonk Baking

Give the gift of healthy desserts with ChipMonk Baking. Photo via chipmonkbaking.com

Houstonians David Downing and Jose Hernandez were tired of having such limited options when it came to finding healthy dessert alternatives. So, they founded ChipMonk Baking, a local, mail-order bakery that creates treats using monk fruit and allulose, a low-calorie (0.4 calories per gram) rare sugar that's found naturally in foods such as raisins, dried figs, and kiwi. Hernandez began developing ChipMonk's recipes to satisfy his taste for cookies after being diagnosed with type-2 diabetes.

An online business, ChipMonk offers every snacks from cookies and bites to mixes and sweeteners. There are also a few bundles to choose from as well as a free, downloadable holiday cookbook

Skin-healthy athletic wear from Élastique

Emeline Kuhner-Stout, founder of Élastique Athletics, wanted to create a product that was easy to wear and benefitted lymphatic health. Photo courtesy of Élastique Athletics

Moms know how to make the most of their time, and that's exactly how Emeline Kuhner-Stout came across the idea for Élastique Athletics, a clothing line that promotes skin health and reduces cellulite.

"We did some research, and found that the best way to improve the appearance of your skin and move those fluids — because the cause [of cellulite] is really about those fluids that get trapped under your skin and cause a lot more negative effects other than skin appearance," Kuhner-Stout previously told InnovationMap.

She learned that exercise is the best move for improving lymphatic drainage, and another option is to do it manually through massaging and with compression. After around five years of research and development, Kuhner-Stout was able to release her first product for Élastique Athletics — a pair of leggings that have MicroPerle™ micro-massage beads in the compression leggings to massage the skin when worn.

Now, Élastique has three "wellnesswear" products available online.

Support local with Sesh Coworking

Sesh's gift sets are available for pick-up or delivery. Photo via girlsesh.com

Sesh Coworking is a space founded for women, by women, and that focus extends to the company's in-store and online market. Located in Montrose, Sesh opened its doors in February and was founded by Maggie Segrich and Meredith Wheeler to fill a need in the coworking sector.

"We as women show up in our work lives as a whole person. We don't compartmentalize and forget about all the other things happening in our lives," Wheeler previously told InnovationMap. "We wanted a space that reflected that and embraced it."

While the market supports local female-owned business year round, Sesh has some special items for the holidays. The company has produced a 2020 Holiday Haute List to help users find the perfect gift as well as some gift bundles for the working women of the world. These sets and more are available on Sesh's online store.

Stylish sanitizers from Cobalt

Cobalt's gift set comes with a bottle of each of the company's three FDA-approved cleaning products. Photo via cobaltclean.com

This year's pandemic inspired new products and companies aplenty, and one of them here in Houston is Cobalt founded by Houstonians Molly Voorhees and Christina Milligan. Their hand sanitizing and surface cleaning products blend the importance of cleanliness and safety with the added value of accessibility and a refined appearance.

As working parents of young children, the two women wanted to create a line of sanitizing products that boosted their confidence in the safety of their environments amid a pandemic and that they'd be proud to pull out of their purse on short notice.

"Cleaning products are in your bathroom or are in an ugly looking bottle or the back of our restaurant in massive chemical containers. There is really nothing for the on-the-go market," Voorhees says.

The company sells six FDA-approved sanitizers, sprays, keychains, and to-go kits that eliminate 99.9 percent of bacteria and viruses in easy to access, personal-sized, contemporary bottles, ranging from $14 to $30. The products are designed to be free of harsh, alcoholic odors and come in scents like peppermint and bubble gum.

The gift set, which is available online for $50, includes a bottle of hand sanitizer, surface spray, and mask refresher.

Humidity-conscious women's workwear from Cotidie

Cotidié's fabrics are lightweight and moisture wicking — similar to exercise clothing — making the pieces conducive to the Houston heat and humidity. Lauren Marek/Cotidié

Other than during Houston's brief winter, rocking a professional wardrobe is tough in humidity that is so iconic to Houston. Local entrepreneur Kristina Haag founded Cotidié to design clothes with this struggle in mind.

"With Cotidié, it is all about the functionality of the clothing," Haag previously told InnovationMap. "It is more traditional items, but the use of technical fabrics is our differentiating factor."

The online retailer, which launched in June 2019, offers dresses, jackets, pants, skirts, and tops, ranging between $60 and $200 in price. The fabrics, sourced from Italy and Taiwan, provide breathable comfort, along with an elastic, structured fit for a more tailored look. All items are moisture wicking and machine washable.

"Everything we use on the line is athletic technical fabric that you would typically find in workout attire, but I've repurposed these fabrics to use in a contemporary womenswear line," Haag tells InnovationMap. "I wanted to create a more foundational capsule clothing collection that women can draw their own inspiration from."

The full collection is available online, as are gift cards.

Bonus: 8 more gift ideas from Houston startups

From after-alcohol relief to a smart pillbox, these Houston-founded companies have innovative holiday gifts to offer. Images via Instagram

Here are eight more ideas for gifts made by Houston startups. Click here,

In honor of International Women's Day on Sunday, here are three female Houston innovators to know this week. Courtesy photos

3 female Houston innovators to know this week

Who's who

In honor of International Women's Day yesterday, today's roundup of Houston innovators features three of the city's entrepreneurs.

From a French ex-pat eliminating cellulite and promoting lymphatic health to a data scientist with a growing company, here are Houston's leading ladies to keep an eye on.

Reda Hicks, founder of GotSpot Inc.

Reda Hicks created GotSpot — a digital tool that helps connect people with commercial space with people who need it. Courtesy of GotSpot

Reda Hicks is a female founder — but more importantly, she supports her fellow female founders. In a lot of ways, its another one of Hicks' side hustles.

This year for SXSW, Hicks, founder of GotSpot — a temporary space finding tool, teamed up with Denise Hamilton, founder of WatchHerWork — a professional women's resource, to create an activation at the festival on March 12 called Texas Female Founders Day, which will feature female founder-focused programming. Despite SXSW being canceled, Texas Female Founders Day will continue.

"The two of us had been to SXSW together for the past two years, and we just saw a whole where a lot of female founders were being lost," Hicks says on this week's episode of the Houston Innovators Podcast. "We can solve both of those problems by creating an experience where it's an entire day that doesn't cost attendees anything and put together a lot of different content that would be really helpful for women growing their business."

Click here to read more.

Angela Wilkins, CTO and co-CEO of Mercury Data Science

It's all a numbers game, and Angela Wilkins of Mercury Data Science is about setting up startups for success. Photo courtesy of MDS

Mercury Fund realized the power of equipping its portfolio companies with data science and artificial intelligence, and the Houston VC fund's first move was to tap data scientist Angela Wilkins to help. The efforts expanded outside Mercury's portfolio, to companies that ranged from early seed stage startups to companies that had raised over $100 million — and they wanted Wilkins' help, either with the basics of data science or execution of analytics.

"In fact, many of the more established companies were sitting on data assets with plans to build AI-enabled products but didn't have the time or people to really start that process," Wilkins says. "After helping a few companies, we realized the need was pretty deep, and bigger than the Mercury Fund portfolio."

Click here to read more.

Emeline Kuhner-Stout, founder of Élastique Athletics

Emeline Kuhner-Stout, founder of Élastique Athletics, wanted to create a product that was easy to wear and benefitted lymphatic health. Photo courtesy of Élastique Athletics

When Emeline Kuhner-Stout was new to Houston, she was a new mom and the only times she had for herself were her daily trips to the gym, and she wanted to make it worth her while.

"There were so many more things I wanted to do for myself, and I just didn't have the time," Kuhner-Stout tells InnovationMap. "It would be so much more efficient if there was a way to combine [elements] to make products that would perform for us."

She got to thinking about creating a product that promoted lymphatic health while being stylish and wearable, so she created Élastique Athletics.

Click here to read more.

Emeline Kuhner-Stout, founder of Élastique Athletics, wanted to create a product that was easy to wear and benefitted lymphatic health. Photo courtesy of Élastique Athletics

Houston entrepreneur designs clothing that benefits skin health

health-focused activewear

A few years ago, Emeline Kuhner-Stout, a French ex-pat, was figuring out life as a new mom in a new city. She found her new life in Houston to be sedentary and all consumed with taking care of her baby. Her only time for herself were her daily trips to the gym, and she wanted to make it worth her while.

"There were so many more things I wanted to do for myself, and I just didn't have the time," Kuhner-Stout tells InnovationMap. "It would be so much more efficient if there was a way to combine [elements] to make products that would perform for us."

She noticed at this time that people were starting to care about what they wear to the gym, and she was also looking into the causes of cellulite. Kuhner-Stout and her husband, Myron, who's a patent attorney, started doing some research and found that there weren't any products that existed at the confluence of activewear and skincare.

Élastique Athletics was born to fill that need.

Creating a solution

Photo courtesy of Élastique Athletics

After deciding to tackle cellulite, Kuhner-Stout started doing her homework. She learned that cellulite was caused by poor lymphatic drainage and subsequent water retention.

"We did some research, and found that the best way to improve the appearance of your skin and move those fluids — because the cause [of cellulite] is really about those fluids that get trapped under your skin and cause a lot more negative effects other than skin appearance," Kuhner-Stout says.

She learned that exercise is the best move for improving lymphatic drainage, and another option is to do it manually through massaging and with compression. After around five years of research and development, Kuhner-Stout was able to release her first product for Élastique Athletics — a pair of leggings that have MicroPerle™ micro-massage beads in the compression leggings to massage the skin when worn.

Making space

Photo via instagram.com/elastiqueathletics

The L'Original legging launched online while Kuhner-Stout was working out of WeWork's Jones Building office. She started to realize that customers wanted to try the new type of legging on before they made the $220 investment, and WeWork didn't exactly have the try-on experience Kuhner-Stout wanted for her customers.

She opened the Élastique Athletics store in River Oaks Shopping District late last year and now hopes to use the space to bring women together, and Kuhner-Stout has had health and wellness experts in the space for events and workshops.

"I really want to build Élastique as a true wellness brand, and I think it's very important for us to interact with professionals who focus their energy and time on making women feel great," Kuhner-Stout says.

The new space is also about allowing customers to stay involved with Élastique.

"We want to turn our customers into advocates, and to do that, we have to be more than a product or brand," she says.

Growing her company

Photo courtesy of Élastique Athletics

Kuhner-Stout, who has funded her work by bootstrapping and a family and friends round, hopes to raise a seed round in the near future to continue her growth.

"We feel like we have enough data from our customers to do it right," Kuhner-Stout says on raising a round.

Élastique Athletics is also almost ready to launch its next product — a sports bra that is also optimized with the MicroPerle™ micro-massage bead technology. She also hopes to get her products into more physical spaces.

"These next few months, we are focusing on partnering with high-end spas," Kuhner-Stout says, adding that she wants people to think of her leggings more of a skincare treatment than just activewear.

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Houston ranks among 15 U.S. hot spots for women in tech

Ranking It

Houston is soaring among the best places in the U.S. for women in tech, a new report says. Houston ranked No. 15 nationwide in SmartAsset's new report, "Best and Worst Cities for Women in Tech — 2026 Study," which compared the 50 biggest U.S. cities across four metrics:

  • Gender pay gap — women's median earnings as a percentage of men’s median earnings in tech
  • The share of all tech workers that are women
  • The overall concentration of employment for tech workers, defined as "tech workers as a share of the local workforce"
  • Women tech workers’ median earnings, adjusted for regional price parity
For the purpose of the study, tech workers are defined as "city residents employed in computer and mathematical occupations." The study's findings show that fewer than 9,500 tech workers in Houston are women, or 25.6 percent of the total tech workforce in the city. In total, tech workers in general make up less than 3 percent of the Houston workforce.Despite the high ranking, women tech workers in Houston have a sizeable gap to cross to receive equal pay compared to their male counterparts in the same industry. Women tech workers make just over $97,000 in median earnings after adjusting for regional price parity, which is only 93 percent of what male tech workers make, SmartAsset found.

There are only two U.S. cities where women in tech earn more than what their male counterparts: Miami and Memphis, Tennessee. Women tech workers in Miami make an adjusted $88,650 in median earnings, or 101.7 percent of what men in tech make. In Memphis, women make $84,718 in adjusted earnings, or 101.5 percent of what men in tech earn.

The findings also assert that women remain underrepresented in the nation's overall tech sector, despite making up nearly half of the total workforce. Only 22.6 percent of the country's tech labor force is made up of women, according to the Equal Employment Opportunity Commission."Opportunities for women in tech can vary considerably by location, and these differences shape access to jobs, career advancement and earning potential," the report's author wrote. "In some places, women account for a larger share of tech workers, face narrower pay gaps and enjoy a stronger local labor market. In others, they may encounter a more challenging career environmentThe six other Texas cities that earned spots in the report are Austin (No. 6), Fort Worth (No. 26), Dallas (No. 32), Arlington (No. 38), San Antonio (No. 42), and El Paso (No. 49).

The top 10 best U.S. cities for women in tech are:

  • No. 1 – San Jose, California
  • No. 2 – Seattle, Washington
  • No. 3 – San Francisco, California
  • No. 4 – Atlanta, Georgia
  • No. 5 – Baltimore, Maryland
  • No. 6 – Austin, Texas
  • No. 7 – Oakland, California
  • No. 8 – Portland, Oregon
  • No. 9 – Boston, Massachusetts
  • No. 10 – Minneapolis, Minnesota
---

This article first appeared on CultureMap.com.

2026 Houston Innovation Awards finalists revealed and more top stories

Trending News

Editor's note: The top Houston innovation news for the first half of October celebrates the finalists for our sixth annual awards program. Plus, Rice launches a new venture fund and an energy AI company picks Houston for its first U.S. office. Here are the five most-read stories published October 1-15, 2026:

Announcing the 2026 Houston Innovation Awards finalists

InnovationMap is proud to reveal the finalists for the 2026 Houston Innovation Awards. The sixth annual Houston Innovation Awards program returns in an all-digital format this fall to honor the best of Houston's innovation ecosystem, including startups, entrepreneurs, mentors, and more. Get to know our finalists in more detail through editorial spotlights on InnovationMap.com leading up to the winner announcement in mid-November. Continue reading.

Meet the esteemed judges for the 2026 Houston Innovation Awards

Our 2026 Houston Innovation Awards judging panel comprises past award winners who represent a variety of industries and areas of expertise. They are joined by InnovationMap's interim editor. All are deeply engaged in the Houston innovation ecosystem. Continue reading.

Energy AI company opens first U.S. office at Houston's the Ion

Building on its partnership with Houston-based oilfield services provider Halliburton, energy-sector AI company Shape Digital recently opened an office at The Ion. It’s the company’s first U.S. location. Shape Digital’s workforce in Houston includes employees specializing in tech support, business development and client services. The company’s local hiring projections and headcount weren’t available. The new office will be located within Industrious at the Ion, according to Rice Alliance. Continue reading.

Rice University launches new venture fund for university-affiliated startups

Rice University has launched its new One Giant Leap Ventures Fund I, which will invest in the university’s spinouts and alumni-founded startups. The early-stage institutional venture fund will function with a hybrid structure that allows for participation from traditional equity investors and philanthropic investors. According to the university, the fund will invest up to $500,000 per Rice-affiliated company. To be considered eligible for funds, companies must use intellectual property licensed by the university or be led or founded by alumni. Continue reading.

Here’s where wages grew the most in Houston since 2021, according to new report

Bolstered by a thriving manufacturing sector, Waller County—the country’s second-fastest-growing county—leads all Houston-area counties for the growth of pay from 2021 to 2026, according to a new study. The study, conducted by personal finance website SmartAsset, found average pay in Waller County rose 48 percent from 2021 to 2026. The county’s average weekly pay climbed from $891 to $1,323 during that period. Continue reading.

5 female-founded Houston startups shine as Innovation Awards finalists

meet the finalists

Houston is home to many standout female founders, making inroads and breakthroughs in every industry.

As part of the 2026 Houston Innovation Awards, our Female-founded Business category honors women-led startups that are shaping Houston innovation.

Five female-founded businesses have been named finalists for the 2026 award. This year's finalists, selected by our esteemed panel of judges, range from an AI startup for C-Suite execs to a company developing semi-autonomous crawler robots for corrosion detection.

Read more about these innovative startups and the visionary female founders behind them below. The 2026 winners will be announced on InnovationMap.com in mid-November.

Adair

Artificial intelligence startup Adair uses computational linguistics and behavioral economics to measure, model and quantify the impact of spoken and written language on firm valuation and stock prices. The company works with C-Suite executives of public companies on high-stakes communications before they go live.

The company was founded last year by CEO Kathleen Perley, CPO Alex Duong and CTO Anthony Grivet. It raised $5.6 million earlier this year, according to its application.

ARIX Technologies

Energytech startup ARIX Technologies has developed a semiautonomous VENUS crawler robot to detect corrosion under insulation before it becomes a failure. The robots climb insulated piping in refineries, chemical plants and energy facilities to capture inspection data without removing insulation or building scaffolding. ARIX's inspection portal then turns information from the inspection into data a company can act on.

ARIX was founded in 2017 by Dianna Liu, who serves as director, and Head of Product Petter Wehlin. Craig Malloy serves as CEO. The company has raised more than $22 million in seed funding and a Series A round, according to its application.

Bairitone Health

Healthtech startup Bairitone Health is bringing anatomy imaging for sleep apnea to the home environment. The company's platform maps users' anatomy during natural sleep using a facial patch to determine the root cause of airway obstruction. It then offers effective therapies for each patient.

The company was founded in 2022 in the Texas Medical Center's Biodesign program by CEO Meagan Pitcher, CTO Onur Kilic and chief medical officer Britt Cross. It was a member of Activate Houston's inaugural cohort and has participated in numerous accelerators and incubators. The company raised an oversubscribed seed round for $2.4 million earlier this year and received Breakthrough Device Designation from the Food and Drug Administration in April.

FlowCellutions

Energytech startup FlowCellutions is developing a chemistry-agnostic diagnostics platform for flow and metal-air batteries supporting data centers and critical infrastructure. The platform is designed to help reduce operating costs, prevent failures and costly downtime, and extend battery lifetime from approximately seven years to more than 30 years. It has deployed four paid pilots and plans to take insights from the programs to develop its next-gen sensor platform technology.

CEO Becca Segel founded the company in 2022. It is a member of Greentown Labs, and Segel was a 2025 Activate Fellow. The company has raised over $2 million in non-dilutive funding and received a $1.5 million NSF SBIR Fast-Track award earlier this year.

ParaDocs Health

Healthtech startup ParaDocs Health is developing a clinical intelligence platform that helps doctors and care teams streamline administrative tasks and make better use of patient records. Its technology organizes fragmented clinical data into actionable insights, helping care teams identify gaps in care, assess patient risks and simplify documentation and reimbursement.

ParaDocs was founded in 2022 by CEO Dr. Dhini Nasution and CTO Dr. Omar Mohtar. The company participated in the TMCi Biodesign Program and raised a preseed round last year, according to its application.

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