HOUSTON INNOVATORS PODCAST EPISODE 21

Houston entrepreneur plans to bring female founders to the forefront of SXSW this year

Reda Hicks, founder of GotSpot — a digital tool that helps connect people with commercial space with people who need it, is looking to advocate for Texas female founders at SXSW. Courtesy of GotSpot

During the past two years of SXSW, Reda Hicks — along with Denise Hamilton, a fellow female founder — observed that the festival isn't optimized for female founders. Whether it's not accessible financially or just not creating programming that women are interested in, Hicks saw an opportunity.

"The two of us had been to SXSW together for the past two years, and we just saw a whole where a lot of female founders were being lost," Hicks says on this week's episode of the Houston Innovators Podcast. "We can solve both of those problems by creating an experience where it's an entire day that doesn't cost attendees anything and put together a lot of different content that would be really helpful for women growing their business."

Hicks, founder of GotSpot — a temporary space finding tool, teamed up with Hamilton, founder of WatchHerWork — a professional women's resource, to do just that. They have created an activation at SXSW on March 12 called Texas Female Founders Day, which will feature female founder-focused programming.

Thanks to a partnership with Ford Motors, the group will also be selecting a couple lucky female entrepreneurs to sponsor their stay and passes into SXSW. The process has been exciting to Hicks and indicative that Hicks and Hamilton aren't the only ones who have sought out a female founder focus at SXSW — or across Texas.

"What I hope is that it's the first of many similar collaborations," Hicks says. "We have such amazing power among the women in this state and we need to be working together on these kind of things."

Hicks discusses the partnership and her tips for entrepreneurs making the most of SXSW on the Houston Innovators Podcast. Plus, she shares updates and successes for GotSpot. Listen to the full episode below — or wherever you get your podcasts — and subscribe for weekly episodes.


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Building Houston

 
 

Comcast’s Internet Essentials program announced the a donation of a $30,000 financial grant and 1,000 laptops to SERJobs. Photo courtesy of Comcast

A Houston organization focused on helping low-income communities by providing access to education, training, and employment has received a new donation.

Comcast’s Internet Essentials program announced the a donation of a $30,000 financial grant and 1,000 laptops to SERJobs. The gift is part of a new partnership with SERJobs that's aimed at educating and equipping adults with technical skills, including training on Microsoft Office and professional development.

“SERJobs is excited to celebrate 10 years of Comcast's Internet Essentials program,” says Sheroo Mukhtiar, CEO, SERJobs, in a news release. “The Workforce Development Rally highlights the importance of digital literacy in our increasingly virtual world—especially as technology and the needs of our economy evolve. We are grateful to Comcast for their ongoing partnership and support of SERJobs’ and our members.”

For 10 years Comcast's Internet Essentials program has connected more than 10 million people to the Internet at home — most for the first time. This particular donation is a part of Project UP, Comcast’s comprehensive initiative to advance digital equity.

“Ten years is a remarkable milestone, signifying an extraordinary amount of work and collaboration with our incredible community partners across Houston,” says Toni Beck, vice president of external affairs at Comcast Houston, in the release.

“Together, we have connected hundreds of thousands of people to the power of the Internet at home, and to the endless opportunity, education, growth, and discovery it provides," she continues. "Our work is not done, and we are excited to partner with SERJobs to ensure the next generation of leaders in Houston are equipped with the technical training they need to succeed in an increasingly digital world.”

It's not the first time the tech company has supported Houston's low-income families. This summer, Comcast's Internet Essentials program and Region 4 Education Service Center partnered with the Texas Education Agency's Connect Texas Program to make sure Texas students have access to internet services.

Additionally, Comcast set up an internet voucher program with the City of Houston last December, and earlier this year, the company announced 50 Houston-area community centers will have free Wi-Fi connections for three years. Earlier this year, the company also dedicated $1 million to small businesses struggling due to the pandemic that are owned by Black, Indigenous, and People of Color.

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