guest column
AI-optimized teams are a game changer for energy companies, this Houston expert says
The speed and scale of change in the business world had been on a fast track, with technology enabling bigger and bolder advances within shorter time frames.
Enter 2020: a global pandemic struck, and here in the Gulf Coast region, we were also hit by an energy industry downturn. The effects of both these crises have touched nearly every sector and revealed the factors that are essential to effectively managing through economic recovery. In a time of extreme challenges, two areas — human talent and technology — are now more important and intertwined than ever.
Earlier this year, Deloitte released its 2020 Global Human Capital Trends report, "The social enterprise at work: Paradox as a path forward," which addresses the intricacies of this issue. The survey was conducted before the pandemic took hold only to see its findings on the future of work play out in real time as companies respond to COVID-19 and the economic toll it's taking.
The rise of the superteam
Despite some dramatic predictions about machines replacing humans, many organizations, including oil and gas companies, are looking to integrate artificial intelligence into teams of people. These "superteams" of human talent and AI may enable organizations to reinvent themselves to create new value and meaning. For organizations that still view AI mainly as an automation tool to reduce costs, connecting AI initiatives with efforts to craft more effective teams is a first step toward enabling humans and machines to work together in new, more productive ways.
In the report, 60 percent of respondents said their organizations are currently using AI to assist, rather than to replace, workers. An additional 58 percent explained that they are using it to improve consistency and quality because superteams can allow organizations to both transform the nature of their output and create worker capacity. Furthermore, 66 percent of respondents believed that the number of jobs would either stay the same or increase as a result of AI's use in the next three years.
Drilling down on the energy sector
As the oil and gas industry reels from the dual effects of a global health crisis and oil price shocks, most organizations are focused on recovery, but forward-looking companies are devising strategies for better integrating technology into their operations.
The value of superteams is clear: they offer the promise of enabling organizations to reinvent themselves while giving employees the potential to further their careers by learning sought-after skills. It's no surprise, then, that many oil and gas companies are rethinking how the future of work may play out within their operations. For example, as outlined in Deloitte's Tech Trends 2020 report, a growing cohort of AI-powered solutions is increasing the need for technology that understands and responds to humans. This might take shape via a field worker being equipped with digital tools to provide real-time support for maintenance and upgrades. Augmented reality applications could offer the employee context-based instructions and the ability to connect with remote workers for live support.
This is just one example of how superteams can transform the sector; there are many other ways that humans and technology can work together to drive organizational value.
Working together to shape the new normal
As the future of work rapidly evolves amidst the world's "new normal," business leaders are wrestling with an increasing range of challenges. These challenges are especially pronounced at the intersection between humans and technology, where new questions have risen about the impact of emerging technologies on workers and society. Organizations that tackle these issues head-on – changing their perspectives to consider not only "could we" but also "how should we" – will be well-positioned to make the bold choices that drive organizational value.
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Amy Chronis is the Houston managing partner at Deloitte.