3 Houston innovators to know this week

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This week's roundup of Houston innovators includes Steve Latham of DonateStock, Arianne Dowdell of Houston Methodist, and Howard Berman of Coya Therapeutics. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from fintech to health care DEI — recently making headlines in Houston innovation.

Steve Latham, co-founder and CEO of DonateStock

Houstonian and serial entrepreneur plans to scale nonprofit fintech toolThe sky's the limit for DonateStock, Co-Founder and CEO Steve Latham says. Photo courtesy of DonateStock

For the third time in his career, serial entrepreneur Steve Latham recession activity, so he feels confident he knows the playbook of how to handle what's on the horizon. For his latest venture, Donate Stock, a tech platform that simplifies stock donation for both the donor and the beneficiary, he's focused on weathering whatever storm is incoming.

"We've raised more money to extend our runway, and we're keeping a super tight lid on expenses because your cash is your oxygen," he says. "There are companies going out of business in our industry right now that had really promising businesses but just spent too much money before they could get to the revenue phase."

He shares the background story on DonateStock and his own career on last week's Houston Innovators Podcast episode. Read more and stream the episode.

Arianne Dowdell, vice president and chief diversity, equity and inclusion officer at Houston Methodist

Arianne Dowdell spoke with InnovationMap about Houston Methodist's DEI initiatives — and how they will help develop the hospital of the future. Photo courtesy of Houston Methodist

Innovation and equity are two things they have to go together — and Houston Methodist knows that. Which is why Arianne Dowdell serves as vice president and chief diversity, equity and inclusion officer at Houston Methodist. Under her leadership, the health care provider is putting the patients at the forefront of the hospital system's priorities through its DEI initiatives.

In an interview with InnovationMap, Dowdell shares more about these ongoing initiatives and her role, as well as the importance of DEI in innovative health care.

"It doesn't matter if you're down here in the medical center or out in Baytown," she says. "The innovation and what we're thinking about and the technologies and the way that we communicate with our patients, all that is part of innovation, which helps our DEI initiatives become more successful in everything that we're doing." Read more.

Howard Berman, CEO of Coya Therapeutics

A Houston biotech startup focused on developing therapeutics for neurodegenerative and autoimmune diseases has closed its IPO. Photo courtesy of Coya

A clinical-stage biotech company based in Houston has announced the closing of its $15.25 million IPO.

Coya Therapeutics, now trading under the ticker COYA, announced this week that its IPO — previously disclosed in December — has closed its initial public offering of 3,050,000 shares of its common stock and accompanying warrants to purchase up to 1,525,000 shares of common stock, per a news release. Howard Berman, CEO of Coya Therapeutics, has lead the company since February of 2021. Read more.

Arianne Dowdell spoke with InnovationMap about Houston Methodist's DEI initiatives — and how they will help develop the hospital of the future. Photo courtesy of Houston Methodist

Q&A: Houston innovator on DEI initiatives, importance in health care

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Prioritizing diversity, equity, and inclusion within health care innovation goes hand in hand, according to Arianne Dowdell, vice president and chief diversity, equity and inclusion officer at Houston Methodist.

"I think we're in a very interesting time when we think about how health care looks. It's changing drastically and so people have a lot more options for where they choose to get their health care and who their providers are," she tells InnovationMap. "So I think that the thought of the patient comes first is really going to be the key of understanding how do we tackle health equity."

Houston Methodist, under Dowdell's leadership, is putting the patients at the forefront of the hospital system's priorities through its DEI initiatives — whether that's employee programs or training the future leaders of the health care industry through its DEI Summer Scholarship Program.

In an interview with InnovationMap, Dowdell shares more about these ongoing initiatives and her role, as well as the importance of DEI in innovative health care.

InnovationMap: Tell me a bit about your role leading DEI at Houston Methodist. What are you tasked with and why is it important to the organization?

Arianne Dowdell: In my role, I'm responsible for really leading the vision for unparalleled safety, quality and service, and innovation through the lens of DEI. And what that really means is thinking about how we execute our diversity, equity, and inclusion strategies. When we think about our employees, our patients as well as our community. So, my role is rather broad in scope. I oversee DEI for all of the Houston Methodist hospitals in the area and we year by year target and have certain goals of what we want to accomplish under each of those layers. When we think about our patients and our employees in the community.

IM: In what ways do DEI and innovation intersect?

AD: You know, the wonderful thing about innovation is that there is such a huge overlap with DEI. When we think about our patient care, we just start there and think about what we're doing with our new hospital that's opening.

For example, we talk about making it the hospital in the future. Part of that innovation piece means that we're meeting our patients where they are with the needs that they have. So, a lot of times we talk about equity versus equality and what people need and what we have to remember when we think about equity, especially with our patients and the fact that we serve such a diverse community, is making sure that those innovations that we're coming up with as we're thinking about the patients varies right in different aspects to make sure that every patient that comes in the door is receiving the very best care that they have. It's a great opportunity being at a hospital that's so innovative to make sure that we're considering our innovative technologies to meet the different patients that we have that are coming through our doors every day.

It doesn't matter if you're down here in the medical center or out in Baytown. The innovation and what we're thinking about and the technologies and the way that we communicate with our patients, all that is part of innovation, which helps our DEI initiatives become more successful in everything that we're doing.

IM: What are some of the initiatives you’ve gotten to spearhead so far in your tenure?

AD: Our department's been around for about two and a half years. And so there's a couple of things that we're really excited about that are ongoing, but we've seen a lot of traction and measurable results. One is the employee resource groups we currently have — I think we're at nine, maybe 10 at this point for our groups — and we have close to 2,000 employees that are part of the groups working to make sure that they are empowered in the workplace and have support, but we also provide professional development opportunities for them.

Another thing that we've started are solidified DEI training programs and actually going and working with departments, both those that are clinical and non clinical within the hospital on DEI related issues. That's been a big success for us as well. And we're really evolving those trainings to become more of educational opportunities as we really start to have a heavy focus on health equity moving into 2023.

We also have a comprehensive training communications program, so we communicate out all of our efforts at all of our hospitals. And so engaging our CEOs at each of those hospitals and making sure that we allow all of our employees to have a way of learning about the work that we're doing in various mediums has been something we've worked really hard to achieve. And we also have different DEI groups and committees at each of our hospitals. That's been a way for us to connect and have leaders at all of our hospitals that are supporting our overall system wide initiatives.

It's been really fun the past two years to have different layers of the work that we're doing, including our 25 million DEI Grant to different nonprofit organizations in the community to make sure that we're looking at all these different layers. As I had mentioned before, that touch on everything that we do. And we're also going to be hyper focused moving into next year of making sure that we diversify our cancer center as well. And so now that we've kind of laid that first layer foundation, it's really nice to see how the team is evolving and the work that we're doing and also using data to show the results of the work that we're doing. So, with two years under our belt, it's nice to have some of that information now.

IM: How is Houston Methodist supporting future leaders in health care?

AD: One of the things I really wanted to make sure that we started once COVID slowed down a little bit, was to give underrepresented students an opportunity to pursue careers in health care that are non clinical. A lot of people in college, they don't know about all the different aspects of what runs a hospital, right? And so I thought it was a great opportunity for us to launch this program that we started last summer.

We started with six students that received scholarship funding and they all fall below the federal poverty line is how we established what the criteria was along with grades, etc. but a really great opportunity for students to come here for ten weeks on a paid scholarship in various departments throughout the hospital to learn what those inner workings are, to then pursue careers, possibly in things like DTI, human resources, spiritual care, managed care. So it was really fun to watch the first cohort of students go through last year.

These are our future leaders and teaching them all about the aspects of what, like I said, runs a hospital. But when we think about care of our patients, how everyone is such an integral part to it. And so for going into this summer coming up, we've actually more than doubled the number of opportunities that will be available. So, we now have 17 spaces that are available for students and we're branching out to all of our community hospitals and we've reached out to more schools around the nation. And so I'm excited to bring in this next cohort of leaders to really begin to think differently about how we look at care overall and manage hospitals from a diverse aspect. It's been a great program and our leadership here at the hospital is also very engaged, which I love.

IM: What’s on your radar for 2023?

AD: So, 2023 is really going to be a focus on health equity. Establishing we've got various dashboards that we're establishing to track and monitor what we're doing, but also working with all 29,000 plus of our employees to help them understand what role they play in achieving health equity so we can focus on the role that our clinicians play. But it's equally as important for the people that work at registration to understand the importance of the questions that we ask to make sure we're meeting the needs of our patients when they call and set up appointments.

We will be really hyper focused on that. We'll also be leveraging even more of the work that our employee resource groups do. And so I'm very excited about that as well as they become more involved in the community. When you talked about prevention and education, a lot of the members of our ERGs are now out in the community and doing a lot of really great work. And so those are just two of the programs that I'm really excited about for 2023 that will be hyper focused on.

IM: Why is equity in health care so important and what does the industry need to do to accomplish it?

AD: I think we're in a very interesting time when we think about how health care looks. It's changing drastically and so people have a lot more options for where they choose to get their health care and who their providers are. And so I think that the thought of the patient comes first is really going to be the key of understanding how do we tackle health equity. Because when we look at all the different requirements from systems throughout the country, and then we look at results from what patients say, we have to spend the time to marry those two together.

At the end of the day, that still is our patient comes first — so how are we educating our future clinicians? Are we working with our med schools to make sure we're tackling that because we really have to look to the future generations? How are we reporting out our efforts and our outcomes is going to be important to. Keeping that patient centered focus is going to be key to achieving health equity. And also a lot of times we don't want to acknowledge what our shortcomings are. Know people always want to say this is where we excel, but really taking the time to acknowledge what can we do better, and doing those deep dives, It doesn't matter if you're a large health system or if you're one of the newer branches that's coming out. You have to take the time to really look at what those results are, to make sure you're measuring them to achieve those new goals. So I think that that's actually going to be the key to moving forward and making sure you keep politics out of it to the extent possible and really just stay patient. Focus is what's going to be necessary because people have choices for where they want to go for their health care. And I think we all have to be mindful of that.

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This conversation has been edited for brevity and clarity.

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These five individuals are up for the DEI Champion award this week. Here's what challenges they are facing promoting an equitable innovation ecosystem. Photos courtesy

Houston's DEI Champions share obstacles they are overcoming promoting equitable innovation

EAVESDROPPING AT THE HOUSTON INNOVATION AWARDS GALA

As one of the most diverse cities in the world, Houston's business and innovation community has a unique opportunity to prioritize not just its diverse population, but also to make sure the city has equitable and inclusive opportunities.

Five Houstonians have been named finalists in the DEI Champion category for the Houston Innovation Awards Gala, which will be held on November 9. They shared some of the challenges they are facing as they fight to make sure Houston has an equitable innovation ecosystem.

"I have always been the only Black women in all of my engineering roles, and I worked so hard to get there and quite often feel so uncomfortable in this space. So, individuals who question my name don't always understand the important of someone expressing that I see you to an individual can mean. However, this is a challenge I am willing to face because I am changing people lives and these lives I am changing will impact the world."

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— Kara Branch, founder and CEO of Black Girls Do Engineer Corp. "Although I believed in myself and that girls that look like me needed that representation and someone to mentor them and expose them to S.T.E.M., I had no one to do this for me, so I had to do this for girls in my community," she says. "I have faced some people who fight me about my name, but my name had to be my name because I needed to let Black girls know I was talking to them."

"You can’t expect to make an impact, big or small, if you’re not willing to meet people where they are. One challenge we’ve seen when it comes to talking about and implementing DEI programs within the organization is that not everyone has the same understanding of what diversity, equity, and inclusion is."

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— Arianne Dowdell, vice president and chief diversity, equity and inclusion officer for Houston Methodist. "Another challenge we see is that sometimes people expect to see change immediately," she continues. "This is a journey not a race, and if done right, it’s something that will continue to evolve and grow."

"Nobody wants to be tagged as difficult or uncomfortable to be with. A lot of bystanders will also make a calculated risk when witnessing bias, what is in it for me? Many will turn a blind eye if there are other interests at play."

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— Juliana Garaizar, head of Houston incubator for Greentown Labs and lead investor for Portfolia. Garaizar explains that she sees people afraid of facing the repercussions that come with speaking up or standing up to bias and harassment.

"Sustainable funding. We have the talent, the access to mentors and STEM education/activities and preparation workshops and certifications. But not having the capital to hire and effectively manage this growth has been very challenging to where we've had to say no to expansion (girls in need) and and increase in girls within our yearlong and skill-building programs."

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— Loretta Williams Gurnell, founder of SUPERGirls SHINE Foundation. She continues, "However, because we are serious in creating a diverse and sustained pipeline for more underserved girls (women) in STEM, we heavily rely on organizations that are like-minded in practices and core values to partner with and provide our services and opportunities to their girls and vice versus. It builds community and sustainability for all who are involved."

"The problems we face are so daunting and overwhelming that it can be hard to know where to start. ... At some point I realized that you just have to start somewhere, and you have to go deep in one area." 

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— Rob Schapiro, director of Microsoft's Energy Acceleration Program. "Only 27 percent of STEM workers are women. A mere 2 percent of venture capital money goes to women and far less to black women. The average wealth of the top 5 percent of White American households is seven times more than the average of the top 5 percent of Black households. These kinds of statistics can paralyze you into inaction," he explains. "It is great to be an ally to all, but you can have more impact if you focus your attention and efforts on a specific area. What is challenging still is that you will want to do more and spread your efforts, but you have to stay disciplined. One person cannot fix everything. But, using your privilege and your network you can influence many others and through them make a huge impact."

Progress and feedback will help you reach your organization's DEI goals. Photo via Pexels

Houston expert: 5 things to consider when tackling DEI at your organization

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Houston is often touted as the most diverse city in the country, but with that comes the responsibility of making sure we are creating inclusive and equitable opportunities that reflect the communities we serve.

With the current state of our country dealing with the COVID-19 pandemic, as well as social and political issues, employers across the city have searched for the right thing to say and do to help their employees and customers during this time when personal feelings and beliefs impact the workplace more now than ever. While there isn't a one-size-fits-all approach to implementing DEI across an organization, here are a few steps and considerations companies can take to ensure DEI is a priority moving forward.

Understand your audience

It's important to understand the perspectives of those you serve. Identifying your audience will help develop a DEI strategy that addresses concerns from multiple lenses. At Houston Methodist, we focus on our patients, employees and the communities we serve. Anyone building a DEI program needs to not only be cognizant of their audience, but also understand their needs in today's climate before spending time and resources to develop initiatives that will address those needs. Ultimately, this will help shape a more impactful approach to DEI within your organization.

Define success

When developing a DEI strategy, success may seem overwhelming or lofty. But, viewing success as progress will help your organization accomplish your goals in a way that employees and other stakeholders will benefit from in the long run.

Set strategic and measurable goals that clearly state what your organization wants to achieve through its DEI efforts. These goals need not be big at the onset; make sure they are attainable. Most importantly, it's critical to revisit your goals on a regular basis and identify gaps, and be willing to pivot, if needed, along the way so your organization eventually reaches its goals. At the hospital, we've developed a DEI dashboard for all departments in our hospitals to help us with setting those measurable goals. Once measurable goals are identified, a DEI scorecard will be used to identify progress for departments and our organization year over year. When people are able to easily track and see progress or gaps, it will make it easier to reach desired goals.

An organization can't be successful with any new type of program if everyone within the organization doesn't understand the importance of DEI in their department and within the company as a whole. Progress often starts with one person. Providing training to employees about the impact that DEI can have on their day-to-day work will help them champion that within the organization. For example, we've launched something at our hospital called "Together We Grow," a training program aimed at building a foundation for what DEI is by exploring everyday scenarios employees may encounter. This program first started with leadership and is now available to all employees within the hospital system.

Establish a timeline

Once measurable goals have been established, develop a timeline for accomplishing those goals. By selecting two or three goals that can be focused on over a particular time period (i.e., six months or one year), your organization can implement targeted programs and best practices to drive the success of DEI for a more long-term plan. It's ok if not every program is up and running within the year; creating milestones along the way will give your organization time to grow its DEI efforts and aspire to something meaningful for your employees, customers or community. The need for DEI doesn't go away, so it's important to continue efforts year-round with a growth mindset.

Evaluate how DEI holistically fits into your business

A DEI department, team or individual can't be successful if the work isn't aligned with the mission of the organization. It does not help if an organization has competing priorities, so DEI goals must be embedded in your organization's business goals.

Additionally, it's also important to have leadership set the tone for the rest of the organization to follow. Executive leaders that fully commit to the organization's DEI efforts and promote transparency, feedback and accountability for those programs will yield the most meaningful and lasting results.

Recognize your ‘why’

As a business, it's important to understand why DEI is important for your organization's success. You need to both be able to understand and articulate the business case for why diversity matters in your organization. Studies like this one from Boston Consulting Group continue to show a positive correlation between workforce diversity, innovation and overall company performance. The workforce is constantly changing and becoming more diverse, so making sure your organization is adapting to those different perspectives and taking into consideration why this work is vital to your employees, customers and your community will help turn DEI ideas into action.

For many health care organizations, health equity has shaped community engagement efforts and programs. Addressing health equity for racial, ethnic and social minorities in the Greater Houston area has been a priority for Houston Methodist for nearly 30 years, and this work has also informed and strengthened our DEI efforts in the communities we serve.

In conclusion, remember progress and feedback will help you reach your organization's DEI goals. For these initiatives to be effective, everyone within your organization must understand that each person plays a role in shaping the success of DEI efforts.

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Arianne Dowdell is vice president, chief diversity, equity and inclusion officer at Houston Methodist.

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California-founded biotech startup relocates to join Houston's emerging bioeconomy

Cameron Owen had an idea for a synthetic biology application, and he pitched it to a handful of postdoctoral programs. When he received the feedback that he didn't have enough research experience, he decided to launch a startup based in San Diego around his idea. He figured that he'd either get the experience he needed to re-apply, or he'd create a viable company.

After three years of research and development, Owen's path seems to have taken him down the latter of those two options, and he moved his viable company, rBIO, to Houston — a twist he didn't see coming.

“Houston was not on my radar until about a year and a half ago,” Owen says, explaining that he thought of Houston as a leading health care hub, but the coasts still had an edge when it came to what he was doing. “San Diego and the Boston area are the two big biotech and life science hubs.”

But when he visited the Bayou City in December of 2021, he says he saw first hand that something new was happening.

“Companies from California like us and the coastal areas were converging here in Houston and creating this new type of bioeconomy,” he tells InnovationMap.

Owen moved to Houston last year, but rBIO still has an academic partner in Washington University in St. Louis and a clinical research organization it's working with too, so he admits rBIO's local footprint is relatively small — but not for long.

"When we look to want to get into manufacturing, we definitely want to build something here in Houston," he says. "We’re just not to that point as a company."

In terms of the stage rBIO is in now, Owen says the company is coming out of R&D and into clinical studies. He says rBIO has plans to fundraise and is meeting with potential partners that will help his company scale and build out a facility.

With the help of its CRO partner, rBIO has two ongoing clinical projects — with a third coming next month. Owen says right now rBIO is targeting the pharmaceutical industry’s biologics sector — these are drugs our bodies make naturally, like insulin. About 12 percent of the population in the United States has diabetes, which translates to almost 40 million people. The demand for insulin is high, and rBIO has a way to create it — and at 30 percent less cost.

This is just the tip of the iceberg — the world of synthetic biology application is endless.

“Now that we can design and manipulate biology in ways we’ve never been able to before,” Owen says, "we’re really only limited by our own imagination.”

Synthetic biology is a field of science that involves programing biology to create and redesign natural elements. While it sounds like science fiction, Owen compares it to any other type of technology.

“Biology really is a type of software,” he says. “Phones and computers at their core run on 1s and 0s. In biology, it’s kind of the same thing, but instead of two letters, it’s four — A, C, T, and G.”

“The cool thing about biology is the software builds the hardware,” he continues. “You put that code in there and the biology builds in and of itself.”

Owen says the industry of synthetic biology has been rising in popularity for years, but the technology has only recently caught up.

“We’re exploring a brave new world — there’s no doubt about that,” Owen says.

Houston Airports soar with first-class awards in international ceremony

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We can now dub Houston the city of first-class airports and first-class service.

During the 2023 Skytrax World Airport Awards in Amsterdam, the Houston airport system earned several prestigious honors, including a second consecutive five-star rating.

Skytrax is the leading international air transport rating organization; they determine their ratings based on annual audits of every airport. This year, the Houston airport system won in a new category that was unveiled at the ceremony – “Best Art in the Airport” – which was determined by a panel of judges.

Mario Diaz, the director of aviation for Houston Airports, said in a press release that superior customer service is the “guiding light” for the city’s airport system.

“Excellent customer service is at our core; an expansive and eclectic arts program, just awarded World’s Best Art Program in 2023, provides a meaningful and memorable experience,” said Diaz.

The awards continued to stack up. William P. Hobby Airport maintained its five-star rating for the second year in a row. It is one of 18 total five-star airports in the world, but the one and only five-star Skytrax airport in North America.

Other accolades the Hobby Airport earned include:

  • Best Regional Airport in North America, for the second consecutive year
  • No. 2 Best Airport in the United States
  • No. 3 Best Airport in North America

George Bush Intercontinental Airport (IAH) maintained its four-star classification for the sixth year in a row. It was also named the fourth best airport in North America, and third best in the United States.

Houston mayor Sylvester Turner said the Skytrax awards reaffirm the city airports’ “dedication to detail and commitment to customer service.”

“Houston truly is a global city where our guests are valued and celebrated,” he praised. “Another year of [five]-star and [four]-star ratings is proof that the investments we continue to make in our Houston Airports arts program, airport infrastructure and technology and team members are smart and successful investments that lead to a world-class and award-winning passenger experience.”

More information about the awards can be found on fly2houston.com.

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This article originally ran on CultureMap.

Houston expert: Here's why your top candidate turned down your job offer

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One of the most disappointing (and costly) things as a hiring manager is when your top candidate declines the job offer. You spend months defining target skills and characteristics, reviewing résumés and interviewing candidates to narrow down to your finalist of choice. You put together what you believe is a strong offer, and the candidate says “no.” What went wrong?

It’s not an employer’s job market anymore. In this transformed workplace, and at a time of historically low unemployment, it is very much an employee’s market, and he/she can afford to be selective. Below are some common reasons candidates turn down job offers and what you can do to prevent them.

No. 1: The interview process took too long

It takes time to identify the right fit, and a typical hiring process will often involve 2-3 interviews with decision makers in different locations. You also want to pinpoint a candidate you like and compare him/her to other candidates. When all is said and done, you’re often looking at an interview process that can take 6-8 weeks. During this time, it’s critical to stay in touch with the candidate. A simple email with a status update will help keep them engaged. This is also a great time to check references, showing the candidate your continued interest.

While you’re focused on filling the position, it’s easy to forget candidates have deadlines, too. A lengthy interview process with periods of little interaction can make a candidate feel you don’t respect his/her time or make your company appear disorganized, something they may be leery of based on past experience. Setting expectations upfront and maintaining open lines of communication are key in this candidate-driven environment.

Equally important to an efficient hiring process is encouraging non-essential decision makers to let go after a certain point. For example, once a small sized business graduates to a midsized company, a CEO should not make the mistake of thinking they have to talk to every single prospect. They need to approve them. Delegating and trust are key.

No. 2: You didn’t ‘sell’ the opportunity enough

It’s easy to forget interviews are as much about the candidate interviewing you as you interviewing the candidate. While you want to assess the person’s skills and cultural fit, the candidate wants to know how the role will match his/her personal and professional goals. Heck, they want to know how it stacks up against other jobs for which they might be applying!

Career growth is something every candidate wants. It’s critical for the hiring manager to discuss training and personal development opportunities. This is particularly important for millennials, who are often more motivated by the ability to learn and grow than they are by an increase in financial compensation. It’s also important to talk about the company culture and what makes you stand out. Bottom line: You want the candidate to leave the interview knowing he/she will be appreciated by your company and will get an experience that can’t be found elsewhere. To this end, expressing genuine interest in their life outside of work (loved ones, what makes them tick, etc.) can make all the difference.

No. 3: Lack of employer brand appeal

Companies spend a lot of time branding their products and services but don’t always think about how they look to future employees. Your M.O. is how you show candidates what it’s like to work for you. This includes their overall interview process experience, reviews on websites like Glassdoor, as well as posts your company and employees share on social media.

Let candidates get to know your company through posts. Show your team having fun together, being involved in the community and as customer-focused professionals. Employees also give hints about their work experience in their own social content. If they’re happy, it’ll show in their online activity.

These first three reasons for why a job offer might be turned down are all about how a hirer makes a candidate feel, but the fine print matters too.

No. 4: Job duties

It may seem like a no-brainer that a job description should be well-written, but more often than not, it’s unclear what will be expected of said employee. When you do the internal work ahead of time, getting alignment on what’s required and the intricacies of the existing (or new) position, it leaves little room for misunderstanding and/or disappointment post-hire.

No. 5: Compensation and benefits

Lastly, a strong compensation and benefits package is critical in securing your top pick. For some roles, that will mean an offer heavily weighed on the salary side. For others, it will be uncapped commissions or the opportunity for equity. Make sure the package is competitive with the industry, and will appeal to your ideal candidate and make him/her want to join your team.

Remember to think “outside the box” with extra benefits like flexible work hours, the ability to work remotely, PTO/unlimited sick days or vacation. The cost to implement these perks is low, but they often mean more to the candidate than higher pay.

In today’s employee-driven job market, top candidates are looking for a comprehensive package, growth opportunities, and a welcoming work environment that will provide lasting happiness and satisfaction.

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Hazel Kassu is the managing director of Houston-based recruiting firm, Sudduth Search.

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