Houston startup focused on cultivating the future workforce of the energy industry raises $2.5M seed funding

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Digital Wildcatters just raised $2.5 million in funding. Image courtesy

With $2.5 million in fresh funding, Digital Wildcatters is on its way to keep empowering the evolving energy workforce.

Digital Wildcatters, a Houston company that's providing a community for the next generation of energy professionals, has closed its seed plus funding round at $2.5 million. The round by energy industry veteran Chuck Yates, who also hosts his podcast "Chuck Yates Needs a Job" on the Digital Wildcatters' podcast network.

"Our industry's survival depends on recruiting the next generation of energy workers. We must adapt to their digital, content-rich world, as we currently lag behind, like a VHS tape in a Netflix world. Digital Wildcatters is our path to modernization," Yates, based in Richmond, Texas, says in the news release.

Diamondback Energy and ProFrac also contributed to the round, which closed on December 1 and follows up on the company's $2 million seed round raised from angel investors in 2021.

The fresh funding will go toward further development and commercialization of Collide, an energy industry professional networking app, which launched this fall. The app aims to help advance and support the industry through professional development connection, job portal, and an AI-backed content search engine for industry information.

"Our mission is to empower the next generation of energy professionals to advance their careers and collaboratively address the global energy crisis," Collin McLelland, co-founder and CEO of Digital Wildcatters, says in the release. "We are incredibly grateful to have an investor base that not only believes in our vision but also supports our endeavor to craft innovative products that will redefine the future of the energy industry."

McLelland co-founded Digital Wildcatters with Jake Corley. The two started the Oil and Gas Startups podcast in 2019.

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This week's roundup of Houston innovators includes Michelle Stansbury of Houston Methodist, Barclay Jumet of Rice University, and Collin McLelland of Digital Wildcatters. Photos courtesy

3 Houston innovators to know this week

who's who

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from health care to energy tech — recently making headlines in Houston innovation.

Michelle Stansbury, vice president of innovation and IT applications at Houston Methodist

Michelle Stansbury joins the Houston Innovators Podcast. Photo courtesy of Houston Methodist

Houston Methodist has a small group of leaders — the Digital Innovation Obsessed People, or DIOP — that lead external and internal innovation efforts, from pilots to implementation. Michelle Stansbury is one of those leaders. As vice president of innovation and IT applications at Houston Methodist, she oversees the system's IT department and serves as a leader within its innovation efforts. This includes the Center for Innovation Technology Hub — which opened in 2020 in the Texas Medical Center location and opened its Ion outpost last week.

Stansbury explains on the Houston Innovators Podcast how effective this distribution of innovation responsibilities has been for Houston Methodist. With everyone having a seat at the table — operations knows the biggest problems that need solutions, IT knows how to deploy technology, etc. — implementation of new innovations has been sped up.

"If we partner together, we should be able to succeed fast or fail fast," she says on the show. "We've been able to find a solution, pilot it, and, if it works well, roll it out at a speed that most other organizations have not been able to do. It's been highly successful for us." Read more.

Barclay Jumet, researcher at Rice University

A team at Rice University is designing wearable technology that can be used for navigation for users with visual and auditory impairments. Photo by Brandon Martin/Rice University

A group of Rice researchers have tapped into the sense of touch to improve how wearable technology can communicate with its user.

Barclay Jumet, a mechanical engineering PhD student at Rice working in the labs of Daniel Preston and Marcia O’Malley, published the findings in the August issue of “Device.” The study outlines the group's new system of haptic accessories that rely heavily on fluidic control over electrical inputs to signal or simulate touch to a wearer.

“In the future, this technology could be directly integrated with navigational systems, so that the very textiles making up one’s clothing can tell users which way to go without taxing their already overloaded visual and auditory senses—for instance by needing to consult a map or listen to a virtual assistant,” Jumet said in a release from Rice. Read more.

Collin McLelland, co-founder and CEO of Digital Wildcatters

This Houston-based media company launched a networking platform to help solve the energy crisis. Photo courtesy

Houston-based media organization Digital Wildcatters has officially launched the beta program of their networking app to help bridge the hiring gap in the energy industry. By providing a platform for individuals to get their questions answered by experts and a space for companies seeking qualified talent, Collide is structured to ignite the next generation of energy innovators.

Collin McLelland, co-founder and CEO of Digital Wildcatters, says he aims to expand their professional community through this networking platform. Rather than being a transition away from Digital Wildcatters’ roots as a digital media organization McLelland explains Collide is an integration of the community they have built through podcasts and events into an interactive platform.

“If you look at what we’ve done historically with Digital Wildcatters, we’ve built an extremely engaged community of energy professionals — it’s a next generation community, very young forward thinking professionals that are working towards solving the world’s energy crisis,” McLelland shares. Read more.

This Houston-based media company launched a networking platform to help solve the energy crisis. Screenshots via apps.apple.com

Houston startup launches networking app for next-generation energy workforce

get connected

A Houston-based media organization dedicated to covering the energy industry has officially launched the beta program of their networking app.

After producing zanily named energy podcasts like “Big Digital Energy” and “What the Funk,” Digital Wildcatters is trying to bridge the hiring gap in the energy industry. By providing a platform for individuals to get their questions answered by experts and a space for companies seeking qualified talent, Collide is structured to ignite the next generation of energy innovators. Collide is currently available for users in both the Apple App Store and Google Play Store.

The roll out of Collide has been intentionally gradual, McLelland says because they want to shape the user experience based on feedback from ongoing focus groups. Currently they have about 1,000 users and are examining how they can make the app valuable to them before providing the platform to a wider audience.

McLelland says there are two major issues within the energy sector that Collide hopes to address — a lack of knowledge about energy verticals and difficulty recruiting talent. McLelland attributes the information gap to how expansive the energy sector is, incorporating beyond oil and gas, everything from renewables to lithium mining. Similarly, by zeroing in on the energy sector, McLelland believes Collide can draw upon the network of talent Digital Wildcatters has already cultivated to tackle recruiting issues.

“What we really see with our platform is being able to bring people together where if you want to find a piece of information, you need to find a subject matter expert, or if you want to find your next job, it happens on the Collide platform,” McLelland says.

Unlike other hiring platforms, Collide offers users the opportunity to look for information about the energy sector by integrating all of Digital Wildcatters’ podcasts and videos into a content search engine. This program is part of their DW Insight subscription product which also has a startup database with overviews of various companies, from their demos to a portal to contact them.

“We hope someday that we’ll have this knowledge base that can be searched and queried to where if you want to find out any piece of information, you’ll be able to find it on (DW Insight),” McLelland explains.

McLelland co-founded Digital Wildcatters with Jake Corley. The two started the Oil and Gas Startups podcast in 2019.

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This article originally ran on EnergyCapital.

One of this week's trending stories is about a startup that's giving new working moms a place to pump in peace. Courtesy of Work & Mother

5 top trending innovation stories in Houston this week

What you're reading

Editor's note: This week's top stories features a few types of entrepreneurs — from podcasting to shuttling businessmen and women across the state in Teslas. Here are the InnovationMap articles that trended over last week.

Growing Houston podcast is bridging the gap between energy and tech

The Oil and Gas Startups Podcast talks to local entrepreneurs who are shaking up the industry. Pexels

Collin McLelland and Jacob Corley want you to know that Houston has a whole lot of innovation in the oil and gas industry, and they want to tell you about it. The two energy professionals launched the Oil and Gas Startups Podcast a few months ago to talk to energy entrepreneurs about oil and gas technology, leadership, and innovation. Read the rest of the story here.

This growing Houston company is revolutionizing the way new mothers pump in the office

Houston-based Work & Mother is rethinking how new mothers pump in the office. Courtesy of Work & Mother

A new mom returning to work is probably dreading her new daily inconvenience of taking the time out of the workday to pump her breast milk. While some employers provide a wellness room to us, but the more likely scenario is that she will have to pump in your car, an empty conference room or the bathroom. And once she is done pumping, she'll have to wash her equipment in the kitchen sink, alongside her coworkers' coffee mugs or dirty Tupperware containers. One newly launched company mission is to make that scenario a thing of the past. Read the rest of the story here.

Fact or fiction? Houston blockchain expert addresses common misconceptions

Here are some of the most common, misunderstood aspects about blockchain technology. Getty Images

Blockchain has become one of the most talked about emerging technologies, often mentioned in the same breath as artificial intelligence, virtual reality, Internet of Things, and big data technologies. But as a relatively new technology, it's totally expected that people will not fully comprehend aspects of the technology. Here are some of the most common, misunderstood aspects about blockchain technology. Read the rest of the story here.

Texas startup using Tesla cars for more efficient and eco-friendly travel

ElecTrip uses eco-friendly Teslas to shuttle business people to and fro across the state. Courtesy of Electrip

A Texas startup shuffling business men and women across the state in style has created an elevated road trip experience for its customers. Founded in 2018 and based in Austin, ElecTrip aims to add luxury and convenience to regional commutes between major Texas cities by providing transportation in Teslas equipped with WiFi, complimentary snacks, and professional drivers. Read the rest of the story here.

3 Houston energy tech innovators to know this week

From a new energy tech accelerator to an oil and gas podcasts, these three entrepreneurs have some names to remember. Courtesy photos

While Houston has historically been known as an oil and gas town, it's been slow on the uptake for being known for its energy tech — something these three entrepreneurs are looking to change. From a new energy startup accelerator to an oil and gas podcast, these three energy tech innovators are ones to know this week. Read the rest of the story here.

From a new energy tech accelerator to an oil and gas podcasts, these three entrepreneurs have some names to remember. Courtesy photos

3 Houston energy tech innovators to know this week

Who's who

Jacob Corley and Collin McClelland, co-hosts of the Oil and Gas Startups Podcast

Courtesy of Oil and Gas Startups Podcast

Despite having experience in the oil and gas field and in entrepreneurship, Jacob Corley and Collin McClelland learn something new each episode of the Oil and Gas Startups Podcast. The show has seen surprising success to the duo and has been attracting around a thousand new listeners each week.

"You think thing not many people would listen to a podcast that's so focused on something they do for their job, but that's completely wrong," Corley says.

The primary goal for the pair is to share the stories of entrepreneurs who are revolutionizing an industry that tends to be known as a slow adaptor or conservative. Great startups exist here in Houston, and McClelland and Corley want to tell you about them.

"We kind of wanted to bridge the gap between Silicon Valley and oil and gas and show the world what was going on in the industry — and specifically in Houston," McLelland says. Click here to read more.

Patrick Lewis, managing partner of BBL Ventures

Patrick Lewis has worked for years trying to rethink how energy companies and private equity interact with startups. Startups have trouble proving themselves to big oil and gas companies and private equity things energy tech is more trouble than its worth.

"Energy tech is a grossly underfunded industry. Venture capitalists hate it — the hyper cyclical industry, extremely long sales cycles, slow adopters — but that creates opportunities," Lewis says.

But Lewis, managing partner of BBL Ventures, has created a software that tracks oil companies' pain points and then allows him to tap startups that are solving those issues. Now, with BBL Labs, Lewis and his team will help to accelerate these energy tech startups into the market. Click here to read more.

The Oil and Gas Startups Podcast talks to local entrepreneurs who are shaking up the industry. Pexels

Growing Houston podcast is bridging the gap between energy and tech

On air

Collin McLelland and Jacob Corley want you to know that Houston has a whole lot of innovation in the oil and gas industry, and they want to tell you about it.

The two energy professionals launched the Oil and Gas Startups Podcast a few months ago to talk to energy entrepreneurs about oil and gas technology, leadership, and innovation.

"Jake and I really had a mission to shine a light on the oil and gas industry and what was happening in the technology and startup space," McLelland says. "There's a lot of exciting things going on, but not really a medium of content to see it."

The duo interviews a leader or founder of an energy startup — notable ones include Data Gumbo, Blue Bear Capital, and OAG Analytics — on an almost-weekly basis. Corley says he can tell the podcasts are helpful to listeners, because he and McLelland are learning a lot themselves.

"The conversations we have are genuine and authentic. The questions we ask are real," Corley says. "When we schedule something with someone, we purposely try to find out just enough about them to find out if we'll have a good episode with them."

Along with their sincere questioning, the hosts also bring a diversity in industry to the table.

"Collin is the guy who grew up in the field, and I have more of the tech background," Corley says. "From that standpoint, we really compliment each other."

While still new, the podcast has seen a lot of growth — about 1,000 new listeners each week over the past couple weeks — which is surprising to the two hosts since the topic is niche and professional.

"You think thing not many people would listen to a podcast that's so focused on something they do for their job, but that's completely wrong," Corley says.

McLelland says they've seen a shift in the industry. What's been known as a siloed, traditional field is being upended by new technology being introduced into oil and gas companies. A downturn resulted in a need for efficiency and a younger senior-level leadership — that's what's changed in the business, McLelland says, and that's why the podcast is here to document.

"To see the amount of traction the podcast has gotten within oil and gas really validates where the industry is going," McLelland says.

The two want to keep doing what they're doing when it comes to the podcast, while expanding into other media. They've launched a YouTube channel, and are working on regular content for a blog.

"We kind of wanted to bridge the gap between Silicon Valley and oil and gas and show the world what was going on in the industry — and specifically in Houston," McLelland says.

Collin McLelland (right) and Jacob Corley are the hosts of Oil and Gas Startups Podcast.

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Houston researcher examines how AI helps and hurts creativity

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As artificial intelligence continues to grow and seeps into spaces like art, design and writing, a Houston researcher is examining its effects on creativity.

University of Houston’s Bauer College Assistant Professor Jinghui Hou, in collaboration with scholars around the world, recently published the paper "The Double-Edged Roles of Generative AI in the Creative Process" in the journal Information Systems Research.

Through the research, the team identified two stages of creativity that AI can influence: ideation and implementation.

In one study, Hou and her team developed a lab experiment to examine the impact of a cutting-edge generative AI tool during the brainstorming or ideation phase on a group of designers with varying levels of expertise.

The study showed that nearly all designers who used generative AI during this stage improved in the creativity of their graphic design work, and that the improvements were substantial and consistent across the board.

“In the first stage, we find that for anyone, including ordinary people and expert designers, AI is very helpful because of its computational power,” Hou said in a news release. “It can go beyond the imagination that humans have. For example, if I wanted to imagine a tiger with wings, it would be hard to see that in my head, but AI can do it easily.”

However, a second study examining the implementation stage found that AI affects professionals differently than novice designers.

The study showed that novice designers continued to improve in all aspects of their work when using AI. But more expert designers did not see significant improvements in the implementation stage. Rather, expert designers who used AI spent 57 percent more time completing their work compared with their peers who did not use AI.

“In the implementation stage, we find that AI is still very helpful for those ordinary people, but it creates more work for expert designers,” Hou said in the release. “This is because the designer has years of training to materialize a piece of artwork. We find that AI uses different techniques to produce creative work. For designers, it can become burdensome to revise what AI made.”

Hou’s paper suggests that AI is most helpful in the brainstorming stage, but hopes to see generative AI developers program tailor the technology for expert-level, professional needs.

“It could give users more freedom to fit the technology to their usage pattern and workflow,” Hou added. “In a sense, it's not about people catering to the AI, but the AI technology catering to people."

World Cup's 14-mile Green Corridor to leave lasting impact on Houston

Big Win

The FIFA World Cup 2026 Houston Host Committee has announced new details about its massive Green Corridor project, including the many improvements that will outlast the iconic sporting event taking place in Houston this summer.

The Green Corridor will be a 14-mile long verdant artery connecting multiple major landmarks in Houston through safe, walkable paths that include shade trees and other improvements. First conceived in 2024 by the Sustainability Subcommittee led by Elizabeth Carlson, it will unite East Downtown, Downtown, Midtown, the Museum District, and Third Ward through a hike and bike trail as well as METRO Rail stops. Though the Green Corridor is beginning its life as a showcase for the city to visitors attending the FIFA World Cup June 14 -July 4, it will remain a permanent installation for Houstonians to travel the city without cars.

Management of the project is being handled by Impact Houston 26, a portion of the Host Committee empowered by the Harris County-Houston Sports Authority’s Sports Authority Foundation to promote long-term benefits to the city after the World Cup. Funding partners include private corporations as well as civic organizations such as the City of Sugar Land and Rice University.

“The Green Corridor reflects what Impact Houston 26 is all about, using the FIFA World Cup as a catalyst to deliver lasting environmental benefits for our city,” Carlson said in a statement. “Through Impact Houston’s pillar on sustainability, we’re able to collaborate with local stakeholders to create not just demonstrations of resilience and innovation but education and engagement in the community, a meaningful legacy long after 2026.”

The corridor will provide access to both Houston Stadium (also known as NRG Stadium) and the FIFA Fan Festival, as well as improve existing paths like the Columbia Tap Trail in Third Ward. These improvements include the installation of shade structures, native plantings, expanding the tree canopy, air quality monitoring devices, and water and bike repair stations.

Impact Houston 26 is also working with local institutions like the Houston Zoo, Greentown Labs, and Discovery Green to install various educational materials along the Green Corridor.

The Green Corridor initiative.Courtesy rendering

Below is a breakdown of other improvements planned or completed as part of the Green Corridor.

Downtown Houston Main Street Promenade: Four permanent shade structures, native plants, and expanding the tree canopy by 154% to be implemented by May 2026. Further shade structures and plantings planned for Texas Avenue.
East Downtown Management District: Native tree plantings and landscaping in and around the FIFA Fan Festival site to improve first/last mile connectivity around the Green Corridor.
Columbia Tap Trail: Installation of 325 solar lights.
Stadium Park/Astrodome and TMC/Dryden plus Fannin South Transit Center: Various landscaping and safety enhancements.
Midtown Houston: $1.5 million in landscaping and beautification along the Red Line, including over 80 trees, native plantings, water stations, waste receptacles, crosswalk improvements, and public art installations.

The Green Corridor is only one of the World Cup Host Committee's sustainability initiatives. In January, it announced the "New Year, New Hou" program that provides hospitality businesses such as restaurants and hotels with one of three certifications.

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This article originally appeared on CultureMap.com.

Houston humanoid robotics startup Persona AI hires new strategy leader

new hire

Houston-based Persona AI, a two-year-old startup that develops robots for heavy industry, has hired an automation and robotics professional as its head of commercial strategy.

In his new position, Michael Perry will focus on building Persona AI’s business development operations, coordinating with strategic partners and helping early adopters of the company’s humanoids. Target customers include offshore platforms, shipyards, steel mills and construction sites.

Perry previously served as vice president of business development at Boston Dynamics, where he led market identification for robotics, and as an executive at DJI. He holds a bachelor’s degree in Chinese and government studies from the University of Texas at Austin.

“Now is the perfect time to join Persona AI as we rapidly close the gap between what’s possible in the lab versus what’s driving real commercial value,” Perry says. “Building industry-hardened humanoid hardware and production-deployable AI is only one piece of the puzzle.”

“Getting humanoids into operations for heavy industry will require the systematic commercial and operational work that makes enterprises humanoid-ready and defining the business case, solving the integration challenges, and building the playbook for safe, scalable adoption,” he adds. “That’s what I’m here to build.”

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