During the past two years of SXSW, Reda Hicks — along with Denise Hamilton, a fellow female founder — observed that the festival isn't optimized for female founders. Whether it's not accessible financially or just not creating programming that women are interested in, Hicks saw an opportunity.

"The two of us had been to SXSW together for the past two years, and we just saw a whole where a lot of female founders were being lost," Hicks says on this week's episode of the Houston Innovators Podcast. "We can solve both of those problems by creating an experience where it's an entire day that doesn't cost attendees anything and put together a lot of different content that would be really helpful for women growing their business."

Hicks, founder of GotSpot — a temporary space finding tool, teamed up with Hamilton, founder of WatchHerWork — a professional women's resource, to do just that. They have created an activation at SXSW on March 12 called Texas Female Founders Day, which will feature female founder-focused programming.

Thanks to a partnership with Ford Motors, the group will also be selecting a couple lucky female entrepreneurs to sponsor their stay and passes into SXSW. The process has been exciting to Hicks and indicative that Hicks and Hamilton aren't the only ones who have sought out a female founder focus at SXSW — or across Texas.

"What I hope is that it's the first of many similar collaborations," Hicks says. "We have such amazing power among the women in this state and we need to be working together on these kind of things."

Hicks discusses the partnership and her tips for entrepreneurs making the most of SXSW on the Houston Innovators Podcast. Plus, she shares updates and successes for GotSpot. Listen to the full episode below — or wherever you get your podcasts — and subscribe for weekly episodes.