houston innovators podcast episode 171

Following a pivot, this Houston founder is ready make her mark on the creator economy

Madison Long joins the Houston Innovators Podcast to discuss Clutch's recent national launch and the role Houston played in the company's success. Photo courtesy of Clutch

When Madison Long started her company with her co-founder and friend, Simone May, she knew she wanted to do one thing: Provide a platform for young people to have reliable access to payment for their skills and side hustles. Through starting a business, making a name change, launching a beta, going through a pivot, completing an accelerator, and more — that mission hasn't changed. And now, young people across the country can opt into the platform.

Houston-based creator economy platform Clutch celebrated its nationwide launch earlier this month. The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more.

When the company first launched its beta in Houston, the platform (then called Campus Concierge) rolled out at three Houston-area universities: Texas Southern University, Rice University, and Prairie View A&M. The marketplace connected any students with a side hustle to anyone on campus who needed their services.

Long shares on this week's Houston Innovators Podcast that since that initial pilot, they learned they could be doing more for users.

"We recognized a bigger gap in the market," Long says. "Instead of just working with college-age students and finding them side hustles with one another, we pivoted last January to be able to help these young people get part-time, freelance, or remote work in the creator economy for businesses and emerging brands that are looking for these young minds to help with their digital marketing presence."

Once focusing on the gig economy, Clutch changed its focus to the creator economy. The founders launched a new beta after closing $1.2 million in seed funding last year.

"Even though we did have to pivot, we're excited to be at the place now where we do deeply understand how to service both sides of our marketplace — the next-gen creatives and the emerging brands — so that they can really empower each other to meet their goals," Long says on the show.

Clutch, which went through the DivInc Houston accelerator, credits a part of the company's ability to survive the challenges from making pivots on being founded in Houston.

"We attribute a lot of Clutch's success — especially early on — to being located in Houston," Long says, explaining that she moved to Houston from California in 2021 to focus on the company. "It was physically being in the tech ecosystem that was blossoming in the Houston network that allowed us to feel safe making the pivots we were making and get a lot of guidance from mentors we were meeting."

She shares more about what's next for Clutch on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

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Building Houston

 
 

Cemvita has some news regarding its C-level execs. Photo courtesy of Cemvita

An innovative Houston startup that's working with energy companies to decarbonize their operations has made changes to its C-suite.

Tara Karimi, who co-founded Cemvita with her brother Moji, has transition to the company's chief science officer. Liz Dennett has been hired to Karimi's previous role of CTO. The changes enable Karimi to focus on leading Cemvita's scientific research and development efforts as well as participating in driving innovation within the biotech industry as a whole, according to the company's press release.

"I'm excited to take on the role of chief science officer at Cemvita and what it represents for our company's growth," says Karimi in the release. "As chief science officer, I look forward to shaping policy and driving the conversation around the role of biotechnology in the energy transition."

As CTO, Dennett will lead the development of Cemvita's unique biotech products that tap into microbes to decarbonize operations on energy plants. Most recently, Dennett was vice president of data architecture and data engineering at Wood Mackenzie. She previously worked in tech and sustainability-focused roles at Hess Corp., Biota Technology, and Amazon Web Services.

“Working with biological systems presents a unique challenge but also a unique opportunity," says Dennett in the release. "It’s uniquely difficult to go from benchtop to in-situ reactors or oil wells with microbes and to achieve the kind of incredible results that we’re seeing in the lab. You need to build teams with deep specializations in chemistry, biology, energy systems, and geology.”

Dennett, who has her PhD and Master's from the University of Wisconsin-Madison and has served on Cemvita's advisory board for about a year, will report to CEO Moji Karimi directly.

“I know that Tara and Liz are going to make history at Cemvita,” says Moji Karimi in the release. “With 15 years of experience using data-driven approaches to solve pressing energy challenges, Liz brings to bear the kind of creativity and expertise that can quickly and meaningfully advance Cemvita’s impact on the Energy Transition.”

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